Insiders
84 Percent of Brits Say Holidays Are Worth More Than What They Pay For

Maldives Promotion House – 84 per cent of British holidaymakers claim holidays are worth more to them in terms of wellbeing than the money they spend on them, a survey by Kuoni Travel and Nuffield Health reveals today.
The UK’s largest healthcare charity and Kuoni Travel surveyed 2,845 UK adults between 14 April to 30 June 2012 to find out how a holiday can help to alleviate the effects that everyday life has on our mental and physical wellbeing.
The research showed that taking a break can improve our lives in four key ways:
* It enables us to break out of our routine
* Gives us an opportunity to reconnect with loved ones
* Gives us fresh perspective on our lives
* Enables us to relax and recharge our batteries
These benefits explain why almost a third (32 per cent) of Britons say that every pound they spend on a holiday is worth 2-4 times more to them in terms of wellbeing, 21 per cent say it’s worth 5-7 times more, more than a quarter (27 per cent) say that its worth 8-10 times more, and 4 per cent say its worth over 11 times more. Interestingly, of those surveyed 67 per cent said it took up to four days to stop worrying about work, this breaks down into:
* 44 percent said it took between 1 and 2 days
* 23 per cent said it took between 3 and 4 days
* Younger adults (16-24) were most likely to worry the longest (74 per cent)
* Chris Jones, Head of Physiology at Nuffield Health, said: “On a day-to-day basis, our bodies give us subtle physical signals for stress or tiredness that may be caused by our busy modern lives and we all intuitively know that a holiday can help us re-charge our batteries. The fact that two-thirds of people are taking up to four days to switch off maybe an important indicator of how we manage stress from our everyday lives.”
This survey is part of a bigger research study Kuoni and Nuffield Health are doing this year called The Holiday Health Experiment. Across August, Kuoni are sending three different couples away on three radically different types of holiday – to Amazonian Peru, to Thailand and to the Maldives. Nuffield Health and psychotherapist, Christine Webber, will be conducting medical tests on the couples before, during and after the holidays.
Says Chris Jones: “This case study-based experiment will give us an interesting insight into how holidays may impact on a person’s wellbeing. I am looking forward to analysing the data from this unique experiment which will hopefully focus people’s minds on the importance of managing everyday stress and worries – perhaps from work – and ensure time is built into their busy lives to improve their wellbeing.”
And nearly two thirds (63%) of UK adults say that holidays most impact on their physical and emotional wellbeing because it gives them a chance to relax.
And talking of emotions, half of the people who travel with their partner said that the most significant benefit of their holiday was the chance to reconnect with their loved one. This might explain why luxurious beach holidays are so popular with travelling lovers.
Says Christine Webber, psychotherapist on this project: “People in the UK have serious worries about money, their futures and their careers. Many individuals are having to work increasingly long hours with a lengthy commute on top in a bid to save their jobs. Exhaustion is commonplace, both in those working and those who are wearing themselves out trying to find a job. And the current prevailing mood for many Britons is one of intense anxiety – because no one seems to know how long the current downturn will continue.
“This sort of situation has a massive impact on family life in general, and on relationships between couples in particular. Anecdotally, we know that holidays can help people to re-charge their batteries, and to re-connect with each other and rediscover the joy they find in each other’s company. We also know that when most people say ‘I need a holiday’ what they mean is that they need sleep, sun, a change of scene, plenty of rest, and time for their nearest and dearest. I am looking forward immensely to finding out if a holiday does indeed repair the damage that our normal lives can inflict on us. I also hope to discover whether people can be aware of the factors that bring about positive changes during vacations, and can then introduce some of these factors on their return home, in a bid to make their normal day-to-day existences more mentally and physically healthy.”
Derek Jones, MD Kuoni, said: “This study highlights the health benefits of a significant 10-day to two week holiday. Kuoni is well known for its expertise in tailor-making trips to long-haul destinations across the globe, and it seems more time away means the better we unwind and recover from the demands of our busy lives.”
Regional highlights:
* 38 per cent of Londoners say that the greatest impact of a holiday is giving their body a chance to recover and 25 per cent say that relaxation is what they value most about a holiday
* Londoners are also the most likely to say their daily life is time pressured (56 per cent)
* 76 per cent of Glaswegians say that relaxation on holiday has the greatest impact on their physical and emotional wellbeing (the highest percentage across the UK)
* 44 per cent of people from Manchester and Newcastle prioritise the opportunity a holiday provides to help you switch off
Cooking
Inside Pâtissier Karim Bourgi’s Eid pastry residency at JOALI Maldives
At JOALI Maldives, creativity is not confined to galleries, dining rooms or the architecture of its villas. It appears across the island in different forms: in art installations placed among palms, in design-led spaces that frame the lagoon, in culinary experiences that treat food as a medium of expression, and, during the Eid al-Adha break, in the controlled movement of a piping bag as Pâtissier Karim Bourgi demonstrated how to fill an éclair.
Maldives Insider visited JOALI Maldives during the Eid break, at a time when the resort was hosting Bourgi for an exclusive pastry residency. The programme brought one of the region’s recognised pastry talents to Muravandhoo Island in Raa Atoll, offering guests a closer look at the work behind modern French pastry. Bourgi is the founder of KAYU Bakehouse and recipient of the MENA’s 50 Best Pastry Chef Award 2023, and his residency at JOALI Maldives was designed as more than a guest-chef appearance. It was an invitation into technique, memory, discipline and flavour.

The centrepiece was the Pastry Atelier on 29 May at Vandhoo. Held from 12pm to 1pm, the session was intimate in format and technical in focus. Bourgi guided guests through the artistry of creating a modern French pastry, using the éclair as the point of entry into a wider conversation about structure, texture and control.
The éclair is familiar enough to appear simple. It is also unforgiving. The shell must be light but stable. The filling must have the right consistency. The pastry must be filled evenly without being overworked. In Bourgi’s hands, the process became a study in precision. He showed that filling an éclair is not a final mechanical step, but part of the architecture of the pastry itself.

The demonstration centred on how to fill the éclair properly. Bourgi explained through practice how the angle of the piping bag, the pressure applied, and the timing of each movement determine the result. Too little pressure leaves gaps. Too much can distort the shell. The goal is even distribution, balance and restraint.
For guests, it was a rare opportunity to observe a pastry technique broken down into its essential parts. In a resort environment, dining is often experienced as a finished moment: a plated dessert, a table by the water, a flavour remembered after the meal ends. The atelier reversed that sequence. It brought guests into the making, allowing them to see how a polished dessert depends on repetition, judgment and touch.

This is where the session became especially interesting. It was not theatrical in the obvious sense. There was no need for excess. The theatre came from concentration: the movement of Bourgi’s hands, the pause before applying pressure, the awareness of when the pastry had been filled correctly. The lesson was clear. In pastry, creativity is inseparable from control.
The residency opened on 27 May with the debut of an exclusive dessert at a sundowner reception at Mura Beach. Created for JOALI Maldives, the dessert was inspired by the Maldives and reimagined in the form of an iconic location at the resort. It drew on local ingredients including coconut and mango, layered with citrus notes and hints of vanilla. The programme concluded on 30 May with a High Tea and Dessert Tasting at Mura Bar, pairing a curated tea selection with Bourgi’s signature KAYU pastries and the dessert created for the resort.
Together, the three experiences formed a compact but complete residency: a debut, a masterclass and a tasting. Each offered a different way to encounter Bourgi’s work. The sundowner introduced the creative concept. The atelier revealed the technique. The high tea placed his pastries within a slower tasting format, giving guests time to engage with flavour and form.

The residency also fitted naturally into JOALI Maldives’ wider identity. The resort, located on Muravandhoo Island in Raa Atoll, has built its positioning around the “Joy of Creative Living”. Since opening, JOALI Maldives has stood apart in the Maldivian luxury segment through its art-immersive approach, integrating art, design, gastronomy and island life into the guest journey. Its villas and residences are part of a design narrative, while the island itself functions as a space where guests encounter creative works in open-air settings.
This is not incidental to the guest experience. JOALI Maldives has consistently treated creativity as a pillar of hospitality. The resort has hosted and developed collaborations with artists, designers, culinary figures and creative practitioners, allowing guests to experience the island through different disciplines. Its previous initiatives include the Imagi-Nature Art Festival, held in collaboration with art consultant Tatiana Gecmen-Waldek, as well as a creative collaboration with Studio Pen, the South African design studio known for its playful visual language. The resort has also welcomed culinary artist Marie Yuki Méon for an art-immersive dining experience, extending the idea of creativity into gastronomy.

Seen in that context, Bourgi’s residency was not an isolated Eid activity. It was part of a broader JOALI pattern: bringing creative individuals into the resort environment and allowing their craft to interact with the island. In this case, the medium was pastry.
For the Maldives’ resort industry, such programming reflects a wider shift in luxury hospitality. High-end guests are no longer only seeking accommodation, privacy and dining. They are seeking access — to people, processes, ideas and stories. A visiting chef residency, when executed well, becomes a form of cultural and technical exchange. It gives the guest something to participate in and something to take away beyond the plate.
At the Pastry Atelier, that takeaway was tangible. Guests did not merely taste an éclair; they understood it differently. The session showed why pastry kitchens rely on accuracy, but also why accuracy alone is not enough. The pastry chef must understand the behaviour of each component. The shell, filling and finish must work together. A small change in handling can affect the final texture and presentation.

For hospitality professionals observing the session, it also offered a reminder of the value of culinary storytelling. A dessert can be served beautifully and still remain distant from the guest. But when the guest sees how it is made — when the technique is explained, demonstrated and shared — the dessert gains context. It becomes connected to the person who made it, the place in which it was served and the memory of the experience.
This is particularly relevant in the Maldives, where resorts compete not only through their physical assets, but through the depth of their programming. Culinary residencies, art events, wellness retreats and design-led collaborations are now part of how properties define themselves. The strongest examples are those that feel aligned with the resort’s identity rather than added for effect.
Bourgi’s residency at JOALI Maldives achieved that alignment. The pastry atelier was refined but approachable, technical but engaging. It respected the craft while making it visible to guests. It also reflected JOALI Maldives’ broader commitment to experiences shaped by creativity, whether through art, design or cuisine.

As the session ended, the éclair remained the central lesson. It was a simple form through which Bourgi demonstrated a complex discipline. Filling it properly required care, timing and restraint. In that moment, pastry became a language of precision.
The experience stood out not because it was elaborate, but because it revealed what is often hidden. Behind a polished dessert is a sequence of decisions. Behind a guest experience is planning, craft and collaboration. At JOALI Maldives during Eid, Karim Bourgi brought those elements together, turning a pastry demonstration into a study of hospitality through technique.
Action
Freediving with tiger sharks: Shark Expedition Fuvahmulah collaborates with marine biologist Andriana Fragola
Shark Expedition Fuvahmulah, renowned for its world-class scuba diving encounters, has announced an exciting expansion: the chance to freedive with tiger sharks in the Maldives’ southernmost atoll.
Fuvahmulah, often hailed as the “Tiger Shark Capital of the World,” is the only place on the planet where year-round encounters with tiger sharks are virtually guaranteed. With more than 280 identified resident tiger sharks, the island has become a bucket-list destination for divers and marine enthusiasts alike.

The newly introduced freediving experience offers a unique way to interact with these apex predators. Unlike scuba diving, freediving takes place without bubbles or heavy gear, allowing participants to connect with tiger sharks in a quieter, more natural way. This approach often makes the encounter more comfortable for the sharks and more intimate for the diver.
Guiding these expeditions is Andriana “Andy” Fragola, a marine biologist, shark diver, and conservationist currently based in Hawaii. Andy holds a Master’s Degree in Marine Conservation Biology with a focus on shark microbiology and has dedicated her career to shark research, conservation, and public education. Through her work in media and content creation, she strives to raise awareness about the importance of shark conservation and inspire people to take action to protect marine ecosystems.
“Freediving with tiger sharks is a raw and transformative experience,” says Andy. “Being eye-to-eye with these incredible animals without the barrier of scuba gear allows you to see them for what they truly are—powerful, intelligent, and essential to the health of our oceans.”
Shark Expedition Fuvahmulah ensures that all freediving activities are conducted under strict safety protocols. With experienced professionals like Andy leading the dives, participants can expect both an exhilarating and responsible adventure.

Why this experience stands out:
- Eye-to-eye encounters with tiger sharks in their natural habitat.
- A deeper, more personal connection with marine life.
- Expert-led guidance ensuring safety and conservation awareness.
In addition to freediving, Shark Expedition Fuvahmulah offers a range of packages, including accommodation options, making it easier for adventurers to fully immerse themselves in the island’s extraordinary marine environment.
For bookings and more information:
📧 Email: sales@scuba-expeditions.com
📱 WhatsApp: +960 9894653
🌐 www.scuba-expeditions.com
News
MIC appoints Ali Shakir as Group General Manager
Maldives Inflight Catering Pvt Ltd (MIC) has announced the appointment of Ali Shakir as the Group General Manager. With over 27 years of experience in the hospitality industry, Ali Shakir will now oversee operations for the Maldives Inflight Kitchen, Hulhule Island Hotel, and Madifushi Private Island Maldives.
Ali Shakir, who most recently served as General Manager at OBLU NATURE Helengeli by SENTIDO, played a pivotal role in the resort’s redevelopment and reopening. Prior to that, he joined Atmosphere Core in 2019 as Resort Manager at VARU By Atmosphere, where he was instrumental in the pre-opening of several properties, including OBLU XPERIENCE Ailafushi, OBLU SELECT Lobigili, OZEN RESERVE BOLIFUSHI, and VARU By Atmosphere. His wealth of experience also includes key positions at prestigious resorts such as Angsana Velavaru, Hulhule Island Hotel, and Paradise Island Resort and Spa.
Ali is no stranger to MIC, having spent more than 15 years at Hulhule Island Hotel, where he rose through the ranks to become Executive Assistant Manager before departing in 2019.
Commenting on his new role, Ali Shakir expressed his enthusiasm:
“I am honored to rejoin MIC and lead the operations of these iconic properties. This company has always held a special place in my career, and I am excited to work with the talented team to drive further success and innovation.”
Ibrahim Shareef Mohamed, Managing Director of MIC, welcomed Ali to the leadership team, praising his extensive experience and strategic vision:
“We are delighted to have Ali back at MIC. His proven track record in the hospitality sector, combined with his in-depth knowledge of Hulhule Island Hotel and his previous achievements, makes him the ideal leader to take us forward. I have no doubt that under his leadership, MIC will continue to set benchmarks for excellence.”
Ali Shakir holds a General Managers Program certificate from Cornell University, USA, and a General Hotel Service certification from the Institute of Hotel and Catering Service, Maldives.
MIC is a joint venture between Maldives Airports Company Limited and SATS Ltd, renowned for its inflight catering services to airlines and private jets. Beyond the Maldives Inflight Kitchen, MIC also manages Hulhule Island Hotel, the only airport hotel at Velana International Airport, and the luxurious Madifushi Private Island Maldives in Meemu Atoll.
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