News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
Business
2025 sees Maldives reach 1 million tourist mark in record time

Maldives has welcomed its 1 millionth tourist of 2025 on 7th June 2025, the fastest that the country has achieved a million tourists in our nation’s history.
Kajal Singh, an Indian national, arrived in the Maldives today on IndiGo flight 6E 1131 at 12:55. She is visiting for her honeymoon at Bandos Maldives. This is her first trip to the Maldives.

Visit Maldives, in collaboration with the Ministry of Tourism and Environment and Maldives Airports Company Limited (MACL), hosted a special celebratory event at Velana International Airport to commemorate this remarkable achievement.
“This milestone fills us with immense pride, reflecting the successful culmination of our destination marketing initiatives that showcase the true essence of the Maldivian experience,” stated Minister for Tourism and Environment Thoriq Ibrahim. “Welcoming one million tourists with such unprecedented speed is a powerful indicator of our global appeal, and I extend my sincere appreciation to all the hardworking individuals across the tourism sector whose dedication made this achievement possible.”

In a gesture highlighting the nation’s commitment to environmental sustainability, the one millionth visitor, Kajal, was invited to participate in the “Five Million Trees Planting Program” initiated by President Dr. Mohamed Muizzu. Kajal planted a tree at Hulhulé as part of this nationwide effort to combat climate change, enhance biodiversity, and promote a greener Maldives for future generations.
“This achievement is a clear indicator that we are well on our way to attaining H.E President Dr Mohamed Muizzu’s national tourist arrival target of 2.3 million for this year,” said CEO & MD of MMPRC Ibrahim Shiuree. “We are thrilled to celebrate this milestone with all our stakeholders, whose dedication and hard work are invaluable. Our commitment doesn’t end here; we are continually working to enhance the Maldives’ tourism industry and ensure the Sunny Side of Life remains a dream destination for everyone.”

The arrival of the 1 millionth tourist in 2025 marks a proud moment for Maldivian tourism, symbolizing the robust momentum generated by MMPRC’s strategic promotional efforts. Building on the resounding success of the recent Arabian Travel Market (ATM) 2025, where the Maldives captivated the global travel trade community with its powerful and immersive showcase, this milestone highlights the effectiveness of our enhanced global visibility and affirmed key industry partnerships.
Complementing these efforts, the ongoing comprehensive Summer Campaign, with its multi-market strategy spanning Europe and key international markets, is actively driving increased visibility and stimulating early bookings for both the summer and upcoming winter seasons. MMPRC’s marketing initiatives such as high-impact campaigns, strategic partnerships, and targeted outreach are significantly enhancing the Maldives’ global brand, boosting booking confidence, and solidifying its position as a leading, year-round holiday destination.
News
Ferrari in paradise: Waldorf Astoria Maldives Ithaafushi partners with Hedley Studios for one-of-a-kind experience

Waldorf Astoria Maldives Ithaafushi has announced a groundbreaking collaboration with Hedley Studios, the makers of hand-built classic sports cars that seamlessly fuse performance with collectible art. This exclusive partnership brings a rare Ferrari Testa Rossa J, one of only 299 models in existence, to the resort’s Ithaafushi Private Island as a living, breathing work of art, ready to be experienced by those who seek the exceptional.
Imagine waking up in your beachfront villa, stepping into a Silver Ferrari Testa Rossa J, and driving along the palm-fringed paths of the island to breakfast. Here, on the lush, sun-drenched shores of Ithaafushi Private Island, guests are invited not just to admire it, but to drive it.
This is more than an installation. It’s a journey into craftsmanship and design; a bespoke automotive art experience reserved for guests staying on the private island and will be invited to test drive the Ferrari Testa Rossa J during their stay, and may even custom-order their own, beginning at USD 150,000.
Throughout the year, the Ferrari Testa Rossa J will be showcased during key island celebrations and exclusive events. From “The Ultimate Island Experience” to “Festive Gifting”, the Ferrari Testa Rossa J will take center stage in stories that celebrate craftsmanship, timeless beauty, and the spirit of escape.
“At Waldorf Astoria Maldives Ithaafushi, we believe in crafting experiences that awaken the senses and stir the soul,” says TJ Joulak, General Manager of the resort. “Welcoming a piece of living history like the Ferrari Testa Rossa J is not only a celebration of beauty and legacy, it’s a gift to those who appreciate the extraordinary.”
Guests will see the Ferrari displayed during key seasonal moments and private events, further enhancing the resort’s status as a sanctuary for collectors, connoisseurs, and the creatively curious.
A masterpiece in motion. A statement in stillness. The ultimate island adventure awaits.
News
Taste of culture, craft: JW Marriott Maldives Kaafu Atoll Island Resort introduces immersive Indian Ocean nights

Cradled between infinite blue skies and the opalescent waters of the Indian Ocean, JW Marriott Maldives Kaafu Atoll Island Resort invites guests to discover a new chapter in its evolving story of cultural immersion and sensory indulgence. Every Wednesday, the resort debuts Indian Ocean Night—a weekly celebration designed to honor the culinary heritage and artistic traditions of the Maldives and its coastal neighbors. Hosted at Veyo, the resort’s international dining venue where panoramic ocean views awaken the senses, this new offering brings together flavors, rhythms, and craftsmanship in a richly layered experience that deepens the connection between guest and destination.
At the heart of Indian Ocean Night is “Whispers of the Indian Ocean,” a specially curated menu that takes guests on a culinary journey across the region’s coastal cultures. From local small bites like Bis Keemiya—a Maldivian take on the classic samosa—and Havaadhulee Bis, delicate steamed tuna dumplings, to deeply spiced favorites such as Maldivian Chicken Curry and Alleppey Prawn Curry, the experience is a visual feast and a celebration of culinary delights, prepared with thoughtfully sourced ingredients that honor the island’s rich culinary traditions. Live grill stations fill the air with the aroma of open-fire cooking, while Maldivian Bodu Beru performances and live singing create a festive, soulful ambiance under the stars.
Cultural discovery continues beyond the plate, as the resort brings guests closer to one of the Maldives’ oldest and most revered art forms: Liyelaa Jehun, or traditional lacquer work. In partnership with a local artisan from Thulhaadhoo Island—one of the few islands where this intricate craft still thrives—guests are invited to witness a living tradition. With each brushstroke and carved detail, the artisan showcases a time-honored practice passed down through generations. Guests can also take part in guided workshops, trying their hand at the meditative and meticulous process, gaining a newfound appreciation for the skill and symbolism behind every piece.
For those inspired by the flavors of the evening, the resort’s culinary immersion continues with a hands-on cooking workshop led by a Maldivian chef. Guests learn how to recreate beloved dishes such as Mas Huni—a traditional tuna and coconut breakfast staple—and Fiyala Curry, known for its fragrant spice blend and coastal warmth. Held at Pure, the resort’s beachfront open kitchen and destination dining venue, the setting is as inspiring as the flavors themselves—where ocean views, warm island breezes, and interactive culinary moments come together in perfect harmony. Through storytelling and shared preparation, this cooking workshop presents a taste of local cuisine alongside a deeper understanding of the cultural significance behind each recipe.
At JW Marriott Maldives Kaafu Atoll Island Resort, these experiences serve as invitations to connect, to learn, and to savor. Whether through the rhythm of a drum, the intricacy of handcrafted Maldivian lacquer art, or the first bite of a dish passed down through generations, guests are immersed in a journey that celebrates the richness of Maldivian life—infused with the warmth, wonder, and soul that define the island spirit.
Just 15 minutes by speedboat from Velana International Airport, the resort is designed for indulgence and reconnection. Its 80 thoughtfully crafted private pool villas blend eco-conscious design with uninterrupted ocean views, expansive terraces, and direct lagoon access—offering the perfect setting to unwind, reflect, and savor the beauty of the Maldives at every turn.
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