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Sunbathing attracting Indian tourists: survey

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Maldives Promotion House – Sun bathing, beach massages, surfing, swimming and snorkeling are major attractions for Indians to beach destinations, with Delhiites showing the highest propensity for sun bathing among Indian travellers, a survey by Expedia says.

The 2012 Flip Flop Report, an analysis of behaviour and preferences among beachgoers in Asia, North America, South America, Europe and Australia, conducted by Harris Interactive on behalf of Expedia adds that Indians have been preferring beach vacations in Goa, Thiland, Maldives, Bali, Malaysia, Miami, Hawaii, Caribbean, California, Brazil, et al.

“As opposed to the perception of high price sensitivity, Indians have been deciding on beach destinations depending on food and beverage availability and novelties,” said Manmeet Ahluwalia, marketing head at Expedia India.

Delhiites have been preferring international destinations while those from Mumbai chose domestic vacations. Indians however, spend 5.4 days on beach vacation unlike the global average of 7.7 days. Indians place new experiences over relaxation for opting for a beach holiday, the report indicates.

Travel partners at the most recent beach vacation included spouse or partners, friends and parents, in that order. However, India and Brazil have the highest number of beachgoers globally traveling with their parents. Delhiites travel least with parents, the report states.

Tourists from Mumbai rank highest in posing for pictures that they do not want their business associates to see. Tourists from Delhi and Mumbai travel with friends and least with parents.

“When Indian adults were asked to choose between spending time at the beach and spending time with family, among other options, the beach won handily.

“Eighty percent of Indian travelers are already planning to go for a beach vacation within 12 months,” he added.

While the average stays for a beach vacation is 7.7 days globally, Indians fall below average at 5.4 days.

The specific findings for Indians include:

  • Given a choice 30 percent would opt for beach holiday with plenty of relaxation time, and 27 percent for a romantic holiday with spouse/partner.
  • Food and beverage reputation, along with novelty of the destination, have the highest importance, with the total cost of travel ranking at 5th position (71 percent). India ranks highest globally in giving preference to food and beverage. Other factors include fun night life (69 percent) and activities at the beach (67 percent)
  • Seventy-one percent of Indians are prepared to spend Rs. 15,000 or more on a beach trip
  • Over 56 percent now consult magazines, travel sites and research for destinations and 60 percent rely on recommendations from friends, peers or family
  • Sixty-eight percent of Indian women look for a secluded beach environment. (IANS)
In recent years, Maldives has become a popular travel destination in the international market. It has emerged as the playground for Indian celebrities like Hrithik Roshan, Madhuri Dixit, Salman Khan, Pretty Zinta, Kareena Kapoor, Saif Ali Khan, Malaika Arora to name a few who regularly visits, while number of Bollywood film makers regularly shoot in Maldives.
The growth rate for travellers from India to Maldives increased by 20% i. e from 25,756 in 2010 to 30,978 in 2011. 2012 figures show a 20% growth in Indian tourists and MMPRC expects to attract 100,000 Indian tourists in the next two years.

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One&Only Reethi Rah unveils Jessie J as headliner for ‘Time as One’ festive season

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One&Only Reethi Rah, the Maldives’ iconic private island retreat, has announced the powerhouse singer-songwriter Jessie J as the headlining entertainer for its highly anticipated New Year’s Eve celebrations. The exclusive live performance, reserved solely for resort guests, continues One&Only Reethi Rah’s growing tradition of welcoming the New Year with some of the world’s most celebrated musical acts.

Set against the stunning backdrop of the Indian Ocean, New Year’s Eve celebrations at One&Only Reethi Rah will culminate in the resort’s Gala Night on 31st December 2026. The highlight of the festive season, the evening will begin with an elegant beachside cocktail reception before unfolding into an exhilarating celebration of culinary theatre and captivating live performances. As 2026 draws to a close, Jessie J will take the stage, bringing the celebrations to electrifying heights with her powerhouse vocals, dynamic stage presence and chart-topping hits.

Known for her exceptional vocal range and unique musical style blending soul, pop, and contemporary R&B; her prolific ear for musical hooks and confident stage persona, her global singles including “Price Tag,” “Domino,” and “Bang Bang” have reached #1 in the world, garnering various accolades including the Critics’ Choice BRIT Award and a Grammy nomination. Throughout her career, Jessie J has also served as a coach on the renowned singing competition shows The Voice UK, The Voice Australia, and The Voice Kids UK.

“We are excited to welcome Jessie J to One&Only Reethi Rah for this year’s New Year’s Eve celebrations,” said Jan Tibaldi, General Manager of the resort. “One&Only is all about creating unforgettable moments, and ringing in 2027 with an artist of Jessie J’s calibre promises to be a spectacular night that our guests will remember for years to come.”

This year’s festive season at One&Only Reethi Rah welcomes guests to explore unhurried moments of connection through the theme of Time as One, centred on sharing meaningful and liberating experiences. Guests of all ages are invited to discover unscripted memories through a season of family holiday traditions, divine culinary experiences, rejuvenating wellness treatments, and exhilarating activities on sand and in the sea. Jessie J’s performance at the end of the year is sure to embody the spirit of the season and ignite meaningful and special memories to welcome 2027.

The festive season at One&Only Reethi Rah commences on 20th December 2026 with the annual Tree Lighting Ceremony & Cocktail and ends on 13th January 2026 with the resort’s Orthodox New Year Gala Dinner. Reservations and pre-bookings are recommended.

For inquiries and bookings, please contact the VIP Services team at reethirah.festive@oneandonlyreethirah.com. For more information about festive and the resort, please visit oneandonlyreethirah.com. For bookings, please call +960 664 8800 or contact the resort’s reservations team at reservations@oneandonlyreethirah.com.

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W Maldives to host neuroscientist Anne-Sophie Fluri for week-long ‘Restore Ritual’

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W Maldives, a luxury private-islandresort with one of the best house reefs in the Maldives, will welcome neuroscientist, meditation coach, and wellness innovator, and Brainwave founder Anne-Sophie Fluri for The Restore Ritual, taking place from September 14 to 20, 2026.

The week-long wellness residency will combine neuroscience, mindfulness, and immersive island experiences, offering guests a new perspective on mental well-being. Through a series of guided practices, Fluri will explore how mental fitness can be developed with the same intention as physical wellness.

The Restore Ritual is the latest installment of The Wavemaker Edit, W Maldives’ signature series featuring global innovators across culinary, mixology, music, art, design, sustainability, and wellness. Set against the natural beauty of the Maldives, the week-longresidency brings a science-led approach to mental well-beingthrough experiences designed to encourage curiosity, reflection, and meaningful connection.

For Fluri, well-beingbegins with understanding the mind. Her work is built on the belief that resilience, focus, and emotional well-beingare skills that can be strengthened through science-backed practices and daily rituals. Rather than treating wellness as an occasional escape, she encourages people to develop sustainable habits that support a calmer, more present way of living, combining neuroscience with mindfulness to make mental fitness both practical and accessible.

Her career spans neuroscience research, technology, and wellness. During her Master of Research in Experimental Neuroscience at Imperial College London, Fluri contributed to pioneering research in psychedelic science and migraine treatment. She later earned a scholarship to develop algorithms addressing motion sickness in virtual reality.

Fluri went on to serve as Head of Mindfulness at a mental fitness platform and Chief Science Officer at a sleep technologycompany. She now develops neuroscience-based products and leads Brainwave, a global platform delivering science-backed talks, workshops, coaching and events delivered by scientists and academics.

Throughout the residency, Fluri will personally lead every session, using the island’s natural surrounds as a setting for explorationand reflection. The program will include sunrise meditationoverlookingthe Indian Ocean, conscious breathwork and visualization, invigorating ice bath challenge, and restorative rituals held in selected locations across the island. Sessions will unfold at settings including Coral Terrace, surrounded by the resort’s award-winning house reef, and the secluded shores of Gaathafushi Private Island. Each location brings nature into the experience, creating moments where nature and neuroscience come together in harmony.

“The Wavemaker Edit was created to bring inspiring voices and fresh perspective to W Maldives,”said Amila Handunwala, General Managerof W Maldives. “Anne-Sophierepresents a new generation of wellness innovators who combine scientific knowledge with genuine human connection. The Restore Ritual offers our guests an opportunity to slow down, reconnect, and discover that wellbeing extends far beyond the spa. It is about creating experiences that stay with you long after you leave the island.”

Guests interested in experiencing The Restore Ritual and the resort’s evolving calendar of cultural and wellness programming can book the Half Board Escape package, availableuntil August 31, 2026. This package includes a stay with daily buffet breakfast, a daily three-course dinner at selected dining venues, and an in-room W MixBar stocked with non-alcoholicbeverage.

For more information, visit wmaldives.com or connect with the resort’s team at reservations.wmaldives@whotels.com.

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Joy Island Maldives expands guest activities with new Joy Arcade

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Joy Island Maldives, part of The Cocoon Collection, has expanded its leisure offering with the launch of Joy Arcade, the resort’s first dedicated gaming room.

The new facility has been introduced as an indoor entertainment space where guests can play individually or with friends and family, adding another activity to the resort’s programme beyond the beach, lagoon and outdoor experiences.

Joy Arcade features four gaming stations built around simulation and virtual reality technology. The line-up includes a three-screen racing car simulator, equipped with a force-feedback steering wheel and pedals; VR Moto, a motion-based motorcycle simulator that moves in response to the virtual terrain; a 9D VR Platform, featuring two motion pods and a selection of adventure, horror and flight experiences; and VR Gun Shooting, which combines a headset with a motion-tracked controller and an in-room leaderboard.

The racing simulator accommodates one player at a time and is recommended for guests aged eight and above, while VR Moto is recommended for those aged 10 and above. The 9D VR Platform can accommodate up to two players and is recommended for guests aged six and above, while VR Gun Shooting is designed for one player at a time and recommended for ages eight and above.

The arcade operates daily from 10am to noon, 2pm to 6pm and 9pm to 11pm. Walk-in guests do not need to make an advance booking, with passes available from the arcade desk during operating hours.

Guests can choose from one-, two-, three- and four-hour Play Passes, as well as an Unlimited Day Pass. Each pass provides access to all four gaming stations, with the duration determining the amount of playing time available. The resort advises guests to check with the arcade desk for current pricing and any rates linked to resort or stay packages.

Joy Arcade is open to guests of all ages, although younger players may require a parent or guardian when using motion-based equipment. Headsets, controllers and safety equipment are provided and sanitised between uses. The room can also be booked for birthday parties and other events, with private sessions, party host assistance and refreshments available for groups.

The addition expands the range of recreational facilities at Joy Island, which positions activities as a central part of its guest experience. The resort also offers tennis and padel, fitness and wellness sessions, excursions, diving and water sports, while its Kids’ Club, Kiddie Cove, provides supervised activities for children aged three to 12.

Its Dive & Water Sports Centre offers activities including scuba diving, snorkelling, kayaking, paddleboarding, windsurfing, jet skiing, parasailing, wakeboarding and waterskiing. Other experiences include dolphin cruises, fishing trips and marine excursions.

Joy Island is located in North Malé Atoll, around 40 kilometres from Velana International Airport and approximately 40 minutes away by speedboat. The resort has 151 villas, comprising 91 beach villas and 60 overwater villas, with accommodation options that include villas with private plunge pools. Interiors feature furnishings and design elements by Italian design company LAGO.

The resort also operates Oasis Spa, where treatments combine Eastern and Western wellness approaches, including Balinese massage, hot stone massage, aromatherapy and couples’ treatments. Its fitness programme includes yoga, Pilates, Zumba, aqua fitness, gym sessions, beach volleyball and racquet sports.

Joy Island’s food and beverage offering comprises three restaurants and a bar. The Market serves international cuisine through buffet and live cooking stations, while Il Basilico focuses on Italian dishes, including wood-fired pizza. Palm Beach offers beachfront dining, including seafood and grilled dishes, while Rainbow Bar, located beside the swimming pool, serves drinks throughout the day. The resort also offers destination dining experiences, including sandbank picnics, lagoon dinners, beach dinners and garden dining.

With Joy Arcade, the resort is adding an indoor gaming component to an activity programme that already spans water sports, diving, wellness, excursions, children’s activities and racquet sports, providing guests with an additional option for entertainment throughout their stay.

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