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PATA: 2012 was a record year for Asia/Pacific tourism

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Maldives Promotion House – Asia and the Pacific continued as a hot spot for international tourism in 2012, attracting what is expected to be in excess of 350 million international visitor arrivals, expanding its collective inbound count by more than 5% and generating more than 18 million additional foreign visits, year-on-year. This is according to preliminary results released today by the Pacific Asia Travel Association (PATA).

This is the third consecutive year in which foreign arrivals growth has remained positive for the region.

Of the 40 separate destinations covered, only 5 reported contractions for the year. Most of those were relatively marginal for the region as a whole. The only exception was China, which, with a contraction in growth of 2.2%, is estimated to have lost around 3 million international arrivals (foreign and compatriot) from its 2011 total international inbound count.

The picture is quite different for foreign arrivals to China, however (i.e., excluding compatriot arrivals). The year 2012 saw an increase of 1.6% in that inbound volume, year-on-year.

Southeast Asia was the strongest performer in 2012 in annual percentage growth terms, with a gain of 9.9% for the year. This equated to an increase of more than 8 million additional arrivals over the previous year and pushed the ASEAN aggregate international inbound count to almost 89 million.

Within this sub-region, Myanmar had a staggering increase of almost 52% in arrivals, while Cambodia and Lao PDR reported gains of 24% and 22% respectively. All 3 destinations created new records with Myanmar breaking the million arrivals mark (in total) for the first time. Cambodia and Lao PDR both also broke the 3 million mark. They were not alone either as every destination within the ASEAN region set new highs in terms of international arrivals.

After several years of strong double-digit growth rates, South Asia is now settling back somewhat, but still returning strong gains; 2012 for example saw growth of 6.6% and an increase of well over half-a-million additional international arrivals. Sri Lanka, with growth of almost 18% saw its foreign arrivals count pass the one million mark, while the Maldives fell just short of it. India remains the titan within South Asia, however, with more than 6.6 million arrivals and a year-on-year gain of close to 340,000 additional foreign arrivals, some 59% of the total additional increase in the arrivals volume to the sub-region.

Even with the contraction in total international arrivals into China, Northeast Asia still maintained a growth rate of almost 4% for the year. It dominated the visitor increase count by receiving close to 8.5 million additional international arrivals year-on-year.

Japan turned in the strongest percentage growth with a gain of 35% for the year, a performance that saw the destination recoup the losses in visitor arrivals following the tsunami of 2011 and move once again into record arrivals territory. Chinese Taipei, Hong Kong SAR, and Korea (ROK) also added to the sub-regional performance with growth increases of 20%, 16%, and 14% respectively.

After a somewhat mediocre performance in 2011 (+0.3% growth), the Pacific bounced back strongly in 2012 to post a collective gain across eighteen destinations of 6%. This in turn equated to an increase of better than 1.1 million additional international arrivals to the sub-region, which now collectively boasts an international inbound volume tantalizingly close to 20 million.

The Northern Marianas (+17.4%), Vanuatu (15.1%), and Guam (+12.8%) reported the strongest percentage gains, while Hawaii, Australia, and Guam posted the greatest gains in additional arrivals for the year.

Across the Asia/Pacific region, preliminary figures suggest that the top 5 destinations, by growth in international visitor arrivals, were: Myanmar, Japan, Cambodia, Lao PDR, and Chinese Taipei; each had a year-on-year increase of 20% or better.

In volume terms, there were 6 particularly significant outcomes with Hong Kong SAR, Thailand, Japan, Singapore, Korea (ROK), and Chinese Taipei each securing in excess of one million additional arrivals in 2012; the SAR of Hong Kong saw 6.7 million additional international arrivals.

Martin J. Craigs, CEO of PATA, said: “Asia and the Pacific continues to add substantially to the global international arrivals count. We expect that to continue for some time yet. The players shift and change, of course, and we can expect some movement in terms of generating and receiving markets. But across the region we expect substantial gains in both the volume and the value of these movements for some time yet.”

The PATA CEO added: “How we measure and determine the impacts of this growth in traffic is becoming more important, however. That is why PATA is working to promote the concept of the Complete Visitor Economy throughout its membership and across the wider industry.”

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Emirates undertakes largest known fleet retrofit project

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Emirates has kick-started its plans to upgrade the entire interior cabins of 120 Airbus A380 and Boeing 777 aircraft – two of the largest commercial aircraft types in service today.

This ambitious project, representing a multi-billion dollar investment to ensure Emirates’ customers “fly better” for the coming years, officially commences in November and is managed entirely by Emirates’ Engineering team.

The target is to completely retrofit four Emirates aircraft from start to finish every month, continuously for over 2 years. Once the 67 earmarked A380s are refreshed and back in service, 53 777s will undergo their facelift. This will see nearly 4,000 brand new Premium Economy seats installed, 728 First Class suites refurbished and over 5,000 Business Class seats upgraded to a new style and design when the project is complete in April 2025.

In addition, carpets and stairs will be upgraded, and cabin interior panels refreshed with new tones and design motifs including the iconic ghaf trees which are native to the UAE.

No other airline has handled a retrofit of this magnitude in-house, and there’s no blueprint for such an undertaking. Therefore Emirates Engineering teams have been planning and testing extensively, to establish and streamline processes, and identify and address any possible snags.

Trials began on an A380 in July, where experienced engineers literally took each cabin apart piece-by-piece and logged every step. From removing seats and panelling to bolts and screws, every action was tested, timed and mapped out. Potential impediments to completing the installation of Emirates’ new Premium Economy Class or the retrofit of the remaining three cabins in just 16 days were flagged and documented for expert teams to review and address.

As part of the programme, new purpose-built workshops will be set up at Emirates Engineering to repaint, re-trim and re-upholster Business and Economy Class seats with new covers and cushioning. First Class suites will be carefully disassembled and sent to a specialised company to replace the leather, arm rests and other materials.

From the trials, Engineers discovered several unexpected solutions for instance: that existing food catering trucks could be easily repurposed to move parts destined for refurbishment from the aircraft to the workshop for their refresh, as these vehicles had doors of the right width and offer sufficient space.

Until the retrofit programme starts in earnest in November, a cross-disciplinary team has been assembled to regularly review the planning process, address any issues, and track updates on various aspects of the project such as procurement, staffing, and training.

Emirates’ new Premium Economy cabin class, which offers luxurious seats, more legroom, and a service to rival many airlines’ business offering, is currently available to Emirates customers travelling on popular A380 routes to London, Paris, Sydney. More customers will be able to experience the airline’s new Premium Economy cabins starting from year end, as the retrofit programme picks up momentum.

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Eleanor helps over 30 Maldives hotels elevate guest services

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Eleanor has been named as one of the top 10 concierge software providers globally.

Based on accurate, timely reviews from real users, the HotelTechAwards rank the world’s best hotel software firms and products and it also provides hoteliers direct access to a growing network of hotel technology professionals and decision-makers.

“The guest experience is the cornerstone of our platform. Our unified resort wide solution, Eleanor, has been built for resorts off the back of many years working in the industry and addresses the needs of both Sales and Marketing departments and perhaps just as importantly, the operational requirements of the team on the ground at the property. The days of resorts working with disjointed systems are now behind us,” says Darren Caple, co-founder and CEO.

“We are on a mission to make the guest’s resort experience as easy and as frictionless as possible. Whereas traditional providers in the market have come at this purely from a guest communication perspective, our background in resorts has allowed us to combine this basic requirement with the streamlining of operational processes. The result is truly a resort wide solution that removes the need for countless different systems to be deployed.

Eleanor allows resorts to deliver consistent, superior service levels to guests across all stages of their journey with contactless features helping to alleviate sensitive touch-points in the post pandemic period. More than 30 properties in the Maldives use our Eleanor platform to help butlers and guest services elevate the guest experience. These properties are seeing an increase in incremental revenue by over 30% and operational efficiencies of 600+ man hours per month. We are also beginning to roll out the platform in some Caribbean properties!”

Eleanor is making waves in the hospitality industry by pushing the conventional limits of what a resort guest app can achieve through its unique ability to facilitate direct bookings for services and activities. The traditional ‘request to book’ feature that is common amongst almost all other hotel apps is removed by a power booking and operational platform sitting at the heart of the solution that covers all the resorts’ departments. It’s this module which realises enormous operational benefits and insights for the resort.

“We, at Eleanor, are humbled and honoured that our clients have provided such positive reviews. Feedback from our clients, partners and hoteliers are incredibly valuable for us and we will continue to improve our offering and services”, said Caple.

To celebrate this success, Eleanor is currently offering resorts a free one month trial, together with free setup and training and discounted monthly fees.

Eleanor, founded in 2018 and has its headquarters in the United Kingdom. Created from over 15 years of hands-on expertise, Eleanor allows resorts to deliver consistent, superior service levels to its guests across all stages of their journey with contactless features helping to alleviate sensitive touch-points in the post pandemic period. Eleanor also helps to unlock operational efficiencies and boost incremental revenue and guest loyalty.

Hotel Tech Report’s Best Concierge Software 2022 Runner Up, reviewed as a preferred and reliable hotel software product by the global hotelier community.

For more information, visit www.eleanorapp.com.

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Emirates’ recruiters scour the world for cabin crew talent with 30 city stops

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Emirates, the world’s most global airline, is seeking talented people with a passion for service to join its award-winning cabin crew team.

As air travel returns with a vengeance, the airline’s recruiters are busy meeting and hiring candidates in 30 cities from now until the end of June. In this latest drive, Emirates’ teams will travel from Australia to the UK, and dozens of European cities in between, as well as Cairo, Algiers, Tunis and Bahrain.

Abdulaziz Al Ali, Emirates Group’s Executive Vice President for Human Resources said: “There’s no more exciting airline than Emirates for anyone interested in a flying career, and we’ve received tremendous interest since we began our recruitment drive for cabin crew in November.”

“While parts of the application process are done online, we always make the effort to meet our candidates in person whenever we can, and that is why our Talent Acquisition team is doing a whirlwind 30-city tour over the next 6 weeks to assess prospective candidates.”

Emirates’ truly global cabin crew team represent 160 nationalities, reflecting its customer mix and international operations in over 130 cities on six continents.

All Emirates crew are based in the exciting cosmopolitan city of Dubai, with company-provided accommodation, tax-free salary and more benefits.

Interested candidates can read more about the Emirates cabin crew role, and apply online at: https://www.emiratesgroupcareers.com/cabin-crew/

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