Insiders
Expedia Releases 2012 Flip Flop Report: Study Examines Beachgoer Behavior and Preferences Across Five Continents
Maldives Promotion House – Expedia.com, the world’s largest online travel agency, released the results of the 2012 Flip Flop Report, an analysis of behavior and preferences among beachgoers in North America, South America, Europe, Asia and Australia. Harris Interactive, on behalf of Expedia.com, conducted the online study among 8,599 adults in 21 countries.
Among other findings, Expedia’s Flip Flop Report revealed that the beach is by far the favorite destination for the majority of the world’s travelers. The average beach holiday is just about one week in length, at 7.7 days. Combined with results from Expedia’s Vacation Deprivation study(1), we can see in the US that Americans spend a full 40% of their allotted vacation days at the beach. In fact, when Americans were asked to choose between spending time at the beach and spending time with family, the beach won handily.
“Beach vacations are such an important part of most travelers. We’ve just completed our first annual Flip Flop Report which digs deep into what people like about beach travel. Not surprisingly, what they like when they’re planning a trip is saving money” said Joe Megibow, vice president and general manager, Expedia.com. “The report also shows that, once people are actually on vacation, they find a wide variety of ways to have their own kind of fun, whether that’s sports in the sand, surfing in the waves or whatever kind of sunbathing they prefer.”
It also finds beachgoers worldwide remain cost-conscious. In the US, the most important factor for 78% of beachgoers is the total trip price. The beach itself matters too — total vacation price and beach quality are the #1 and #2 criteria for travelers in 14 of the 21 countries surveyed — but the cost of the visit is the top consideration. The study also found:
The Popularity of the Beach is Unsurpassed. More than half (52%) of respondents plan to holiday at the beach in the next 12 months, compared to 45% who said they took a beach vacation the year prior. And while the average stay for a beach vacation is 7.7 days, this is less true of Koreans, Japanese and Singaporeans, who seem more likely to prefer beach weekends to extended stays. Additionally:
- Argentineans are the most sun-soaked, spending an average of 11 days at a time, while Koreans spent a mere 3.2 days per trip.
- Americans are creatures of habit: one of the least important criteria for Americans when selecting a beach location is the desire to find a new location.
- For Indians, new locations were among the highest priority.
For Most Beachgoers, the Most Popular Activity is No Activity At All (as most holiday makers visiting Maldives). Relaxing and sunbathing, were among the top two activities for beachgoers across all five continents. The Irish, at 75%, were the most likely to relax, while Mexicans (79%) seem to be happiest with lying in the sun. Brazilians (40%) were likeliest to exercise on the beach; when doing so, they may well stumble over the Japanese, who were 14 times likelier to relax (28%) than exercise (2%). Additionally:
- Koreans, at 49%, were likeliest to “eat raw food” on the beach. Koreans are unlikely to draw envious stares from Norwegians, who at 1% showed the most aversion to the practice.
- New Zealanders (36%) and Australians (35%) were most likely to fish at the beach.
- Canadians were likeliest to strap on a snorkel (34%).
- 82% of Germans spend beach time swimming. Only 28% of the Japanese do the same.
Germans are Likeliest to Sunbathe Nude. Germans displayed the most permissive attitudes towards nude sunbathing. A full 15% of German respondents indicated that they sunbathed naked. Indians and Spaniards (8%) were the second-likeliest to shed their clothing, while the French (5% clothing-free) were more aligned with Americans (2%), the British (2%) and the Japanese (1%). Perhaps unsurprisingly, Germans seem to be the most popular beachgoers: when asked if they’d spent beach days with strangers, the Germans (23%) and Brazilians (19%) were likeliest to say they had. Additionally:
- Indians (22%), Canadians (20%), Mexicans (19%), Italians (18%) and the Irish (18%) were likeliest to have participated in “beach bar games.”
- 31% of Singaporeans had spent beach time at the spa, versus 3% of the Japanese and 5% of the Dutch.
- Indian (39%), Mexican (34%), Brazilian (30%) and Argentinean (27%) beachgoers were most likely to dance on the beach.
Beachgoers Have Never Gotten Over “Jaws”. Expedia’s Flip Flop Report revealed that beachgoers remain wary of sharks. Well under 100 shark bite incidents are reported worldwide each year,(3) making shark encounters extraordinarily rare. Yet the menace prevails: 50% of travelers consider the presence of sharks when deciding where to holiday, and a full 68% of beach vacationers admit to having been afraid to swim because of sharks, while beachgoers to Maldives are least concerned about sharks as there is NO shark attacks reported for the past 10 years in the atolls. Additionally:
- Residents of Brazil (70%) and Singapore (67%) were the most attuned to sharks when planning their beach vacation.
- Only 3% of Italians always think of sharks before entering the water.
This survey was conducted online by Harris Interactive on behalf of Expedia.com from February 14 – March 21, 2012.
Expedia.com is the world’s largest online travel agency and offers bookings for 93 hotels and resorts in the Maldives.
News
MIC appoints Ali Shakir as Group General Manager
Maldives Inflight Catering Pvt Ltd (MIC) has announced the appointment of Ali Shakir as the Group General Manager. With over 27 years of experience in the hospitality industry, Ali Shakir will now oversee operations for the Maldives Inflight Kitchen, Hulhule Island Hotel, and Madifushi Private Island Maldives.
Ali Shakir, who most recently served as General Manager at OBLU NATURE Helengeli by SENTIDO, played a pivotal role in the resort’s redevelopment and reopening. Prior to that, he joined Atmosphere Core in 2019 as Resort Manager at VARU By Atmosphere, where he was instrumental in the pre-opening of several properties, including OBLU XPERIENCE Ailafushi, OBLU SELECT Lobigili, OZEN RESERVE BOLIFUSHI, and VARU By Atmosphere. His wealth of experience also includes key positions at prestigious resorts such as Angsana Velavaru, Hulhule Island Hotel, and Paradise Island Resort and Spa.
Ali is no stranger to MIC, having spent more than 15 years at Hulhule Island Hotel, where he rose through the ranks to become Executive Assistant Manager before departing in 2019.
Commenting on his new role, Ali Shakir expressed his enthusiasm:
“I am honored to rejoin MIC and lead the operations of these iconic properties. This company has always held a special place in my career, and I am excited to work with the talented team to drive further success and innovation.”
Ibrahim Shareef Mohamed, Managing Director of MIC, welcomed Ali to the leadership team, praising his extensive experience and strategic vision:
“We are delighted to have Ali back at MIC. His proven track record in the hospitality sector, combined with his in-depth knowledge of Hulhule Island Hotel and his previous achievements, makes him the ideal leader to take us forward. I have no doubt that under his leadership, MIC will continue to set benchmarks for excellence.”
Ali Shakir holds a General Managers Program certificate from Cornell University, USA, and a General Hotel Service certification from the Institute of Hotel and Catering Service, Maldives.
MIC is a joint venture between Maldives Airports Company Limited and SATS Ltd, renowned for its inflight catering services to airlines and private jets. Beyond the Maldives Inflight Kitchen, MIC also manages Hulhule Island Hotel, the only airport hotel at Velana International Airport, and the luxurious Madifushi Private Island Maldives in Meemu Atoll.
Tips & Advice
Flying after scuba diving: Essential guidelines for safe travel
Scuba diving in the Maldives offers an unparalleled experience, with its vibrant coral reefs, diverse marine life, and crystal-clear waters. However, one crucial aspect that divers must consider is the timing of their flights after diving. Understanding the recommended waiting periods before flying is essential to ensure safety and prevent decompression sickness. Here’s what you need to know.
Understanding Decompression Sickness
Decompression sickness, also known as “the bends,” occurs when nitrogen bubbles form in the bloodstream and tissues due to rapid changes in pressure. This can happen if a diver ascends too quickly or flies too soon after diving. The reduced cabin pressure in an airplane can exacerbate the formation of these bubbles, leading to serious health risks.
Recommended Waiting Times
The waiting time before flying after scuba diving depends on the type and number of dives completed. Here are the general guidelines:
- Single Dive: If you have completed a single, no-decompression dive, it is recommended to wait at least 12 hours before flying. This allows sufficient time for the body to eliminate excess nitrogen.
- Multiple Dives or Multiple Days of Diving: For divers who have completed multiple dives or have been diving over several days, the recommended waiting period extends to 18 to 24 hours. This longer duration helps ensure that nitrogen levels in the body have decreased to safe levels.
- Dives Requiring Decompression Stops: If your dive profile included decompression stops, it is crucial to wait at least 24 to 48 hours before boarding a flight. Decompression dives involve higher nitrogen absorption, necessitating a longer off-gassing period.
Seaplane and Domestic Flights
Many tourists visiting resorts and other islands in the Maldives travel by seaplane or domestic flights. While these flights generally operate at lower altitudes compared to international flights, the same waiting time guidelines apply. The reason is that even at lower altitudes, the risk of decompression sickness remains significant due to the changes in pressure.
Practical Tips for Divers
- Plan Your Dives and Flights: When planning your diving trip, consider your flight schedule. Ensure that you have ample time between your last dive and your flight to adhere to the recommended waiting periods.
- Stay Hydrated: Proper hydration can aid in the elimination of nitrogen from the body. Drink plenty of water before and after your dives.
- Monitor Your Health: Pay attention to any symptoms of decompression sickness, such as joint pain, dizziness, or difficulty breathing. If you experience any of these symptoms, seek medical attention immediately.
- Use Dive Computers: Modern dive computers can help track your nitrogen levels and provide personalized recommendations for safe flying times based on your dive profile.
Flying after scuba diving requires careful consideration and adherence to safety guidelines to prevent decompression sickness. By following the recommended waiting times and taking necessary precautions, divers can enjoy their underwater adventures in the Maldives and travel safely. Always consult with dive professionals or medical experts if you have any concerns about your health and safety.
News
Riaan Drever appointed Cluster General Manager of Pullman Maldives Maamutaa and Mercure Maldives Kooddoo
Pullman Maldives Maamutaa and Mercure Maldives Kooddoo, idyllic island escapes nestled in the Gaafu Alifu Atoll, has announced the appointment of Mr. Riaan Drever as their new Cluster General Manager, effective July 1, 2024.
Mr. Drever brings over two decades of global hospitality expertise to his role, including an impressive 11-year tenure within the Maldives itself. Driven by a deep passion for exceeding guest expectations, he has carved a successful career overseeing luxurious resorts and spearheading innovative hospitality projects.
A true visionary leader, Mr. Drever is renowned for his commitment to excellence and dedication to blending luxurious experiences with authentic Maldivian culture. “I’m excited to continue contributing to the Maldives’ hospitality sector alongside the local team and Accor,” shared Mr. Drever, “ensuring every guest achieves their dream vacation.”
As the Maldives continues to be a top travel destination, Mr. Drever’s leadership promises to further solidify its reputation for exceptional hospitality.
Island Hopping for Every Traveler
Perfectly situated in the southern Maldivian atolls, both Pullman and Mercure cater to diverse traveler preferences. Marine enthusiasts will be captivated by the chance to encounter up to 13 different shark species!
- Pullman Maldives Maamutaa: This five-star, all-inclusive haven boasts 18 hectares of lush greenery surrounding a natural lake. From gourmet dining to romantic cocktails and thrilling water sports, Pullman offers the perfect blend of adventure and relaxation.
- Mercure Maldives Kooddoo: This adults-only retreat offers a more intimate experience. Nestled on Kooddoo Island, it’s just a 50-minute domestic flight from Malé. Unwind and explore the island’s hidden gems at your own pace, indulging in delectable local flavors.
Memories Made to Last
Under Mr. Drever’s visionary leadership, Pullman Maldives Maamutaa and Mercure Maldives Kooddoo promise an unforgettable Maldivian escape. Discover endless possibilities and create memories that will last a lifetime. Book your stay today and experience paradise!
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