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Maldives: 5th Most Popular Foreign Destination among Chinese Millionaires

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Maldives Promotion House – The richest Chinese travelers take an average of 15 vacation days a year; they prefer the Shangri-La Hotels brand above others and for a holiday, they would rather visit France than the U.S.

One reason they’re traveling overseas is to sort out their kid’s education according to a recent Hurun Report study on the travel and vacation patterns of China’s wealthy. The firm, which also compiles the closely watched annual China Rich List, surveyed 463 millionaires with more than 10 million Yuan in assets (US$1.5 million); 45 of those interviewed had more than 100 million Yuan in assets.

Here are a few more details from the Hurun Report study:

China’s wealthy class — almost entirely self-made — is relatively young. The average millionaire in China is 39 years old, younger than the global average of 54, according to Hurun. Although most take 15 days off every year, 30% take more than 20 days. Women generally go on vacation more often than their male peers, and billionaires, when they travel, tend to stay away longer. Golf is far and away the most favored sport for the Chinese rich. Hurun even compiled stats: The average millionaire’s handicap is 26.

With increasing wealth comes a desire to travel further afar and to spend more of their vacations in foreign lands. International travel has risen 10% in the past two years, with China’s rich going overseas three times a year on average; 20% of these millionaires go abroad more than five times a year. They’re doing so more for leisure than for business—holiday time abroad was up 10% compared with 2009, Hurun said.

The most popular foreign destination was France, surpassing the U.S. for the first time. Australia, Japan and the Maldives ranked third through fifth, respectively. Domestically, Sanya—China’s equivalent to Hawaii — ranked No. 1, with Hong Kong and the southwestern province of Yunnan coming in second and third.

Chinese tourists are now the world’s biggest spenders, according to statistics compiled by Global Blue, a financial-services firm that specializes in managing tax-free purchases between merchants and foreign customers world-wide.

Arrival of Chinese tourists to Maldives has grown tremendously since getting Approved Destination Status (ADS) in 2002 from the Chinese government. The Maldives received 120,000 Chinese tourists in 2010, representing an increase of 96 percent from a year earlier and making China the number one source of foreign tourists.

Data from the Maldives Ministry of Tourism Arts and Culture shows that the number of Chinese tourists to the Maldives accounted for 15 percent of the total international tourists to the country in 2010, ranking first among all countries and followed by the United Kingdom with 114,000 tourists, Italy, Germany and France.

Chinese tourists to the Maldives are expected to set a new high in 2011. The Maldives received 39,000 Chinese tourists in the first quarter, an increase of 53 percent from the same period of 2010.

The Maldives’ Ministry of Tourism Arts and Culture believes that the primary cause behind the rapid rise in Chinese tourist arrivals is that China’s fast economic development has made its people richer. Furthermore, other major factors include unique sand beaches, visa-free access and a variety of water sports.

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Avani+ Fares Maldives Resort appoints Thaaif Ahmed appointed as Director of Sales & Marketing

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 Avani+ Fares Maldives Resort, part of Minor Hotels, has announced the appointment of Thaaif Ahmed as the Director of Sales & Marketing, effective 1 May 2024. 

Thaaif brings nearly two decades of experience in the hospitality industry, with a significant portfolio  of roles within Minor Hotels. His career includes serving as the Director of Sales at NH Collection  Maldives, where he played a pivotal role in driving revenue growth and fostering strategic  partnerships. 

Throughout his tenure, Thaaif has demonstrated exceptional leadership capabilities and a profound  understanding of the industry landscape. His strategic prowess and collaborative approach have  consistently delivered outstanding results, making him a respected figure within the organisation. 

In his previous capacity as Cluster Director of Sales, overseeing Anantara Dhigu Resort Maldives,  Anantara Veli Resort Maldives, and Naladhu Private Island, Thaaif contributed to the success and  growth of the brand.  

As he assumes the role of Director of Sales & Marketing at Avani+ Fares Maldives Resort, Thaaif is  poised to leverage his wealth of experience and expertise to drive brand positioning, enhance  revenue streams, and elevate the overall guest experience. His appointment underscores the  resort’s commitment to excellence and innovation in the hospitality sector. 

Please join Stuart De San Nicolas, Cluster General Manager of Anantara Kihavah, Avani+ Fares and  NH Collection Havodda plus Riaan Drever, General Manager of Fares in congratulating Thaaif on his  well-deserved promotion. We also express our gratitude to Paul Counihan, for his support during our  pre-opening and opening stages. Paul will transition to focus on Anantara Kihavah, our sister  property in Baa Atoll, while Thaaif assumes leadership at Avani+ Fares Maldives. 

Set on the natural tropical island of Fares and surrounded by the UNESCO Biosphere Reserve’s deep  blue hues, the resort offers an abundance of aquatic adventures as well as pristine sandy beaches  for pure relaxation. With 176 stylish villas, pavilions, and studios, Avani+ Fares welcomes couples  and honeymooners, as well as families and groups, with a focus on multi-room accommodation. 

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Seaside Finolhu Baa Atoll Maldives appoints Warren Moore as Executive Chef

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Seaside Finolhu Baa Atoll Maldives has announced the appointment of Warren Moore as the resort’s new Executive Chef. 

Chef Warren Moore hailing from South Africa, brings with him a wealth of experience and expertise,  having earned his Culinary Degree at City and Guilds Culinary Institute. With over 25 years of  distinguished service in the Restaurant and Hospitality Industry, Chef Warren is poised to elevate the  culinary offerings at Seaside Finolhu to new heights. 

In his previous role, Chef Warren served as Executive Chef at Jawakara Maldives, where he showcased  his culinary prowess and leadership skills. Prior to that, he spent seven years honing his craft within  various properties of the esteemed Crown and Champa Resorts Group. His culinary journey has taken  him across continents, including stints in South Africa, Mozambique, London, and the United States. 

As the Executive Chef at Seaside Finolhu, Chef Warren will oversee all culinary operations, ensuring  the highest standards of hygiene and food quality are maintained. His responsibilities include  supervising daily kitchen operations, managing food production, and leading kitchen staff with a focus  on excellence and innovation.

“We are thrilled to welcome Chef Warren Moore to our team at Seaside Finolhu,” said Steven Phillips  General Manager of Seaside Finolhu Baa Atoll Maldives. “His extensive experience and passion for  culinary excellence will undoubtedly enhance the dining experience for our guests and further solidify  our reputation as a gastronomic heaven in the Maldives.” 

With Chef Warren Moore at the helm, Seaside Finolhu looks forward to delivering unforgettable  culinary experiences that celebrate the rich flavours of the Maldives and beyond. 

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W Maldives promotes Ahmed Zahir and Ismail Saeed to key management positions

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W Maldives has announced the well-deserved promotions of two of its dedicated team members, Ahmed Zahir and Ismail Saeed, effective April 15th, 2024.

Ahmed Zahir, known as Coacha, has been promoted from Welcome Manager to Rooms Division Manager. Coacha’s journey at W Maldives began in December 2010 as a Welcome Agent. Over the past 13 years, he has consistently demonstrated a commitment to excellence, holding various roles within the Welcome department.

Known for his dedication to providing exceptional guest experiences and his outstanding interpersonal skills, Coacha is a true asset to the W Maldives team. His experience extends beyond the resort, having served as a task force member at the St. Regis Red Sea and as a pre-opening trainer. He is also actively participating in the Marriott Kurimagu Program, a program designed to cultivate Maldivian leadership in the hospitality industry. With his extensive knowledge of Welcome operations, Coacha is perfectly suited for his new role as Rooms Division Manager.

Ismail Saeed, also known as Saito, has been promoted from Lounge Manager to Welcome Manager. Saito’s W Maldives story began in March 2010 as a Welcome Agent. He then transitioned to airport operations as a Lounge Ambassador in 2013. Throughout his tenure, Saito has displayed a strong commitment to personal growth, consistently developing his skillset. He has participated in a cross-exposure program at The Ritz-Carlton Maldives, Fari Islands, working in Housekeeping, and has also supported the resort’s Style operations in the past three months. This diverse experience across multiple departments makes Saito a perfect fit for his new role as Welcome Manager.

The appointments of Ahmed Zahir and Ismail Saeed underscore W Maldives’ commitment to nurturing talent and promoting from within. Both individuals bring a wealth of experience, dedication, and innovation to their respective roles, promising to further enhance the guest experience and uphold the resort’s reputation for excellence.

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