Business
Maldives national airline to add new China routes to boost tourist arrivals
Maldives flagship carrier Maldivian has announced plans to start operations to new destinations in China as the island nation seeks to regain losing share in the Chinese outbound travel market.
Abdul Haris, Managing Director of the airline’s parent company Island Aviation Services Limited, told local media on Sunday that new cities in China would be added to its list of destinations later this year. The new destinations would be serviced by a new Airbus A321 aircraft being leased, he added.
“We are in the process of finalising the lease. Once we get the aircraft, we will also increase the number of flights to Bangkok and Trivandrum,” Haris was quoted as saying.
Maldivian, which currently operates a fleet of two Dash8-200 series aircrafts, seven Dash8-300 series aircrafts, an Airbus 320 and an Airbus 321 aircraft, invited proposals in March for the leasing of an additional Airbus A321 for a period of six years. According to the Request For Proposals (RFPs) issued at the time, the Airbus A321 should be less than 10 years old, and should have 194 Economy class seats and six Business class seats.
Maldivian currently flies to six cities in China; Changsha, Chengdu, Chongqing, Nanjing, Wuhan, Xian.
The new routes are expected to boost tourist arrivals from China, which has maintained its position as the single biggest source market despite falling numbers over the past year. In 2016, the Maldives welcomed 324,326 visitors from China, which was a 9.8 percent drop compared to the previous year. China has continued its downward spiral this year as well with a 9.5 percent drop in Chinese arrivals in March.
Maldivian operates flights to all the 10 domestic airports across the Maldives, and runs international operations to South Asian neighbours India and Bangladesh, and far Eastern countries such as Thailand and China. The airline is also in the process of starting flights to neighbouring Sri Lanka.
The latest fleet expansion by the Maldives’ flagship carrier is in line with its plans to boost operations to major tourist markets such as Europe. Maldivian announced at the recently concluded ITB Berlin fair that it had initiated negotiations with three European companies to expand flight operations to Europe.
Europe is the single biggest source market for the Maldives tourism industry with a share of over 50 percent of the total arrivals. According to official figures, the European marked observed an year on year increase of 13.5 percent in the first two months of this year.
Maldives on Thursday welcomed the one millionth tourist to visit this year.
The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.
Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.
After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).
Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.
Maldives expects to reach 2 million tourists this year.
Chongqing Airlines on Monday began its inaugural flights to Maldives.
The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.
The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.
“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.
Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.
In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.
China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12.
CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.
Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.
The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.
SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.
Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.
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