Business
Visit Maldives launches campaign with Imagine Magazine in Swiss market
Visit Maldives has launched a campaign with Imagine Magazine to maintain destination presence and promote Maldives as a ‘safe haven’ to the Swiss market.
Conducted from June until December 2021, the campaign will also promote individual products and experiences of Maldives. It aims to strengthen the Maldivian brand in the Swiss market, with the hope of ultimately generating greater arrival figures from the market.
Imagine Magazine showcases a wealth of exciting ideas, travel reports and photo galleries from the most extraordinary places around the world.
The printed version can be digitally read free of charge by the Lufthansa Group and the magazine can be found in a diverse range of airlines such as Lufthansa, Swiss International Airlines, Austrian Airlines, Eurowing and Edelweiss.
A multi-page editorial on Maldives will be printed in the ‘IMAGINE Travel Magazine Switzerland’ June issue as well as a full page advertisement.
The story will cover information on Maldives as a tourist destination, products, experiences, the vaccination campaign and the latest travel guidelines. In addition, the story will shed light on the safety provided by the natural socially-distanced islands of Maldives and the stringent safety measures in place.
A full page advertisement will be placed in both the September and December issue. A website banner advertising the Maldives will be displayed on the magazine’s website for six months.
The magazine circulates 42,500 copies with a unique monthly user figure of 75,047 and 130,557 monthly views in its digital edition.
The campaign with Imagine Magazine assists in fulfilling the strategic goals for the Swiss market such as creating greater appeal to the younger demographic, strengthening Maldives as a dive destination and generating arrival figures spread out across the product segments.
Visit Maldives is currently conducting an ongoing campaign with ‘Let’s Go Tours’ for the Swiss market.
Other activities in the pipeline for this market include print advertisements, familiarisation trips, destination e-learning with trade partners, media events and collaboration with consumer brands.
As of April, Switzerland is ranked in the 11th position among the highest performing markets to Maldives with a 2.1 per cent of the market share.
Travellers from Switzerland are able to travel directly to Maldives from Zurich via Edelweiss airline.
Maldives has welcomed a total of 8,231 arrivals from Switzerland and the country remains a key focus market in the recovery of tourism in Maldives. In total, Maldives have welcomed over 457,747 tourist arrivals in 2021 so far.
Maldives on Thursday welcomed the one millionth tourist to visit this year.
The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.
Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.
After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).
Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.
Maldives expects to reach 2 million tourists this year.
Chongqing Airlines on Monday began its inaugural flights to Maldives.
The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.
The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.
“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.
Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.
In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.
China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12.
CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.
Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.
The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.
SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.
Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.
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