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Tech, social, collaboration: Hideaway Beach Resort adopts modern approach to marketing

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In this post-Covid era, it has become essential for all hospitality providers to embrace and harness the power of technology in order to supercharge their marketing efforts.

Hideaway Beach Resort & Spa has just released a slew of new technology adoptions right in time for the busy festive season. These include a new page to make it easier for the resort to communicate with potential key opinion leader collaborations, a brand-new app update that makes the resort app much more useful for the guests to use during and even before their stay, and releasing their TikTok channel on the popular platform to keep with the times.

The new page is one in their website where influencers and key opinion leaders who wants to partner with the resort to do a marketing campaign can go on and fill up.

If you are an influencer who think that their brand is congruent with the brand of the resort and have some great ideas to market the resort to their respective followers in their respective markets, do check out the page and fill it up and the resort will contact you shortly.

This new page will streamline the process so that the resort can work together the best influencers that can add value to the brand and run some great marketing campaigns together.

The Hideaway Beach App has always been a great way to discover more about the resort and the exciting experiences you can enjoy during your dream Maldives’ holiday.

The app is the perfect holiday companion, allowing you to discover what’s on and plan your perfect stay in paradise. Booking excursions, arranging special dinners, finding out what’s on in the evening all can be done through the app… before you have even left home!

You can also now check-in with the app, saving you valuable time at the resort for what’s important, looking after you!

To get started, download the app using these links (Apple App Store, Google Play Store) or by searching for Hideaway Beach Maldives in your app store.

Once installed on your phone, you will be able to use your booking details to log into your own personal app experience. This will allow you to start planning your itinerary and experiences and give you the opportunity to check-in before you travel, saving you time at the resort and provide you information on the cornucopia of activities available to you. Simply go to the Check-in Screen, accessed from the menu, and enter the details requested.

With all of the experiences and excursions on offer at Hideaway Beach available through the App, you can start planning your dream holiday from the moment you book. Set out your perfect itinerary so you don’t miss out on any of what Hideaway has to offer.

Arrive on the island and start taking advantage of everything Hideaway has to offer from minute one. You can continue to use your App whilst on the island to change and update your plans, but by planning before you arrive you don’t need to waste a second of your holiday on deciding what to do next, instead, you can jump straight into island life.

Not only that, the app comes with tons of new updates. Login with your booking confirmation or room number to access your personal trip concierge section in the app where you can:

  • Check your booking details
  • Countdown until arrival
  • Access to information on all resort activities
  • Can book and cancel activities and view itinerary of booked activities
  • Check the menu of all restaurants at the resort instead of having to touch physical menus

This makes the Hideaway Beach App the quintessential travel companion that enhances your stay at the resort. The app also helps Hideaway Beach reduce the use of paper for uses such as feedback forms, helping to minimize waste and making the resort keep in step trying the utmost best to stick to better sustainability ideals.

Stay tuned for more announcements about new features coming to the app soon in this year too.

Not one to shy away from the hype, the resort has launched an official TikTok account, enabling travellers to experience the sights and sounds of the exciting life that awaits at this incredible resort.

The content on TikTok will show the essence of what makes Hideaway Beach Resort one of the best resorts in the Maldives that provide and intimate experience with an emphasis on privacy due to its naturally socially distancing villas.

If you want to know the feel of the resort just to enjoy, or to experience some sensations you will get if you book a stay at the resort before booking, do have a look and follow for more content.

The resort has joined the platform in order to connect with this trend and engage with the travellers. The resort will make use of their TikTok account to showcase locations around the property, including the unique experiences to do.

Travellers will also get to see what Hideaway has to offer; wellness activities, relaxation spots, and great food and dining options, and they will also be sharing the behind-the-scenes fun moments, with their friendly staff at work, their opinions on what do they recommend doing at the resort.

To enjoy some of our wholesome good tropical content showcasing the best experiences at our resort on the TikTok platform search for the resort’s account, @hideawaybeachmaldives.

All in all, Hideaway is going all in to utilise technology, venturing into new social media platforms, and creating better tools to help collaborate with interesting key opinion leaders to market the resort to the right audience and make guests stay even better with the use of the resort app.

We are all in a brave new world and the resort is taking a proactive approach to keep being in the forefront of the competition by not being afraid to try new things to get things done.

Set on a crescent-shaped private island in the northern Haa Alif Atoll, this incredible resort offers a choice of private beach and overwater villas — many with pools — for guests to unwind and enjoy a home away from home. The privacy levels offered are the hallmark of this award-winning destination, which boasts some of the largest beachfront villas in Maldives.

Gourmands and foodies alike can indulge in award-winning culinary experiences.

Wellbeing is a core part of the Hideaway experience, with the Hideaway Spa offering a range of treatments for rejuvenation and relaxation.

The abundance of fish life around this Maldivian resort is second to none, making it a prime location for snorkelling and scuba diving.

The perfect Maldives retreat, Hideaway offers the utmost in romance and is one of the preferred destinations for those celebrating their honeymoon.

Families are also very welcome at Hideaway, with an extensive Kids Club available to help keep young travellers entertained during their stay.

To book your hideaway, check out their current offers here.

Action

Kandooma Maldives adds pickleball to recreational offerings

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Kandooma Maldives has introduced a new pickleball court, expanding its recreational facilities as the paddle sport continues to gain popularity worldwide.

Combining elements of tennis, badminton and table tennis, pickleball is a sport that is relatively easy to learn and suitable for players of different ages and abilities. The new facility allows guests to participate in singles or doubles matches, offering an additional recreational activity for families, couples and groups staying at the resort.

The pickleball court is open daily from 6am to 6pm, with paddles and balls available for guests to borrow from Reception.

Court reservations can be made through the resort’s Recreation or Front Office team. Each villa is entitled to one complimentary hour of court use per day.

The introduction of pickleball forms part of Kandooma Maldives’ efforts to expand its recreational offerings and provide guests with more opportunities to participate in sports and group activities during their stay.

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Awards

Heritance Aarah wins Gold in Leading All-Inclusive Resort category at SATA 2026

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Heritance Aarah has won Gold in the Leading All-Inclusive Hotel/Resort category at the South Asian Travel Awards (SATA) 2026, recognising its Premium All-Inclusive offering in the Maldives.

Located in Raa Atoll, Heritance Aarah offers beach and overwater accommodation alongside dining, wellness, marine activities and cultural experiences. The resort’s Premium All-Inclusive concept focuses on providing guests with a range of experiences and personalised services throughout their stay.

Stasshani Jayawardena, Chairperson of Aitken Spence Hotel Holdings PLC, attributed the achievement to the resort’s team.

“This award is a tribute to our team, whose commitment to creating exceptional guest experiences brings together the very best of Heritance Aarah while celebrating the beauty and character of the Maldives,” Jayawardena said.

Susith Jayawickrama, Managing Director of Aitken Spence Hotel Holdings PLC, said the award recognised the resort’s approach to hospitality and the efforts of its employees.

“This recognition is a proud moment for everyone at Heritance Aarah. Our Premium All-Inclusive experience has always been about going beyond the expected, delivering thoughtful service, exceptional dining, and moments that profoundly connect our guests with the Maldives. This award is a reflection of the passion, commitment and consistency of our team, who continue to raise the bar every day,” Jayawickrama said.

Dining forms a central part of the resort’s offering, with seven restaurants and five bars serving international and Mediterranean cuisine, seafood and overwater dining experiences.

Among its dining venues is Ambula, which combines Sri Lankan and Maldivian culinary traditions through a specially developed menu. Ralu Lounge features one of the largest rum collections in the Maldives.

The resort has also introduced new dining concepts, including Fehi Raha, a garden-to-table experience set within its organic garden. The concept incorporates seasonal produce grown on the island into its menus.

For families, the Ufa Ghadhiya ice cream truck offers ice cream, sundaes and tropical popsicles.

Beyond dining, Heritance Aarah provides a range of recreational and wellness activities, including snorkelling, diving and ocean excursions in Raa Atoll. Guests can also access treatments at IASO Medi Spa and explore Maldivian traditions, craftsmanship and cultural heritage through the resort’s Maldivian Village.

The resort’s adults-only Ocean Suite Wing caters to couples seeking greater privacy, offering overwater accommodation, butler service, private leisure spaces and exclusive dining options. The main island accommodates couples, families and multigenerational travellers.

According to the resort, the SATA 2026 recognition reflects the contribution of its employees across culinary operations, wellness, guest services and recreational activities, as well as its continued focus on developing its Premium All-Inclusive offering.

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Awards

Alila Kothaifaru Maldives secures Best Resort of the Year title at AHA Asia Hotel Awards

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Alila Kothaifaru Maldives has been named Best Resort of the Year at the 2026 AHA Asia Hotel Awards, held at Capella Bangkok in Thailand. The recognition places the resort among leading hospitality properties across Asia, acknowledging its approach to luxury hospitality, guest experiences, design and service.

The award was presented during the 15th edition of the ceremony, which marked a milestone in the programme’s history. Established in 2010 by LIFESTYLE Magazine as the CHA China Hotel Awards, the programme expanded in 2026 to become the AHA Asia Hotel Awards, bringing together hotels and resorts from across the region.

The decision to host the gala in Bangkok for the first time reflected the programme’s broader ambition to recognise achievements in hospitality beyond China. The ceremony brought together hospitality leaders and industry representatives to celebrate achievements in luxury accommodation, resort experiences, design, wellness and service.

Alila Kothaifaru Maldives received the Best Resort of the Year award in recognition of its approach to providing guest experiences that combine contemporary design, personalised service and a connection to the island’s natural surroundings.

“To receive this recognition alongside some of Asia’s most respected hospitality names is a proud moment for all of us at Alila Kothaifaru Maldives,” said Thomas Weber, General Manager.

“Our island has its own character, and we have always believed that the most meaningful experiences come from allowing guests to discover it at their own pace. This award belongs to our team, whose care, dedication and genuine warmth bring that philosophy to life every day. We are equally grateful to our guests for choosing to share their time and special moments with us.”

Located in Raa Atoll, Alila Kothaifaru Maldives features 41 beachfront villas, 36 overwater villas, three two-bedroom beach villas and the Boduge Residence. Each accommodation category includes a private pool, with designs intended to offer privacy while maintaining a connection to the island’s landscape and surrounding Indian Ocean.

The resort offers a range of experiences centred on its location, including guided house reef exploration with marine experts, underwater activities and opportunities to learn about Maldivian traditions through cultural programmes.

Its dining experiences include seafood and international cuisine, as well as private dining arrangements on The Shack, a secluded sand cay. Spa Alila offers treatments and wellness programmes designed around relaxation and wellbeing.

“An award such as this reflects the dedication of many people working together, often through the smallest details that guests may never see,” said Jamal Ahmed, Resort Manager.

“We take great pride in creating an atmosphere where service feels personal and unforced, and where every guest feels genuinely welcomed. It is especially rewarding to see the efforts of our colleagues recognised on a regional stage.”

The latest recognition follows another achievement for Alila Kothaifaru Maldives in 2026, when the resort received the Tripadvisor Travellers’ Choice Award. The accolade places the property among the top 10 per cent of hotels worldwide based on traveller reviews and ratings.

The two awards recognise the resort’s performance from both industry and guest perspectives, reflecting its focus on service standards, guest satisfaction and experiences connected to the Maldivian environment.

Alila Kothaifaru Maldives continues to focus on delivering personalised hospitality, maintaining service standards and developing experiences that allow guests to explore the natural and cultural attractions of the Maldives.

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