Business
MMPRC kicks off fam-trip series to promote Maldives, invites Indian media

Maldives Marketing and Public Relations Corporation (MMPRC) has kicked off a series of familiarisation trips to promote the Maldives, starting with a team of Indian journalists and bloggers.
As part of this tour organised by MMPRC, the team from India is visiting local islands and resorts from April 15-20 to experience off the beaten track activities available in Maldives. MMPRC will also give a destination presentation to the group to share information about the Maldivian tourism industry.
“The main purpose of this trip is to promote Maldives as a tourist destination via blogposts and articles. The team will explore the undiscovered side of Maldives, which is the local island life and Maldivian culture,” a statement issued by MMPRC read.
Their trip began at Guraidhoo Palm Inn, where they experienced the local way of life by sightseeing the island and experiencing the local cuisine. The team will then travel to Adaaran Club Rannalhi and Adaaran Select Hudhuranfushi where they will experience life at a resort and sunset excursion on a cruise.
The team comprises of writers from English daily The Pioneer and Outlook Traveller, India’s first and largest monthly travel magazine. Bloggers in the team include Snigdha Bhowmick from luxury travel and food blog “Salt and Sandals”, Archana Singh from “Travel See Write” travel blog, Pallavi Chaturvedi from “That Desi Girl” blog, and Nivi Shrivastava who is a freelance journalist with Deccan Chronicle and Asian age.
They will be posting dedicated social media posts with destination articles that feature their experience in
Maldives.
“This is the first of a series of FAM trips that are being planned by MMPRC for this year in order to promote Maldives. These trips are an integral part of MMPRC’s marketing strategy to relate the stories of Maldives to the world by inviting various media from across the globe to experience Maldives first hand,” MMPRC said.
India is amongst the top contributing markets to Maldives tourism, with arrivals increasing by nine per cent to reach 90,474 in 2018 from 83,019 the previous year. That number of expected to increase this year, as arrivals from India rose by 66.8 per cent in the first two months to reach 24,217 from 14,519 in the same period last year.
Business
Villa Resorts hosts over 200 travel agents from India to showcase its transformation

Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.
The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.
Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.
The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.
Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.
Business
‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!
The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.
So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.
But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.
As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.
Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.
Business
JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.
The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.
The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.
Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.
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