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JOALI crafts next generation of luxury, ethical tourism in Maldives 

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Nestled in the pristine waters of the Maldives, JOALI Maldives and JOALI BEING are two ultra-luxury resorts that have made sustainability their top priority. With a strong focus on preserving the environment, empowering communities, nurturing well-being, and conserving resources, these resorts are setting new standards in eco-conscious luxury travel.

Joy of preserving

At the heart of JOALI’s sustainability efforts is the JOALI Reef Restoration Programme (JRRP), which aims to restore the vibrant coral reefs surrounding the resorts. “Coral reefs are the rainforests of the ocean, and their preservation is crucial for the health of our marine ecosystems,” says Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING. The JRRP assists in the natural recovery of the reefs, which have suffered losses due to coral bleaching and climate change. Guests are also encouraged to participate in regular coral planting activities, a vital component of ecological restoration in the Maldives.

To combat ocean waste, the JOALI team conducts frequent dives to remove plastic and other types of waste from the waters around the island. The resorts also organise clean-ups of uninhabited islands nearby and facilitate the removal of ghost gear with the Olive Ridley Project.

Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING, explains, “We take pride and joy in managing our own impact on the environment and promoting ecological resilience. We have partnered with local and global conservation organisations to help protect our oceans and the environment. We believe that it is our responsibility to preserve the natural beauty of the Maldives for future generations.

The Marine Biologist programme at JOALI educates young visitors about life underwater and the importance of conservation. “Through interactive games and activities, we teach children about our oceans, marine life, and how they can make a difference through simple actions,” explains Nawaf.

Tree planting activities are also held regularly at both properties and local islands nearby, as trees play a crucial role in protecting soil from erosion and limiting the impact of climate change.

Joy of Empowering

JOALI is passionate about empowering women and creating platforms for their economic and creative aspirations. Inspired by the vision of JOALI’s founder and owner, Esin Gural Argat, the resorts support female education, vocational training, and social entrepreneurship.

JOALI Art Week is a tribute to feminine creativity, featuring live art sessions, interactive workshops, and immersive exhibits by local women artists. “We believe in nurturing local talent and providing opportunities for female artists to showcase their work,” says Nawaf. The exclusive Art House at JOALI BEING also supports local artisans and art-lovers through imaginative events and workshops.

Monthly art dinners at JOALI combine gastronomy, art, and sustainability, featuring all-natural paints made with herbs and flowers from the Chef’s Garden. These inspiring experiences are led by women artists from around the world.

The resorts are committed to gender equality and the development of talented women at all levels of the organisation. “JOALI’s Leadership and Gender Diversity Programme is aligned with our commitment to the UN Women’s gender equality campaign,” states Nawaf.

In recent years, JOALI has donated significant funds to local Women’s Development Committees and other organisations, supporting projects such as waste disposal area renovations, community space development, and fabric waste recycling initiatives.

Joy of Nurturing

Promoting wellness and well-being is a key focus for JOALI. The resorts are dedicated to empowering individuals and communities to take control of their own health and well-being through education, resources, and partnerships.

Global Wellness Day activities, Reading Parks, Brain Gyms, and Special Educational Needs (SEN) Classrooms are just a few examples of JOALI’s commitment to nurturing well-being. “We believe in creating spaces that promote learning, growth, and a healthy lifestyle. We have more exciting community projects in the pipeline with significant investments that will make a huge difference in the communities that we operate in,” says Nawaf.

Joy of Conserving

Everyday practices at JOALI align with their overall vision of sustainability. The resorts have implemented an eco-conscious approach across both islands, with the goal of minimising consumption of key resources and reducing their carbon footprint.

“Our culinary team loves to craft specialties with locally caught fish and seafood, along with organic produce from our Herb Garden,” shares Nawaf. The resorts also use eco-friendly stewarding and laundry chemicals, house their own glass water bottling plants and wastewater treatment systems, and practise rainwater harvesting.

Energy conservation is another priority for JOALI, with efficient LED lights, smart controls in the villas, and a pilot project to increase the use of solar energy. Guests booking directly with the resorts also have the option to off-set their carbon emissions during the reservation process.

JOALI Maldives and JOALI BEING are also committed to supporting local communities and promoting cultural tourism. By engaging with local artisans, musicians, and storytellers, the resorts aim to create authentic experiences for their guests while preserving the rich cultural heritage of the Maldives.

One example of this commitment is the Culinary Arts Exhibition held during the Raa Tourism Expo 2022. The event showcased the incredible talents of JOALI’s hosts and inspired students and young people from across Raa Atoll. “We believe in promoting healthy eating and an active lifestyle for a full and happy life,” says Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING.

The Earth-to-Table initiative at JOALI focuses on ingredient traceability and offering fresh, locally harvested, and sustainably sourced foods that support small farms. “Our slow food mantra promotes local foods, traditional cooking, and clean production methods,” explains Nawaf. The gardens at JOALI are 100 percent organic, growing vegetables, fruits, and culinary and medicinal herbs using sustainable techniques. The team draws on both traditional knowledge and modern science to produce the best ingredients while simultaneously protecting the environment.

As JOALI Maldives and JOALI BEING continue to lead the way in sustainable luxury travel, they remain dedicated to fostering strong relationships with local communities and promoting cultural tourism. By collaborating with local artisans, musicians, and storytellers, the resorts create authentic experiences for their guests while preserving the rich cultural heritage of the Maldives.

One of the ways JOALI supports local communities is through their commitment to fair trade principles. By ethically sourcing tea, coffee, and wood products, the resorts ensure that their suppliers are treated fairly and that their practices are environmentally responsible. Additionally, JOALI strives to use local produce and buy in bulk to reduce packaging waste, further minimising their environmental impact.

As more travellers seek eco-conscious destinations, JOALI Maldives and JOALI BEING stand out as prime examples of how luxury and sustainability can coexist harmoniously. By focusing on preserving the environment, empowering communities, nurturing well-being, and conserving resources, the resorts demonstrate that it is possible to offer an unforgettable guest experience while also making a positive impact on the world. As the hospitality industry evolves, JOALI Maldives and JOALI BEING will undoubtedly continue to set new benchmarks for sustainability and responsible luxury. As Nawaf says, “We believe that sustainability is not just a buzzword; it is a way of life. It makes a business case as well, as without preserving our environment we cannot have a tourism industry in a few decades. We are committed to making a positive impact on the environment and the communities we serve.”

Celebration

Fari Islands Festival 2025: New chapter in cultural and creative luxury

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The Fari Islands Festival, a pioneering celebration of cultural connection and creativity, will be held from 19 to 22 September 2025, across The Ritz-Carlton Maldives and Patina Maldives. Rooted in the Fari Islands’ founding vision as ‘The Home of Island Artistry’—where ‘Fari’ means “beautiful” in Dhivehi—the festival brings to life the archipelago’s deeper ethos of celebrating nature, craft and connection.

Uniting international talent and regional voices under the theme of shared creativity and consciousness, the event features five core pillars: Culinary Artistry, Sonic Immersion, Nature Amplified, Body, Mind & Soul, and Creative Artistry. These elements shape a dynamic three-day programme designed to inspire transformation and meaningful exchange, while redefining luxury through a lens of ecological and emotional intelligence.

Among the highlights, marine scientist and National Geographic Explorer Gibbs Kuguru will collaborate with the Olive Ridley Project, engaging guests in marine conservation efforts. Through donations and educational encounters, attendees will support ongoing turtle rescue and rehabilitation work across the Indian Ocean. In the culinary sphere, nutritionist Rosemary Ferguson will host two intimate, wellness-oriented lunches—one at Wok Society, Patina Maldives and another at La Locanda, The Ritz-Carlton Maldives—focusing on seasonal nourishment and balance, complemented by curated juices throughout the festival.

Danico Bar of Paris, a mainstay in the World’s 50 Best Bars, will lead nightly cocktail showcases and a special masterclass featuring its famed Chicha Morada. The wellness programme also includes transformative facials and experiences from Allies of Skin, with participation from the brand’s founder Nicolas Travis and practitioner Leyen Tran.

Creative workshops will be led by STPI Creative Workshop and Gallery from Singapore, offering hands-on sessions in craft and expression for all levels. Daily schedules begin with grounding rituals by Bamford, followed by ocean excursions, creative exploration, and intimate dialogues led by Fari Voices—regional changemakers at the forefront of cultural and ecological innovation.

As evening falls, the festival transforms into a celebration of sound and reflection. The opening night features a performance by renowned poet and artist Rupi Kaur, set against the ethereal backdrop of Skyspace Amarta by James Turrell. The second evening blends sound and taste at EAU Bar, where DJ Kim Turnbull and bar takeovers by Danico and Nutmeg & Clove promise an immersive experience. The final night culminates in the Fari Marina Fiesta, headlined by French Kiwi Juice (FKJ), whose unique blend of jazz, funk and electronica sets the tone for a soulful close beneath the stars—followed by a final performance by Kaur.

The Fari Islands, conceived as a departure from the conventional ‘one island, one resort’ model, offer an interconnected hospitality experience. Patina Maldives champions artistic innovation and mindful luxury, while The Ritz-Carlton Maldives brings timeless refinement through its Circle of Life philosophy. Together, they create a destination designed for deep connection and thoughtful discovery.

Integral to this ecosystem is Fari Campus, the Maldives’ first dedicated island for staff accommodation, education, and development—an investment in local talent and a commitment to empowering communities through comprehensive skills training and growth opportunities.

Oscar Postma, General Manager of The Ritz-Carlton Maldives, noted the festival reflects the resort’s commitment to beauty in both detail and depth. Anthony Gill, General Manager of Patina Maldives, added that the festival is a collective invitation to engage with purpose, through taste, movement and story.

Ultimately, the Fari Islands Festival is more than an event—it is an evolving expression of place, people and possibility. It aims to honour the Maldives’ heritage and environment, while empowering guests to become thoughtful stewards of the cultural and natural richness that defines this extraordinary destination.

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Lifestyle

Return to art, elegance with Alena Lavdovskaya’s second artistic journey to Milaidhoo

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The luxury boutique island in the heart of the Baa Atoll UNESCO Biosphere Reserve is to welcome back celebrated fashion illustrator Alena Lavdovskaya for her second visit from 22nd to 29th September 2025. Following a highly praised debut, Alena returns to our shores to host a new chapter of creativity, where art, inspiration and island serenity intertwine.

An internationally acclaimed artist with a career spanning over two decades, Alena Lavdovskaya is renowned for her glamorous, emotive illustrations that have captivated the pages of Vogue, Harper’s Bazaar, InStyle and beyond. Her intuitive eye for elegance and detail has led to collaborations with top fashion houses, hotels and celebrities, making her a celebrated name in both the creative and couture worlds.

During her week-long residency at Milaidhoo, Alena will host two exclusive Group Art Masterclasses designed for guests of all levels. Whether a passionate sketcher or a curious beginner, participants will be guided by Alena’s refined techniques as they capture the beauty of the Maldives through expressive brushwork and stylised form.

Reflecting on her return, Alena shares, “Milaidhoo is pure inspiration. The colours, the natural grace of the island and the feeling of timeless calm, it’s a dream setting for any artist. I’m thrilled to return and create alongside guests who are eager to discover their own artistic voice.”

This year’s masterclasses will draw from the vivid textures of Maldivian life: the fluidity of marine life, the rhythmic beauty of bodu beru drumbeats and the elegance found in everyday island moments. Held in a serene, open-air setting, each session invites guests to slow down and reconnect with themselves and the world around them.

To celebrate this unique collaboration, guests can register for one of Alena’s masterclasses using the booking code Alena2025 and enjoy the following exclusive benefits:

  • 10% savings on all spa treatments at the Serenity Spa
  • A USD 150 resort credit during their stay
  • All art materials included for the masterclass

Spaces are limited to preserving the intimate nature of the sessions. Guests are encouraged to book early and be part of this one-of-a-kind artistic experience in paradise.

At Milaidhoo, where every guest becomes part of the island’s unfolding story, Alena Lavdovskaya’s return promises another unforgettable chapter, one coloured by creativity and the magic of island life.

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Cooking

Malaa – The Maldivian Café: NH Kuda Rah’s new culinary jewel

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NH Maldives Kuda Rah has announced the launch of its newest food and beverage outlet, Malaa – The Maldivian Café. Now open to guests, the café offers a taste of authentic Maldivian cuisine alongside interactive Maldivian cooking classes.

Guests staying at NH Maldives Kuda Rah can delve into the country’s rich culinary traditions with guidance from award-winning Executive Chef Farish Mukhthar. With over 22 years of experience in the hospitality and culinary industries across five-star and ultra-luxury resorts in the Maldives, Chef Farish brings a deep-rooted passion and refined expertise to the resort. Trained under renowned European celebrity chefs, he has earned a strong reputation for his culinary artistry.

The café focuses exclusively on authentic Maldivian dishes, using locally sourced ingredients from nearby islands as well as the chef’s own garden within the resort. Cooking classes offer guests the opportunity to prepare classic Maldivian dishes, such as curry and local salads, under the guidance of Chef Farish—culminating in a delicious homemade lunch.

As fish (both fresh and smoked) is the staple of the Maldivian diet, it is often prepared with coconut and rice or roshi (Maldivian flatbread). Other traditional ingredients include breadfruit and sweet potato—versatile and starchy staples that feature in a wide range of local dishes. The cuisine is often boldly spiced, with the fiery Scotch bonnet chilli, locally known as githeyo mirus, playing a central role. This essential chilli, along with herbs grown organically in the resort’s garden, imparts a distinctive heat and fruity flavour to many Maldivian dishes.

While many resorts in the Maldives offer a wide array of international cuisine—ranging from Italian and Japanese to French and Indian—the opportunity to savour authentic local flavours can be one of the most memorable aspects of travel. Malaa – The Maldivian Café provides a unique and immersive dining experience for those curious about Maldivian culinary heritage and the fascinating stories behind its traditional ingredients.

This initiative is part of NH Hotels & Resorts’ broader effort to connect guests with meaningful local experiences through its Live Local programme, under the Minor DISCOVERY loyalty scheme. The programme is designed to offer curated, immersive activities and authentic cultural encounters, allowing guests to engage more deeply with their destination.

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