Featured
MMPRC kicks off roadshow series in Middle East

Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has kicked off an exciting series of roadshows targeting the Middle East market as part of the effort to provide a platform for industry partners from both sides to connect and establish relations. The roadshows are held in Saudi Arabia, in the capital city Riyadh, then Jeddah and finally Kuwait City on May 23rd, 25th, and 26th respectively.
Alongside its industry partners, MMPRC aims to build and maintain a strong B2B presence in GCC countries, share the latest destination updates and guidelines with the travel trade, and ultimately increase arrival figures from GCC countries. Maldivian tourism products, including resorts, hotels, guesthouses and liveaboards will be marketed through this event by MMPRC and industry partners. Sixteen participants are taking part in the Roadshow in Riyadh, with 18 participants taking part in the roadshow in Jeddah, and 16 confirmed participants for the roadshow held in Kuwait City.
The roadshow, entitled “Connect with Maldives…The Ultimate Dream Destination”, begins with a warm introduction of our industry partners followed by a destination presentation. The presentation highlights Maldives’ tourism products (resorts, guesthouses, liveaboards, and hotels), the unique experiences available here, and the latest travel guidelines for the Maldives. The safety provided by the scattered geography of the Maldives is also being highlighted during the roadshow series.
The presentation portion of the roadshow is followed by a productive night of networking and building new business relations. To maximise visibility, MMPRC has invited over 80 agents from each city to take part in the roadshow. Industry partners have the opportunity to showcase their properties, generate new business leads, and engage in one-on-one networking opportunities.
Sponsored by Taj Exotica Resort & Spa, a special raffle was conducted at the Riyadh Roadshow, awarding a free trip to the Maldives for the lucky winner. Villa Hotels & Resorts and Taj Exotica Resort & Spa are sponsoring similar raffles for the roadshows to be held in Jeddah and Kuwait City, respectively. The second and third runner-up of the raffle wins a smartwatch and amazon gift card respectively sponsored by MMPRC.
MMPRC is conducting these roadshows as part of its marketing strategy for the Middle East market. These include greater B2B contact in order to increase total outreach, campaigns that cover all the products and experiences of Maldives, and to strengthen the Maldives’ niche position in the region as a chic destination for affluent travellers.
Last year, the Maldives welcomed 91,413 tourists to the country from the Middle Eastern market with Saudi Arabia ranked as the top 7th market to Maldives. From January to March this year, the country has recorded 21,117 arrivals from the Middle East market. So far in 2022, MMPRC has taken part in major fairs across the Middle East market such as QBLT Congress, MALT Congress, and ATM 2022. MMPRC has also conducted other marketing activities alongside these fairs, and held a special press conference on the sidelines of ATM to inform the international travel trade and media on destination information of the Maldives and the plans in the pipeline for the Maldives Golden Jubilee Year of Tourism.
MMPRC has planned several activities targeting the Middle East market under the effort to maintain destination visibility. This includes joint-marketing campaigns, webinars, participation in major fairs and exhibitions, outdoor advertising, roadshows, and hosting familiarisation trips.
As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.
Culture
Milaidhoo Maldives invites guests to discover real island living in Kihadhoo

Milaidhoo Maldives, a boutique luxury resort situated within the UNESCO Biosphere Reserve of Baa Atoll, has unveiled its latest signature offering – the Local Island Tour – a meaningful and intimate cultural experience that provides guests with a genuine insight into everyday life in the Maldives.
Nestled amidst the natural splendour of Baa Atoll, celebrated for its vibrant marine biodiversity and unspoilt local islands, this new experience extends beyond the boundaries of the resort. Guests are invited to journey just 15 minutes by boat to Kihadhoo, a serene and authentic island where tradition, community and simplicity remain firmly embedded in daily life.
Upon arrival, visitors are immersed not only in a new landscape but in a slower, more deliberate way of life. Much like the ethos of Milaidhoo, where barefoot luxury is designed to encourage presence and connection, Kihadhoo exudes its own quiet charm – a lifestyle shaped by nature, calm and community. Along its sandy paths, occasionally crossed by a scooter or two, time appears to slow down. It is a place grounded in authenticity and understated beauty.
The experience is personally guided by Ali “CR” Niushad, a Kihadhoo native and esteemed member of the Milaidhoo team. Acting as both host and storyteller, CR offers guests the rare opportunity to experience the island not as tourists, but as warmly welcomed friends. The visit begins with a traditional greeting from local flower girls dressed in Maldivian attire, setting the tone for an encounter steeped in culture and sincerity.
As the tour unfolds, guests are met with the everyday sights and sounds of the island: children waving in the distance, neighbours exchanging greetings, the rhythmic sweep of a broom, the gentle clatter of cooking utensils, and women gathered in joali seats, softly conversing in the afternoon light. A walk through Kihadhoo reveals vividly painted doors on homes – reminiscent of the colourful doors of Milaidhoo’s own villas – reflecting the island’s quiet charm and creative spirit.
This is not a traditional sightseeing excursion; it is an immersion into the heartbeat of island life. Guests enjoy fresh coconuts at a small, family-run café, visit the local school and community centres, and spend time in CR’s family home, sharing stories and perspectives. Each moment is organic, heartfelt, and grounded in sincere human connection.
In an era where travellers increasingly seek meaningful and mindful experiences, Milaidhoo’s Local Island Tour captures the spirit of slow travel: an invitation to pause, observe, and engage with respect and curiosity.
Experience Highlights:
- Price: USD 95++ per person (minimum of four guests)
- Inclusions: Return boat transfers, traditional island welcome, guided walk with CR, refreshments (fresh juice or coconut), visits to village landmarks, and a selection of homemade Maldivian snacks with tea or coffee
While Milaidhoo offers refined barefoot luxury that nurtures a sense of inner calm, Kihadhoo presents the soulful essence of Maldivian island life. Together, they create a compelling contrast – sanctuary and simplicity, elegance and authenticity.
This experience is more than a cultural outing. It is a return to the original purpose of travel: to connect, to learn, and to be changed in quiet, unforgettable ways.
Cooking
From garden to gourmet: Dusit Thani Maldives celebrates local, responsible cuisine

Widely recognised as a premier luxury resort in the Maldives, Dusit Thani Maldives is redefining the concept of sustainable dining. Central to the resort’s culinary ethos is a strong commitment to sourcing ingredients locally and responsibly, crafting exceptional, globally inspired dishes that reflect the natural abundance of the Maldivian archipelago.
Located just a short stroll from the resort’s kitchens, the organic Chef’s Garden thrives with fragrant herbs, edible flowers, vegetables, and fruits. Ingredients such as lemongrass, basil, papaya, and chillies are carefully hand-harvested at peak ripeness, ensuring that vibrant flavour and freshness are brought directly to the plate.
All fish featured on the resort’s menus is sustainably sourced from within the Maldives, provided by local fishermen who utilise traditional, low-impact fishing techniques. Wherever possible, produce is also procured from Maldivian farmers—an approach that supports island communities, reduces carbon emissions, and celebrates the rich biodiversity of the atolls.
“Our approach is rooted in a respect for the land and sea,” explains Executive Chef Olivier Portret. “Every dish reflects the story of the Maldives—not just its flavours, but its culture and its people. We want guests to experience something truly meaningful with every bite.”
Guests can enjoy these thoughtfully sourced ingredients across a variety of dining experiences, from fine Thai cuisine at Benjarong, to freshly grilled seafood served al fresco at Sea Grill, or even through interactive cooking classes led by the resort’s culinary team.
Through this garden-to-table philosophy, Dusit Thani Maldives offers more than exceptional cuisine—it fosters a deeper connection to place, purpose, and the planet. This commitment not only sets the resort apart as one of the finest in the Maldives, but also as a destination where sustainability and luxury exist in perfect harmony.
Action
Ocean, culture, community: sustainable celebrations at Banyan Tree Vabbinfaru & Dhawa Ihuru

Single-use plastics continue to pose a significant threat to marine ecosystems, with over 11 million metric tonnes entering the oceans each year. Since the Banyan Group began its efforts to eliminate single-use plastics in 2018, Banyan Tree Vabbinfaru and Dhawa Ihuru have led the way within the group—achieving a 75% reduction in plastic use, the highest rate across all properties.
This July, guests are invited to participate in a series of sustainability-focused activities designed to create meaningful impact:
- 12 July: A community clean-up in Malé City in collaboration with CLEAN Maldives, bringing together locals, guests, and team members to reduce marine waste in urban environments.
- 19 & 26 July: Marine litter snorkelling clean-ups around the house reef, removing plastic debris while protecting marine life and habitats.
- 29 July: A recycled arts and crafts workshop at Banyan Tree Vabbinfaru in partnership with Feyran Craft House, transforming collected plastic into handcrafted artworks.
These efforts support the Banyan Group’s ‘Brand for Good’ sustainability targets, which include the complete elimination of guest-facing single-use plastics by 2025 and full elimination across operations by 2030.
Taking place at Dhawa Ihuru—recognised for having one of the best house reefs in the Maldives (Travel + Leisure Luxury Awards 2025)—the Rannamaari Dive Fest invites divers and marine enthusiasts to explore the famed Rannamaari Shipwreck, located just metres from the shoreline.
This immersive day features:
- Guided dives to the shipwreck
- Underwater treasure hunts
- Marine conservation talks
- Cultural experiences including local arts and crafts, Maldivian cooking classes, and spa rituals
The event pays tribute to the vibrant marine ecosystem that defines Dhawa Ihuru as a premier dive destination.
Observed on 26 July, Maldivian Independence Day commemorates the country’s emergence as a sovereign island nation. In celebration of this historic occasion, both Banyan Tree Vabbinfaru and Dhawa Ihuru have curated three days of experiences rooted in national pride, community, and tradition.
- 26 July: Guests may participate in a symbolic swim across the channel connecting the two islands, representing unity and freedom. The day continues with a Maldivian Culture Talk exploring traditions, language, and the significance of Independence Day, followed by a traditional Bodu Beru performance and beach bonfire under the stars.
- 26–28 July: Three days of beachside “Fun Olympic Games” celebrate island spirit through friendly competition and laughter.
- 25–31 July: Special dive and water sports promotions of up to 30% will be available. Offers include signature experiences such as diving the Rannamaari Shipwreck and snorkelling excursions with nurse sharks and stingrays.
The July programming forms part of the lead-up to Banyan Tree Vabbinfaru’s official 30th anniversary in September 2025. Each initiative reflects the resort’s founding philosophy: Embracing the Environment, Empowering People. Guests are invited to reconnect with nature, engage with Maldivian culture, and experience the true spirit of the Original Maldives.
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