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Maldives seeks joint tourism promotion with international airlines

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Maldivian officials have held extensive discussions with international airlines to jointly promote the Maldives’ tourism industry abroad.

The discussions were held at the Arabian Travel Market in Dubai, which concluded Thursday. State tourism promotion company Maldives Marketing and Public Relations Corporation’s (MMPRC) Acting Managing Director Haris Mohamed led the Maldives delegation in the discussions with airlines including Emirates, FlyDubai, Alitalia and Turkish Airlines.

Emirates currently operates three daily flights to the Maldives, while FlyDubai and Turkish Airlines fly five times a week to the Indian Ocean island nation. Alitalia is set to begin three times a week service to the Maldives in October.

In addition to the discussions with airlines, Maldives was represented at ATM by officials of MMPRC along with more than 125 representatives from 57 companies involved in the tourism industry. Some of the exhibitors included premier hotel and resort operators such as AAA Hotels and Resorts, Kandima Maldives, Banyan Tree Vabbinfaru, Hulhule Island Hotel, Villa Hotels, Maalifushi by COMO, Finolhu Baa Atoll Maldives, Amilla Fushi, The St. Regis Maldives Vommuli Resort, Bandos Maldives, Anantara Maldives Resorts and Naladhu Maldives, Kanuhura Maldives, Furaveri Island Resort, Adaaran resorts, Crown and Champa Resorts, Coco Bodu Hithi, JA Manafaru, Cheval Blanc Randheli, Summer Island Maldives, Ayada Maldives and Sun Siyam Resorts. Travel agents and tour operators that represented the Maldives were Crown Tours, Pearl Travel Service, Lets Go Maldives, Inner Maldives Holidays, Moodhu Holidays, Travel Connection Maldives and Capital Travel & Tours.

Maldives was showcased at a 200-square metre stand with a new design concept that showed the natural beauty of the destination through colourful images. During the four-day exhibition, special activities were carried out at the stand to attract more visitors, including social media campaigns to increase the online presence of the Maldives’ tourism industry. Visitors also had the opportunity to take pictures at the stand and upload them to social media with the hashtags, #visitmaldives #ATMDubai to win instant gifts.

Founded in 1994, ATM is now recognised as the largest travel trade show in Middle East, showcasing over 2,800 products and destinations from around the world to over 26,000 buyers and visitors every year. Apart from usual business meetings, this year’s fair will see special events, including speed networking sessions for industry stakeholders and travel media.

Middle East is one of the major emerging source markets for the Maldives tourism industry. Official figures show that 51,330 tourists visited the Maldives from Middle Eastern countries last year, a 22.3 percent increase over the 41,976 the year before.

That growth is set to continue this year as well, as Middle Eastern travellers that chose to travel to the Maldives for their holidays increased by 3.9 percent in the first two months of the year.

Middle East is also the hub from which major airlines such as Emirates, Etihad Airways, Qatar Airways and Fly Dubai have scheduled direct flights to the Maldives’ main Velana International Airport. Recent addition to flights from the Middle East is Saudi Arabia’s flagship carrier Saudi Airlines.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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