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Maldives hails successful tourism promotion campaign in 2019

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More than 100 activities had been carried out throughout the world this year to promote Maldives’ tourism, making it a highly successful year for the destination, the island nation’s official tourism promotion body announced Tuesday.

Thoyyib Mohamed, Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC), told journalists that 113 out of the planned 135 activities had already been carried out. Another 30 would be conducted over the coming weeks, he said.

“We have gathered the opinion of industry stakeholders and implemented corporate governance principles throughout the corporation,” Thoyyib said, during a press conference held at MMPRC’s offices in capital Male.

MMPRC took part in 17 international travel trade fairs in 2018 and some 20 this year. Other activities that had been carried out this year include:

  • Five roadshows in 13 markets
  • 17 media fam trips
  • 11 promotional activities carried out via worldwide PR agents
  • 12 joint promotional activities
  • a training programme for guesthouses

MMPRC had announced plans to participate in over 45 international travel trade fairs in 2020.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next month.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

The government had revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

Meanwhile, the government had proposed adding MVR 50 million (USD 3.23 million) to the annual marketing budget of the tourism ministry.

In the proposed state budget for 2020, the government had allocated MVR 154.2 million (USD 9.98 million) for tourism promotion.

A parliamentary select committee is currently reviewing the budget.

The new government, which came to power in 2018, pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) in 2018 and 2017.

Photo: Avas Online

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Coco Collection brings conservation and low-waste living into resort experience

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Coco Collection, a Maldivian-owned resort brand, has invited guests to experience a more conscious approach to luxury at Coco Palm Dhuni Kolhu and Coco Bodu Hithi.

Across its two island resorts, Coco Collection has incorporated environmental responsibility into the guest experience through its Coco Cares philosophy. From nature-led experiences inspired by the islands’ ecosystems to culinary offerings based on fresh, locally grown ingredients, the resorts have been designed to reflect the natural setting of the Maldives while integrating sustainability into daily operations.

At Coco Palm Dhuni Kolhu, this commitment is reflected in the Maldives’ veterinary-led Marine Turtle Rescue Centre, which is operated in partnership with the Olive Ridley Project. As a founding partner of the facility, the resort provides care for injured sea turtles and supports marine conservation awareness. Since its establishment, the centre has treated and released 152 injured turtles, with a rehabilitation success rate of 60%. The resort also continues seagrass preservation efforts aimed at protecting marine habitats and supporting biodiversity in the surrounding waters.

Coco Palm Dhuni Kolhu also applies low-waste practices, mindful sourcing, and resource-conscious operations across the resort. This approach extends to Coco Farm, where homegrown produce, handcrafted preserves, and garden-to-table dining experiences are used to bring local flavour and seasonality to the table.

At Coco Bodu Hithi, the same approach is reflected in its food and beverage offerings. To mark Earth Day, the resort has introduced a green-inspired cocktail experience focused on eco-conscious mixology, using fresh ingredients grown on the island.

The resort said its low-waste approach informs all aspects of the guest experience, with attention given to responsible resource use. From the choice of herbs and fruits to preparation and presentation, the offering is intended to reflect respect for the natural environment.

This approach also extends across the resort’s wider culinary programme, which focuses on locally sourced ingredients, house-made preserves, and dishes inspired by the Maldives’ natural produce. Through seasonal menus, conscious sourcing, and resource management, Coco Bodu Hithi aims to offer an experience that combines hospitality with environmental responsibility.

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Kuda Villingili listed in Condé Nast Readers’ Choice Awards 2026

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Kuda Villingili Resort Maldives has been nominated in the Resorts category for the Condé Nast Traveller Readers’ Choice Awards 2026 (UK) and the Condé Nast Traveler Readers’ Choice Awards 2026 (US), marking a further development in the resort’s international recognition.

The Readers’ Choice Awards are based on traveller feedback and are considered a key benchmark within the global travel industry. The dual nomination reflects the resort’s presence across international markets and its engagement with guests from different regions.

The nomination follows a series of recognitions for the resort. In 2025, Kuda Villingili was ranked among the Top 5 Overseas Leisure Resorts Worldwide in the Condé Nast Traveller Middle East Readers’ Choice Awards, placing fifth globally. It was also listed among the Top Resorts in the Indian Ocean in the Condé Nast Traveler Readers’ Choice Awards 2025 (US). The resort was similarly recognised in the 2024 edition of the awards.

Located in North Malé Atoll, approximately 30 minutes by speedboat from Velana International Airport, Kuda Villingili Resort Maldives offers 75 villas and residences, each with private pools and views of the surrounding ocean.

The resort features eight restaurants and three bars, including Japanese-Peruvian dining at Mar-Umi and Teppanyaki by Mar-Umi. Other dining options include Asian cuisine at East and grill offerings at Fire. Additional facilities include a cigar lounge, a large swimming pool, a spa with overwater treatment villas, and a range of wellness and recreational activities such as yoga, sound therapy and surfing.

Amjad Thaufeeg, Commercial Director at Kuda Villingili Resort Maldives, stated that the nominations reflect feedback from guests across international markets and noted the importance of maintaining consistent service standards.

Voting for the Readers’ Choice Awards 2026 is open until 30 June 2026, with results scheduled to be announced in November 2026.

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Cooking

Baros Maldives to showcase sustainable dining for Earth Day

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Baros Maldives is set to host a curated Earth Day experience titled Earth Day in Bloom on 22 April 2026, offering guests an evening programme centred on sustainability, nature and locally sourced ingredients.

The event will begin at 6:30pm at the resort’s Chef’s Garden, where guests will be welcomed with a Garden Spritz before taking part in a guided tour of the garden. The tour will introduce participants to local herbs and island-grown produce cultivated on the property.

As part of the programme, guests will be invited to plant their own herb, contributing to the garden while engaging in an activity aligned with environmental awareness. The experience will continue with a garden dinner starting at 7pm, featuring a menu designed around fresh, seasonal ingredients sourced from the island.

An optional pairing of organic wines will also be available, providing an additional element to the dining experience.

The event is priced at USD 175 per person, excluding applicable service charge and taxes. Reservations can be made through the resort’s butler service.

The initiative reflects Baros Maldives’ focus on sustainability-led guest experiences, integrating environmental awareness with culinary offerings and on-island activities.

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