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MMPRC kicks off roadshow series in Middle East

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Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has kicked off an exciting series of roadshows targeting the Middle East market as part of the effort to provide a platform for industry partners from both sides to connect and establish relations. The roadshows are held in Saudi Arabia, in the capital city Riyadh, then Jeddah and finally Kuwait City on May 23rd, 25th, and 26th respectively.

Alongside its industry partners, MMPRC aims to build and maintain a strong B2B presence in GCC countries, share the latest destination updates and guidelines with the travel trade, and ultimately increase arrival figures from GCC countries. Maldivian tourism products, including resorts, hotels, guesthouses and liveaboards will be marketed through this event by MMPRC and industry partners. Sixteen participants are taking part in the Roadshow in Riyadh, with 18 participants taking part in the roadshow in Jeddah, and 16 confirmed participants for the roadshow held in Kuwait City.

The roadshow, entitled “Connect with Maldives…The Ultimate Dream Destination”, begins with a warm introduction of our industry partners followed by a destination presentation. The presentation highlights Maldives’ tourism products (resorts, guesthouses, liveaboards, and hotels), the unique experiences available here, and the latest travel guidelines for the Maldives. The safety provided by the scattered geography of the Maldives is also being highlighted during the roadshow series.

The presentation portion of the roadshow is followed by a productive night of networking and building new business relations. To maximise visibility, MMPRC has invited over 80 agents from each city to take part in the roadshow. Industry partners have the opportunity to showcase their properties, generate new business leads, and engage in one-on-one networking opportunities.

Sponsored by Taj Exotica Resort & Spa, a special raffle was conducted at the Riyadh Roadshow, awarding a free trip to the Maldives for the lucky winner. Villa Hotels & Resorts and Taj Exotica Resort & Spa are sponsoring similar raffles for the roadshows to be held in Jeddah and Kuwait City, respectively. The second and third runner-up of the raffle wins a smartwatch and amazon gift card respectively sponsored by MMPRC.

MMPRC is conducting these roadshows as part of its marketing strategy for the Middle East market. These include greater B2B contact in order to increase total outreach, campaigns that cover all the products and experiences of Maldives, and to strengthen the Maldives’ niche position in the region as a chic destination for affluent travellers.

Last year, the Maldives welcomed 91,413 tourists to the country from the Middle Eastern market with Saudi Arabia ranked as the top 7th market to Maldives. From January to March this year, the country has recorded 21,117 arrivals from the Middle East market. So far in 2022, MMPRC has taken part in major fairs across the Middle East market such as QBLT Congress, MALT Congress, and ATM 2022. MMPRC has also conducted other marketing activities alongside these fairs, and held a special press conference on the sidelines of ATM to inform the international travel trade and media on destination information of the Maldives and the plans in the pipeline for the Maldives Golden Jubilee Year of Tourism.

MMPRC has planned several activities targeting the Middle East market under the effort to maintain destination visibility. This includes joint-marketing campaigns, webinars, participation in major fairs and exhibitions, outdoor advertising, roadshows, and hosting familiarisation trips.

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

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Elemental escape: Sirru Fen Fushi’s Earth Hour celebration

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Sirru Fen Fushi – Private Lagoon Resort invites guests to disconnect from the ordinary and immerse themselves in nature through a purposeful evening that celebrates the four elements—Earth, Fire, Water, and Air. Under the Maldivian night sky, visitors embark on a sensory journey of mindful indulgence, blending sustainability, gastronomy, and elemental experiences.

A specially curated four-course menu takes diners on a sensory culinary experience, with each dish inspired by the four elements—paying tribute to nature’s balance and harmony. Carefully crafted to awaken the senses, this exquisite feast seamlessly merges sustainability with culinary artistry.

  • Fire – Bold, smoky flavours that ignite the palate and awaken the senses.
  • Earth – Deep, grounding flavours that honor the richness of the land.
  • Water – Fresh, locally sourced ingredients that capture the purity and fluidity of the ocean.
  • Air – Light, ethereal textures that embody the essence of the sky.

Set on the tranquil shores of Onu Onu Beach, this exclusive dining experience is illuminated by candlelight, offering a fusion of sustainable elegance and mindful gastronomy in observance of Earth Hour. The experience is priced at US$ 180 per person.

As the lights dim, Sirru Fen Fushi transforms into a sanctuary of reflection, connection, and sustainability, offering curated experiences designed to engage the senses:

  • Fire – A vibrant Boduberu performance, bonfire, and dance bring the energy of the Maldives to life.
  • Water – Handcrafted Earth-inspired mixology reflects nature’s purity.
  • Air – Long-exposure photography at YASH Photo Studio captures the magic of the night.
  • Earth – An exclusive stargazing session, guided by SpaceCat Astrotourism, offers a chance to reconnect with the universe.

Sirru Fen Fushi’s Earth Hour celebration represents a commitment to sustainability and mindful living. Guests are encouraged to unplug, embrace nature’s elements, and contribute to a global movement toward a more conscious and sustainable future.

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Easter festivities at Le Méridien Maldives: perfect family getaway

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This Easter, Le Méridien Maldives Resort & Spa invites families to immerse themselves in a world of adventure, creativity, and island indulgence. From April 13th to 20th, a week of festive celebrations takes place across the resort, where children embark on magical discoveries, and parents enjoy the warmth of endless summer.

At the Family Kids Hub, excitement fills the air as young explorers dive into Easter-themed arts and crafts, engage in hands-on cooking workshops, and take part in interactive games designed to spark curiosity and imagination. The highlight of the celebrations is the much-anticipated Easter Egg Hunt, where children follow hidden clues across the island in search of sweet surprises, with a special visit from the Easter Bunny.

Beyond the Kids Hub, families can embark on unforgettable island experiences. The Marine Conservation Hub introduces children to the wonders of the underwater world, while guided snorkelling and dolphin cruises offer the opportunity to observe graceful creatures in their natural habitat. Adventure continues on land with beach games, sunset walks, and friendly matches on the resort’s padel court, providing moments of connection and laughter for all ages.

Easter at Le Méridien Maldives is also a journey of flavours. Curated dining experiences invite families to come together and savor life’s simplest pleasures. Easter weekend unfolds at La Vie with a sunset cocktail on the beach, where chilled rosé and golden hues create the perfect moment to pause and indulge. A five-course wine pairing dinner follows, guiding guests on an exquisite culinary journey, with each dish thoughtfully crafted to complement the finest wine selections. On Easter Sunday, the signature Au Soleil pool party brings the festivities to life, with poolside beats, live cooking stations, and crisp rosé for a relaxed afternoon under the Maldivian sun. The festivities culminate in a grand buffet featuring a sizzling barbecue grill, live cooking stations, and live music, bringing families together for a joyful island feast.

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Easter escape like no other: ‘Bunnies Gone Wild’ at Mercure Maldives Kooddoo

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This Easter, Mercure Maldives Kooddoo invites guests to partake in a unique celebration with ‘Bunnies Gone Wild,’ a sophisticated yet playful take on the holiday season. Taking place from April 20th to April 27th, the adults-only resort is set to offer a week filled with indulgence, sensuality, and spirited mischief in the heart of the Maldives.

More than a traditional Easter celebration, ‘Bunnies Gone Wild’ is designed to redefine the holiday experience, merging the elegance of a luxury resort with an uninhibited sense of fun. Upon arrival, guests will be greeted with a lively and playful atmosphere that sets the stage for the festivities ahead.

At the core of the celebration is the ‘Bunnies Gone Wild’ Pool Party, encouraging attendees to embrace the playful spirit of Easter with a daring twist. Hosted at the main pool, the event will feature a live DJ, handcrafted cocktails, and gourmet canapés, ensuring a vibrant and unforgettable experience.

The celebratory spirit extends to the resort’s dining and drinking experiences. The Bunny Mixology Class will provide an opportunity to explore innovative cocktail combinations under the guidance of expert bartenders. Culinary highlights include the Easter Special Dinner at Alita Restaurant, offering a refined selection of international and local delicacies, as well as the Seafood Bounty Dinner, where the freshest flavours of the ocean will take centre stage.

Throughout the week, guests can look forward to unexpected delights, such as exclusive gift boxes delivered to their villas and secret surprises that embody the festive spirit. The Easter Movie Night at the Pool Bar will offer a more intimate setting, where guests can unwind with popcorn and a curated selection of films beneath the stars.

For those seeking relaxation or rejuvenation, Mercure Maldives Kooddoo will offer a variety of wellness-focused activities throughout the week. Sunset yoga sessions at the Pool Bar will provide an opportunity to stretch and unwind against the backdrop of a stunning sunset, while sound healing therapy at The Nest will offer a meditative escape through the soothing resonance of singing bowls. Additionally, the resort’s newly introduced Watsu session—a 60-minute water-based bodywork experience—will be available for couples seeking deep relaxation and connection.

With a blend of dynamic entertainment, indulgent dining, and restorative wellness experiences, ‘Bunnies Gone Wild’ is set to deliver an Easter celebration unlike any other. Combining sophistication with a sense of mischief, the event promises an immersive escape where every moment brings a new discovery.

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