News
Centara launches its first loyalty programme with theme ‘Loyalty from the heart’
Maldives Promotion House – Centara Hotels & Resorts has launched a new loyalty programme under the theme, “Loyalty from the Heart”.
Centara – The 1 Card is a newly created recognition and rewards programme for those who love travelling and staying in the best hotels.
By accruing points, members will be able to enjoy a free stay in a Centara hotel or resort, anywhere in Thailand or overseas, with no blackout dates.
“St Valentine’s Day is, we feel, the perfect time for us to launch Centara – The 1 Card,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
“We feel it will be of great value to our guests and customers, and a very heart-warming and giving way in which we can show how much we value them and how much we appreciate their loyalty.”
There are four tiers to membership, namely Classic, the entry level; Silver; Gold; and Platinum Elite.
Members progress upwards through the tiers simply by earning more points.
At each level the rewards increase, with free room upgrades, early check-in and late checkout, pre-registration, guaranteed room availability, and much more.
Mr Thirayuth said that members of the programme would find it very easy to earn points that go towards a free hotel stay.
“They will earn five points for every 30 baht they spend when staying with Centara Hotels & Resorts, dining in a Centara restaurant, or relaxing in a Centara spa.
“Book direct through the Centara website and they will earn double these points.
“Members will also earn points when dining in a Centara restaurant or enjoying a Centara spa, even if they are not actually staying in a Centara property.
“They will also earn points when they shop at any Central Retail Corporation store.
“As members progress through the membership tiers, their points carry a bonus rating, enabling fast progress upwards to the maximum rewards level.”
Membership of Centara – The 1 Card is free.
Centara – The 1 Card is also fully compatible with The 1 Card, the very successful loyalty programme that is operated by Central Retail Corporation Ltd.
“We at Centara Hotels & Resorts are very much aware that there are many loyalty programmes in the market, but we have created what we feel is a perfect blend of benefits for those who wish to call Centara their second home,” said Mr Thirayuth.
“We also feel that the combined benefits of Central Group add up to Centara – The 1 Card being the only card that anyone will need.”
The Centara – The 1 Card will be promoted under the campaign Life Should Be Rewarding.
Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that the company feels the basic premise of membership will itself be a powerful marketing tool.
“A member will accrue points simply by doing something he or she would normally be doing, by staying in a hotel or resort, dining, using a spa, or shopping, and these points can then be redeemed for a free hotel stay.
“So membership, and use of membership, carries tangible rewards without any great shift in lifestyle patterns.”
Centara – The 1 Card will be promoted in a variety of ways, via advertising campaigns, online and social media marketing, database marketing, and point-of-sale.
“We shall also be marketing through Central Retail’s The 1 Card, and we see that as being an exceptionally strong marketing tool, as there are in excess of 4 million members of The 1 Card in Thailand, and the number is continually growing,” said Mr Bailey.
Members of Central Retail’s The 1 Card will be able to redeem their existing points for free hotel stays by taking membership of Centara – The 1 Card.
Centara – The 1 Card can be used at Centara hotels and outlets throughout the world, and points can be redeemed for free rooms.
“We believe that once members see how quickly they can earn points, and how the value of the points increases as they pass upwards through the membership tiers, that Centara – The 1 Card will become an indispensable part of their lifestyles,” said Mr Bailey.
“Building up points to take yourself, your partner or your family away for a holiday in which your hotel room is free of charge will become an exciting part of your everyday life, and a challenge to see how quickly the necessary points can be achieved.”
Centara Hotels operates Centra Grand Island Resort & Spa and Centara Ras Fushi Resort & Spa in Maldives. Their third resort in Maldives is under construction.
For more information about Centara The 1 Card, please visit website www.centara1card.com
Entertainment
Game on! Kandima unveils Maldives’ most exciting all-ages entertainment hub

Kandima Maldives, the bold lifestyle resort known for redefining island getaways, has once again raised the bar with the launch of PlaySpace – an all-ages entertainment destination transforming the leisure landscape of the Maldives.
Centrally located within the island resort, PlaySpace blends nostalgic retro flair with cutting-edge fun, offering a dynamic mix of activities for families, thrill-seekers, and social guests alike. From action-packed bowling and immersive virtual reality to escape room challenges and private karaoke sessions, the venue strengthens Kandima’s position as the Maldives’ leading active lifestyle destination.
According to Dermot Birchall, General Manager at Kandima Maldives, “At Kandima, we’re constantly evolving the island experience. PlaySpace adds a new dimension – it’s immersive, social, and above all, wildly entertaining.”
Key Highlights of PlaySpace Include:
- Bowling Lanes with a Twist: Themed experiences such as Team Challenge, Date Night Deluxe, and Family Blitz, complemented by snacks, drinks, and curated playlists.
- Karaoke & Cocktails: Private singing rooms paired with wine, beer, or bubbly under the Karaoke & Cocktails Package.
- VR & Arcade Zone: Thrilling VR adventures, air hockey, billiards, and timeless arcade classics.
- Escape Rooms: Brain-teasing challenges for up to three guests – ideal for team bonding or friendly competition.
- Eats & Treats: A variety of gourmet snacks including paninis and mini pizzas, plus refreshing beverages like Tropical Dreamscape and Lychee Breeze – all alcohol-free.
With its vibrant 80s-inspired design and bold approach to leisure, PlaySpace perfectly reflects Kandima’s playful luxury ethos. Open daily from 10 am to 10 pm, it promises guests a unique and energetic addition to their island stay.
Adding to the excitement, Kandima has also introduced Fast Track, the Maldives’ first and only oceanfront e-go-kart circuit. Spanning 500 metres with 10 turns and speeds reaching up to 80 km/h, this professional-grade asphalt track brings a high-octane edge to island adventure.
As Kandima continues to innovate and launch new experiences, guests can expect even more surprises in the near future – with fun, flair, and freedom at the heart of it all.
Awards
Equator Village wins Indian Ocean’s Leading Airport Hotel 2025 at World Travel Awards

Equator Village has once again been honoured as the Indian Ocean’s Leading Airport Hotel at the World Travel Awards 2025, held on 28 June in Dar es Salaam, Tanzania. This marks the third consecutive year the resort has received this prestigious accolade, following earlier wins in 2023 and 2024, underscoring its commitment to service excellence and consistent guest satisfaction.
Mohamed Waheed, Resort Manager at Equator Village, expressed pride in the achievement, stating that the recognition reflects the dedication, creativity, and hard work of the entire team. He highlighted their commitment to delivering warm, personalised service and creating welcoming spaces that resonate with the charm and hospitality of the south. Waheed also extended gratitude to the resort’s guests and partners for their continued support and trust.
Celebrating over three decades of recognising hospitality excellence, the World Travel Awards is regarded as one of the most esteemed honours in global tourism. Winners are selected through a rigorous international voting process involving both travel professionals and the public.
Located just a five-minute drive from Gan International Airport, Equator Village offers exceptional convenience along with the relaxed charm of the southern Maldives. The resort features 78 spacious bungalows surrounded by lush flower gardens, alongside facilities including a beachfront restaurant, bar, pool, gym, and meeting spaces – all infused with tropical flair and heartfelt southern hospitality.
Awards
Dhawa Ihuru recognised among Maldives’ Best House Reefs by Travel + Leisure Asia

Dhawa Ihuru has been named one of the Best House Reefs in the Maldives by Travel + Leisure Asia in its esteemed Luxury Awards 2025. Renowned as a stylish retreat for diving enthusiasts, the resort’s house reef—home to reef sharks, turtles, eagle rays, and vibrant coral ecosystems—continues to attract and inspire travellers from across the globe.
This accolade goes beyond recognition, reflecting over two decades of steadfast dedication to marine conservation, scientific research, and coral restoration. These efforts have transformed the house reef into a living testament to sustainable tourism.
Since the establishment of the Banyan Group’s Marine Lab in 2004—the first resort-based conservation and research facility in the Maldives—Dhawa Ihuru has been at the forefront of environmental responsibility. Through long-term coral preservation projects and guest-focused educational initiatives, the resort has consistently promoted biodiversity and sustainability.
Guests at Dhawa Ihuru are invited to participate in a range of conservation efforts, including:
- Coral planting and reef regeneration
- Reef monitoring alongside marine biologists
- Turtle identification and tracking
- Sustainability workshops and marine talks
- Community engagement programmes
These hands-on experiences not only aid in ecosystem restoration but also nurture awareness and a sense of shared responsibility among travellers.
“This recognition is a reflection of our long-standing commitment to marine protection,” said Elias Pertoft, General Manager of Dhawa Ihuru and Banyan Tree Vabbinfaru. “What began as a vision nearly three decades ago has evolved into a living legacy of conservation. We are proud to continue nurturing one of the Maldives’ most biodiverse reefs—not only for our guests, but for future generations.”
Nick, Marine Lab Manager at the resort, added, “Over the past 20 years, our immersive marine biodiversity programmes, including hands-on conservation activities, have provided both educational and inspiring experiences. By involving our guests, we are enriching their stay and fostering a global community of marine stewards.”
To commemorate this achievement and celebrate the resort’s flourishing marine environment, Dhawa Ihuru will host the Rannamaari Dive Fest on 24 July 2025—a full-day celebration running from 10 AM to 10 PM. Inspired by the legendary Rannamaari shipwreck, the event will showcase the vibrancy of island life both above and below the waterline.
Event highlights include:
- Underwater treasure hunts for divers and non-divers
- Marine conservation talks and activities with the resort’s Marine Lab team
- Cultural and creative island experiences, such as Maldivian arts & crafts with local artists, a Maldivian cooking class, a DIY wellbeing workshop, and family-friendly activities
- A sunset cocktail celebration at Velavani Bar, followed by a beachfront DJ night
Travellers are invited to take part in this unique celebration that blends adventure, culture, and conservation—honouring one of the Maldives’ most iconic house reefs and contributing to its protection for generations to come.
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