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Sunbathing attracting Indian tourists: survey

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Maldives Promotion House – Sun bathing, beach massages, surfing, swimming and snorkeling are major attractions for Indians to beach destinations, with Delhiites showing the highest propensity for sun bathing among Indian travellers, a survey by Expedia says.

The 2012 Flip Flop Report, an analysis of behaviour and preferences among beachgoers in Asia, North America, South America, Europe and Australia, conducted by Harris Interactive on behalf of Expedia adds that Indians have been preferring beach vacations in Goa, Thiland, Maldives, Bali, Malaysia, Miami, Hawaii, Caribbean, California, Brazil, et al.

“As opposed to the perception of high price sensitivity, Indians have been deciding on beach destinations depending on food and beverage availability and novelties,” said Manmeet Ahluwalia, marketing head at Expedia India.

Delhiites have been preferring international destinations while those from Mumbai chose domestic vacations. Indians however, spend 5.4 days on beach vacation unlike the global average of 7.7 days. Indians place new experiences over relaxation for opting for a beach holiday, the report indicates.

Travel partners at the most recent beach vacation included spouse or partners, friends and parents, in that order. However, India and Brazil have the highest number of beachgoers globally traveling with their parents. Delhiites travel least with parents, the report states.

Tourists from Mumbai rank highest in posing for pictures that they do not want their business associates to see. Tourists from Delhi and Mumbai travel with friends and least with parents.

“When Indian adults were asked to choose between spending time at the beach and spending time with family, among other options, the beach won handily.

“Eighty percent of Indian travelers are already planning to go for a beach vacation within 12 months,” he added.

While the average stays for a beach vacation is 7.7 days globally, Indians fall below average at 5.4 days.

The specific findings for Indians include:

  • Given a choice 30 percent would opt for beach holiday with plenty of relaxation time, and 27 percent for a romantic holiday with spouse/partner.
  • Food and beverage reputation, along with novelty of the destination, have the highest importance, with the total cost of travel ranking at 5th position (71 percent). India ranks highest globally in giving preference to food and beverage. Other factors include fun night life (69 percent) and activities at the beach (67 percent)
  • Seventy-one percent of Indians are prepared to spend Rs. 15,000 or more on a beach trip
  • Over 56 percent now consult magazines, travel sites and research for destinations and 60 percent rely on recommendations from friends, peers or family
  • Sixty-eight percent of Indian women look for a secluded beach environment. (IANS)
In recent years, Maldives has become a popular travel destination in the international market. It has emerged as the playground for Indian celebrities like Hrithik Roshan, Madhuri Dixit, Salman Khan, Pretty Zinta, Kareena Kapoor, Saif Ali Khan, Malaika Arora to name a few who regularly visits, while number of Bollywood film makers regularly shoot in Maldives.
The growth rate for travellers from India to Maldives increased by 20% i. e from 25,756 in 2010 to 30,978 in 2011. 2012 figures show a 20% growth in Indian tourists and MMPRC expects to attract 100,000 Indian tourists in the next two years.

Business

BBM’s ‘Studio of Culinary Excellence’ opens at MNU to bridge classroom, industry

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The best way to secure the future is to create it.

Creating that future through specific, purposeful initiatives is what drives people of purpose—and, in turn, moves us all closer to the future we desire.

The Maldives is a compelling case study of a tourism-driven economy. Look around and ask why an event is being staged, what someone is working on, or where a new initiative is leading, and the answer will often point to the hospitality sector. Securing the future, therefore, is inextricably linked to strengthening and advancing that sector.

Here, “strengthening” means making the sector’s contribution more sustainable; ensuring that a greater share of its growth benefits the community; continuing to offer a compelling value proposition to the discerning global traveller; and ensuring that visitor experiences continue to generate an unparalleled reputation and valuable referrals.

To achieve these outcomes in the future, it is essential that current and future generations of the local community engage actively with the industry. Making hospitality appealing and aspirational, enhancing the quality of delivery and service, and building a pipeline of skills and talent into the sector are areas in which initiatives, inspiration, infrastructure and investment should be concentrated.

It is firmly in this context that Mr Ismail Hilmy, Chairman and Managing Director of BBM, initiated the establishment of a modern, exceptionally well-equipped and thoughtfully designed model kitchen, aptly named the Studio of Culinary Excellence. By donating the Studio to MNU, under whose auspices it will serve the Maldivian culinary community, Mr Hilmy is responding directly to the need for deeper community engagement. At the heart of BBM’s framework for industry-outreach initiatives— “Because tomorrows start today”—is Mr Hilmy’s ethos of fostering engagement and vibrancy in the industry.

“For our students, the gap between the classroom and a working resort kitchen has always been the hardest one to close,” said Dr Shehenaaz Adam, Vice Chancellor of the Maldives National University. “The Studio of Culinary Excellence closes that gap. Students can now train on the same equipment and to the same standards they will encounter on their first day in the industry. We are grateful to BBM for a partnership that goes well beyond a donation, and we look forward to the Studio becoming a place where the university and the industry learn from one another.”

The Studio therefore creates an opportunity to develop a pipeline of skills and talent in service of the industry.

“Embedding purpose in our work has been an ongoing endeavour at BBM. It keeps us connected to our stakeholders and builds insight, understanding and trust. Being a meaningful partner to academia as we move into the future gives us a great sense of fulfilment and guides our initiatives under the banner, ‘Because tomorrows start today,’” said AVS Subrahmanyam, Chief Operating Officer of BBM.

But what is the value of physical infrastructure without the corresponding spark of aspiration and ambition?

As Ali Afrah Hassan, Executive Representative at Chairman’s Office – BBM, aptly observed: “The Studio offers students and members of the community hands-on experience with world-class equipment, together with knowledge-sharing masterclasses. Who knows—in the not-too-distant future, a Michelin-starred Maldivian chef may fondly credit some of their inspiration to time spent at the Studio!”

Now that is the mind and heart in sync—working towards a future that is aspirational, ambitious and entirely attainable.

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Vanessa Goodman joins Pullman Maldives Maamutaa for Vibrance Week

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Pullman Maldives Maamutaa has announced wellness expert Vanessa Goodman as its resident practitioner for Vibrance Week, a six-day wellness programme taking place from 21 to 26 September 2026.

Held under the theme “Relax, Restore, Revive”, the programme will introduce guests to a series of experiences centred on movement, recovery, mindfulness and personal wellbeing.

According to the resort, Vibrance Week reflects its approach to wellness as an ongoing, holistic practice rather than an experience limited to a holiday. The programme is intended to help guests reconnect, recharge and develop practices that can support balance in their personal and professional lives.

Goodman brings 14 years of practice and research into the relationship between movement, breath, emotions and the nervous system. Her approach considers movement not only as physical exercise, but also as a tool for developing strength, confidence, self-awareness and a deeper connection between physical and mental wellbeing.

During the week, Goodman will guide guests through a framework built around three areas: purposeful movement, safe physical challenge, and the balance between performance and recovery.

The resort said the programme will encourage participants to work towards physical goals while remaining mindful of their individual limits, with recovery and restoration incorporated alongside more active sessions.

“Vanessa’s philosophy aligns perfectly with this vision. For her, movement goes far beyond physical exercise — it is a strategic pathway to building inner strength, confidence, self-awareness and deeper cognitive connection,” Pullman Maldives Maamutaa said in announcing the programme.

Vibrance Week forms part of the resort’s wider focus on experiences designed around wellbeing and lifestyle, combining guided activities with its island setting in Gaafu Alifu Atoll.

The programme will run at Pullman Maldives Maamutaa from 21 to 26 September 2026.

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Awards

Finolhu wins Best Design Resort in Maldives at Global Destination Awards

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Finolhu, a Seaside Collection Resort, has been named Best Design Resort in the Maldives at the Global Destination Awards by World Fashion Channel, celebrating the resort’s distinctive approach to design, creativity and contemporary island living.

The award was announced at the Global Destination Awards ceremony in Moscow, an international luxury travel event bringing together leading hospitality professionals, international hotel brands, travel experts, celebrities and prominent travellers. The awards recognise outstanding destinations, hotels, resorts, restaurants and personalities shaping the global luxury travel landscape.

Located within the UNESCO Biosphere Reserve of Baa Atoll, Finolhu is known for an aesthetic that deliberately departs from conventional interpretations of Maldivian luxury. The resort’s design, conceived by London-based design studio Muza Lab, brings together bold colours, expressive patterns, natural textures and playful details to create a contemporary interpretation of island life.

Across its 125 villas, restaurants, bars and social spaces, Finolhu’s visual identity is characterised by an eclectic mix of influences and a sense of individuality. From beachfront and overwater villas to the resort’s celebrated two-kilometre sandbank and the barefoot setting of Crab Shack, design is woven throughout the guest experience.

The recognition also reflects Finolhu’s wider identity as the Island Playground, where design is complemented by a year-round programme spanning art, gastronomy, wellness, sport and entertainment. Visiting artists and creative collaborations form an important part of this approach, allowing guests to engage with creativity through immersive experiences and encounters throughout their stay.

World Fashion Channel is an international lifestyle television network covering fashion, beauty, travel and luxury lifestyle, with an audience of more than 30 million viewers. The channel is distributed through major Russian cable and satellite operators, including MTS, Beeline and NTV-Plus, as well as across premium hotels, shopping destinations, luxury boutiques, restaurants, beauty salons and wellness clubs. It is also an official media partner of Moscow Fashion Week, Sochi Fashion Week and other major fashion and lifestyle events.

The Best Design Resort in the Maldives title adds to Finolhu’s growing portfolio of international recognition and reinforces the resort’s position as one of the Maldives’ most distinctive design-led destinations, where creativity, individuality and the natural beauty of Baa Atoll come together in an unmistakably playful island experience.

For more information and to learn more, visit finolhu.com.

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