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Centara launches its first loyalty programme with theme ‘Loyalty from the heart’

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Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.

Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.

By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.

“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.

“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”

There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.

Members progress upwards through the tiers simply by earning more points.

At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.

Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.

“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.

“Book direct through the Centara website and they will earn double these points.

“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.

“They will also earn points when they shop at any Central Retail Corporation store.

“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”

Membership of Centara – The 1 Card is free.

Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.

“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.

“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”

The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.

“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.

“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”

Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.

“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.

Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.

Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.

“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.

“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”

Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.

For more information about Centara The 1 Card, please  visit website www.centara1card.com

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The Westin Maldives Miriandhoo Resort introduces ‘Garden of Eve’ Christmas and New Year celebrations

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The Westin Maldives Miriandhoo Resort invites guests to discover a season of giving and renewal from December 22, 2026, to January 7, 2027. Set amid the natural beauty of Baa Atoll, the Maldives’ first UNESCO Biosphere Reserve, the resort’s Garden of Eve festive celebrations will bring together joyful gatherings, nourishing cuisine, family discoveries, and island adventures.

The festivities begin on December 22 with a Tree Lighting Ceremony, illuminating the resort’s Wish Tree, a large Boa’shi gas (velvetleaf soldierbush) at the heart of the island. Decorated with the modest wishes of children supported by the Baa Family and Children Service Center (FCSC) on Eydafushi Island, the tree symbolizes the resort’s commitment to giving back to the community. The Westin Maldives Miriandhoo Resort will fulfill the children’s wishes, and guests are warmly invited to participate in this meaningful gesture of generosity.

The celebrations continue on Christmas Eve with cocktails and music at the Pool Deck, followed by an international buffet dinner at Island Kitchen with seasonal favorites and flavors from around the world. On Christmas Day, Santa Claus makes a special appearance, bringing festive cheer, gifts, and memorable moments for families.

As the final evening of the year approaches, the island transforms into a lush Garden of Eve for a New Year’s Eve celebration under the stars. Inspired by the beauty and abundance of a tropical paradise, the theme brings together nature, wonder, and the promise of new beginnings. Guests can gather for a beachfront gala dinner featuring an abundant feast at lavishly presented culinary stations, with live entertainment and a countdown to the new year. A fireworks spectacle is planned to light up the island sky as the resort welcomes 2027.

Beyond the festivities, the resort offers time to slow down, reconnect, and recharge. Uplifting movement and mindful moments invite guests to embrace the natural rhythm of their surroundings, while younger travelers can create, explore, and make new friends through activities at the Westin Family Kids Club.

At Heavenly Spa by Westin, guests can pause amid the celebrations and unwind with restorative rituals in a tranquil setting. For those seeking adventure, AQUA offers a gateway to the waters of Baa Atoll, where water sports, excursions, and diving invite guests to explore the vibrant marine world surrounding the island.

With 69 villas, each featuring a private pool and uninterrupted ocean views, The Westin Maldives Miriandhoo Resort is a wellness-focused retreat where tranquility meets adventure. Three distinctive dining venues, rejuvenating spa experiences, and family-friendly activities offer guests opportunities to embrace well-being throughout their stay.

To discover more and reserve a festive escape, visit westin-maldives.com.

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Banyan Tree Vabbinfaru welcomes Consuelo Saroyan for exclusive wellness residency

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Banyan Tree Vabbinfaru, the original Banyan Tree resort in the Maldives and a pioneer in holistic wellbeing, has announced an exclusive visiting practitioner residency with Consuelo Saroyan, Founder of Marea Wellness, arriving in January 25 until February 21 2027. Bringing 18 years of international experience in luxury wellness, Consuelo will introduce a distinctive collection of therapeutic experiences, mindful practices and ancient healing rituals, inviting travellers to embark on a journey of self-discovery and inner balance.

Since opening the Maldives’ first resort spa in 1995, Banyan Tree Vabbinfaru has embraced wellbeing as an integral part of its philosophy. This upcoming residency continues that heritage, bringing together traditional healing wisdom and contemporary therapeutic practices in an intimate island setting surrounded by the Indian Ocean.

A New Chapter in Personalised Wellbeing

With an approach that recognises the connection between body, mind and emotions, Consuelo draws on Traditional Chinese Medicine, somatic therapies, yoga, meditation and creative rituals to create meaningful wellbeing experiences.

At the heart of her residency will be the Individual Therapeutic Reset, a personalised journey combining mindful consultation, movement and Conscious Body Therapy. Drawing on traditional techniques such as Tui Na, gua sha and meridian stimulation, the experience is designed to encourage physical relaxation, emotional awareness and a renewed sense of balance.

For couples, the Couples Connection Experience will offer an opportunity to reconnect through guided movement, meditation and shared rituals, creating space for presence, understanding and deeper connection.

Discover the Art of Healing and Connection

Beyond individual therapies, Consuelo will introduce immersive experiences inspired by ancient traditions and the natural world. From the rhythmic sounds of a Shamanic Drum Journey to the mindful creativity of Mandala & Altar Art Creation, each experience invites participants to explore new dimensions of awareness and personal discovery.

A curated programme of intimate group sessions will also feature Ocean Connection Meditation & Sound Healing, Five Elements Nature Connection Meditation, and Yin Yoga & Mindful Movement, encouraging moments of reflection and connection with the surrounding island environment.

An Invitation to Begin Your Journey Within

Set within the natural beauty of Banyan Tree Vabbinfaru, Consuelo’s residency reflects the resort’s enduring commitment to nurturing wellbeing through experiences that extend beyond the spa.

January 25 until February 21 2027, this limited-time residency invites travellers to make wellbeing a meaningful part of their Maldives journey, whether through individual therapeutic sessions, shared experiences or mindful rituals inspired by nature.

Advance enquiries and pre-bookings are now invited, allowing travellers to plan their preferred experiences ahead of their stay.

To discover more about Consuelo Saroyan’s upcoming residency and register your interest, visit here.

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The Nautilus Maldives to celebrate Valentine’s 2027 with ‘Love Freely’ experiences

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This Valentine’s, The Nautilus Maldives invites guests to embrace Love Freely, a celebration centred on freedom, presence, connection and time for one another. On this ultra-luxury bohemian private island hideaway, love finds its own rhythm through quiet mornings, shared discoveries and intimate evenings that invite you to linger.

Time to Rediscover One Another

Set sail as the sun goes down, sipping champagne as live music accompanies your journey and your private chef prepares a bespoke five-course dinner. Beneath the stars, linger over each course, with time for conversation, laughter and quiet moments together as the evening unfolds at your own pace. Beneath the Surface, Together invites beginners to discover scuba diving as a couple, followed by an unhurried dinner. With Roots of Our Story, coral or coconut-tree planting offers a living expression of a journey shared. These experiences, along with the specially curated rituals at Solasta Spa, are available from 11 to 17 February 2027.

Stillness and Connection at Solasta Spa

Solasta Spa embraces the spirit of Healing Unscripted. An Unhurried Embrace pairs a couples massage with a hibiscus milk bath, champagne and chocolate-dipped tropical fruits. Stillness, Shared brings together a body scrub, Tao’an tea bath and sound healing, while Love in Bloom combines Balinese massage and a nourishing facial. Enjoyed together or individually, each ritual invites a gentle return to yourself.

A Table for Two, A Moment to Keep

On 14 February, A Horizon for Two brings a secluded sandbank dinner with sunset cocktails, five courses and a live serenade, followed by floating breakfast the next morning. A Moment in Thyme pairs beachside dining with breakfast in bed, while Together Beneath the Stars offers a champagne dinner at Zeytoun. At Naiboli, Nautilus Rising: A Toast to Connection welcomes guests to share cocktails, canapés and easy conversation.

Love, at Your Own Pace

At The Nautilus, Love Freely is an invitation to reconnect through shared discoveries, thoughtful gestures and the pleasure of simply being together.

To discover Love Freely: Valentine’s 2027 and begin crafting your own romantic escape to The Nautilus, visit the resort’s website or contact hello@thenautilusmaldives.com.

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