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Tech, social, collaboration: Hideaway Beach Resort adopts modern approach to marketing

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In this post-Covid era, it has become essential for all hospitality providers to embrace and harness the power of technology in order to supercharge their marketing efforts.

Hideaway Beach Resort & Spa has just released a slew of new technology adoptions right in time for the busy festive season. These include a new page to make it easier for the resort to communicate with potential key opinion leader collaborations, a brand-new app update that makes the resort app much more useful for the guests to use during and even before their stay, and releasing their TikTok channel on the popular platform to keep with the times.

The new page is one in their website where influencers and key opinion leaders who wants to partner with the resort to do a marketing campaign can go on and fill up.

If you are an influencer who think that their brand is congruent with the brand of the resort and have some great ideas to market the resort to their respective followers in their respective markets, do check out the page and fill it up and the resort will contact you shortly.

This new page will streamline the process so that the resort can work together the best influencers that can add value to the brand and run some great marketing campaigns together.

The Hideaway Beach App has always been a great way to discover more about the resort and the exciting experiences you can enjoy during your dream Maldives’ holiday.

The app is the perfect holiday companion, allowing you to discover what’s on and plan your perfect stay in paradise. Booking excursions, arranging special dinners, finding out what’s on in the evening all can be done through the app… before you have even left home!

You can also now check-in with the app, saving you valuable time at the resort for what’s important, looking after you!

To get started, download the app using these links (Apple App Store, Google Play Store) or by searching for Hideaway Beach Maldives in your app store.

Once installed on your phone, you will be able to use your booking details to log into your own personal app experience. This will allow you to start planning your itinerary and experiences and give you the opportunity to check-in before you travel, saving you time at the resort and provide you information on the cornucopia of activities available to you. Simply go to the Check-in Screen, accessed from the menu, and enter the details requested.

With all of the experiences and excursions on offer at Hideaway Beach available through the App, you can start planning your dream holiday from the moment you book. Set out your perfect itinerary so you don’t miss out on any of what Hideaway has to offer.

Arrive on the island and start taking advantage of everything Hideaway has to offer from minute one. You can continue to use your App whilst on the island to change and update your plans, but by planning before you arrive you don’t need to waste a second of your holiday on deciding what to do next, instead, you can jump straight into island life.

Not only that, the app comes with tons of new updates. Login with your booking confirmation or room number to access your personal trip concierge section in the app where you can:

  • Check your booking details
  • Countdown until arrival
  • Access to information on all resort activities
  • Can book and cancel activities and view itinerary of booked activities
  • Check the menu of all restaurants at the resort instead of having to touch physical menus

This makes the Hideaway Beach App the quintessential travel companion that enhances your stay at the resort. The app also helps Hideaway Beach reduce the use of paper for uses such as feedback forms, helping to minimize waste and making the resort keep in step trying the utmost best to stick to better sustainability ideals.

Stay tuned for more announcements about new features coming to the app soon in this year too.

Not one to shy away from the hype, the resort has launched an official TikTok account, enabling travellers to experience the sights and sounds of the exciting life that awaits at this incredible resort.

The content on TikTok will show the essence of what makes Hideaway Beach Resort one of the best resorts in the Maldives that provide and intimate experience with an emphasis on privacy due to its naturally socially distancing villas.

If you want to know the feel of the resort just to enjoy, or to experience some sensations you will get if you book a stay at the resort before booking, do have a look and follow for more content.

The resort has joined the platform in order to connect with this trend and engage with the travellers. The resort will make use of their TikTok account to showcase locations around the property, including the unique experiences to do.

Travellers will also get to see what Hideaway has to offer; wellness activities, relaxation spots, and great food and dining options, and they will also be sharing the behind-the-scenes fun moments, with their friendly staff at work, their opinions on what do they recommend doing at the resort.

To enjoy some of our wholesome good tropical content showcasing the best experiences at our resort on the TikTok platform search for the resort’s account, @hideawaybeachmaldives.

All in all, Hideaway is going all in to utilise technology, venturing into new social media platforms, and creating better tools to help collaborate with interesting key opinion leaders to market the resort to the right audience and make guests stay even better with the use of the resort app.

We are all in a brave new world and the resort is taking a proactive approach to keep being in the forefront of the competition by not being afraid to try new things to get things done.

Set on a crescent-shaped private island in the northern Haa Alif Atoll, this incredible resort offers a choice of private beach and overwater villas — many with pools — for guests to unwind and enjoy a home away from home. The privacy levels offered are the hallmark of this award-winning destination, which boasts some of the largest beachfront villas in Maldives.

Gourmands and foodies alike can indulge in award-winning culinary experiences.

Wellbeing is a core part of the Hideaway experience, with the Hideaway Spa offering a range of treatments for rejuvenation and relaxation.

The abundance of fish life around this Maldivian resort is second to none, making it a prime location for snorkelling and scuba diving.

The perfect Maldives retreat, Hideaway offers the utmost in romance and is one of the preferred destinations for those celebrating their honeymoon.

Families are also very welcome at Hideaway, with an extensive Kids Club available to help keep young travellers entertained during their stay.

To book your hideaway, check out their current offers here.

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From space to sea: PADI-certified astronaut guides diving expedition at COMO Cocoa Island

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PADI-Certified NASA Astronaut Brings Ocean Exploration to COMO Cocoa Island, Maldives for Exclusive Diving Event.

Luxury private island resort, COMO Cocoa Island, recently hosted an extraordinary “Island Astronaut Camp,” offering guests a unique chance to explore pristine dive sites alongside NASA astronaut and aquanaut Nicole Stott.

The event included guided reef dives at the resort’s PADI Cocoa Island Diving Centre, where Stott, who is also a PADI-certified diver, accompanied guests in discovering the wonders of the underwater world. Participants were also treated to an exclusive starlit dinner with Nicole, adding a personal touch to the experience.

The dives, part of the COMO Journey of Universe Under the Ocean, were led by PADI instructors and took guests to two stunning reefs: Shambhala Reef and Bay Reef. Divers encountered an impressive variety of marine life, including blacktip reef sharks, napoleon wrasse, hawksbill and green sea turtles, moray eels, oriental sweetlips, giant clams, clark anemonefish, cleaner shrimp, bannerfish, lionfish, butterflyfish, and Maldivian anemonefish.

Shambhala Reef, known for its vibrant coral formations on a sloping reef top, is located between the resort’s arrival jetty and a nearby sandbank. Bay Reef, situated in a 12-meter-deep lagoon, boasts a thriving coral garden and coral propagation frames. Both reefs provided breathtaking backdrops for divers of all skill levels, from beginners to experienced adventurers.

As part of a captivating COMO Conversation event, veteran NASA astronaut Nicole Stott shared fascinating stories from her 104 days in space across two NASA missions. She discussed the rigorous training astronauts undergo and highlighted the surprising similarities between space exploration and deep-sea diving. Stott also spoke about her time aboard the International Space Station (ISS) and her underwater living experience in the Aquarius habitat, further emphasising the deep connection between the ocean and space.

Just a 40-minute speedboat ride from the capital, Male, COMO Cocoa Island offers 33 luxurious overwater villas, the PADI Cocoa Island Dive Centre, and holistic wellness treatments at the COMO Shambhala Retreat. Whether diving with PADI experts or enjoying wellness therapies, COMO Cocoa Island provides the perfect blend of adventure and relaxation in the Maldives.

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Centara expands in Maldives with new underwater-themed resort

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Centara Hotels & Resorts, Thailand’s leading hotel operator, has confirmed the official opening of Centara Mirage Lagoon Maldives on 1st November 2024, as scheduled. This underwater world-themed resort marks a significant step in the company’s growth strategy, becoming Centara’s third property in the Maldives and the fourth in its family-oriented Mirage brand portfolio.

Located within The Atollia by Centara Hotels & Resorts—a multi-island paradise offering exclusive access to two Centara properties—the resort promises endless fun for families. Centara Grand Lagoon Maldives, the brand’s fourth Maldives venture, is set to open in early 2025. At Centara Mirage Lagoon Maldives, guests can immerse themselves in the resort’s expansive water park, featuring a lazy river, swimming pools, kids’ pool, and water playground. The resort also boasts a vibrant kids’ club, the innovative child-focused Candy Spa, and the renowned Spa Cenvaree, all designed to create lasting family memories.

The resort’s opening aligns with Centara’s “Future Growth” strategy announced earlier this year. With construction completed, the final touches are being added to welcome guests in the brand’s signature warm and gracious manner. This new property highlights Centara’s ongoing commitment to expanding its family-centric hospitality offerings while delivering world-class experiences in top travel destinations.

Be among the first to experience Centara Mirage Lagoon Maldives, where special introductory offers await. Guests can enjoy complimentary stays and meals for up to two children aged 15 and under, as well as free roundtrip speedboat transfers between Male airport and the resort. CentaraThe1 members will also receive an extra 15% discount. This exclusive ‘Me & Centara’ promotion runs until 20th December 2024, for stays between 1st November 2024 and 31st October 2025. Guests who complete their stay by 20th December 2024 will also receive a voucher for a complimentary return stay of the same duration between May and September next year.

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Celebrate Oktoberfest in paradise: Sun Siyam Iru Fushi hosts week-long festivities with exclusive offers

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Sun Siyam Iru Fushi invites guests to join its vibrant Oktoberfest celebration, running from September 25th to October 2nd, 2024. Set against the stunning Maldives backdrop, this week-long event promises a memorable experience packed with festive activities, mouthwatering culinary delights, and lively entertainment. Alongside the festivities, an exclusive limited-time offer is available.

The celebration kicks off on September 25th with a Beachside BBQ, where a live band will bring the perfect Oktoberfest atmosphere to the shores. The excitement continues on September 26th with a Sundown DJ Beach Party, followed by the Oktoberfest Beer Festival at Water’s Edge Bar on September 28th, featuring live music and a performance by DJ Watte. On September 29th, guests can cool down at the Oktoberfest Pool Party at Fluid, complete with a special “Buy 1, Get 1 Free” beer offer. The festivities conclude with a delectable Street Lobster BBQ on October 2nd.

Exclusive Website Offer

In celebration of both Oktoberfest and the upcoming Halloween season, Sun Siyam Iru Fushi is offering a special limited-time deal. Guests can enjoy up to 30% off on all villa categories, complimentary Guided Nemo Snorkeling, a 50% discount on seaplane transfers, 20% off on spa treatments, 10% off on watersports activities, and 30% off on private destination dining experiences. Additionally, two children (up to 15 years old) can stay and dine for free on the same meal plan as their parents. Exclusive discounts on Wine Cellar dinner experiences are also available. This offer is valid for bookings made by October 28th, 2024, for stays through October 31st, 2025.

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