Local
JOALI festive donation continues to support vital projects in Maldives
Over the past year and a half, multiple institutions and nongovernmental organisations (NGOs) working in Raa Atoll, Maldives, have received vital funding from JOALI, the renowned luxury lifestyle and hospitality brand with two award-winning properties in the region.
JOALI Maldives, the brand’s art-immersive luxury resort in Raa Atoll, carries out an annual festive fundraiser with guests and hosts donating funds for worthy causes. Over the 2021-22 festive period, funds were raised as part of a collaborative art project, with guests joining the resort’s resident artist to glaze ceramic fish, each with a unique personal flair. The final artwork was a striking composition of all the individual fishes, swimming joyfully in unison – a powerful symbol of collaboration.
“This initiative is part of JOALI’s broader efforts around the ‘joy of caring’. Each aspect of our culture and strategy is designed to reflect responsible luxury,” says Enver Arslan, General Manager of JOALI Maldives. “We cherish the positive impact we have been able to create during our time in the Maldives.”
Supporting Impactful Local Projects
The funds raised over the 2021-22 festive period by JOALI were donated to three NGOs working in the Maldives, with the aim of supporting several crucial initiatives:
- Olive Ridley Project: focused on protecting sea turtles and their habitats in Raa Atoll through rescue and rehabilitation, scientific research, education and outreach.
- Women in Tech Maldives: aimed at promoting, empowering and celebrating women in science and technology.
- Zero Waste Maldives: working to promote sustainability and reduce environmental impact across the archipelago.
The above projects are being managed collectively by JOALI Maldives and its sister property JOALI BEING, the brand’s wellbeing island, also situated in Raa Atoll.
Creating Real Change
Utilising the JOALI Festive Donation, Women in Tech Maldives conducted the #CodeforClimateMV project at the Raa Atoll School in Raa Dhuvaafaru. This programme trained 18 girls in coding skills, including Python and Machine Learning. The project concluded in September 2022.
In October 2022, Zero Waste Maldives used the funds to launch the ongoing #FehiFathi project in Raa Ungoofaaru. The organisation is working with the Ungoofaaru Women’s Development Committee to reduce the amount of fabric waste that ends up in landfills by rescuing clothes that can be used second-hand or upcycled. This initiative also empowers local seamstresses by providing them with an entrepreneurial opportunity. Over 15 local seamstresses are involved in the project.
Another Milestone in the Making
May 24, 2023 marked the start of an exciting new phase enabled by the JOALI Festive Donation. The Olive Ridley Project is set to begin a two-week community tour around Raa Atoll, focused on raising awareness around sea turtle conservation. A team of marine biologists from JOALI and the Olive Ridley Project, as well as educational officers from the Olive Ridley Project, will conduct multi-stakeholder awareness sessions at six islands in Raa Atoll, namely Madduvari, Meedhoo, Kinolhas, Fainu, Inguraidhoo and Vandhoo.
The expert team will visit local schools, councils, women’s development committees, fishermen, and other community groups with the aim of increasing environmental literacy and providing residents with the knowledge and skills they need to actively participate in the protection and improvement of their local habitats.
The Olive Ridley Project believes that education is a powerful tool to build awareness and engage people – especially young people – and thereby stimulate action at the local, international and policy levels.
This belief is strongly shared by JOALI. “Our team views knowledge-sharing and local empowerment as critical avenues to preserving the incomparable natural legacy of the Maldives,” says Özgür Cengiz, General Manager of JOALI BEING.
Funds from JOALI will continue to support the community outreach programme, with multiple tours scheduled across the rest of the islands in Raa Atoll later this year.
In addition, JOALI BEING is set to open the doors of its new Olive Ridley Turtle Rehabilitation Centre soon. At this purpose-built venue, rescued sea turtles will be nursed back to health by the island’s resident sea turtle biologist. The centre will also function as a hub for turtle-focused research efforts in the area.
A Brand Rooted in Local Community
Sustainability in Raa Atoll is a key focus area for JOALI, with a focus on safeguarding the planet, fostering wellbeing, creating platforms for women, and nurturing ethical consumption. In 2023, the brand launched the JOALI Sustainability Fund to provide funding for 10 local projects that align with its focus areas. The grant will award funds to the first five projects in June 2023.
Since its arrival in the Maldives, JOALI has demonstrated its commitment to the local community in a variety of meaningful ways. The team has partnered with Maldivian organisations to aid the training of girls in local schools; provide hospitality internships for aspiring candidates; and conduct virtual educational sessions for local university students.
Both JOALI BEING and JOALI Maldives also host regular school visits, enabling local students to see luxury hospitality in action and learn first-hand about job opportunities in the industry. The goal is to ensure that every school in Raa Atoll receives this opportunity at least once a year.
For further details and booking, please visit www.joali.com
Business
Hotelier Maldives GM Forum 2024 to host panel on leveraging Maldives’ unique selling points
The Hotelier Maldives GM Forum 2024, scheduled to take place on September 19 at CROSSROADS Maldives, will include a panel discussion, titled ‘Leveraging the Maldives’ Unique Selling Points.’ This session at the GM Forum, the largest gathering of hospitality professionals in Maldives, will focus on how the Maldives can maintain its position in the competitive luxury travel market by capitalising on its unique attributes.
The panel will be moderated by Aishath Ihuma, Director of Business Development at Reollo Investments. The discussion will feature a diverse group of experienced professionals from the hospitality industry, including:
- Rajesh Mehta, Chief Business Officer of Ooredoo Maldives
- Ibrahim Inad, Director of Sales & Marketing, Oaga Resorts
- Alexander Treager, General Manager of SAii Lagoon
- Andrew Jansson, Cluster General Manager of Centara Mirage Lagoon Maldives and Centara Grand Lagoon Maldives
The session aims to address several key questions surrounding the Maldives’ position as a luxury destination. Panelists will discuss what they believe are the top three unique selling points (USPs) of the Maldives, and how the country can differentiate itself from other luxury destinations within the Indian Ocean and beyond.
The discussion will cover marketing strategies for resorts to effectively showcase their unique offerings to attract high-end travellers, including the role of digital marketing. The panelists will share insights into the unique experiences and services that set their respective resorts apart and how they align with the luxury expectations of their clientele.
The session will also explore the challenges faced by resorts in maintaining and promoting their USPs and how the Maldives can overcome these challenges to continue attracting luxury travellers. Looking ahead, the panelists will discuss emerging trends in luxury travel and how the Maldives can adapt to stay ahead of the competition.
The discussion will conclude with closing remarks from the panelists, followed by an interactive Q&A session with the audience. This panel promises to provide valuable insights into how the Maldives can continue to thrive as a premier luxury destination.
This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.
Sponsors and partners of GM Forum 2024 include:
- Ooredoo Maldives: Digital Partner (Title Sponsor)
- Bestbuy Maldives (BBM): Silver Sponsor
- Dhivehi Insurance: Silver Sponsor
- Fuel Supplies Maldives: Silver Sponsor
- Maldives Airports Company Limited (MACL): Silver Sponsor
- Manta Air: Aviation Partner
- Male’ Aerated Water Company: Beverage Partner
- Atmosphere Wellness: Wellness Partner
- Souvenir Marine: Transport Partner
- Printlab: Printing Partner
- CROSSROADS Maldives: Venue Partner
- Lights Out: Coverage Partner
- Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives
John Bevan, CEO of dnata Travel Group, will be the keynote speaker at the event.
Etienne Ng, Regional Director for Southeast Asia at Weixin Pay; Malik Mohamed, Director of Business Intelligence at Pulse Hotels & Resorts; Mohamed Jailam, CEO and Managing Director of technology company Javaabu and Co-Founder of DhivehiGPT; and, Mohamed Mihad, Chief Commercial Officer at Maldives Airport Company Limited (MACL) will also be featured speakers.
The Hotelier Maldives GM Forum 2024, scheduled to take place on September 19 at CROSSROADS Maldives, will include a panel discussion titled, ‘Redefining the Luxury Travel Experience.’ The session at the GM Forum, the largest gathering of hospitality professionals in Maldives, will explore the evolving landscape of luxury travel, examining how luxury experiences are being redefined to meet the changing expectations of travellers.
The panel will be moderated by Reena Abdul Wahid, Communications Strategist at the Maldives Association of Tourism Industry (MATI). The discussion will feature insights from key figures in the travel sector, including:
- Solah Mohamed, Chief Operating Officer of Crown & Champa Resorts
- Abdulla Ghiyas, Chairman of Visit Maldives and President of the Maldives Association of Travel Agents and Tour Operators (MATATO)
- Ashwin Handa, Senior Vice President – Operations at Atmosphere Core
- Enver Arslan, Area General Manager at JOALI Maldives and JOALI BEING
The panel will begin by addressing the definition of luxury in today’s travel industry, with a focus on the key elements that distinguish a luxury travel experience from a standard one. The discussion will also cover the latest trends in luxury travel, including how technological advancements are influencing the sector.
Personalisation will be a significant topic, with panellists sharing examples of how their resorts are personalising guest experiences. The discussion will also delve into the alignment of luxury travel with sustainable practices, including initiatives implemented by the resorts to promote sustainability without compromising on luxury.
The challenges in maintaining and enhancing luxury standards will be another critical focus area, particularly in the context of meeting diverse expectations from guests of different cultural backgrounds. The session will conclude with panellists sharing their vision for the future of luxury travel and discussing how the Maldives can continue to position itself as a top luxury travel destination.
In the closing segment, panellists will offer advice to emerging luxury travel destinations looking to establish themselves in the market. They will also explore how industry stakeholders can collaborate to elevate the overall luxury travel experience in the Maldives. The session will include a Q&A segment, allowing the audience to engage with the panellists.
This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.
Sponsors and partners of GM Forum 2024 include:
- Ooredoo Maldives: Digital Partner (Title Sponsor)
- Bestbuy Maldives (BBM): Silver Sponsor
- Dhivehi Insurance: Silver Sponsor
- Fuel Supplies Maldives: Silver Sponsor
- Maldives Airports Company Limited (MACL): Silver Sponsor
- Manta Air: Aviation Partner
- Male’ Aerated Water Company: Beverage Partner
- Atmosphere Wellness: Wellness Partner
- Souvenir Marine: Transport Partner
- Printlab: Printing Partner
- CROSSROADS Maldives: Venue Partner
- Lights Out: Coverage Partner
- Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives
John Bevan, CEO of dnata Travel Group, will be the keynote speaker at the event.
Etienne Ng, Regional Director for Southeast Asia at Weixin Pay; Malik Mohamed, Director of Business Intelligence at Pulse Hotels & Resorts; Mohamed Jailam, CEO and Managing Director of technology company Javaabu and Co-Founder of DhivehiGPT; and, Mohamed Mihad, Chief Commercial Officer at Maldives Airport Company Limited (MACL) will also be featured speakers.
Business
Rajesh Mehta of Ooredoo to speak on hospitality efficiency at Hotelier Maldives GM Forum 2024
Rajesh Mehta, Chief Business Officer at Ooredoo Maldives, is set to deliver a presentation at the Hotelier Maldives GM Forum 2024, scheduled to take place on September 19 at CROSSROADS Maldives.
His presentation, titled ‘Managed Solutions: The Future of Hospitality Efficiency,’ will address the role of managed solutions in enhancing operational efficiency within the hospitality industry.
“As the digital partner of the GM Forum 2024, we are excited to share our insights on how managed services are transforming the hospitality industry. In today’s evolving luxury landscape, technology is at the heart of delivering personalised, seamless, and memorable guest experiences. I look forward to discussing how Ooredoo Maldives is empowering hotels and resorts with innovative ICT solutions that drive efficiency and enhance service delivery, setting new standards in luxury travel,” said Rajesh Mehta, Chief Business Officer at Ooredoo Maldives.
Ali Naafiz, Editor of Hotelier Maldives, commented on Mehta’s participation: “Rajesh Mehta’s presentation this year as well will provide valuable insights into how managed solutions can contribute to the efficiency and sustainability of the hospitality sector. The GM Forum continues to be a platform for such important discussions that impact the future of the industry.”
This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.
Sponsors and partners of GM Forum 2024 include:
- Ooredoo Maldives: Digital Partner (Title Sponsor)
- Bestbuy Maldives (BBM): Silver Sponsor
- Dhivehi Insurance: Silver Sponsor
- Fuel Supplies Maldives: Silver Sponsor
- Maldives Airports Company Limited (MACL): Silver Sponsor
- Manta Air: Aviation Partner
- Male’ Aerated Water Company: Beverage Partner
- Atmosphere Wellness: Wellness Partner
- Souvenir Marine: Transport Partner
- Printlab: Printing Partner
- CROSSROADS Maldives: Venue Partner
- Lights Out: Coverage Partner
- Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives
John Bevan, CEO of dnata Travel Group, will be the keynote speaker at the event.
Etienne Ng, Regional Director for Southeast Asia at Weixin Pay; Malik Mohamed, Director of Business Intelligence at Pulse Hotels & Resorts; Mohamed Jailam, CEO and Managing Director of technology company Javaabu and Co-Founder of DhivehiGPT; and, Mohamed Mihad, Chief Commercial Officer at Maldives Airport Company Limited (MACL) will also be featured speakers.
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