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Maldives promoted at global luxury event, ILTM Cannes 2021, in France

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Maldives is promoted at the global luxury event, ILTM Cannes 2021, in France. The event will be held from 6 to 9 December 2021.

ILTM Cannes France is a trade show with pre-scheduled appointments, educational sessions, networking and entertainment.

This travel and tourism event in France provides the perfect business opportunities and access to qualified and relevant travel buyers, influencers, and market professionals.

Exhibiting at ILTM Cannes brings in the unique opportunity to magnify businesses in the region by giving unique access to new contacts as much as fortifying the relationship with existing ones.

ILTM Cannes 2021 is expected to attract international visitors from over 95 countries.

MMPRC (Visit Maldives) is taking part in this event along with 14 industry partners. The participation in ILTM Cannes 2021 is to connect with the global luxury travel industry’s most influential partners. We aim to connect and network with luxury stakeholders of the industry from the market, to inform travellers of the latest information about the destination.

The participation in this event comes as part of our marketing strategy for France. Through our participation in ILTM Cannes 2021, MMPRC and industry partners can provide the latest information about the destination, the strict safety measures in place in our resorts, hotels, guesthouses and liveaboards to the travel trade and potential tourists from the French market.

Through this, MMPRC and industry partners can promote the unique geography of our islands, which provides natural social distancing for tourists, making Maldives one of the safest destinations for tourists to visit post covid. We can also market the unique experiences available for tourists in the Maldives.

More than 70,000 meetings took place between travel trade officials who participated and visited the event during the 3 days of ILTM Cannes 2019.

As of 4th December 2021, Maldives has welcomed 1,177,905 to the country, out of which 2.1 percent or 23,604 tourists were from France. The country currently ranks as the top 09th source market to the Maldives.

MMPRC has been holding several activities to maintain destination momentum, increase bookings and arrivals from this market. This includes a training webinar sessions held for the travel trade from France, PATA France webinar, digital and social media advertising campaign with Odigeo, partnership with TO Amplitudes, Digital advertising campaign with Invibes, Mocano Road Show, IFTM Top Resa and marketing campaign with Madame Figaro. Upcoming activities for this market includes a marketing campaign with Kuoni.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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