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Visit Maldives launches campaign with Halal Have for Southeast Asia

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Visit Maldives has initiated a digital campaign with Halal Have, Will Travel (HHWT) to maintain destination presence and promote Maldives as a safe haven in the Southeast Asian Market.

The campaign that started on May 21 aims to promote the destination to families and budget-conscious travellers through showcasing the unique experiences and diversity of tourism products the islands destination offers as well as promoting the destination as a perfect getaway for Muslim travellers.

With a monthly reach of over 9.4 million, Have Halal, Will Travel is one of the leading travel and lifestyle platform for Muslim travellers in Asia.

The platform has a large audience of engaged travellers with over 572,000 travellers and 274,000 travellers in Malaysia and Singapore respectively.

It is a trusted brand among the Southeast Asian travel community that understands and caters to target audience needs.

Throughout the campaign, Maldives will be promoted as a destination that caters well to muslims travellers highlighting the religious aspects and halal friendly services and amenities such as availability of halal food and easy accessibility to prayer mosques in all areas of the country.

In this campaign, destination contents will be promoted in in English and Bahasa Indonesia language on the Have Halal, Will Travel platform highlighting useful tips for travel during and post Covid-19 pandemic with variety of recreational activities families, couples and solo travellers can enjoy either on a highly luxurious fashion or even on a budget.

In addition, a video showcasing the natural beauty of the island destination, unique experiences and different tourism products and services offered in the Maldives will be shared on their website.

All content published on the Have Halal, Will Travel platform will be further optimised and promoted on their social media handles, Facebook and Instagram to widen the reach.

The campaign is carried out aligned with Visit Maldives’ aim of creating greater appeal to muslims travellers and strengthening the Maldives brand in the Southeast asian region by showcasing the destination as a unique holiday destination that caters for everyone in all walks of life.

Over the years, Maldives has seen a steady growth in terms of tourist arrivals from the Southeast asian region making it a promising market with great fight connectivity to the Maldives.

In 2019, Maldives welcomed over 87,636 tourists, from the region to the island destination.

Despite travel restrictions, Visit Maldives is promoting the destination in the Southeast Asian market to ensure that Maldives remains as a top of the mind destination among travellers and to ensure that Maldives is the most preferred destination for Southeast Asian travellers once borders reopen for leisure travel and travel restrictions are lifted.

Visit Maldives has recently concluded digital campaigns and participated in virtual fairs to promote Maldives in the Southeast Asia region.

Further, several other activities are in the pipeline for the Southeast Asian market such as familiarisation trips, trade fairs, joint promotions with tour operators, as well as outdoor ambient campaigns.

The administration of the Covid-19 vaccine was initiated on February 1, with the government of Maldives set to provide free Covid-19 vaccines to all citizens and residents of the country in the upcoming months.

Additionally, the tourism ministry has taken initiative in providing vaccines to all employees working in the tourism sector.

To further support the vaccination drive Visit Maldives together with the tourism ministry has launched “I’m Vaccinated” campaign in order to share a positive message regarding the vaccination of staff working in the tourism sector as well as promoting the initiatives undertaken to ensure the Maldives remains one of the safest destinations in the world for travellers.

The ultimate target is to make Maldives the destination with the first fully vaccinated tourism sector in the world.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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