News
LUX* South Ari spices up Maldivian holiday experience

Maldives.net.mv – LUX* Resorts & Hotels unveils exciting developments for LUX* South Ari Atoll, and the thrilling experience that awaits guests, upon its re-opening on the 01st September 2016. Surfacing from a complete refurbishment, LUX* South Ari Atoll, the largest of the rapidly expanding LUX* Resorts & Hotels’ portfolio, is being entirely reimagined in stunning beach house chic.
Nestled on one of the Maldives’ most generously proportioned and picture-perfect islands, LUX* South Ari Atoll will not force adventurous epicureans to choose between a peaceful hideaway and an active adventure. Here, waiting to be found will be a luxury resort that will fulfill the ultimate fantasy: a laid-back, cozy and refined atmosphere, uncompromising in privacy, ready to delight sun-starved, relaxation-seeking globalistas during the forthcoming winter season and beyond.
Dotted at the water’s edge along two miles of powder-fine beach and perched on stilts above a crystal-clear lagoon teeming with colourful fish, reside the 193 pavilions and villas. On land or water, sunset or sunrise facing, the top-tobottom redesign of these super-spacious rooms and suites by renowned design studio P49 Deesign, will introduce a cool nautical vibe to the property. Award winning landscape architect Stephen Woodhams has also ensured that the tree and plant life abounds with fragrance everywhere.

On the island’s east side, 46 Romantic Pool Villas each with private 7m pools, and 3 Temptation Pool Water Villas each featuring a 14m infinity pool will form the resort’s adults-only sanctuary. These villas will enjoy twin showers, private terraces incorporating a unique couples’ love nest, and small steps to the lagoon, perfect for lounging with a drink.
Two kilometres to the west, 38 Water Villas and a two-bedroom LUX* Villa will complement 105 Beach Villas, 12 of which featuring private pools. Both villa types are designed to become an excellent home base for families or small groups.
Once settled, food and drink quickly becomes a way of island life at LUX* South Ari Atoll. The resort’s unparalleled offering of seven restaurants and five bars are all undergoing a major conceptual upgrade under the expert and caring hands of Corporate Chef, Walter Lanfranchi, and the design collaborators from P49.
New Asian flavours will abound at East Market, featuring a contemporary take on a bustling local night market. Umami sets itself to become an elegant and sophisticated setting for beautifully refined Japanese dining. Highlights will include dedicated sushi, teppanyaki and robatayaki counters accompanied by the largest selection of sakés and Japanese whiskies in the Maldives.

Beach Rouge will be the latest incarnation of the LUX* brand’s dynamic beach-club concept, first seen at flagship LUX* Belle Mare in Mauritius. Injecting the laid-back energy of a fashionable Mediterranean beach club to this private Maldivian island, Beach Rouge will become a favourite to the winter jet set. Expect ceviche, carpaccio and grilled fish, washed down with chilled rosé and lazy afternoons danced away to chilled island beats.
Rounding out the beachside dining options, Allegria (Italian), Senses (Indian and Arabic) and Mixe (International Buffet) will stimulate every palate.
As for wellness, the LUX* Me spa and its overwater treatment villas will experience a Zen-inspired reboot of its own. The facility intends to incorporate a traditional Chinese teahouse, a dedicated zone for brand new skin and body care experiences and an extended lagoon-view relaxation area. A Zen wellness pavilion will accommodates a wide range of alternative wellbeing activities including yoga, meditation, Pilates, Tai chi and Qigong, all of which are overseen by an expert wellness concierge. An updated treatment menu will offer the full range of LUX* Me signature treatments.
Of course, LUX* wouldn’t be LUX* without a surprise or two and the new LUX* South Ari Atoll will be the setting for a fresh collection of Reasons to Go LUX* – guest experience innovations from a trailblazing brand that never ceases in its quest to create “Lighter, Brighter” luxury in the world’s most desirable holiday hotspots.

To mark the occasion, six new Reasons To Go LUX* are in the starting blocks, to be premiered at the resort, heralding yet another round of product revolution, which will be rolled out across the entire portfolio of LUX* properties in Mauritius, La Réunion, the Maldives, China, the Middle East and Turkey. Get set to be surprised!
To spice the guest experience, LUX* South Ari Atoll will introduce a series of Expert-Led Workshops. Each month the resort will host a residency with leading practitioners from diverse, creative and inspiring walks of life. Guests will be able to brush up on their watercolouring skills with painter Corinne Dalle Ore, focus on their framing and lighting with world-renowned travel photographer Michael Freeman, breathe more deeply and master the art of meditative therapy with Bhavnath Gansam, to name a few.
Glenn Daniels, General Manager comments: “After being recognised among the top ten resorts in the Maldives by both industry leaders and consumers, LUX* South Ari Atoll is now ready to take the resort’s experience to the next level by introducing not only a fresh and exciting new look but most importantly an incredible team committed to deliver world class service to our guests.”
Despite all that is new and exciting at LUX* South Ari Atoll, what remains unchanged is the passion of the people who work here and the heartfelt service they provide because, ultimately, LUX* will always be about its people and their spirit. At the new LUX* South Ari Atoll, 650 Team Members, rested and retrained, are primed and pumped to showcase their revitalised resort. They cannot wait to deliver the shining service of LUX* to their guests and to help all of them to celebrate life! Intuitive, friendly and unpretentious, they create an atmosphere that is as soulful as it’s sybaritic.
“The brand vision is to offer our guests different luxury hospitality experience; helping people celebrate life, by making each moment matter. I have no doubt LUX* South Ari Atoll will become a real spot in the Maldives, with its fresh and exciting new look and its incredibly passionate team, getting ready to welcome guests. We have a winning combination” shares Paul Jones, CEO of LUX* Resorts & Hotels.
News
GullivAir announces direct Maldives–Bulgaria service for winter 2026/27
Bulgarian airline GullivAir is set to launch direct scheduled flights between Malé and Sofia from 6 November 2026, establishing a new non-stop air connection between the Maldives and Bulgaria.
The service will operate throughout the 2026/27 winter season until 26 March 2027, using an Airbus A330-200 wide-body aircraft. The new route will provide Bulgarian travellers with direct access to the Maldives while allowing passengers departing from Malé to reach Bulgaria without an intermediate connection.
Under the announced schedule, flights from Malé to Sofia will operate every Friday, departing Malé at 4.30pm and arriving in the Bulgarian capital at 11.30pm local time. Flights from Sofia to Malé will operate every Saturday, departing at 7.45pm and arriving in the Maldives at 7.15am.
The flights will be operated using GullivAir’s Airbus A330-200, which is deployed on the airline’s long-haul services. Passengers will receive two hot meals and beverages during the flight, while baggage allowances and additional services will vary according to the fare selected at booking.
The launch provides the Maldives with a direct link to the Bulgarian market during the country’s main outbound winter travel period. At the same time, the route creates a new direct European connection for travellers from the Maldives.
Sofia, Bulgaria’s capital, serves as a gateway to a range of winter, cultural and wellness destinations. Bulgaria’s established ski areas include Bansko, Borovets and Pamporovo, while destinations such as Velingrad, Hisarya and Sandanski are known for mineral-water spas and wellness tourism.
The country also offers cultural and historical attractions including Sofia’s archaeological and religious sites, Plovdiv, Rila Monastery and Veliko Tarnovo. GullivAir said the direct connection would allow travellers from the Maldives to combine city stays, skiing, mountain experiences, spa visits and cultural tourism within one trip.
For the Maldivian tourism sector, the service adds another direct European connection for the 2026/27 winter season and provides easier access for travellers originating in Bulgaria. The route also broadens air connectivity between the Maldives and Southeast Europe at a time when direct services remain an important factor in facilitating leisure travel to the destination.
GullivAir is a Bulgarian airline operating international passenger services from Sofia. The airline said it is developing its scheduled network with a focus on direct connections between Bulgaria and international leisure and business destinations.
Food
The Standard, Maldives unveils September line-up of Oktoberfest, Negroni Week
This September, The Standard, Huruvalhi Maldives invites guests to raise a glass, chase unforgettable moments, and embrace the resort’s signature playful spirit as Oktoberfest and Negroni Week arrive in paradise alongside a lineup of island adventures, social gatherings, and exclusive experiences.
From 19 September to 4 October 2026, Oktoberfest takes centre stage with daily beer-inspired celebrations, bringing together great food, ice-cold pours, and good company against the backdrop of the Indian Ocean. Meanwhile, cocktail enthusiasts can celebrate Negroni Week from 21 to 27 September 2026, discovering the timeless Italian classic reimagined in true Standard style.

At the heart of the Oktoberfest festivities is Todis Bar, where guests can enjoy a daily Happy Hour featuring refreshing beers and lively island vibes at sunset. Guests can also indulge in specially curated Beer Pairing Lunches at Joos Café, showcasing hearty favourites including gourmet hot dogs, German bratwurst, and shareable plates designed for gathering friends and loved ones around the table.

“At The Standard, Maldives, every celebration is an opportunity to connect, explore, and create memorable moments together,” said Nandakumar Dharuman, the resort’s Director of Culinary. “Whether guests are toasting Oktoberfest, enjoying a perfectly crafted Negroni, or setting off on a marine adventure, this season is all about bringing people together in a fun and unexpected way.”

Beyond the food and beverage experiences, guests can seamlessly combine the festivities with the resort’s signature island adventures. After all, a Maldives holiday is best enjoyed in and around the water. From snorkelling vibrant coral reefs and discovering the region’s marine wonders to unforgettable excursions in Hanifaru Bay, every experience offers a new opportunity to explore paradise. Guests can also join exhilarating manta ray excursions and glide alongside these gentle giants, with experiences available through the resort’s dive centre.

The Sip & Chat Cocktail Party, held every Monday, is another experience not to be missed. This lively social gathering brings together guests and members of the resort’s management team for an evening of cocktails, conversations, surprises, and exciting lucky draws. It is the perfect opportunity to mingle, share stories, and experience the warm, welcoming personality that defines The Standard.

Those seeking a more intimate celebration can elevate their stay with the resort’s Floating Sunset Sparkle experience. Set within the privacy of a villa pool, guests can enjoy house champagne and a selection of curated canapés while soaking in the magic of a Maldivian sunset, creating an unforgettable moment for couples and special occasions.

Whether sipping a Negroni at sunset, sharing a beer over lunch, connecting with fellow travellers, or discovering the natural beauty of the Maldives, guests are invited to celebrate September the Standard way: relaxed, playful, and anything but standard.
Awards
ROBINSON NOONU wins Best Fun & Friendly Resort title for second time
ROBINSON NOONU has been named Best Fun & Friendly Resort at the Travel Trade Maldives (TTM) Awards 2026 for the second time. This marks the fourth consecutive TTM award for ROBINSON Clubs in the Maldives.
“Receiving the award for the second time is particularly gratifying. It shows that our concept resonates with both our guests and our industry partners, whilst we continue to follow our own path. ROBINSON NOONU has its very own character,” says General Manager Jan Karliczek.

ROBINSON NOONU is located on Orivaru Island in the Noonu Atoll. Guests stay in beach and water villas, many with direct ocean access or private pools. The club’s house reef invites snorkelling and diving. Sports offerings include fitness classes from yoga to HOT IRON as well as padel. The resort also features special event weeks, diverse entertainment, and programmes for children and teenagers.

With this latest recognition, ROBINSON continues its TTM Awards success in the Maldives: ROBINSON MALDIVES won awards in 2023 and 2025, whilst ROBINSON NOONU impressed in the Best Fun & Friendly Resort category in 2024 and now 2026.
The TTM Awards are among the most prestigious accolades in the Maldivian tourism industry and are presented annually at the international TTM Maldives trade fair. Winners are determined through online voting accessible via the TTM website. In 2026, awards were presented across 32 categories.
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