Local
JOALI festive donation continues to support vital projects in Maldives

Over the past year and a half, multiple institutions and nongovernmental organisations (NGOs) working in Raa Atoll, Maldives, have received vital funding from JOALI, the renowned luxury lifestyle and hospitality brand with two award-winning properties in the region.
JOALI Maldives, the brand’s art-immersive luxury resort in Raa Atoll, carries out an annual festive fundraiser with guests and hosts donating funds for worthy causes. Over the 2021-22 festive period, funds were raised as part of a collaborative art project, with guests joining the resort’s resident artist to glaze ceramic fish, each with a unique personal flair. The final artwork was a striking composition of all the individual fishes, swimming joyfully in unison – a powerful symbol of collaboration.
“This initiative is part of JOALI’s broader efforts around the ‘joy of caring’. Each aspect of our culture and strategy is designed to reflect responsible luxury,” says Enver Arslan, General Manager of JOALI Maldives. “We cherish the positive impact we have been able to create during our time in the Maldives.”
Supporting Impactful Local Projects
The funds raised over the 2021-22 festive period by JOALI were donated to three NGOs working in the Maldives, with the aim of supporting several crucial initiatives:
- Olive Ridley Project: focused on protecting sea turtles and their habitats in Raa Atoll through rescue and rehabilitation, scientific research, education and outreach.
- Women in Tech Maldives: aimed at promoting, empowering and celebrating women in science and technology.
- Zero Waste Maldives: working to promote sustainability and reduce environmental impact across the archipelago.
The above projects are being managed collectively by JOALI Maldives and its sister property JOALI BEING, the brand’s wellbeing island, also situated in Raa Atoll.
Creating Real Change
Utilising the JOALI Festive Donation, Women in Tech Maldives conducted the #CodeforClimateMV project at the Raa Atoll School in Raa Dhuvaafaru. This programme trained 18 girls in coding skills, including Python and Machine Learning. The project concluded in September 2022.
In October 2022, Zero Waste Maldives used the funds to launch the ongoing #FehiFathi project in Raa Ungoofaaru. The organisation is working with the Ungoofaaru Women’s Development Committee to reduce the amount of fabric waste that ends up in landfills by rescuing clothes that can be used second-hand or upcycled. This initiative also empowers local seamstresses by providing them with an entrepreneurial opportunity. Over 15 local seamstresses are involved in the project.
Another Milestone in the Making
May 24, 2023 marked the start of an exciting new phase enabled by the JOALI Festive Donation. The Olive Ridley Project is set to begin a two-week community tour around Raa Atoll, focused on raising awareness around sea turtle conservation. A team of marine biologists from JOALI and the Olive Ridley Project, as well as educational officers from the Olive Ridley Project, will conduct multi-stakeholder awareness sessions at six islands in Raa Atoll, namely Madduvari, Meedhoo, Kinolhas, Fainu, Inguraidhoo and Vandhoo.
The expert team will visit local schools, councils, women’s development committees, fishermen, and other community groups with the aim of increasing environmental literacy and providing residents with the knowledge and skills they need to actively participate in the protection and improvement of their local habitats.
The Olive Ridley Project believes that education is a powerful tool to build awareness and engage people – especially young people – and thereby stimulate action at the local, international and policy levels.
This belief is strongly shared by JOALI. “Our team views knowledge-sharing and local empowerment as critical avenues to preserving the incomparable natural legacy of the Maldives,” says Özgür Cengiz, General Manager of JOALI BEING.
Funds from JOALI will continue to support the community outreach programme, with multiple tours scheduled across the rest of the islands in Raa Atoll later this year.
In addition, JOALI BEING is set to open the doors of its new Olive Ridley Turtle Rehabilitation Centre soon. At this purpose-built venue, rescued sea turtles will be nursed back to health by the island’s resident sea turtle biologist. The centre will also function as a hub for turtle-focused research efforts in the area.
A Brand Rooted in Local Community
Sustainability in Raa Atoll is a key focus area for JOALI, with a focus on safeguarding the planet, fostering wellbeing, creating platforms for women, and nurturing ethical consumption. In 2023, the brand launched the JOALI Sustainability Fund to provide funding for 10 local projects that align with its focus areas. The grant will award funds to the first five projects in June 2023.
Since its arrival in the Maldives, JOALI has demonstrated its commitment to the local community in a variety of meaningful ways. The team has partnered with Maldivian organisations to aid the training of girls in local schools; provide hospitality internships for aspiring candidates; and conduct virtual educational sessions for local university students.
Both JOALI BEING and JOALI Maldives also host regular school visits, enabling local students to see luxury hospitality in action and learn first-hand about job opportunities in the industry. The goal is to ensure that every school in Raa Atoll receives this opportunity at least once a year.
For further details and booking, please visit www.joali.com
Business
BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.
The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.
“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.
In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.
The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.
A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.
Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.
Cooking
BBM partners with Dreidoppel to host Chef Frankie Robin for pastry demo tour

Bestbuy Maldives (BBM), a leading name in the distribution of premium food and non-food products in the Maldives, has announced the return of Master Pâtissier Frankie Robin for an exclusive Dreidoppel Demo Tour taking place from April 21 to 30, across 15+ luxury resorts in Raa Atoll and key HORECA venues in Malé.
Chef Frankie Robin, a classically trained French chef based in Malaysia, is known worldwide for his practical yet refined approach to modern pastry. This marks his second official tour in the Maldives with BBM and Dreidoppel, following a successful and widely praised round of pastry demonstrations in 2023.

This year’s hands-on sessions will focus on the smart use of Dreidoppel’s specialized product range – including Panettone, Caramel chocolate snacks, Dubai Chocolate Brownie, Vanilla Muffins, Banana and Vanilla Mousse, Pineapple and Mango Custard, Fill and Gloss variations, Crème Brûlée, and bakery fillers – all tailored to help pastry kitchens save time, control costs, and elevate quality. Chef Frankie will highlight how chefs can gain both creative flexibility and operational efficiency using Dreidoppel’s trusted formulations.
“Our goal is to connect chefs with ideas and tools that drive excellence,” said AVS Subrahmanyam, Chief Operating Officer at BBM. “He speaks in speed, margin, and flavour. This is global pastry, made local.”

Founded in 1899 in Germany, Dreidoppel is a global pioneer in baking flavor innovation. A sister company to IREKS, both brands are renowned in the professional baking world for their technical reliability and premium-quality solutions. Dreidoppel serves pastry chefs in over 100 countries, offering ready-to-use components that maintain precision, taste, and consistency in high-pressure kitchen environments.
This Dreidoppel Demo Tour is part of BBM’s broader mission to continuously invest in the professional growth of Maldivian chefs and hospitality professionals. Through regular knowledge-sharing sessions, live product demos, and international collaborations, BBM provides local talent with access to global expertise.
As BBM celebrates its 35th anniversary, initiatives like these demonstrate why the company remains a trusted partner to the Maldives’ top resorts, hotels, and culinary institutions. BBM proudly represents over 70 international brands, including Unilever, IREKS, Ravifruit, San Benedetto, TWG, and Lamb Weston.

Founded in 1990, BBM is a leading distributor of food, beverage and non‑food products in the Maldives. Trusted by all operating resorts and over 70 global brands, BBM uses SAP Business One with HACCP‑certified warehouses island‑wide. With RAFEEQ, its AI agent, BBM now automates everything from requisitions to purchase orders. BBM remains steadfast in its commitment to delivering speed – safety – service without compromise.
For updates, behind-the-scenes coverage, and upcoming culinary events, subscribe to BBM’s newsletter – Coconet Wireless.
Local
Dhiraagu to host Fuvahmulah Run 2025; registrations now open

Dhiraagu Fuvahmulah Run 2025 is now open for registrations.
For the first time ever, an edition of the Maldives’ largest and most anticipated run is coming to Fuvahmulah City, bringing an exciting new chapter to the Dhiraagu Maldives Road Race (DMRR). Registrations are now open for the 5K, 10K and Half Marathon categories of Dhiraagu Fuvahmulah Run 2025.
Similar to DMRR, Dhiraagu Fuvahmulah Run will award attractive cash prizes for winners of different categories. The company has announced that at this year’s DFR, Dhiraagu will be awarding a total prize pool of MVR 232,000 amongst the winners.
The event is scheduled to take place on Friday, 2 May 2025, organised in collaboration with Fuvahmulah City Council, Women’s Development Committee of Fuvahmulah and the Athletics Association of Maldives. The race aims to promote Fuvahmulah as a promising running destination while fostering a vibrant running community in the Maldives.
Fuvahmulah is a one-island atoll, situated all on its own on the vast ocean in the south of Maldives, just below the equator. The island runs a length of 4.5 kilometre, making it one of the biggest in Maldives and is home to a living working community of more than 9000 people.
Fuvahmulah is a unique island in the Maldives, distinct from the country’s typical coral atolls due to its formation as a single island atoll. Located in the southern part of the archipelago, it is known for its diverse ecosystem, freshwater lakes, rich agricultural lands, and vibrant marine life. The island is a popular destination for diving enthusiasts, particularly for encounters with tiger sharks. Unlike other Maldivian islands, Fuvahmulah has a varied landscape with lush vegetation and rocky beaches, offering a different experience from the usual tropical island scenery. Its strong cultural heritage and close-knit community further add to its charm.
Participants of Dhiraagu Fuvahmulah Run 2025 can now register via www.dfr.mv and secure their spots in this historic race. Registrations will remain open until 28 February 2025 or until the allocated slots of 1,500 are reached.
The Dhiraagu Maldives Road Race is the first and only international run held in the Maldives, listed in the Association of International Marathons and Distance Races (AIMS) World Running Calendar with a World Athletics-certified race route. The expansion of the race to Fuvahmulah reflects Dhiraagu’s commitment to fostering a healthier, more active community and supporting local tourism by showcasing the unique beauty of the Maldives.
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