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Maldives kicks off three destination marketing campaigns in India

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Maldives Marketing and Public Relations Corporation (MMPRC) on Monday began two notable campaigns and participated in SATTE GenX virtual exhibition.

The first campaign is with India’s number one wedding network, Wedding Sutra.

WeddingSutra.com is home to one of the largest wedding audiences in India, and passionately engages with brides to be on its platforms, making it the number one wedding brand on Instagram. It has over a million members on Facebook and over 2.5 million total followers on social media.

The six-month long campaign will further heighten significant awareness among the growing market of wedding and honeymoon segments in India.

Maldives will be advertised on their social media accounts, and honeymoon stories that took place in Maldives will be amplified on their channels.

“The aim of this campaign is to market Maldives as one of the most preferred destinations for Indian tourists to travel to post COVID-19, especially for newly married couples and honeymooners. In this regard, the campaign will showcase special aspects of the destination, as well as available benefits in these segments,” MMPRC said, in a statement.

The second is a nationwide radio campaign in India, where Maldives will be promoted in Delhi, Mumbai, Bangalore, Kolkata, Chennai, Ahmedabad, Thiruvananthapuram and Cochin via multi leading radio channels in each city.

Running from October 5-16, the radio campaign aims to capture the Indian audience and promote the “Sunny Side of Life” by fostering strong connections with consumers in each city.

MMPRC has provided opportunities for three selected tourist facilities in the Maldives to be promoted during the campaign, which will highlight the available experiences in these properties, as well as throughout Maldives.

“It has an estimated reach of 20.8 to 29.7 million listeners by the end of the campaign which will further enhance the visibility of the destination in greater India,” the statement read.

South Asian Travel and Tourism Exchange (SATTE) GenX is South Asia’s first virtual exhibition on the travel and tourism industry.

MMPRC is taking part in this two-day virtual exhibition, which provides an opportunity to interact and connect with potential buyers from India as a wide range of exhibitors from the Indian tourism industry take part in this exhibition.

Maldives is showcased in a separate virtual pavilion along with 11 industry co-exhibitors.

Additionally, panel discussions and webinars are held during the event.

The so-called air bubble initiative between the Maldives and India which kicked off on August 25 is a first for the region to boost tourism and has enabled a regular path with weekly flights between the two countries.

Flights operated by Air India and Indigo now fly from New Delhi and Bangalore to Maldives, while more are to be confirmed in the near future. This will aid in the much-anticipated increase in tourist arrivals from the Indian market.

In 2019, India ranked as the second highest performing market to the
Maldives. India is a key focus market in the recovery of tourism in Maldives and the target is to achieve pre-pandemic growth levels.

Several marketing activities are being conducted in various key markets such as a global campaign with CNN, integrated webinar sessions in China, campaign with FVW in German speaking markets, and a campaign with Travel weekly targeting the UK market.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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