Business
Maldives promoted at global luxury event, ILTM Cannes 2021, in France

Maldives is promoted at the global luxury event, ILTM Cannes 2021, in France. The event will be held from 6 to 9 December 2021.
ILTM Cannes France is a trade show with pre-scheduled appointments, educational sessions, networking and entertainment.
This travel and tourism event in France provides the perfect business opportunities and access to qualified and relevant travel buyers, influencers, and market professionals.
Exhibiting at ILTM Cannes brings in the unique opportunity to magnify businesses in the region by giving unique access to new contacts as much as fortifying the relationship with existing ones.
ILTM Cannes 2021 is expected to attract international visitors from over 95 countries.
MMPRC (Visit Maldives) is taking part in this event along with 14 industry partners. The participation in ILTM Cannes 2021 is to connect with the global luxury travel industry’s most influential partners. We aim to connect and network with luxury stakeholders of the industry from the market, to inform travellers of the latest information about the destination.
The participation in this event comes as part of our marketing strategy for France. Through our participation in ILTM Cannes 2021, MMPRC and industry partners can provide the latest information about the destination, the strict safety measures in place in our resorts, hotels, guesthouses and liveaboards to the travel trade and potential tourists from the French market.
Through this, MMPRC and industry partners can promote the unique geography of our islands, which provides natural social distancing for tourists, making Maldives one of the safest destinations for tourists to visit post covid. We can also market the unique experiences available for tourists in the Maldives.
More than 70,000 meetings took place between travel trade officials who participated and visited the event during the 3 days of ILTM Cannes 2019.
As of 4th December 2021, Maldives has welcomed 1,177,905 to the country, out of which 2.1 percent or 23,604 tourists were from France. The country currently ranks as the top 09th source market to the Maldives.
MMPRC has been holding several activities to maintain destination momentum, increase bookings and arrivals from this market. This includes a training webinar sessions held for the travel trade from France, PATA France webinar, digital and social media advertising campaign with Odigeo, partnership with TO Amplitudes, Digital advertising campaign with Invibes, Mocano Road Show, IFTM Top Resa and marketing campaign with Madame Figaro. Upcoming activities for this market includes a marketing campaign with Kuoni.
Business
Villa Resorts hosts over 200 travel agents from India to showcase its transformation

Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.
The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.
Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.
The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.
Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.
Business
‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!
The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.
So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.
But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.
As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.
Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.
Business
JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.
The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.
The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.
Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.
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