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Visit Maldives unveils major campaign with Expedia in four key markets

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Visit Maldives has commenced a major campaign with Expedia Group to promote Maldives as one of the most secluded and serene destinations in the world for tourists.

The purpose of this four-month campaign targeting Russia, Middle East, China and India, among the key source markets of the destination, is to assure potential travellers that the Maldives remains one of the most accessible destinations during this unprecedented situation.

The key messaging of this campaign will highlight the unique geographical formation of the island nation, owing to the natural dispersion of the islands, ensuring a worry free holiday for travellers.

Created in partnership with Expedia Group Media Solutions, the marketing organisation of Expedia Group, this campaign is expected to reach over 23 million people, targeting potential travellers in all the phases of the consumer journey in the focus markets.

Through this campaign, notable achievements to the destination such as winning the World’s Leading Destination, achieving the Safe Travels Stamp by World Travel and Tourism Council, launching of Maldives Border Miles and Allied Inbound will also be highlighted on the destination landing page on the platform.

Experiences which are unique to the destination will also be portrayed to entice travellers.

Expedia Group is one of the world’s leading full-service online travel brands helping travellers easily plan and book travel from the widest selection of vacation packages, flights, hotels, vacation rentals, rental cars, cruises, activities, attractions, and services.

The year 2021 started with focus on new strategies that have been adopted to ensure the goals of achieving pre-pandemic arrival. In this regard, several marketing activities are already in the pipeline such as joint promotions with tour operators and airlines, participation in key travel trade fairs, roadshows and familiarisation trips targeted to media, influencers and celebrities to promote the destination in various markets.

Besides these activities, prominence would be given to digital, social media and virtual activities to maintain the destination presence and promote Maldives as the most preferred destination across the globe.

By the end of 2020, Maldives celebrated the remarkable achievement of receiving 500,000 tourists amid an ongoing pandemic.

Currently, the Russian market is one of the top performing markets according to the latest statistics by the tourism ministry. India and Middle Eastern markets are also showing steady growth in terms of arrivals.

While China has been one of the traditionally strongest markets in terms of arrivals to Maldives prior to the pandemic, several marketing efforts are still underway to maintain the presence in the Chinese market as it opens for outbound travel again.

Awards

Atmosphere Kanifushi named Best Family Resort in Indian Ocean for sixth consecutive year

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Atmosphere Kanifushi has once again been recognised as the ‘Indian Ocean’s Leading Family Resort’ at the World Travel Awards 2025, marking the sixth consecutive year the island has received this prestigious accolade. This continued recognition highlights the resort’s unique appeal to both romantic couples and adventure-seeking families.

Commenting on the achievement, Ram Bhoyroo, General Manager of Atmosphere Kanifushi Maldives, noted that the island’s charm lies in its ability to strike a harmonious balance between tranquillity and excitement. “While some Maldivian resorts cater to serenity and others to a more vibrant, active scene, Atmosphere Kanifushi is all about equilibrium—offering peace and relaxation alongside engaging, family-friendly experiences,” he shared.

Nestled on a long, naturally beautiful island with lush vegetation and surrounded by a stunning turquoise seascape, Atmosphere Kanifushi owes its success not only to its natural setting but also to the dedication of its team. According to Bhoyroo, the recognition is a result of the team’s relentless commitment to delivering exceptional experiences for guests of all ages. “By intuitively understanding the needs of each guest, we ensure a seamless blend of high-touch service, relaxation, and fun, all while offering the true feeling of a castaway escape in paradise,” he said.

With one of the highest guest repeater rates in the Maldives, the resort continues to innovate in order to surprise and delight returning visitors. From refreshed culinary offerings to vibrant live entertainment, there is always something new to discover.

Most recently, Atmosphere Kanifushi unveiled its new Essens Spa, a concept that redefines relaxation and wellbeing. The spa features immersive wellness journeys, yoga and detox sessions, traditional healing rituals, and a full suite of salon services. In keeping with the resort’s inclusive approach to family wellness, the spa also offers a Kids Spa Experience, complete with playful treatments for children and specialised teen wellness rituals that nurture growing bodies, youthful skin, and emotional balance.

This latest award reinforces Atmosphere Kanifushi’s reputation as a premier destination for families seeking both luxury and adventure in the heart of the Indian Ocean.

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Awards

OZEN RESERVE BOLIFUSHI wins ‘Maldives’ Leading Luxury Hotel Villa’ at 2025 WTAs

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THE OZEN COLLECTION has announced that OZEN RESERVE BOLIFUSHI has been named ‘Maldives’ Leading Luxury Hotel Villa’ at the prestigious 2025 World Travel Awards, marking a third consecutive win and reaffirming its status as one of the Indian Ocean’s most distinguished villa experiences.

At the heart of this achievement is the resort’s crown jewel – the Royal RESERVE. Spanning 3,000 square metres, this exceptional villa redefines ultra-luxury in the Maldives. It features a private beach, expansive pool, personal spa treatment room with dedicated therapists, and opulent living spaces adorned with intricate handcrafted detailing. Guests are offered an array of exclusive privileges, including 24-hour private butler service, a personal chef for bespoke dining at the in-villa restaurant, and a private bar serving tailored beverages. The villa also boasts direct lagoon access and sweeping views of the Indian Ocean, all enhanced by the signature RESERVE Experience – a promise of seamless, discreetly curated service.

This latest accolade continues a tradition of excellence for the resort, following its debut year that saw it claim multiple titles including ‘World’s Leading Honeymoon Resort’ and ‘Indian Ocean’s Leading Luxury Villa’.

Monica Coppetta, General Manager of OZEN RESERVE BOLIFUSHI, expressed her gratitude, “It is with heartfelt pride and deepest appreciation that we receive this coveted accolade from the World Travel Awards for the third consecutive year. This extraordinary distinction celebrates our passionate pursuit of crafting unforgettable journeys, where visionary design dances with gracious service amidst the Maldives’ breathtaking serenity. To be honoured by both our esteemed industry colleagues and cherished guests fills us with immense joy, strengthening our commitment to pioneering bespoke moments that linger in the memory long after departure. Every day, our team finds inspiration in turning dreams into reality, and this recognition fuels our devotion to perfecting the art of meaningful luxury.”

The 2025 win builds on a long-standing legacy of recognition for the resort, which was also recently nominated at the World Spa Awards 2025 as Maldives’ Best Wellness Retreat, thanks to its transformative ELE|NA Elements of Nature Spa – a sanctuary renowned for innovative wellness practices and holistic rejuvenation.

The RESERVE Plan™ at OZEN RESERVE BOLIFUSHI sets the benchmark for all-inclusive luxury. It includes catamaran transfers, unlimited treatments at the award-winning ELE|NA spa, and elevated dining across seven distinctive venues. Guests also enjoy premium Champagne, curated ocean excursions, and personalised experiences with Best Dives. This seamless integration of indulgence and service exemplifies ‘abundant luxury’, making OZEN RESERVE BOLIFUSHI one of the Maldives’ most exclusive and thoughtfully crafted escapes.

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Awards

Baros Maldives wins Indian Ocean’s Leading Water Villa Resort title at 2025 World Travel Awards

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Baros Maldives has been honoured as the Indian Ocean’s Leading Water Villa Resort 2025 by the prestigious World Travel Awards, a recognition that underscores the resort’s enduring dedication to delivering heartfelt and intimate experiences that are quintessentially Baros.

Nestled in the tranquil waters of North Malé Atoll, the Baros Water Villas are a refined expression of effortless luxury and seclusion. Each villa has been thoughtfully crafted to offer direct access to the turquoise lagoon, spacious sun-drenched decks ideal for peaceful reflection, and, in select accommodations, private pools with panoramic views of the Indian Ocean. Every element is designed to foster connection—with nature, with oneself, and with the timeless essence of Baros.

Beyond the villas lies Baros’ legendary house reef—teeming with vibrant marine life and coral gardens. Guests are invited to explore this underwater wonder through serene morning swims or sunset snorkelling sessions alongside turtles and schools of colourful reef fish.

Proudly Maldivian-owned and welcoming guests for over five decades, Baros Maldives has built a legacy of authentic hospitality and understated elegance. With just 75 villas, a team known for its warm, personalised service, and curated island experiences, the resort continues to offer stays that feel deeply personal and memorable.

Ibrahim Shijah, General Manager of Baros Maldives, expressed gratitude on behalf of the resort, “Our heartfelt thanks go to our guests, partners and the entire Baros team. This recognition is an honour and a wonderful reminder that the spirit of Baros continues to resonate with those who return to our shores time and again.”

As Baros celebrates this milestone, travellers are warmly invited to experience—or rediscover—the quiet magic that makes the island an enduring favourite in the Maldives.

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