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Maldives records 9.3 per cent hike in tourist arrivals in Sept

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Tourist arrivals to the Maldives in September recorded year-over-year growth of 9.3 per cent, the island nation’s tourism ministry announced Wednesday.

Official figures for the month of September released by the tourism ministry show that a total of 117,619 tourists visited the Maldives during the month — a 9.3 per cent increase over the 107,620 in September 2018.

According to the September statistics, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.

The strong performance in the January-September period is mostly due to a significant rise in tourist arrivals from the traditional European market, which recorded year-over-year growth of 47.5 per cent, and the relatively new American market, which recorded year-over-year growth of 24.7 per cent.

Relatively new markets such as Africa and the Middle East also maintained their strong performance.

Middle East saw its market share reach 3.8 per cent due to a 15.1 per cent increase in the number of tourist arrivals (42,774) in the January-September period, whilst Africa, which observed a 22 per cent growth in arrivals, contributed 1.1 per cent (13,285) of the total tourist arrivals over the past nine months.

All the top five source markets posted positive growth in arrivals by the end of August.

Despite a year-over-year drop of 11.6 per cent in arrivals in September, China maintained its position as the top contributor to Maldives tourism with a marketshare of 18.4 per cent, as arrivals from China increased by 3.7 per cent during the January-September period to reach 230,349.

India, which had recently overtaken traditional European markets to claim the second spot, maintained its position, as the Maldives’ closest neighbour retained a marketshare of 9.2 per cent with a 105.1 per cent growth in tourist arrivals during the past nine months of the year. A total of 115,507 tourists from India spent their vacation in the Maldives during the period.

Italy, which had in May lost the second place to India, maintained its position as the third biggest source market with a market share of 7.8 per cent. Arrivals from Italy increased by 31.7 per cent to reach 97,375 in the January-September period.

Germany and the UK, which slid to fourth and fifth position in May and again in August, retained their respective positions in September, as the UK and Germany maintained a marketshare of 7.3 per cent and 7.5 per cent, respectively. Arrivals from Germany grew by 16.8 per cent to reach 93,727 during the past nine months of the year, whilst visitor numbers from the UK saw an increase of 9.2 per cent to reach 90,963 during the period.

France, which saw its marketshare fall to 3.6 per cent, maintained the seventh position, whilst Russia claimed the sixth position with a marketshare of 4.7 per cent. Arrivals from Russia increased by 14.1 per cent to reach 58,306 by the end of September, whilst the number of French tourists visiting the Maldives in the same period grew by 22 per cent to reach 44,722.

The US and Japan maintained their respective rankings as the eighth (3.1 per cent of total arrivals) and ninth (2.7 per cent of total arrivals) biggest contributor to the Maldives tourism. Arrivals from the US market increased by 29.2 per cent to reach 39,013 in the past nine months of the year, whilst the number of Japanese tourists visiting the Maldives in the same period increased by 9.5 per cent to reach 33,367.

Meanwhile, the emerging Australian market knocked out established European markets such as Sweden and Switzerland from the top 10 source markets’ list, as Australia’s marketshare reached 2.4 per cent in September. Arrivals from Australia grew by 8.2 per cent in the January-September period to reach 30,066.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

Photo: Kandima Maldives

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AMRA Skincare arrives at Javvu Spa, Amilla Maldives

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Javvu Spa at Amilla Maldives introduces an elevated realm of rejuvenation with the launch of AMRA, a renowned skincare line rooted in nature and refined by science. This carefully curated collection has been seamlessly integrated into the spa’s bespoke treatments, reflecting Amilla’s dedication to mindful well-being and sustainability.

Blending the healing properties of the island’s indigenous ingredients with AMRA’s advanced formulations, the AMRA Signature treatments at Amilla Maldives are designed to leave guests feeling renewed and deeply nurtured. Among the highlights is The Amilla Signature Journey by AMRA, which features gold and vitamin C exfoliation, a green caviar rhassoul mask, a 24kt gold stone massage, and a gold and green caviar facial—offering relaxation, skin refinement, and deep hydration (USD 570, 180 minutes). Additionally, the AMRA Olfactory Sound Bath Experience provides a restorative sense of balance through a combination of cleansing foot rituals, aura misting, personalised facial and hair treatments, sound baths, and chakra massage (USD 590, 180 minutes).

To ensure that each treatment aligns with AMRA’s philosophy, the therapists at Javvu Spa have undergone an immersive training program led by AMRA experts. This hands-on experience has deepened their understanding of AMRA’s innovative techniques and unique formulations, equipping them to deliver personalised, transformative treatments.

Narelle McDougall, General Manager of Amilla, expressed enthusiasm about the new partnership, stating, “With AMRA as our skincare partner, we are very excited about the variety of face and body treatments we will be offering our guests. The introduction of AMRA complements our ethos of creating serene, nurturing experiences that reflect the natural beauty of Amilla and the surrounding ocean.”

Each AMRA product is crafted using rare botanicals, precious minerals, and pure oils, designed to nourish the skin and soothe the soul. This harmonious blend of nature and innovation aligns with Amilla’s commitment to preserving the island’s tranquil surroundings while offering memorable moments of connection and care.

Guests are invited to explore the new offerings at Javvu Spa, where every treatment serves as a sensory journey—an opportunity to pause, unwind, and reconnect.

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Michelin-starred Chef Iside De Cesare joins The St. Regis Maldives for exclusive culinary experience

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The St. Regis Maldives Vommuli Resort, an exclusive luxury retreat situated on a private natural island, has partnered with Michelin-starred Chef Iside De Cesare to provide Marriott Bonvoy members with an exceptional culinary experience.

Through the exclusive Marriott Bonvoy Moments program, members have the opportunity to bid on a five-night stay for two in an overwater villa from March 25-30, 2025. This extraordinary package includes a private six-course dinner with wine pairings, curated by Chef Iside De Cesare, allowing guests to savour her Michelin-starred cuisine with a focus on locally sourced ingredients. Additionally, the package offers a daily breakfast with breathtaking views of the Maldivian waves, a signature spa treatment, and a Blue Hole hydrotherapy pool experience at the award-winning Iridium Spa, along with return seaplane transfers.

Chef Iside De Cesare is a distinguished Italian culinary expert renowned for her Michelin-starred restaurant, La Parolina, located in Trevinano. Her cuisine strikes a perfect balance between sweet and savoury, emphasising seasonality, simplicity, and the use of high-quality, local ingredients. Her expertly crafted dishes reflect a dedication to innovation while remaining rooted in traditional Italian flavours. With a strong commitment to exceptional craftsmanship and sustainability, her philosophy aligns seamlessly with The St. Regis Maldives Vommuli Resort’s dedication to refined dining, sophisticated indulgence, and environmental conservation.

Upon arrival, the winning bidder will be welcomed at a special reception and introduced to the serene surroundings of the resort. On March 27, guests will embark on a culinary journey with Chef Iside De Cesare, experiencing her exquisite creations and a unique interpretation of Italian cuisine. Marriott Bonvoy members are invited to bid for a chance to indulge in Chef Iside De Cesare’s Michelin-starred cuisine while enjoying an unparalleled luxury escape at The St. Regis Maldives Vommuli Resort.

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Unforgettable couples’ retreat at The Westin Maldives Miriandhoo Resort

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The Westin Maldives Miriandhoo Resort provides an enchanting setting for an unforgettable celebration of love. Surrounded by swaying palms and the turquoise waters of the Indian Ocean, the resort seamlessly combines serenity and romance, making it an ideal destination for couples seeking to rekindle their connection and create cherished memories.

Guests at the resort can wake up to the soothing sound of lapping waves and enjoy a nutritious floating breakfast delivered to their private overwater villa. These spacious, turtle-shaped accommodations feature floor-to-ceiling windows that showcase endless ocean views, along with glass floor panels in the living area offering glimpses of the vibrant marine life below. The Art of Love, a rejuvenating retreat at Heavenly Spa by Westin, is designed to refresh the senses and strengthen emotional bonds. This experience includes a 60-minute couple’s massage, a 30-minute facial, and a 30-minute heavenly bath, enhanced with sparkling wine and romantic décor. As the day progresses, guests can immerse themselves in the island’s tranquil beauty with a sunset yoga session or a breathing workshop led by the resort’s wellness specialist.

Dining at The Westin Maldives Miriandhoo Resort is an art form, where each meal becomes a memorable experience. On Valentine’s Day, guests can enjoy a five-course Japanese set menu at the elegant restaurant Pearl, accompanied by a bottle of champagne. Alternatively, an intimate candlelight dinner by the sea offers a five-course set menu with live BBQ prepared by a private chef and complemented by a bottle of sparkling wine. As the night unfolds, visitors can celebrate under the Maldivian sky with a DJ party at Sunset Bar. Beyond Valentine’s Day, the resort’s Destination Dining provides various private beach dinner experiences available year-round.

For those looking to stay active, the resort offers a range of invigorating activities. The 24/7 WestinWORKOUT® Fitness Studio features state-of-the-art TRX equipment, while a full-sized tennis court allows guests to maintain their fitness routines. Adventure seekers can embark on a dolphin cruise or snorkelling excursion to explore the vibrant underwater world together. For a more leisurely experience, complimentary ocean kayaks are available for guests to paddle through the crystal-clear lagoon.

Situated on a natural island within the UNESCO Biosphere Reserve of Baa Atoll, The Westin Maldives Miriandhoo Resort harmonises with its breathtaking surroundings, providing an idyllic sanctuary for relaxation and rejuvenation.

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