Lifestyle
JOALI crafts next generation of luxury, ethical tourism in Maldives
Nestled in the pristine waters of the Maldives, JOALI Maldives and JOALI BEING are two ultra-luxury resorts that have made sustainability their top priority. With a strong focus on preserving the environment, empowering communities, nurturing well-being, and conserving resources, these resorts are setting new standards in eco-conscious luxury travel.
Joy of preserving
At the heart of JOALI’s sustainability efforts is the JOALI Reef Restoration Programme (JRRP), which aims to restore the vibrant coral reefs surrounding the resorts. “Coral reefs are the rainforests of the ocean, and their preservation is crucial for the health of our marine ecosystems,” says Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING. The JRRP assists in the natural recovery of the reefs, which have suffered losses due to coral bleaching and climate change. Guests are also encouraged to participate in regular coral planting activities, a vital component of ecological restoration in the Maldives.
To combat ocean waste, the JOALI team conducts frequent dives to remove plastic and other types of waste from the waters around the island. The resorts also organise clean-ups of uninhabited islands nearby and facilitate the removal of ghost gear with the Olive Ridley Project.
Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING, explains, “We take pride and joy in managing our own impact on the environment and promoting ecological resilience. We have partnered with local and global conservation organisations to help protect our oceans and the environment. We believe that it is our responsibility to preserve the natural beauty of the Maldives for future generations.
The Marine Biologist programme at JOALI educates young visitors about life underwater and the importance of conservation. “Through interactive games and activities, we teach children about our oceans, marine life, and how they can make a difference through simple actions,” explains Nawaf.
Tree planting activities are also held regularly at both properties and local islands nearby, as trees play a crucial role in protecting soil from erosion and limiting the impact of climate change.
Joy of Empowering
JOALI is passionate about empowering women and creating platforms for their economic and creative aspirations. Inspired by the vision of JOALI’s founder and owner, Esin Gural Argat, the resorts support female education, vocational training, and social entrepreneurship.
JOALI Art Week is a tribute to feminine creativity, featuring live art sessions, interactive workshops, and immersive exhibits by local women artists. “We believe in nurturing local talent and providing opportunities for female artists to showcase their work,” says Nawaf. The exclusive Art House at JOALI BEING also supports local artisans and art-lovers through imaginative events and workshops.
Monthly art dinners at JOALI combine gastronomy, art, and sustainability, featuring all-natural paints made with herbs and flowers from the Chef’s Garden. These inspiring experiences are led by women artists from around the world.
The resorts are committed to gender equality and the development of talented women at all levels of the organisation. “JOALI’s Leadership and Gender Diversity Programme is aligned with our commitment to the UN Women’s gender equality campaign,” states Nawaf.
In recent years, JOALI has donated significant funds to local Women’s Development Committees and other organisations, supporting projects such as waste disposal area renovations, community space development, and fabric waste recycling initiatives.
Joy of Nurturing
Promoting wellness and well-being is a key focus for JOALI. The resorts are dedicated to empowering individuals and communities to take control of their own health and well-being through education, resources, and partnerships.
Global Wellness Day activities, Reading Parks, Brain Gyms, and Special Educational Needs (SEN) Classrooms are just a few examples of JOALI’s commitment to nurturing well-being. “We believe in creating spaces that promote learning, growth, and a healthy lifestyle. We have more exciting community projects in the pipeline with significant investments that will make a huge difference in the communities that we operate in,” says Nawaf.
Joy of Conserving
Everyday practices at JOALI align with their overall vision of sustainability. The resorts have implemented an eco-conscious approach across both islands, with the goal of minimising consumption of key resources and reducing their carbon footprint.
“Our culinary team loves to craft specialties with locally caught fish and seafood, along with organic produce from our Herb Garden,” shares Nawaf. The resorts also use eco-friendly stewarding and laundry chemicals, house their own glass water bottling plants and wastewater treatment systems, and practise rainwater harvesting.
Energy conservation is another priority for JOALI, with efficient LED lights, smart controls in the villas, and a pilot project to increase the use of solar energy. Guests booking directly with the resorts also have the option to off-set their carbon emissions during the reservation process.
JOALI Maldives and JOALI BEING are also committed to supporting local communities and promoting cultural tourism. By engaging with local artisans, musicians, and storytellers, the resorts aim to create authentic experiences for their guests while preserving the rich cultural heritage of the Maldives.
One example of this commitment is the Culinary Arts Exhibition held during the Raa Tourism Expo 2022. The event showcased the incredible talents of JOALI’s hosts and inspired students and young people from across Raa Atoll. “We believe in promoting healthy eating and an active lifestyle for a full and happy life,” says Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING.
The Earth-to-Table initiative at JOALI focuses on ingredient traceability and offering fresh, locally harvested, and sustainably sourced foods that support small farms. “Our slow food mantra promotes local foods, traditional cooking, and clean production methods,” explains Nawaf. The gardens at JOALI are 100 percent organic, growing vegetables, fruits, and culinary and medicinal herbs using sustainable techniques. The team draws on both traditional knowledge and modern science to produce the best ingredients while simultaneously protecting the environment.
As JOALI Maldives and JOALI BEING continue to lead the way in sustainable luxury travel, they remain dedicated to fostering strong relationships with local communities and promoting cultural tourism. By collaborating with local artisans, musicians, and storytellers, the resorts create authentic experiences for their guests while preserving the rich cultural heritage of the Maldives.
One of the ways JOALI supports local communities is through their commitment to fair trade principles. By ethically sourcing tea, coffee, and wood products, the resorts ensure that their suppliers are treated fairly and that their practices are environmentally responsible. Additionally, JOALI strives to use local produce and buy in bulk to reduce packaging waste, further minimising their environmental impact.
As more travellers seek eco-conscious destinations, JOALI Maldives and JOALI BEING stand out as prime examples of how luxury and sustainability can coexist harmoniously. By focusing on preserving the environment, empowering communities, nurturing well-being, and conserving resources, the resorts demonstrate that it is possible to offer an unforgettable guest experience while also making a positive impact on the world. As the hospitality industry evolves, JOALI Maldives and JOALI BEING will undoubtedly continue to set new benchmarks for sustainability and responsible luxury. As Nawaf says, “We believe that sustainability is not just a buzzword; it is a way of life. It makes a business case as well, as without preserving our environment we cannot have a tourism industry in a few decades. We are committed to making a positive impact on the environment and the communities we serve.”
This Diwali, SO/ Maldives is set to dazzle with a bold celebration that blends cultural tradition with the resort’s signature flair. Guests are invited to indulge in a day of flavor, music, and style, wrapped in the spirit of light and festivity.
The day begins at The Citronelle Club, where guests can immerse themselves in India’s sweetest traditions with a complimentary Gulab Jamun cooking class. This hands-on session not only celebrates the art of crafting one of India’s most iconic desserts but also offers guests a memorable experience of cooking and tasting together in true festive spirit.
Following the workshop, the culinary journey continues with an exclusive tasting of SO/ Maldives’ brand-new Indian à la carte menu. Bursting with bold flavors and modern interpretations, this exciting menu brings a fresh twist to traditional favorites, showcasing dishes designed to delight both seasoned gourmands and those discovering Indian cuisine for the first time.
As the afternoon rolls into evening, the celebrations flow seamlessly to Lazuli Beach Club and The Citronelle Club, where guests can savor the moment with 40% off select premium beverage bottles. Whether shared over a meal or enjoyed as a toast to togetherness, these indulgent pours elevate the festive mood with sophistication.
The evening comes alive with a vibrant lineup of cultural and family-friendly activities. Guests can express their creativity at a Family Diya Workshop, lighting up the night with personalized clay lamps that symbolize joy and prosperity. At Lazuli Beach Club, a Henna Workshop invites guests to adorn their hands with intricate patterns, while the beachfront transforms into a canvas for a Rangoli experience, where colorful designs bloom in the sand to celebrate the artistry and spirit of Diwali.
No Diwali celebration is complete without a golden-hour glow. At Lazuli Beach, the festivities shine brighter with 50% off saffron martinis during sunset, accompanied by live DJ beats. As the Maldivian sky turns to hues of orange and gold, guests can sip, sway, and soak in an electric yet elegant atmosphere, perfectly in tune with the spirit of Diwali.
“At SO/ Maldives, we reimagine cultural celebrations with a bold, chic island twist. This Diwali, we’ve curated a day that’s all about indulgence, flavors, music, and unforgettable moments,” said Olivier MOIES-DELVAL, General Manager, SO/ Maldives. “It’s about honoring tradition while celebrating in style, surrounded by the natural beauty and energy of the Maldives.”
SO/ Maldives invites guests to light up their Diwali with this one-of-a-kind experience that blends the richness of Indian traditions with the resort’s signature playful luxury.
Celebrate light, flavor, and island chic this Diwali at SO/ Maldives.
Sun Siyam Olhuveli will transform into a realm of ancient legends and eerie excitement this Halloween with its themed celebration, The Return of the Mummy. Guests of all ages will have the opportunity to take part in two days of themed activities, family games, and live entertainment throughout the resort.
The highlight of the celebration will be a beachfront performance by Swedish DJ and rising international talent Caroline Roxy. A multifaceted artist—DJ, singer-songwriter, producer, fashion designer, and former model—Caroline is known for fusing energetic electronic beats with pop-inspired rhythms. Drawing on her musical upbringing and experience performing at festivals in cities such as Stockholm and Los Angeles, she is set to deliver an electrifying performance that promises to bring a captivating energy to the shores of Sun Siyam Olhuveli.
The festivities will begin on 31 October 2025 with a Halloween Beach Fest, featuring mummy-themed games, pumpkin carving, trick-or-treat adventures, and the popular Mummy Dance Freeze for younger guests. As night falls, the Lagoon Bar will become the centre of the celebration, with flickering lights, pulsing music, and a much-anticipated DJ set by Caroline Roxy. Her performance will combine haunting melodies with powerful electronic rhythms, setting the tone for an unforgettable Halloween evening.
Celebrations will continue on 1 November 2025 with treasure hunts, themed cupcake and marshmallow workshops for children, and a sunset pirate cruise. Adults can take part in a Halloween boot camp before the evening concludes with a fire show and live music by Hightides at the Lagoon Bar.
Blending ancient Egyptian mystery with island charm, The Return of the Mummy at Sun Siyam Olhuveli invites guests to experience a unique Halloween adventure where the legends of the past meet the magic of the Maldives.
JOALI Maldives, the Maldives’ first and only art-immersive resort, is set to welcome guests to a radiant festive season celebration under the theme ‘Rise & Shine’ — a tribute to joy, beauty, and inner light. Taking place from 21 December 2025 to 10 January 2026, the Raa Atoll retreat will transform into a celestial haven of creative expression, blending art, culture, and wellbeing experiences inspired by the resort’s Joy of Creative Living philosophy.
“Each festive season, our goal is to create an atmosphere that uplifts and inspires,” said Shifaz Hassan, General Manager of JOALI Maldives. “With this year’s Rise & Shine theme, we invite guests to reconnect with loved ones, express their creativity, and celebrate the holidays surrounded by the island’s natural beauty.”
The celebration will encompass culinary artistry, interactive workshops, family adventures, and world-class fitness programmes led by visiting experts.
Visiting Experts:
- Chef Nina Tarasova, the acclaimed pastry chef, will return to host her signature Russian Voyage Wine Dinner — a multisensory journey through traditional flavours and curated wine pairings.
- Dr. Sanket Yadahalli, a respected wellness practitioner, will conduct transformative sessions in breathwork for pain relief alongside Pranayama Renewal classes designed to restore energy and balance.
JOALI Maldives’ Rise & Shine celebrations will feature a dynamic array of experiences across its restaurants and creative spaces:
- Culinary Events: Guests can savour themed dining experiences including A Taste of Japan at Saoke, Indian Ocean Voyage, and the Mediterranean-inspired Levantine Dream. Curated cocktail evenings such as Once Upon a Sake, Old World Wine Dinner, and Theatre of Gin will complement indulgent festive feasts for Christmas Eve, Christmas Day, New Year’s Eve, Orthodox Christmas and beyond.
- Art, Culture & Creativity: The resort’s immersive art spaces will host celestial pottery classes, wooden craft workshops, starry night painting sessions, and festive embroidery workshops at the JOALI Art Studio. Sustainability takes centre stage with coral nursery tours and reef restoration projects like Christmas Corals, reflecting JOALI’s ongoing commitment to marine conservation.
- Wellbeing & Movement: The resort will offer a holistic wellbeing schedule featuring Lunar Glow meditations, Qi Flow, HIIT Challenge, a Padel Tournament, and Sunrise Bootcamp. Guests may also book night snorkelling adventures, Primal Flow, and Core Connect sessions.
- For Families & Young Explorers: Under the enchanting theme “Stardust & Sparkle”, the Muramas Kids Club will curate daily programmes for younger guests — from Christmas tree decorating and mocktail mixology to galactic kite flying and star map painting — guided by Pico the Heron, the resort’s beloved festive mascot.
Beloved traditions will return, including the lighting of the Holiday Tree, the unveiling of the Gingerbread House, and the eagerly anticipated arrival of Santa Claus. Guests can enjoy festive favourites such as the Christmas Scavenger Hunt, a Football Tournament, and the dazzling New Year’s Eve Starlight Gala — a night of fireworks, live entertainment, and fine dining. The celebrations will also include My Maldives, an elegant cocktail reception where guests can toast the season alongside JOALI’s leadership team.
Guests can experience the festivities from one of 73 beach and over-water villas, ranging from one to four bedrooms, each attended by a personal Jadugar (meaning “skilled magician”). Villa rates start from USD 5,851 per night based on two guests sharing a Water Villa with Pool on a bed-and-breakfast basis.
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