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JOALI crafts next generation of luxury, ethical tourism in Maldives 

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Nestled in the pristine waters of the Maldives, JOALI Maldives and JOALI BEING are two ultra-luxury resorts that have made sustainability their top priority. With a strong focus on preserving the environment, empowering communities, nurturing well-being, and conserving resources, these resorts are setting new standards in eco-conscious luxury travel.

Joy of preserving

At the heart of JOALI’s sustainability efforts is the JOALI Reef Restoration Programme (JRRP), which aims to restore the vibrant coral reefs surrounding the resorts. “Coral reefs are the rainforests of the ocean, and their preservation is crucial for the health of our marine ecosystems,” says Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING. The JRRP assists in the natural recovery of the reefs, which have suffered losses due to coral bleaching and climate change. Guests are also encouraged to participate in regular coral planting activities, a vital component of ecological restoration in the Maldives.

To combat ocean waste, the JOALI team conducts frequent dives to remove plastic and other types of waste from the waters around the island. The resorts also organise clean-ups of uninhabited islands nearby and facilitate the removal of ghost gear with the Olive Ridley Project.

Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING, explains, “We take pride and joy in managing our own impact on the environment and promoting ecological resilience. We have partnered with local and global conservation organisations to help protect our oceans and the environment. We believe that it is our responsibility to preserve the natural beauty of the Maldives for future generations.

The Marine Biologist programme at JOALI educates young visitors about life underwater and the importance of conservation. “Through interactive games and activities, we teach children about our oceans, marine life, and how they can make a difference through simple actions,” explains Nawaf.

Tree planting activities are also held regularly at both properties and local islands nearby, as trees play a crucial role in protecting soil from erosion and limiting the impact of climate change.

Joy of Empowering

JOALI is passionate about empowering women and creating platforms for their economic and creative aspirations. Inspired by the vision of JOALI’s founder and owner, Esin Gural Argat, the resorts support female education, vocational training, and social entrepreneurship.

JOALI Art Week is a tribute to feminine creativity, featuring live art sessions, interactive workshops, and immersive exhibits by local women artists. “We believe in nurturing local talent and providing opportunities for female artists to showcase their work,” says Nawaf. The exclusive Art House at JOALI BEING also supports local artisans and art-lovers through imaginative events and workshops.

Monthly art dinners at JOALI combine gastronomy, art, and sustainability, featuring all-natural paints made with herbs and flowers from the Chef’s Garden. These inspiring experiences are led by women artists from around the world.

The resorts are committed to gender equality and the development of talented women at all levels of the organisation. “JOALI’s Leadership and Gender Diversity Programme is aligned with our commitment to the UN Women’s gender equality campaign,” states Nawaf.

In recent years, JOALI has donated significant funds to local Women’s Development Committees and other organisations, supporting projects such as waste disposal area renovations, community space development, and fabric waste recycling initiatives.

Joy of Nurturing

Promoting wellness and well-being is a key focus for JOALI. The resorts are dedicated to empowering individuals and communities to take control of their own health and well-being through education, resources, and partnerships.

Global Wellness Day activities, Reading Parks, Brain Gyms, and Special Educational Needs (SEN) Classrooms are just a few examples of JOALI’s commitment to nurturing well-being. “We believe in creating spaces that promote learning, growth, and a healthy lifestyle. We have more exciting community projects in the pipeline with significant investments that will make a huge difference in the communities that we operate in,” says Nawaf.

Joy of Conserving

Everyday practices at JOALI align with their overall vision of sustainability. The resorts have implemented an eco-conscious approach across both islands, with the goal of minimising consumption of key resources and reducing their carbon footprint.

“Our culinary team loves to craft specialties with locally caught fish and seafood, along with organic produce from our Herb Garden,” shares Nawaf. The resorts also use eco-friendly stewarding and laundry chemicals, house their own glass water bottling plants and wastewater treatment systems, and practise rainwater harvesting.

Energy conservation is another priority for JOALI, with efficient LED lights, smart controls in the villas, and a pilot project to increase the use of solar energy. Guests booking directly with the resorts also have the option to off-set their carbon emissions during the reservation process.

JOALI Maldives and JOALI BEING are also committed to supporting local communities and promoting cultural tourism. By engaging with local artisans, musicians, and storytellers, the resorts aim to create authentic experiences for their guests while preserving the rich cultural heritage of the Maldives.

One example of this commitment is the Culinary Arts Exhibition held during the Raa Tourism Expo 2022. The event showcased the incredible talents of JOALI’s hosts and inspired students and young people from across Raa Atoll. “We believe in promoting healthy eating and an active lifestyle for a full and happy life,” says Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING.

The Earth-to-Table initiative at JOALI focuses on ingredient traceability and offering fresh, locally harvested, and sustainably sourced foods that support small farms. “Our slow food mantra promotes local foods, traditional cooking, and clean production methods,” explains Nawaf. The gardens at JOALI are 100 percent organic, growing vegetables, fruits, and culinary and medicinal herbs using sustainable techniques. The team draws on both traditional knowledge and modern science to produce the best ingredients while simultaneously protecting the environment.

As JOALI Maldives and JOALI BEING continue to lead the way in sustainable luxury travel, they remain dedicated to fostering strong relationships with local communities and promoting cultural tourism. By collaborating with local artisans, musicians, and storytellers, the resorts create authentic experiences for their guests while preserving the rich cultural heritage of the Maldives.

One of the ways JOALI supports local communities is through their commitment to fair trade principles. By ethically sourcing tea, coffee, and wood products, the resorts ensure that their suppliers are treated fairly and that their practices are environmentally responsible. Additionally, JOALI strives to use local produce and buy in bulk to reduce packaging waste, further minimising their environmental impact.

As more travellers seek eco-conscious destinations, JOALI Maldives and JOALI BEING stand out as prime examples of how luxury and sustainability can coexist harmoniously. By focusing on preserving the environment, empowering communities, nurturing well-being, and conserving resources, the resorts demonstrate that it is possible to offer an unforgettable guest experience while also making a positive impact on the world. As the hospitality industry evolves, JOALI Maldives and JOALI BEING will undoubtedly continue to set new benchmarks for sustainability and responsible luxury. As Nawaf says, “We believe that sustainability is not just a buzzword; it is a way of life. It makes a business case as well, as without preserving our environment we cannot have a tourism industry in a few decades. We are committed to making a positive impact on the environment and the communities we serve.”

Lifestyle

Rosamund Pike escapes to paradise at Patina Maldives

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Award-winning British actress Rosamund Pike recently traded the bustle of London for the serene turquoise waters of the Maldives, enjoying a picture-perfect escape at the luxurious Patina Maldives, Fari Islands. The “Gone Girl” star shared a dreamy video on social media, offering fans a glimpse into her idyllic tropical retreat—and it’s everything a Maldivian holiday should be.

In the video, Rosamund is seen immersing herself in the full island experience. From soaking up the sun at a private overwater villa to cruising on a dolphin-watching tour, biking along palm-lined paths, snorkeling with manta rays, and diving alongside sea turtles, it’s clear she embraced the magic of the Maldives. She even took to the waves on a water scooter, channeling her adventurous side in the most scenic setting imaginable.

Pike captioned her post with heartfelt reflection: “I left London on my very last ember and had a holiday of magical dimensions! The Maldives offer a glimpse of paradise, an escape from rush. @patinamaldives is a destination I have sought out three times; to practice doing nothing in preparation for playing Elspeth and this time to recover from doing too much. It is a heaven on your own terms— and I washed all my cares in salt and rinsed my soul in the sea. Here is a glimpse of bliss as I see it.”

Rosamund Pike is no stranger to immersive roles and demanding projects. Known for her powerful performances in films like Pride & Prejudice, Gone Girl, and the fantasy series The Wheel of Time, her career has spanned decades and earned critical acclaim. With such a busy professional life, it’s no wonder she finds solace and renewal at Patina Maldives.

Set in the pristine Fari Islands, Patina Maldives is a modern sanctuary that blends understated luxury with a deep connection to nature. Designed by renowned Brazilian architect Marcio Kogan, the resort offers minimalist aesthetics, eco-conscious living, and transformative experiences. Its overwater villas and beachfront retreats provide the ultimate in privacy and comfort, while curated wellness, art, and culinary journeys cater to mindful travelers seeking more than just a getaway.

For Rosamund Pike, Patina Maldives isn’t just a destination—it’s a refuge. Her third visit to the resort speaks volumes of its allure, where moments of stillness are as treasured as moments of adventure. As she puts it, it’s “a heaven on your own terms.”

Whether you’re looking to reconnect with nature, indulge in marine adventures, or simply float into a state of bliss, Rosamund’s Maldivian escape is all the inspiration you need.

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Entertainment

Ultimate experience of music and magic at Reethi Faru Resort

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The stage is set for a one-of-a-kind celebration of artistry, wonder, and sustainable luxury as the Festival of Magic and Melodies arrives at Reethi Faru Resort. Taking place from April 26 to April 30, 2025, the festival promises an immersive journey through the realms of music and magic, all within the serene beauty of one of the Maldives’ most intimate island resorts.

Located on the tranquil island of Raa Atoll, Reethi Faru Resort is known for combining opulence with ecological responsibility. Surrounded by turquoise lagoons, white sand beaches, and lush tropical vegetation, the resort provides an idyllic backdrop for this exclusive event. With a strong dedication to preserving the island’s natural ecosystems, Reethi Faru offers guests a unique experience of sustainable luxury.

Headlining the festival are two internationally acclaimed performers who each bring a powerful and transformative artistic vision to the stage.

Swiss violinist and composer Nurdana Ernst will present her celebrated concert Soul Therapy. A graduate of the Haute École de Musique in Lausanne and certified in Music Therapy from Berklee College of Music, Ernst is recognised for blending classical mastery with contemporary expression. Her performances invite audiences to explore inner emotions through the healing qualities of music, creating an atmosphere of deep reflection and emotional connection. With a background as a soloist with prestigious orchestras and a growing international fanbase for her debut singles Tomiris and The Voice of the Heart, Ernst is poised to deliver an unforgettable musical journey.

Sharing the spotlight is French magician and mentalist Nicolas Subra, also known as The Dream Guider. With over 15 years of experience and performances in more than 20 countries, Subra is renowned for his mesmerising stage presence and the philosophical depth behind his illusions. His shows are not just spectacles, but immersive experiences that blur the boundaries between reality and fantasy, offering audiences moments of wonder, inspiration, and introspection.

Together, these two exceptional artists will transform Reethi Faru into a realm where music and magic converge. The Festival of Magic and Melodies is designed to captivate the senses while honouring the natural beauty and sustainable ethos of its island setting.

Guests at the festival will not only enjoy world-class performances but also the chance to connect with nature, art, and themselves in a setting that celebrates mindful luxury.

The Festival of Magic and Melodies offers a rare and enriching escape—an opportunity to indulge in elegance, creativity, and ecological harmony.

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Featured

Immersed in nature: marine life encounters at Cinnamon Hotels & Resorts

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As the world comes together to celebrate World Wildlife Day, there is no better time to explore the turquoise waters surrounding Cinnamon Hotels & Resorts’ four Maldivian properties. These waters, home to some of the most captivating marine creatures, provide a glimpse into a thriving underwater ecosystem brimming with life. Experts from Dive & Sail, the official dive operator at the resorts, share insights into the marine marvels awaiting guests beneath the waves.

“Each of the four resorts in the Maldives by Cinnamon Hotels & Resorts boasts a unique marine ecosystem,” says Adam Ali from the Dive & Sail team. He highlights the vibrant coral gardens of Ellaidhoo, the world-famous surf breaks and manta ray encounters near Dhonveli, and the diverse underwater landscapes that make each location a window into the wonders of the ocean.

At Cinnamon Velifushi Maldives, divers and snorkelers frequently encounter nurse sharks gliding through the waters, while the pristine lagoons of Cinnamon Hakuraa Huraa Maldives offer sightings of stingrays and colourful reef fish. The diversity of species across these resorts underscores the Maldives’ rich marine heritage, providing unforgettable underwater adventures.

One of the most sought-after experiences for divers and snorkelers is encountering manta rays and whale sharks. “The Maldives is one of the best places in the world for manta ray sightings, and they are often spotted in the channels near Cinnamon Velifushi Maldives and Cinnamon Dhonveli Maldives,” explains Ibrahim Shaah, a seasoned instructor at Dive & Sail. Recalling a particularly memorable dive, he describes being surrounded by half a dozen manta rays, their graceful movements almost hypnotic, with one even looping around the divers as if performing a dance.

Ellaidhoo Maldives by Cinnamon, renowned for its house reef, offers some of the best opportunities for close-up shark encounters. “Diving here, especially at night, is a surreal experience,” says diver Mohamad Amjey. He describes a moment of stillness as a school of reef sharks moved past him like shadows in the dark, an exhilarating yet peaceful experience.

Beyond providing exceptional underwater encounters, Cinnamon Hotels & Resorts remains committed to marine conservation. “Sustainable diving and snorkelling practices are essential to protecting these fragile ecosystems,” the team at Dive & Sail emphasises. The dive centres educate guests on responsible marine interactions, encouraging them to maintain a safe distance from marine life and avoid contact with corals.

The resort group also plays a crucial role in reef restoration through coral propagation initiatives. By planting coral frames and monitoring their growth, Cinnamon Hotels & Resorts contributes to preserving the reefs that support an incredible array of species. Guests are invited to take part in these efforts, fostering a deeper connection with marine conservation.

On this World Wildlife Day, the vibrant marine life of the Maldives is celebrated as a dream destination for ocean enthusiasts. Whether experienced divers or first-time snorkelers, guests at Cinnamon Hotels & Resorts in the Maldives are encouraged to discover, appreciate, and safeguard this underwater wonderland. After all, the true beauty of the ocean lies not only in what is witnessed but in the efforts made to protect it for future generations.

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