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Maldives posts four percent hike in tourist arrivals in September
Maldives has posted a four percent increase in tourist arrivals in September, as the world famous holiday destination inches closer to welcoming 1.5 million tourists by year end.
Official figures for the month of September released by the tourism ministry show that a total of 105,984 tourists visited the Maldives during the month — a four percent increase over the 101,909 tourists in September 2016.
Travel trends and demographics remain largely unchanged, as traditional source markets such as Europe and Russia continued their recovery, while the Chinese market posted another decline.
Europe, the largest regional source market which has been recovering after a period of falling growth, posted an overall growth of 8.3 percent over September 2016, as arrivals increased to 40,0145 from 36,958. Important European markets such as Germany (up 12.4 percent), Italy (up 12.8 percent) and Spain (up 21.1 percent) performed well last month, despite another 3.8 percent fall in numbers from the UK, one of the top contributors to the Maldives tourism industry.
The UK market observed an year-on-year decline of 3.2 percent in August as well. With the latest decline, arrivals from UK, the third major source market, have dropped by 0.8 percent in the January-September period to reach 75,506 from 76,083 in the same period of last year.
Asia, which has become a major emerging source market, continued its recovery, as South Asia and South East Asia performed exceptionally well in September as well.
Although arrivals from Sri Lanka declined by 16.7 percent, the number of tourists from India, the Maldives’ closest neighbour, observed a growth of 35.5 percent.
A 106.1 percent increase in arrivals from Thailand contributed to an overall growth of 22.8 percent in the South East Asian region, despite falling numbers from Malaysia (down five percent), Philippines (down 19.4 percent) and Singapore (down 16.8 percent).
China, which still remains the single biggest source market, continued its downward spiral in September as well with a 6.9 percent drop. Taking into account the latest decline, arrivals from China have decreased 8.8 percent in the first nine months of this year compared to the same period of last year.
However, the decline in the Chinese market was largely offset by strong gains in traditional North East Asian markets such as Japan (up 2.6 percent) and Korea (36.3 percent).
Continuing a relatively new trend, the biggest gains in September were posted by emerging markets such as the Americas (up nine percent), Oceania (up 18.6 percent) and Africa (up 7.7 percent).
Arrivals from the US, which has recently secured a place amongst the top 10 contributors to the Maldives tourism industry, increased by 2.8 percent, while the number of visitors from Australia increased by 19.7 percent.
The volatility in the Middle Eastern market was once again evident in September as visitor numbers decreased by 20.2 percent. This major decline is mostly due to weak performance by almost every major Middle Eastern market such as Saudi Arabia (down 8.7 percent), United Arab Emirates (down 19.6 percent), Kuwait (down 42.9 percent) and Egypt (down 30.3 percent).
According to the September statistics, total arrivals for the first nine months of the year increased by 5.7 percent to reach 998,009 compared to the 944,544 in the same period of last year.
After years of double-digit growth in tourism, the Maldives has over the recent years observed a slowdown in growth. Tourist arrivals have crossed the one million milestone and is on course to reach 1.5 million by the end of this year, but the country has been struggling to create demand amidst a significant increase in bed capacity.
However, the latest figures are a welcome sign for the Maldives tourism industry, which is the main economic activity in the island nation, as the nation prepares for the peak tourist season.
Several international airlines are increasing flight frequency to the island nation to cater to the increasing demand.
December to April is considered the peak tourist season, as these months constitute summers in Maldives. Between December and April, the islands boast of dry weather, making it ideal for tourists to travel and enjoy the tropical environment.
Resorts across the archipelago organise special activities for the festive season, which falls during the peak tourist season. Popular resorts such as Baros Maldives, Amilla Fushi and Finolhu Maldives, Soneva Fushi, The St. Regis Maldives Vommuli Resort and Mirihi Island Resort have already announced their festive programmes for this year.
Maldives on Thursday welcomed the one millionth tourist to visit this year.
The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.
Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.
After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).
Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.
Maldives expects to reach 2 million tourists this year.
Chongqing Airlines on Monday began its inaugural flights to Maldives.
The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.
The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.
“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.
Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.
In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.
China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12.
CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.
Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.
The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.
SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.
Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.
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