Soneva Namoona in collaboration with Maldives Swimming and Life Saving Skills Training School held a ten day Leaders of the Ocean amp in Baa. Kihaadhoo, aimed towards training swimming instructors and empowering ocean stewards.
The camp saw 18 participants from 11 islands from Noonu (Holhudhoo, Magoodhoo, Maafaru, Kudafari), Baa (Kendhoo, Kamadhoo, Kudarikilu, Kihaadhoo, Dharavandhoo and Maalhos) and Haa Dhaalu (Makunudhoo), and provided the opportunity to earn a National Level 2 Swimming and Water Aerobics Instructor License.
The Leaders of the Ocean Camp curriculum blended experiential learning with a strong focus on leadership development. Participants engaged in a wide range of activities ranging from leadership workshops, zero waste education, survival skills training, fire awareness, water aerobics and program development.
Participants were provided the opportunity to take the required exams for the Swimming and Water Aerobics license at the camp, and will be completing 45 experience hours upon returning to their islands in order to receive their certification
The Leaders of the Ocean Camp is the latest of Soneva Namoona led programs in local islands geared towards building technical capacity and instilling ocean stewardship in young individuals. Over the past two years, 700 young people have improved their water confidence with the help of 22 Swimming and Water Rescue Instructors trained through this programme.
“Being a part of the Leaders of the Ocean Camp has been an incredible journey. It’s not just about learning ocean skills; it’s also about forming connections and gaining a deeper understanding of our environment. This experience has ignited a sense of responsibility and leadership within me, and I’m excited to take back what I’ve learned to my island and nurture responsible oceangoing in my community” said participant Ali Najih, 23, from B.Kihaadhoo.
“We are immensely proud to witness the personal growth from all the participants of the Leaders of the Ocean Camp. We believe that the knowledge and values imparted during this camp will contribute to a greener and a more sustainable future for our island communities,” said Azhoora Ahmed, Soneva Namoona INSPIRE Manager.
Soneva Namoona is a Non-Governmental Organization (NGO), that pioneers innovations to create empowered zero waste communities in the Maldives, centred around the three pillars of Reduce, Recycle, Inspire. Since the original pilot of three local islands in 2019, the number of Namoona islands has increased to 21 across Baa, Noonu and Haa Dhaalu Atoll. Soneva Namoona strives to create community-specific solutions to complex issues like waste management in close partnership with island communities.
Canareef Resort Maldives broadens global reach with new sales representatives in Russia and the UK/Ireland Markets
Canareef Resort Maldives has appointed Sales Representatives for Russia and the Commonwealth of Independent States (CIS), as well as the United Kingdom and Ireland. This expansion is part of the resort’s broader vision for global development and increased tourist engagement.
SEA Company Takes the Helm in Russia and CIS
Canareef Resort Maldives has welcomed SEA Company as its Sales Representative for Russia and the CIS countries. SEA Company, headquartered in Moscow, has been a prominent player in the Russian hotel business since 2013, earning accolades such as the “Best PR and Consulting Agency in the Field of Tourism in Russia” at the Global Hospitality Awards in 2019.
Andrey Shemyakin, Managing Partner of SEA Company, expressed confidence in Canareef Resort Maldives, emphasizing the resort’s appeal to Russian and CIS tourists. With the Maldives consistently ranking among the top destinations for winter vacations, the partnership aims to cater to the diverse preferences of travelers, especially families with children seeking comprehensive amenities.
Russia remains a leading source of tourists to the Maldives, making the collaboration between Canareef Resort Maldives and SEA Company a strategic move to tap into this lucrative market.
Red Tree Representation Takes Charge in the UK and Ireland
Simultaneously, Canareef Resort Maldives announced its partnership with Red Tree Representation, a move designed to solidify its standing in the UK and Irish markets. Red Tree, boasting over 15 years of experience, specializes in product, marketing, and contracting roles with leading UK tour operators.
The partnership aims to capitalize on Red Tree’s extensive industry knowledge and contacts to promote Canareef Resort Maldives and the scenic Addu Atoll. The UK market, being one of the largest sources of tourist arrivals to the Maldives, presents a significant opportunity for the resort to expand its reach and increase tourist inflows.
Mohamed Jaish Ibrahim, Resort Director of Canareef Maldives, highlighted the resort’s commitment to making the Maldives an accessible luxury for a broader audience. The collaboration with Red Tree Representation is seen as a crucial step towards achieving this goal.
Nestled in the southernmost atoll of the Maldives, Addu—a UNESCO biosphere reserve—Canareef Resort Maldives spans 42 hectares of secluded island paradise. With 271 villas, offering breathtaking views of the pristine Indian Ocean, Canareef is your ideal destination for a romantic escape, adventurous family vacation, or a memorable group trip. Immerse yourself in the beauty and wonders of Addu Atoll at Canareef Resort Maldives.
Atmosphere Core expands in South Asia with Atmosphere Living ultra-luxury residences
Atmosphere Core, a globally renowned name in hospitality, has announced the launch of Atmosphere Living as part of its continued expansion in South Asia. Headquartered in India, this new company will offer branded ultra-luxury residences with customised end-to-end amenities and indulgences, including coffee lounges, wine cellars, private transport, and bespoke concierge services.
The global branded residences market has experienced a remarkable 150 percent growth over the past decade, and projections indicate a surge in demand. With the real estate veteran Sandeep Ahuja at the helm as Managing Director, Atmosphere Living is strategically positioned to capitaliSe on this demand.
Atmosphere Living will focus on a conscious design philosophy. All properties will be built in harmony with the environment and will incorporate features such as smart recycling, efficient waste and water management, and green energy solutions.
Sharing his insights on the launch, Salil Panigrahi, Managing Director, Atmosphere Core, said, “Atmosphere Living will bring a distinctive offering to India, and is a brand to watch out for. It will combine Ahuja’s decades of experience, knowledge, and industry network in real estate with Atmosphere’s hospitality expertise, introducing unparalleled serviced residences in India.”
Positioned in major metropolitan areas, established second-home destinations, and undiscovered scenic locales nationwide, these projects will also present lucrative investment opportunities. Elite homeowners will have the option to lease their residences back to Atmosphere Living, allowing them to be rented out for income generation.
Sandeep Ahuja, Managing Director, Atmosphere Living, said, “There is currently a gap in the Indian realty landscape for ultra-indulgent serviced homes catering to affluent consumers. We aim to bridge this gap by curating serviced homes that offer indulgences such as entering homes using smart key cards, 24/7 butler services, fine dining, and co-working spaces, among others. Our ultimate desire is to enable our customers to experience a life of true luxury and exclusivity.”
Maldives crowned World’s Leading Destination for fourth consecutive year
Maldives on Friday won the World’s Leading Destination accolade at the World Travel Awards 2023, making it the fourth consecutive top title win for Maldives.
In addition to the World’s Leading Leading Destination Award, the Maldives Marketing and Public Relations Corporation (MMPRC) also won the World’s Leading Tourist Board award for the second year in a row.
The awards were presented at a gala held in Dubai Friday evening.
The Maldives successfully secured the title of the World’s Leading Destination in 2020, 2021 and 2022.
The World’s Leading Destination title is the most distinguished in the annual programme, which itself is renowned as the most prestigious and comprehensive award in the global travel industry.
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