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MMPRC kicks off roadshow series in Middle East

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Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has kicked off an exciting series of roadshows targeting the Middle East market as part of the effort to provide a platform for industry partners from both sides to connect and establish relations. The roadshows are held in Saudi Arabia, in the capital city Riyadh, then Jeddah and finally Kuwait City on May 23rd, 25th, and 26th respectively.

Alongside its industry partners, MMPRC aims to build and maintain a strong B2B presence in GCC countries, share the latest destination updates and guidelines with the travel trade, and ultimately increase arrival figures from GCC countries. Maldivian tourism products, including resorts, hotels, guesthouses and liveaboards will be marketed through this event by MMPRC and industry partners. Sixteen participants are taking part in the Roadshow in Riyadh, with 18 participants taking part in the roadshow in Jeddah, and 16 confirmed participants for the roadshow held in Kuwait City.

The roadshow, entitled “Connect with Maldives…The Ultimate Dream Destination”, begins with a warm introduction of our industry partners followed by a destination presentation. The presentation highlights Maldives’ tourism products (resorts, guesthouses, liveaboards, and hotels), the unique experiences available here, and the latest travel guidelines for the Maldives. The safety provided by the scattered geography of the Maldives is also being highlighted during the roadshow series.

The presentation portion of the roadshow is followed by a productive night of networking and building new business relations. To maximise visibility, MMPRC has invited over 80 agents from each city to take part in the roadshow. Industry partners have the opportunity to showcase their properties, generate new business leads, and engage in one-on-one networking opportunities.

Sponsored by Taj Exotica Resort & Spa, a special raffle was conducted at the Riyadh Roadshow, awarding a free trip to the Maldives for the lucky winner. Villa Hotels & Resorts and Taj Exotica Resort & Spa are sponsoring similar raffles for the roadshows to be held in Jeddah and Kuwait City, respectively. The second and third runner-up of the raffle wins a smartwatch and amazon gift card respectively sponsored by MMPRC.

MMPRC is conducting these roadshows as part of its marketing strategy for the Middle East market. These include greater B2B contact in order to increase total outreach, campaigns that cover all the products and experiences of Maldives, and to strengthen the Maldives’ niche position in the region as a chic destination for affluent travellers.

Last year, the Maldives welcomed 91,413 tourists to the country from the Middle Eastern market with Saudi Arabia ranked as the top 7th market to Maldives. From January to March this year, the country has recorded 21,117 arrivals from the Middle East market. So far in 2022, MMPRC has taken part in major fairs across the Middle East market such as QBLT Congress, MALT Congress, and ATM 2022. MMPRC has also conducted other marketing activities alongside these fairs, and held a special press conference on the sidelines of ATM to inform the international travel trade and media on destination information of the Maldives and the plans in the pipeline for the Maldives Golden Jubilee Year of Tourism.

MMPRC has planned several activities targeting the Middle East market under the effort to maintain destination visibility. This includes joint-marketing campaigns, webinars, participation in major fairs and exhibitions, outdoor advertising, roadshows, and hosting familiarisation trips.

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

Events

Italian and Spanish media experience Maldivian paradise on exclusive journey with Atmosphere Core

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From September 28th to October 4th, 2024, Atmosphere Core hosted an exclusive media trip to the Maldives for ten prominent journalists and PR professionals from Spain and Italy. The group experienced the serene and captivating lifestyle of two stunning private islands—OBLU XPERIENCE Ailafushi and RAAYA by Atmosphere—both renowned for their distinctive hospitality, thoughtfully curated holiday plans, and the unique “Joy of Giving” philosophy.

“At Atmosphere Core, we believe in a more creative approach to media trips,” said Euan Blake, Assistant Vice President of Communications. “The Italian and Spanish markets have been expanding for the Maldives, with a notable increase in room nights and revenue compared to last year. Over the past two years, we’ve been building strong relationships in these regions, and this journey through our islands aims to leave journalists with not only cherished memories but also lifelong friendships.”

The trip began at OBLU XPERIENCE Ailafushi, a lively four-star resort just 15 minutes by speedboat from Velana International Airport. Journalists were welcomed with breathtaking lagoon views and vibrant social gatherings at the X360 Bar. A standout experience was the customised Martín Códax Wine Masterclass at the Element X restaurant, led by Ms. Celina, a representative of Bodegas Martín Códax, and Nicolas Laguette, Director of Wines at Atmosphere Core. Representing 600 winemaking families from northern Spain, Ms. Celina guided the group through an exquisite multi-course wine tasting, featuring a selection of wines perfectly suited for the tropical climate and fresh seafood.

This was followed by an unforgettable underwater dining experience at the Only BLU restaurant and a visit to the neighbouring “island of love,” OBLU SELECT Lobigili, where they enjoyed a chic lunch at Ylang Ylang. The island’s lively, party atmosphere provided the journalists with a full immersion into the vibrant and relaxing resort lifestyle.

Next, a scenic seaplane journey transported the group to RAAYA by Atmosphere—a picturesque escape offering a blend of fairytale island charm and authentic Maldivian experiences. The 45-minute flight over the stunning atolls’ turquoise waters set the stage for their arrival in paradise, presenting the perfect introduction to the Maldives’ breathtaking beauty.

At RAAYA, the journalists experienced an ideal mix of energy and tranquility. A private dinner atop a secluded watchtower, inspired by the legendary sailor Seb, captured the essence of the resort’s castaway theme. The group explored the island’s natural wonders, took part in customised activities, and dined at RAAYA’s signature restaurants, including Seb’s Shack, Ampers&nd, and the Italian-inspired The Village.

Throughout their stay at both islands, the media guests were treated to rejuvenating spa therapies and wellness sessions at ELE|NA Ayur, Atmosphere Core’s signature spa and wellness brand. This immersive journey offered the journalists a true taste of tropical luxury, intertwining indulgence and adventure into every experience. Their stories are sure to inspire countless Spanish and Italian travellers to discover the hidden treasures of OBLU XPERIENCE Ailafushi and RAAYA by Atmosphere firsthand.

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NH Collection Maldives Havodda Resort maintains prestigious Gold Certification for environmental responsibility

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NH Collection Maldives Havodda Resort has successfully maintained the prestigious Gold Certification for Green Growth, reaffirming its ongoing commitment to sustainability and environmental excellence. This marks the second consecutive time the resort has achieved this recognition, highlighting its dedication to responsible tourism and eco-friendly practices.

As a luxury resort in the Maldives, NH Collection Maldives Havodda Resort understands the delicate balance between offering exceptional guest experiences and protecting the environment. The Gold Certification acknowledges the resort’s efforts to maintain that balance through continuous improvements in operations that contribute to the well-being of both guests and the planet.

Key initiatives contributing to this achievement include:

  • Renewable Energy Integration: The resort has significantly reduced its carbon footprint through the use of solar power and energy-efficient systems, paving the way for cleaner energy solutions throughout the property.
  • Waste Management: A zero plastic policy and waste segregation systems have been implemented to minimise contributions to landfills while promoting recycling and composting practices.
  • Water Conservation: The resort’s desalination and grey-water recycling programs ensure efficient water use, providing fresh water for daily operations while reducing wastage.
  • Marine Conservation: Coral restoration projects and eco-friendly marine activities encourage guest participation in preserving the local marine environment.

NH Collection Maldives Havodda Resort extends its gratitude to the dedicated team, guests, and partners who have played a critical role in maintaining its sustainability standards. Their support has been instrumental in achieving this milestone, and the resort looks forward to working together toward the goal of obtaining the Platinum Certificate.

For NH Collection Maldives Havodda Resort, sustainability is more than just a certification; it is a core value that shapes every aspect of its operation. The resort is excited about the future as it continues its journey towards a greener, more responsible world.

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Celebration

Indulge in luxury and joy: holiday celebrations at THE OZEN COLLECTION

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This holiday season, guests can explore a realm of unparalleled luxury and vibrant festivities with THE OZEN COLLECTION, where every moment is infused with magic. Nestled in the breathtaking Maldives, visitors can celebrate enchanting Christmas traditions at OZEN LIFE MAADHOO and indulge in opulent New Year’s festivities at OZEN RESERVE BOLIFUSHI. They can prepare for a journey brimming with joy, splendour, and cherished memories that will last a lifetime.

At OZEN LIFE MAADHOO, guests can step into a Christmas Yuletide—a captivating haven where the spirit of the season comes to life. Upon arrival, they will be entranced by the breathtaking decorations that elegantly embody the warmth and joy of the holidays. The air is filled with festive cheer, as joyful activities await, from delightful crafts that spark creativity to heartwarming entertainment that brings families together. Guests can savour an exquisite feast featuring seasonal delicacies, meticulously prepared to delight their palates. This is the ideal setting to gather loved ones, fostering connections and creating memories that will be treasured for years to come.

As the clock strikes midnight, visitors can ring in the New Year in style at the spectacular Ice and Fire Fête at OZEN LIFE MAADHOO. This breathtaking celebration promises an evening overflowing with excitement and enchantment. Guests will experience captivating performances that leave them spellbound and indulge in gourmet dining that tantalises the senses. The vibrant festivities unfold against the stunning backdrop of the idyllic Maldivian landscape, creating a magical atmosphere where they can toast to new beginnings and embrace the promise of the year ahead.

The holiday experience is further elevated at OZEN RESERVE BOLIFUSHI, where elegance meets extravagance in a Carnival of Elegance. Throughout the holiday season, visitors can discover a series of thoughtfully curated events that celebrate Christmas and New Year with unmatched flair. This unique theme seamlessly blends sophisticated charm with the spirited joy of a grand carnival. The highlight of this celebration is the enchanting New Year’s Eve gala, where guests will be treated to exquisite dining, mesmerising live performances, and an ambiance that evokes the splendour of iconic theatres and carnivals around the world—an evening that promises to be as unforgettable as it is exquisite.

Festivities will commence with a traditional tree lighting ceremony on December 20th, 2024, marking the beginning of a joyful season that continues through Orthodox Christmas and New Year’s. With a variety of events and activities tailored for children, adults, and families alike, every guest can embark on an unforgettable journey filled with laughter and joy.

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