Business
Pullman Hotels launches global brand campaign with Paris Saint-Germain

Pullman Hotels & Resorts has unveiled The Art Of Pullman brand campaign in collaboration with one of the world’s most popular football brands, Paris Saint-Germain.
The global campaign with Paris Saint-Germain, an official partner of Accor’s lifestyle loyalty programme ALL – Accor Live Limitless, is inspired by the brand passion for art and design, and interprets different hotel experiences in a modern, aspirational and artistic way.
The campaign celebrates the power of art through the Paris Saint-Germain players, showcasing the star athletes in a series of digital episodes.
“At Pullman, we strive to blur the boundaries between art and life, so naturally we are excited to be launching such a compelling project with Paris Saint-Germain, which represents a shared ethos: being masters of your art,” Lilian Roten, Global Vice President, Brand Management, Pullman Hotels & Resorts, said.
“In these challenging times, we want to inspire everyone to take a moment to enjoy the artistry at work in the individual approaches of the Paris Saint-Germain players and encourage Pullman guests to think more about what they would like to achieve, what they find fulfilling, and how they deem and value success.”
The campaign, which will debut on Pullman’s social media platforms, YouTube channel and on the Pullman website throughout August, will feature several top Paris Saint-Germain players, including Neymar JR, Kylian Mbappé, Ander Herrera, Mauro Icardi, Angel Di Maria, Keylor Navas and Christiane Endler, as they set out to inspire and encourage viewers to push their boundaries and think outside the box.
“We are very proud of this activation with Pullman Hotels & Resorts,” Marc Armstrong, Paris Saint-Germain’s Chief Partnerships Officer, said.
“It is the first major campaign we have worked on with one of the Accor Group’s individual brands after a strong first season of our Principal Partnership, where the focus has been on the new ALL – Accor Live Limitless program. There is a great synergy between the Pullman brand and the club, as this #ArtofPullman campaign demonstrates, and we are very much looking forward to working with them on this and other exciting campaigns.”
In addition to Paris Saint-Germain’s involvement, photographer Brooklyn Beckham, an artist in his own right, has lent his creative touch to the new campaign, in behind-the-scenes images. Beckham featured the Paris Saint-Germain players he filmed in an exclusive campaign video series.
“Art plays an important role in my life and ever since I picked up a camera for the first time, I found it easy for me to express myself and love how it enabled me to capture my perspective,” Brooklyn Beckham said.
“It was fun to participate in Pullman’s new brand campaign with Paris Saint-Germain. I hope it will allow audiences to see the players through a different lens.”
Art isn’t just for walls, it’s for living. Placing a strong resonance on mastering one’s craft, Pullman’s relationship with contemporary art has developed alongside the brand’s core mission of nurturing the entrepreneurial spirit. New entrepreneurs are invited by Pullman to unlock their potential, as they create the ideal environment to ignite creativity.
As a brand driven to provide a unique work and play dynamic for its guests, Pullman aims to inspire and encourage travellers to achieve their goals, be it in their arena of choice or on canvas.
“Pullman understands that its hyper-connected guests are instinctively inquisitive, that they are driven to be creative and want to feel empowered to push the boundaries in their everyday lives,” Steven Taylor, Chief Marketing Officer, Accor, said.
“The new ‘The Art Of’ campaign with Paris Saint-Germain, which was conceived and produced by our Chief Creative Officer Jean-Guilhem Lamberti and his talented team, brings to life Pullman’s modern perspective and adventurous spirit in providing an all-encompassing hotel experience that appeals to open-minded, forward thinking travellers.”
The Pullman brand purpose is to stimulate the body and mind of its guests to ensure they perform at their very best. From performance fueling menus, energising fitness offerings, dynamic food and beverage experiences, vibrant and happening nightlife, and live art performances, visitors can feel at their very best whether traveling for business or leisure.
This new global brand campaign sparks curiosity and stimulates the mind in a way which will inspire guests to push their boundaries further whether staying at home or when they travel and stay with Pullman.

In Maldives, Pullman Hotels & Resorts runs the recently-opened Pullman Maldives Maamutaa Resort.
Pullman Maldives Maamutaa Resort is located in the Gaafu Alifu Atoll, a 55-minute domestic flight from Velana International Airport, followed by a short speedboat ride from Kooddoo Airport.

The all-inclusive Pullman Maldives Maamutaa boasts 122 decadent villas, including two exclusive Aqua Villas featuring bedrooms submerged beneath the turquoise waters for a truly memorable experience of the region’s marine life up close.

Guests will never go hungry, as the resort boasts one of the most generous, all-inclusive offers in the Maldives, complete with a variety of culinary delights available at six outlets across the island.
Children and teens are well catered for at Playground and Skillz Sports Centre, with a range of entertaining and educational activities including snooker, table tennis, various board games and a golf simulator. Nature walks, treasure hunts, and outdoor sports are also available for the adventurers at heart to enjoy the natural beauty of the island.

Fitness enthusiasts can start at the resort’s Fit Trail island jogging track with five fitness stations offering a variety of physical trails, or level up with a complete boot-camp Raaveriya Workout experience that kick starts with callisthenics followed by an invigorating run on the beach and a refreshing swim in the lagoon.
For complete restoration of the body, mind and soul, choose from a selection of signature facials, body treatments and massage therapies available at the resort’s Spa by Phytomer, which features eight treatment rooms perched over a shallow, white sand lagoon.
Business
BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.
The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.
“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.
In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.
The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.
A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.
Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.
Business
Redefining corporate retreats at Cinnamon Dhonveli Maldives

MICE travel is undergoing a sea change—quite literally. No longer limited to traditional conference rooms and structured schedules, Meetings, Incentives, Conferences, and Events (MICE) are now about creating moments that inspire, rejuvenate, and bring teams closer together. At Cinnamon Dhonveli Maldives, the boundaries between business and leisure blur, offering a setting that transforms work into a pleasure.

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is the ideal destination for teams looking to escape the expected. Here, brainstorming sessions take place on powder-soft beaches, where the rhythmic waves set the pace for new ideas. Mornings might begin with yoga by the ocean, followed by strategy meetings in open-air pavilions. Afternoons invite collaborative workshops under swaying palms or team-building activities that include snorkelling, paddleboarding, or even a friendly beach volleyball match.

Dining at Cinnamon Dhonveli Maldives elevates every corporate event with fresh, sea-to-table cuisine, designed to fuel both body and mind. From curated group dinners under star-streaked skies to themed private banquets, every meal becomes an experience in itself. For those looking to celebrate milestones or reward top performers, the resort’s scenic locations offer the perfect backdrop for gala evenings or intimate cocktail gatherings.

Accommodation blends comfort with elegance, offering ocean-view suites and beachside retreats that allow participants to rest, recharge, and return with a fresh perspective. Despite the remote charm, connectivity is never an issue—seamless Wi-Fi and business-friendly amenities ensure that productivity doesn’t pause, even in paradise.

Cinnamon Dhonveli Maldives turns corporate travel into something memorable. Whether it’s a leadership retreat, a high-level conference, or an incentive escape, the resort offers a canvas for events that leave lasting impressions. Here, business goals are pursued in harmony with nature, creativity flows effortlessly, and the line between work and well-being fades.
Let your next MICE experience be more than a meeting—make it a journey worth sharing.
Business
Visit Maldives presents cultural, food festival to celebrate 2025

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the ‘Maldives Culture and Food Festival’, a two-day extravaganza showcasing the Maldivian cuisine, local arts and craft, and entertainment.
The festival will take place at Central Park, Hulhumale’, on New Year’s Eve, December 31st, 2024, and continue into New Year’s Day, January 1st, 2025, offering a unique and immersive experience for locals and tourists alike.
This exciting initiative by MMPRC is a collaborative effort involving key partners such as the Ministry of Tourism (MOT), Housing Development Corporation (HDC), MyHulhumale’, Business Center Corporation (BCC), Male’ City Council, Waste Management Corporation Limited (WAMCO), the Maldives Police Service, Maldives National Defence Force (MNDF), Public Service Media (PSM), Maldives Airports Company Limited (MACL), Dhiraagu, Ooredoo, Manta Air, Maldivian, Ace Travels, and Gulf Air. It promises a dynamic programme filled with performances, activities, and food stalls. Attendees will have the opportunity to savour authentic Maldivian dishes, explore traditional arts and crafts, and witness captivating cultural performances.
On December 31st, the festivities will begin at 20:00 with doors opening to the public. A spectacular drone show will be held, depicting a tourist’s journey through the beautiful Maldives. The evening will continue with captivating cultural performances including Boduberu performances, and “Dhafi Negun”. A New Year’s Eve countdown will also take place, culminating in a dazzling fireworks display to welcome 2025.
The celebrations will continue on January 1st 2025 from 16:00 to 22:00, with the festival reopening and featuring food and arts and crafts stalls. A range of family-friendly activities will be available, including a police and fire truck showcase, a climbing wall, a bounce house, and a Transformers display. Additionally, the festival will feature energetic Boduberu performances and an exciting Roboman showcase.
“MMPRC is proud to present the first Maldives Culture and Food Festival,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This event is a key initiative to celebrate the achievements of the Maldives in 2024 and to promote the diverse cultural heritage of the Maldives while providing a memorable experience for locals and visitors. We invite everyone to join us in celebrating the Maldivian spirit as we bid farewell to 2024 and welcome the new year.”
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