News
PER AQUUM unveils new brand identity
Maldives.net.mv – PER AQUUM has revealed new phase in the brand’s evolution and the most significant development since its launch 10 years ago with a new logo, revamped visual identity and fresh hotel names. A collection of pure originals, the current portfolio reflects the elevated status of the brand featuring PER AQUUM Huvafen Fushi and PER AQUUM Niyama in the Maldives, PER AQUUM Desert Palm in Dubai and Essque Zalu Zanzibar, which is being transformed into a PER AQUUM resort.
In 2013, Minor Hotel Group (MHG), the Thailand-based hotel owner, operator and investor, entered into a joint venture strategic partnership with Universal Enterprises, PER AQUUM’s founding company based in the Maldives. As part of this strategic venture MHG and Universal are developing the brand to encompass at least five additional properties within the next five years. The new brand identity, which is designed to lay the foundation for the expansion of the brand, was developed by MHG’s in-house team led by industry veteran and luxury hotelier, Nick Downing, VP of PER AQUUM, and Eight, the Hong Kong-based brand strategy and communications firm. In line with the rebranding and reflecting the literal translation of PER AQUUM ‘through water’, MHG and Eight created a new logo and identity inspired by the element of water, inspiration for many of the brand’s innovative concepts from the world’s first underwater spa to the world’s first underwater lounge.
‘The fact that this is the first major change to PER AQUUM’s visual identity since our launch 10 years ago is testament to the strength and longevity of the brand’s original DNA as well as the foresight of the founding company, Universal Enterprises,’ said Nick Downing, VP of PER AQUUM. ‘As we usher in this new era, we are determined to remain at the cutting edge of luxury and to continue to break the mould and challenge convention – we have a proven track record to uphold so we’re not looking for cookie cutter hotels or every day experiences. The most significant changes include the new tagline ‘Daring to be different’, a brand new logo with the monogram representing the ripples and immersive effect of a stay at a PER AQUUM hotel or resort and the renaming of the hotels under the PER AQUUM umbrella.’
Determined to maintain PER AQUUM’s pole position at the forefront of naturally modern design, Nick recently announced the opening of Play, the second island at PER AQUUM Niyama. With 48 new villas, Play offers fresh, groundbreaking concepts including Nest, the treetop dining experience and BLU, the laid-back beachfront restaurant where Miami meets the Mediterranean, plus new facilities for every generation including the most exciting children’s club in the Maldives. MHG also announced last December that Essque Zalu Zanzibar would be transformed into the newest member of PER AQUUM’s portfolio following the completion of the first phase of the upgrade programme targeting accommodation and selected public areas. PER AQUUM will manage the resort’s operations with signature passion and imagination during the transition period whilst simultaneously driving its evolution into a PER AQUUM-branded property to be relaunched in late 2015.
In parallel with the launch of new itineraries and new experiences for guests as well as a new set of service standards, PER AQUUM’s iconic Dream Calendar is also evolving. Surging with originality under its new identity, Pulse is PER AQUUM’s exclusive stream of avant-garde experiences from A-list affairs to intimate celebrations. Guests can immerse themselves in one-of-a-kind happenings inspired by PER AQUUM.
Eight was selected by MHG following a competitive pitch due to its strategic approach based on business intelligence and insight, its groundbreaking design concepts and its 20 year track record working with leading global brands from Apple to Montblanc to Cathay Pacific and Virgin Atlantic. Eight has received widespread industry recognition from Cannes Lions nominations to multiple wins as Brand Consultancy of the Year.
‘‘PER AQUUM is a hospitality brand that isn’t afraid to push the envelope and the strategy encapsulated by “Daring to be Different” is a simple, emphatic expression of the company credo,’ says Bjorn Fjelddahl, Partner at Eight. ‘We chose electric colours to mirror the hues of aquatic life and the vibrancy of the lush, green polo estate and natural environment in the UAE. We created a signature ‘liquid’ pattern to echo the brand’s fluid personality and mystique,’ says Fjelddahl. ‘Much like the actual hotel experience, our identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.’
International hospitality company Atmosphere Core achieved significant recognition at the prestigious Recognition of Safety and Sustainability Achievements Awards 2023-2024, organised by NSURE, a leading authority in Food Safety, Health and Safety, and Sustainability in the Maldives.
Atmosphere Core received the prestigious ‘Outstanding Overall Performance Award for Resort Group 2023-2024’ award for the unwavering commitment to maintaining the highest food safety standards across its properties and setting a benchmark in the hospitality industry. Anupam Banerjee, Vice President Food & Beverage at Atmosphere Core, accepted the accolade on behalf of the company, reflecting the collective drive across the portfolio of nine resorts to ensure excellence in food safety.
OBLU SELECT Sangeli received the ‘Innovative Sustainability Project 2023-2024’ award, which acknowledges the resort’s exceptional contributions to sustainability and its dedication to preserving the pristine ecosystem it calls home. Representing the OBLU SELECT Sangeli team, Marine Biologist Giorgia Maggioni and Executive Assistant Manager Sribanta Kumar Acharya accepted the awards.
The awards also honoured outstanding individual contributions. Sourish Bishnu Jana, Learning and Development Manager from Atmosphere Kanifushi was celebrated for his dedication, receiving the award for ‘Outstanding Commitment by an L&D Manager in Food Safety 2023-2024’. His efforts in leading food safety training have been pivotal in maintaining high standards within the resort.
Mei P. Pun, General Manager at VARU by Atmosphere, was honoured as the 1st Runner-up for the ‘Outstanding Leadership by a General Manager in Food Safety’ award. The 1st Runner-up accolades also included Ravikant Reddy, from VARU by Atmosphere, for ‘Outstanding Commitment by an L&D Manager in Food Safety’ and Chef Chaitanya Sharma from OZEN RESERVE BOLIFUSHI for ‘Exceptional Leadership by An Executive Chef in Food Safety’.
The award ceremony was also attended by four nominees from Atmosphere Core. Chef Sandeep Kumar from OBLU SELECT Sangeli and Chef Ajay Sahoo from OBLU NATURE Helengeli by SENTIDO, who were both were nominated for ‘Exceptional Leadership by an Executive Chef in Food Safety’ award. Baiju Asokan from OBLU SELECT Sangeli and Rahul Pillai from VARU by Atmosphere were nominated for ‘Outstanding Leadership in Engineering for Safety Excellence’ award.
Ashwin Handa, Senior Vice President of Operations at Atmosphere Core, said “I am immensely proud of our team’s dedication to upholding the highest standards across our resorts, ensuring exceptional experiences for our guests while staying true to our ethos of Joy of Giving. This philosophy drives us to create meaningful and memorable moments for our guests, teams, and communities alike, while fostering a culture of responsibility and innovation. These accolades reflect our unwavering commitment to safety, sustainability, and excellence”.
NSURE, renowned for its rigorous evaluation and high standards, acknowledged Atmosphere Core’s ongoing efforts in integrating sustainability and safety into its operations while delivering exceptional guest experiences. These accolades serve as a reflection of the company’s unwavering dedication to leading by example in the hospitality sector.
This year, Bandos Maldives marks its 52nd anniversary, celebrating over five decades of excellence as the iconic Island of Hospitality. This milestone is not just a reflection of the resort’s enduring legacy but a celebration of growth, transformation, and unwavering dedication to creating unforgettable moments for cherished guests.
Nestled just 10 minutes from Velana International Airport, Bandos Maldives has been a sanctuary for travellers seeking tranquility, peace, and authentic Maldivian charm. For 52 years, Bandos welcomed families, friends, and couples from around the world, becoming a beloved destination where traditions are formed, and memories are etched in the sands of idyllic shores.
This year, Bandos has embarked on exciting projects to enhance the guest experience. From the launch of a brand-new website in November to the ongoing renovations of resort facilities, Bandos remains committed to evolving while preserving the warmth and authenticity that define the brand. The resort’s solar power projects further reflect its dedication to sustainability, ensuring Bandos remains a leader in responsible tourism.
Bandos legacy would not be complete without loyal guests, many of whom return year after year, becoming an integral part of the Bandos family. Equally, the team of talented individuals—many hailing from the Maldives— has been the backbone of the resort’s success, representing the essence of true Maldivian hospitality.
As Bandos celebrates this momentous occasion, General Manager Ismail Rasheed reflects on the journey with gratitude: “Bandos Maldives has grown and evolved over the years, yet our heart remains the same. We owe our success to the loyal guests who continually choose Bandos as their home away from home and to our team, who embody the spirit of hospitality every day.”
Join Bandos in celebrating 52 years of remarkable hospitality, cherished traditions, and exciting transformations. Bandos Maldives—where every guest is family, and every moment is a celebration.
Entertainment
Electrifying New Year’s Eve with Dj Luca Schreiner at The Westin Maldives Miriandhoo Resort
The Westin Maldives Miriandhoo Resort is gearing up to enchant guests with ‘Rhythms by the Sea: A Carnival of Festivities’, a vibrant celebration set to take place from December 20, 2024, to January 6, 2025. Drawing inspiration from the exuberance of a Brazilian carnival, this festive program promises unforgettable experiences against the stunning backdrop of the Baa Atoll, Maldives.
The celebrations will feature a blend of dazzling performances and nourishing culinary delights. The highlight of the season will be the New Year’s Eve Gala Dinner, offering an exquisite feast followed by a breathtaking fireworks display over the Indian Ocean.
Adding to the excitement, internationally renowned DJ Luca Schreiner will deliver an electrifying performance. The German music producer and DJ, celebrated for his chart-topping remixes and soulful beats with over 100 million streams on the music platform, will bring the festivities to life, creating an unforgettable night as guests dance their way into 2025.
Situated in the heart of the UNESCO Biosphere Reserve of Baa Atoll, The Westin Maldives Miriandhoo Resort offers a luxurious escape for those seeking tranquility and adventure. Guests will have the opportunity to explore the underwater, brimming with vibrant marine life and colorful corals. The resort boasts 69 lavishly designed overwater and beach villas, seamlessly blending modern luxury with the natural beauty of the island. Conveniently accessible via a 30-minute seaplane flight from Malé or a 20-minute domestic flight followed by a speedboat ride, the resort provides an idyllic setting for a festive getaway.
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