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Maldives crowned world’s leading destination for third year running

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In a moment of triumph for the nation, the Maldives has successfully secured the title of the World’s Leading Destination for the third year in a row at the World Travel Awards 2022. Announced at an event held late Friday evening, the Maldives received several awards including the most prestigious title in the global tourism industry for the third year running.

The Chief Executive Officer and Managing Director of Maldives Marketing and Public Relations Corporation (CEO & MD of MMPRC / Visit Maldives), Thoyyib Mohammed, and the Minister of Tourism of the Maldives, Dr Abdulla Mausoom, accepted the award on behalf of the nation at the awards ceremony held at Al Bustan Palace, a Ritz-Carlton Hotel, Oman.

The Maldives beat out 18 other countries for this title: Dubai, Portugal, Indonesia, and Greece among them.

In addition to this prestigious title for the Maldives, MMPRC attained the title of the World’s Leading Tourist Board this year – the first time that the Maldives has secured this award. Some of the largest tourist boards in the world with extensive reach and budget were nominated for this award. MMPRC won this award competing with 28 other prominent tourism boards including Incredible India, Tourism Australia, and Visit England.

“This accomplishment is a testament to the popularity and vibrancy of the Maldives as a tourist destination. The industry’s achievements throughout the past three years reflect the resilience of the Maldives tourism industry amidst any crisis – and that united, we can achieve anything,” Minister of Tourism Abdulla Mausoom stated, speaking at the ceremony.

Speaking at the ceremony, CEO & MD Thoyyib stated: “It is truly an honour to win the prestigious title of World’s Leading Destination for the third year in a row. This year is our Golden Jubilee of Tourism in the Maldives, and I couldn’t have asked for a better achievement to mark 50 years of welcoming visitors to our shores. This award is thanks to the guidance of our government, the support of our partners, and the hard work of the tourism industry as a whole. And of course, our visitors- we are blessed that people from around the world love the Maldives so much. This is also the first year that MMPRC, also known as Visit Maldives, secured the title of the World’s Leading Tourist Board. It feels like an affirmation of the hard work of our team over these past few years, pushing through the toughest global crises of recent times. Thank you to everyone for voting for the Maldives, and I hope to welcome you soon to the Sunny Side of Life.”

Tourism pioneer and celebrated local entrepreneur, Hussein Afeef, also commented on the success achieved by the Maldives at this year’s World Travel Awards. He stated that he considers it a blessing that our entire tourism industry, the cornerstone of our economy, has come together for the betterment of the country. He congratulated all tourism industry stakeholders, organisations, and every citizen of our nation for this outstanding success. Mr Afeef added that MMPRC’s efforts to raise the Maldives to new and radiant heights are appreciated by people around the world, congratulating the organisation, our board members, and employees for securing the World’s Leading Tourist Board title this year.

The Maldives first secured the title of the World’s Leading Destination in 2020, in the midst of the worst of the Covid-19 pandemic. Nations struggled as world borders closed and international travel ground to a halt. It was the same in the Maldives as well, at least for a few months, as the travel and tourism industry was disrupted as it had never been before, and the future looked grim.

That was until we decided to switch the online platforms and continued marketing the Maldives, advising people around the world to dream of us now, and Visit Maldives later. The government’s efforts and plans for the reopening of our borders were drafted with the contribution of the entire industry, emphasising the unique geographical formation of the Maldivian islands as the key USP of the one-island-one-resort concept. These characteristics make the Maldives one of the safest destinations for visitors even amidst the pandemic. The rest of the world was constantly being made aware of the stringent safety measures and procedures in place for tourists. The Maldives reopened its borders for international travel on July 15, 2020, while most other countries were still struggling with stunted travel options. More importantly, the country reopened its borders with extensive safety guidelines and measures in place so that every traveller could visit the Maldives with peace of mind.

As for MMPRC, we carried out over 412 different marketing activities in 22 global markets, partnering with our international PR agencies to ensure that every visitor in every market still continued to see the beautiful sights of the Maldives despite global border closures. A total of 314 activities were carried out during this pandemic as part of the crisis recovery plan; some of these include fairs (online as well as offline), webinars, FAM trips, online roadshows, outdoor campaigns, digital media campaigns and more.

Securing the title of World’s Leading Destination in 2020 was a remarkable testament to the hard work of the Maldives tourism industry. Every relevant government agency, organisation, and stakeholder in the industry came together and made continuous contributions to revive and restore tourism in the Maldives. In 2020 Maldives competed against 22 other destinations including Dubai, Malaysia, Spain, Mauritius, and Sri Lanka to win the title.

By the time 2021 rolled in, more and more countries around the world began to reopen their borders for international travel. While this meant that more travellers could start visiting us again, it also meant more competitors were reemerging for the Maldives. The tourism industry itself evolved as hybrid activities became the norm, and the number of visitors looking up information online about our nation skyrocketed and the Maldives officially became the most googled destination in the world. The one-island-one-resort concept, distinct geographical features, and constant promotion continued to give the Maldives an added advantage over other destinations.

MMPRC decided to take this opportunity to tap into an under-utilised market segment of tourism, the MICE travel segment, as travellers around the world began to experience the inevitable ‘zoom blues’. The ‘Redefining MICE’ campaign was a great success and prompted even more travellers to see the Maldives truly as a destination with something for everyone. Several marketing activities and campaigns were carried out in 2021, providing a platform for tourists from around the world to relive their happy memories and rediscover the wonders of Maldives. MMPRC carried out 209 different marketing activities in 24 global markets in 2021. These include 109 marketing campaigns, 60 fairs and virtual events, 10 roadshows and 30 familiarisation trips. With interviews and other participation, over 400 activities were conducted in 2021.

Winning this title for the second year in a row in 2021 proved that the hard work of the Maldives tourism industry was appreciated by visitors and organisations from around the world. The Maldives won the top title competing against 18 other destinations including the biggest names in global tourism such as Dubai, Indonesia, Spain, Vietnam, USA and Greece.

MMPRC conducted a total of 149 activities in 22 global markets over the first three quarters of 2022, targeting the travel trade and consumers alike, with a reach of over 8.6 billion. One of the key focuses of our strategies was to maintain brand visibility in the global markets. Apart from promoting the Maldives as a premier luxury destination with various affordable options and diverse experiences, the messaging was clearly communicated to build confidence in the destination. MMPRC augmented this with the Tourism Golden Jubilee messaging, to veer visitors towards the celebratory mood in the Maldives tourism industry this year, to great success.

Winning this award a third year in a row, especially during our Golden Jubilee Year of Tourism, has not only fortified the Maldives’ place as a tourism hotspot but also as a leader in the global travel trade.

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Denise Hoefer brings world-class Padel to The Nautilus Maldives

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As part of its ‘Masters for Masters’ series, The Nautilus Maldives will host Denise Hoefer, Germany’s No. 1 padel player and one of the world’s top 50 most influential figures in the padel industry, for an exclusive Padel Masterclass from March 22 to 25, 2025. This exceptional event invites guests to enhance their padel skills under the expert guidance of a global champion, all set against the stunning backdrop of the Maldives’ Indian Ocean.

Padel, recognised as the world’s fastest-growing sport, has captured the hearts of 30 million enthusiasts globally, according to the International Padel Federation. This March, The Nautilus will provide a unique opportunity for guests to immerse themselves in this thrilling game during a four-day Padel Masterclass led by Denise Hoefer, Germany’s top-ranked female padel player and captain of the German national team. Participants will refine their techniques on The Nautilus’s state-of-the-art padel court, while experiencing the island’s signature blend of world-class coaching and timeless, unscripted hospitality.

The Padel Masterclass will feature a tailored mix of group and private sessions, catering to players of all levels. Younger participants will have the chance to join the Young Wonderers program, offering specially designed classes that introduce the sport in a fun and engaging way. After an energising day on the court, guests can unwind at Solasta Spa, where exclusive treatments by Maison Caulières—such as Spinal Connection Deep Tissue Healing, Volcanic Stone Therapy, and Warm Poultices—promise ultimate relaxation and rejuvenation. These tranquil spa experiences provide a perfect complement to the day’s dynamic activities, leaving participants refreshed and revitalised.

With just 26 ultra-luxury houses and residences, The Nautilus offers an intimate sanctuary within the Baa Atoll, a UNESCO Biosphere Reserve. Surrounded by powder-soft white sands, vibrant coral reefs, and crystal-clear waters, this private island retreat redefines bespoke hospitality. Every element is meticulously crafted to inspire, offering guests an unparalleled ultra-luxury experience focused on relaxation, renewal, and discovery. Whether honing padel skills or embracing the serenity of island life, The Nautilus stands as the ultimate destination for discerning travellers.

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BBM, Lifebuoy empowers hygiene practices among Maldivian children

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BBM, in collaboration with Lifebuoy, marked Global Handwashing Day 2024 with engaging activities aimed at instilling the habit of proper hand hygiene among Maldivian school children. Held on November 17th, the event continued the successful “H for Handwashing” campaign, blending education with creativity and fun.

The initiative featured info sessions, exciting games, and creative contests designed to teach children the importance of handwashing while giving them a hands-on understanding of the correct techniques. Activities ranged from reimagined board games like “Germs & Ladders” and “Handwashing Ludo” to interactive sessions that reinforced hygiene habits in an enjoyable way.

This campaign underscores BBM’s commitment to fostering healthier practices among the younger generation, contributing to a healthier and more hygienic Maldives. COO of BBM, A.V.S. Subrahmanyam, emphasised, “At BBM, we believe that empowering the next generation with the knowledge and tools for better hygiene practices is vital for building a resilient and healthy community. We are proud to continue our efforts in collaboration with partners like Lifebuoy.”

Adding to this, Muksith Hussain, Head of Retail Sales at BBM, shared, “Reaching children through such innovative initiatives helps us lay the foundation for a healthier tomorrow. We are thrilled to see the enthusiasm and participation of these young minds in learning the importance of hygiene.”

The event also saw valuable support from the Maldivian Red Crescent (MRC), whose contributions enriched the experience for the children. BBM expressed gratitude for MRC’s involvement, as their efforts played a key role in making the event impactful and memorable.

Through campaigns like this, BBM aims to nurture a lifelong habit of handwashing, creating a brighter and healthier future for the Maldives.

Let’s keep the spirit alive—join the Handwashing Revolution with BBM and Lifebuoy!

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SIX & SIX PRIVATE ISLANDS to introduce 6 resorts in Maldives

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SIX & SIX PRIVATE ISLANDS has announced the first phase of its plan to develop six resorts in the Maldives. Co-founded by CEO Laith Pharaon, the company aims to establish a hospitality model based on personalised service, artistic design, and a cosmopolitan lifestyle.

The initial two resorts are set to open in South Malé Atoll in 2025 and 2026, with each property featuring unique experiences. All resorts will adhere to a shared philosophy of tailoring stays to individual guest preferences.

Speaking about the company’s approach, Pharaon highlighted the focus on enhancing the guest experience by prioritising time, space, and freedom. He stated that removing unnecessary elements allows the company to deliver a guest journey aligned with expectations.

Director of Operations Marc Gussing shared insights into the planned offerings, which include personalised services beginning before guests arrive. Gussing, with nearly 15 years of experience in the Maldives, emphasised the aim to cater to guests seeking customised experiences that align with their preferences.

SIX & SIX has outlined its commitment to sustainability through ambitious environmental and social goals. The resorts will incorporate solar power, zero-waste practices, support for local produce, reef rehabilitation projects, and community programmes. These efforts aim to preserve the Maldives’ natural environment and contribute to its local communities.

The first resort, RAH GILI MALDIVES, will open in late 2025. Located in South Malé Atoll, the resort is near a dolphin sanctuary and will offer 74 pool villas, including 38 overwater options. Villas will range from 120 to 200 square meters, each featuring private pools. Guests will have access to dining options, cultural activities, and social spaces.

In 2026, DHON MAAGA MALDIVES will follow as an ultra-luxury resort. The property will include 31 overwater and 25 beach villas, with sizes ranging from 250 to over 400 square meters. Features include private pools, wellness facilities, and fine dining. The resort also plans to offer private-jet transfers and a wine cellar, aiming to deliver exclusive experiences.

SIX & SIX PRIVATE ISLANDS is positioning itself as a key player in the Maldives’ hospitality sector with its blend of tailored experiences and sustainability-driven practices.

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