Lifestyle
JOALI crafts next generation of luxury, ethical tourism in Maldives
Nestled in the pristine waters of the Maldives, JOALI Maldives and JOALI BEING are two ultra-luxury resorts that have made sustainability their top priority. With a strong focus on preserving the environment, empowering communities, nurturing well-being, and conserving resources, these resorts are setting new standards in eco-conscious luxury travel.
Joy of preserving
At the heart of JOALI’s sustainability efforts is the JOALI Reef Restoration Programme (JRRP), which aims to restore the vibrant coral reefs surrounding the resorts. “Coral reefs are the rainforests of the ocean, and their preservation is crucial for the health of our marine ecosystems,” says Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING. The JRRP assists in the natural recovery of the reefs, which have suffered losses due to coral bleaching and climate change. Guests are also encouraged to participate in regular coral planting activities, a vital component of ecological restoration in the Maldives.
To combat ocean waste, the JOALI team conducts frequent dives to remove plastic and other types of waste from the waters around the island. The resorts also organise clean-ups of uninhabited islands nearby and facilitate the removal of ghost gear with the Olive Ridley Project.
Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING, explains, “We take pride and joy in managing our own impact on the environment and promoting ecological resilience. We have partnered with local and global conservation organisations to help protect our oceans and the environment. We believe that it is our responsibility to preserve the natural beauty of the Maldives for future generations.
The Marine Biologist programme at JOALI educates young visitors about life underwater and the importance of conservation. “Through interactive games and activities, we teach children about our oceans, marine life, and how they can make a difference through simple actions,” explains Nawaf.
Tree planting activities are also held regularly at both properties and local islands nearby, as trees play a crucial role in protecting soil from erosion and limiting the impact of climate change.
Joy of Empowering
JOALI is passionate about empowering women and creating platforms for their economic and creative aspirations. Inspired by the vision of JOALI’s founder and owner, Esin Gural Argat, the resorts support female education, vocational training, and social entrepreneurship.
JOALI Art Week is a tribute to feminine creativity, featuring live art sessions, interactive workshops, and immersive exhibits by local women artists. “We believe in nurturing local talent and providing opportunities for female artists to showcase their work,” says Nawaf. The exclusive Art House at JOALI BEING also supports local artisans and art-lovers through imaginative events and workshops.
Monthly art dinners at JOALI combine gastronomy, art, and sustainability, featuring all-natural paints made with herbs and flowers from the Chef’s Garden. These inspiring experiences are led by women artists from around the world.
The resorts are committed to gender equality and the development of talented women at all levels of the organisation. “JOALI’s Leadership and Gender Diversity Programme is aligned with our commitment to the UN Women’s gender equality campaign,” states Nawaf.
In recent years, JOALI has donated significant funds to local Women’s Development Committees and other organisations, supporting projects such as waste disposal area renovations, community space development, and fabric waste recycling initiatives.
Joy of Nurturing
Promoting wellness and well-being is a key focus for JOALI. The resorts are dedicated to empowering individuals and communities to take control of their own health and well-being through education, resources, and partnerships.
Global Wellness Day activities, Reading Parks, Brain Gyms, and Special Educational Needs (SEN) Classrooms are just a few examples of JOALI’s commitment to nurturing well-being. “We believe in creating spaces that promote learning, growth, and a healthy lifestyle. We have more exciting community projects in the pipeline with significant investments that will make a huge difference in the communities that we operate in,” says Nawaf.
Joy of Conserving
Everyday practices at JOALI align with their overall vision of sustainability. The resorts have implemented an eco-conscious approach across both islands, with the goal of minimising consumption of key resources and reducing their carbon footprint.
“Our culinary team loves to craft specialties with locally caught fish and seafood, along with organic produce from our Herb Garden,” shares Nawaf. The resorts also use eco-friendly stewarding and laundry chemicals, house their own glass water bottling plants and wastewater treatment systems, and practise rainwater harvesting.
Energy conservation is another priority for JOALI, with efficient LED lights, smart controls in the villas, and a pilot project to increase the use of solar energy. Guests booking directly with the resorts also have the option to off-set their carbon emissions during the reservation process.
JOALI Maldives and JOALI BEING are also committed to supporting local communities and promoting cultural tourism. By engaging with local artisans, musicians, and storytellers, the resorts aim to create authentic experiences for their guests while preserving the rich cultural heritage of the Maldives.
One example of this commitment is the Culinary Arts Exhibition held during the Raa Tourism Expo 2022. The event showcased the incredible talents of JOALI’s hosts and inspired students and young people from across Raa Atoll. “We believe in promoting healthy eating and an active lifestyle for a full and happy life,” says Ibrahim Nawaf, Cluster CSR & Sustainability Manager at JOALI Maldives and JOALI BEING.
The Earth-to-Table initiative at JOALI focuses on ingredient traceability and offering fresh, locally harvested, and sustainably sourced foods that support small farms. “Our slow food mantra promotes local foods, traditional cooking, and clean production methods,” explains Nawaf. The gardens at JOALI are 100 percent organic, growing vegetables, fruits, and culinary and medicinal herbs using sustainable techniques. The team draws on both traditional knowledge and modern science to produce the best ingredients while simultaneously protecting the environment.
As JOALI Maldives and JOALI BEING continue to lead the way in sustainable luxury travel, they remain dedicated to fostering strong relationships with local communities and promoting cultural tourism. By collaborating with local artisans, musicians, and storytellers, the resorts create authentic experiences for their guests while preserving the rich cultural heritage of the Maldives.
One of the ways JOALI supports local communities is through their commitment to fair trade principles. By ethically sourcing tea, coffee, and wood products, the resorts ensure that their suppliers are treated fairly and that their practices are environmentally responsible. Additionally, JOALI strives to use local produce and buy in bulk to reduce packaging waste, further minimising their environmental impact.
As more travellers seek eco-conscious destinations, JOALI Maldives and JOALI BEING stand out as prime examples of how luxury and sustainability can coexist harmoniously. By focusing on preserving the environment, empowering communities, nurturing well-being, and conserving resources, the resorts demonstrate that it is possible to offer an unforgettable guest experience while also making a positive impact on the world. As the hospitality industry evolves, JOALI Maldives and JOALI BEING will undoubtedly continue to set new benchmarks for sustainability and responsible luxury. As Nawaf says, “We believe that sustainability is not just a buzzword; it is a way of life. It makes a business case as well, as without preserving our environment we cannot have a tourism industry in a few decades. We are committed to making a positive impact on the environment and the communities we serve.”
Imagine your favourite music festival—but swap muddy fields for white sands, palm trees, and crystal-clear waters. In April 2026, acclaimed electronic duo The Presets will trade stadiums and festival crowds for an exclusive beachfront series of shows at Holiday Inn Resort Kandooma Maldives, offering fans an intimate, once-in-a-lifetime island escape curated by Music in Paradise.
From Coachella to Splendour in the Grass, The Presets—Julian Hamilton and Kim Moyes—have made their mark on the global stage. But this time, they’re doing things differently. From 11–18 April 2026, fans will experience a week of sun-drenched luxury capped off by three electrifying live performances, including a sunset DJ set on the beach and an exclusive rooftop party at the resort’s Sunset Bar.
“We’re beyond excited to host The Presets at Kandooma,” said Mark Eletr, General Manager of Holiday Inn Resort Kandooma Maldives. “Their energy, talent, and incredible live shows are a perfect match for our vibrant island setting. Guests can expect something truly unforgettable.”
With a career spanning two decades, The Presets are electronic music royalty in Australia. Their breakout 2008 album Apocalypso went triple platinum and produced the festival anthem “My People.” With multiple ARIA Awards, APRA Songwriter of the Year titles, and collaborations like the RAKA EP with Golden Features under their belt, the duo continues to shape the sound of electronic music worldwide.
Their 2018 album HI VIZ soared to the top of iTunes within hours of release and included hits like “Do What You Want” and “Martini,” both nominated for major Australian music prizes.
Fans can now secure the Early Bird Gold Experience Package for A$3,790 per person (twin share) for seven nights in a Beach Villa—saving over $1,000. This VIP experience includes:
- Entry to 3 Nightly Exclusive Events
- 3 Intimate Performances
- Meet & Greet with artists
- Professional Photo with artists
- Music in Paradise Welcome Bag
- Music in Paradise Event Poster
- Event commemorative t-shirt
- Return shared Speedboat airport transfers
- Welcome drink and cold towel on arrival
- Delicious buffet breakfast daily at Kandooma Café
- Tea, coffee & bottled water in-villa, and replenished daily
- Complimentary snorkel trip & use of snorkelling gear
- Music in Paradise Traveller Care Guarantee
Additional packages offering different villa types are also available exclusively from Music in Paradise here. All packages exclude airfares.
This Eid al-Adha, Summer Island Maldives extends an exclusive ‘Eid Bliss’ offer to Maldivians and work permit holders, inviting them to unwind and celebrate. Located just 45 minutes by speedboat from Malé, this tropical island provides a barefoot escape ideal for those seeking simplicity and comfort.
Available for stays between 5th and 15th June 2025, the limited-time Eid offer includes full board accommodation starting at just USD 250 per night for two adults (minimum two-night stay), inclusive of all taxes and service charges.
For guests planning a longer stay, the rate is reduced to USD 225 per night for stays of four nights or more. Those looking for a shorter retreat can book one-night stays at USD 290. Families can especially benefit from this offer, as one child under 12 stays free, making it the perfect Eid retreat for relaxation, reconnection, and the creation of lasting memories.
Guests booking the Eid offer will enjoy:
- Full board meals at Samuga Restaurant
- Evening tea at Nevi Bar
- Complimentary return speedboat transfers
- 30% off spa treatments and water sports
- 20% off excursions and beach dinners
- 15% off à la carte dining, in-villa dining, and bar snacks
On Eid Day – Friday, 6th June 2025 – the island will come alive with colourful Maldivian traditions. Guests can look forward to the spirited rhythms of Bodu Beru, the dramatic folklore of Bodu Mas & Koadi, and the lively procession of Dhafi Negun, all complemented by Summer Island’s signature warm and welcoming touch.
“Eid celebrations are a big deal at Summer Island Maldives and are especially popular among our local guests,” said Mohamed Thaufeeq, Resort Manager of Summer Island Maldives. “This year, we are once again preparing to mark the occasion with traditional cultural activities and our signature Summer Island spirit. Whether planning a family retreat or a peaceful escape to recharge and reconnect with a loved one, this is the perfect time to experience the island’s joyful Eid atmosphere.”
Rooted in genuine Maldivian hospitality, Summer Island Maldives welcomes all to celebrate the spirit of Eid in a setting where simplicity, nature, and heartfelt service come together.
The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, recently collaborated with popular Emirati content creator and digital storyteller Khalid Al Ameri for an exclusive familiarisation (FAM) trip held from March 22 to 26, 2025. The result: a heartfelt and engaging YouTube video that has already begun resonating with viewers across the globe.
Known for his authentic storytelling and ability to connect deeply with different cultures, Khalid’s visit captured the Maldives from a refreshingly local perspective—beyond the five-star resorts and crystal-clear lagoons that dominate travel brochures. The trip offered a deep dive into the culture, history, food, and way of life of the Maldivian people.
A Journey into the Heart of the Maldives
The video begins with Khalid journeying to Paree Fengandu—the mysterious “Fairy Pond.” With a sense of humor and wonder, Khalid narrates legends surrounding the lake’s reddish waters, rumored to be a gateway to the spiritual world. As he climbs into a canoe for the first time, Khalid embodies the spirit of exploration that threads through the entire video.
From there, viewers are taken to a traditional Maldivian home—“Relax Home”—for a dinner hosted by a local family. Khalid learns to prepare baiy mas, a traditional fish ball curry, alongside warm and welcoming hosts. His attempt at flaking fish may have been clumsy, but the scene was full of joy, laughter, and appreciation for Maldivian home cooking. A tasting session of local delicacies, including riha folhi (crepes) and mas huni, added a layer of culinary discovery to the experience.
Tracing History Through Mosques and Markets
Day two brought a deeper exploration of the country’s religious and architectural heritage. Khalid visits the historic Jumma Mosque, a 332-year-old structure known for its coral-stone architecture and wooden panels inscribed with Qur’anic verses. He reflects on the historical and cultural significance of the site, describing it as “hundreds of years of lessons” preserved through careful conservation.
He later visits the King Salman Mosque, the largest mosque in Malé, which was officially opened in 2024 and can accommodate up to 10,000 worshippers. Khalid admires the blend of modern design with island culture, noting the mosque’s woodwork and glass detailing. The segment subtly highlights the Maldives’ connections to the broader Islamic world while grounding them in local identity.
In between mosque visits, Khalid explores the vibrant local market in Malé. With his signature charm, he engages in friendly haggling with vendors—unsuccessfully, but humorously—while taking in the colours and sounds of everyday Maldivian life.
A Cultural Celebration and a Lesson in Patience
In a lighthearted moment, Khalid joins a group of performers from Rhythm Boduberu, a traditional Maldivian drumming troupe, in a high-energy beach performance. The scene is filled with laughter, clapping, and dancing—an authentic portrayal of Maldivian cultural expression.
The journey concludes with a fishing trip off the coast of Malé, where Khalid reflects on life’s simple lessons after a mostly fishless outing. “Sometimes we have to lose to win,” he remarks, as the group eventually enjoys a seafood buffet prepared by local chefs.
More Than Just a Vacation
The final moments of the video capture the essence of Khalid’s experience. “Not the Maldives that everyone shows on Instagram. The Maldives that the people live every day,” he says, offering a powerful reminder that behind every postcard-perfect beach lies a community, a culture, and a story worth telling.
This collaboration between Visit Maldives and Khalid Al Ameri marks a significant step in diversifying the global perception of the Maldives. By spotlighting its heritage, traditions, and people, the video invites travellers to look beyond the water villas and instead connect with the soul of the islands.
The full video is now available on Khalid Al Ameri’s YouTube channel, providing a heartfelt window into an unseen side of the Maldives.
-
Awards1 week agoOZEN LIFE MAADHOO ascends to elite global ranks with Tripadvisor ‘Best of the Best’ 2025
-
Awards1 week agoAtmosphere Hotels & Resorts shine in Tripadvisor’s 2025 awards
-
News1 week agoReconnect with loved ones at Coco Bodu Hithi, Coco Palm Dhuni Kolhu
-
Awards7 days ago2025 TripAdvisor Travellers’ Choice Awards: Kagi Maldives ranks in top 10% globally
-
News1 week agoAll ages welcome: Atmosphere Kanifushi Maldives unveils Essens Spa for holistic well-being
-
Awards1 week agoVilamendhoo Island Resort: A 2025 TripAdvisor Travellers’ Choice winner
-
Awards1 week agoHurawalhi Island Resort shines in 2025 TripAdvisor Travellers’ Choice® rankings
-
Awards7 days agoTripAdvisor names Meeru Maldives a top 10% hotel worldwide for 2025