Insiders
Maldives: 5th Most Popular Foreign Destination among Chinese Millionaires

Maldives Promotion House – The richest Chinese travelers take an average of 15 vacation days a year; they prefer the Shangri-La Hotels brand above others and for a holiday, they would rather visit France than the U.S.
One reason they’re traveling overseas is to sort out their kid’s education according to a recent Hurun Report study on the travel and vacation patterns of China’s wealthy. The firm, which also compiles the closely watched annual China Rich List, surveyed 463 millionaires with more than 10 million Yuan in assets (US$1.5 million); 45 of those interviewed had more than 100 million Yuan in assets.
Here are a few more details from the Hurun Report study:
China’s wealthy class — almost entirely self-made — is relatively young. The average millionaire in China is 39 years old, younger than the global average of 54, according to Hurun. Although most take 15 days off every year, 30% take more than 20 days. Women generally go on vacation more often than their male peers, and billionaires, when they travel, tend to stay away longer. Golf is far and away the most favored sport for the Chinese rich. Hurun even compiled stats: The average millionaire’s handicap is 26.
With increasing wealth comes a desire to travel further afar and to spend more of their vacations in foreign lands. International travel has risen 10% in the past two years, with China’s rich going overseas three times a year on average; 20% of these millionaires go abroad more than five times a year. They’re doing so more for leisure than for business—holiday time abroad was up 10% compared with 2009, Hurun said.
The most popular foreign destination was France, surpassing the U.S. for the first time. Australia, Japan and the Maldives ranked third through fifth, respectively. Domestically, Sanya—China’s equivalent to Hawaii — ranked No. 1, with Hong Kong and the southwestern province of Yunnan coming in second and third.
Chinese tourists are now the world’s biggest spenders, according to statistics compiled by Global Blue, a financial-services firm that specializes in managing tax-free purchases between merchants and foreign customers world-wide.
Arrival of Chinese tourists to Maldives has grown tremendously since getting Approved Destination Status (ADS) in 2002 from the Chinese government. The Maldives received 120,000 Chinese tourists in 2010, representing an increase of 96 percent from a year earlier and making China the number one source of foreign tourists.
Data from the Maldives Ministry of Tourism Arts and Culture shows that the number of Chinese tourists to the Maldives accounted for 15 percent of the total international tourists to the country in 2010, ranking first among all countries and followed by the United Kingdom with 114,000 tourists, Italy, Germany and France.
Chinese tourists to the Maldives are expected to set a new high in 2011. The Maldives received 39,000 Chinese tourists in the first quarter, an increase of 53 percent from the same period of 2010.
The Maldives’ Ministry of Tourism Arts and Culture believes that the primary cause behind the rapid rise in Chinese tourist arrivals is that China’s fast economic development has made its people richer. Furthermore, other major factors include unique sand beaches, visa-free access and a variety of water sports.
News
JA Resorts & Hotels welcomes Khumar Askerova as Director of Sales and Marketing for the Indian Ocean

JA Resorts & Hotels has announced the appointment of Khumar Askerova as the new Director of Sales and Marketing for the Indian Ocean region. Khumar brings with her an impressive 25 years of experience in sales and marketing within the hospitality industry, and a key appointment to the regional team.
The appointment will see Khumar overseeing sales for the company’s Indian Ocean flagship property JA Manafaru in the Maldives and two properties in the Seychelles, the boutique JA Enchanted Island and luxury villa residencies at JA Enchanted Waterfront.
Khumar is a seasoned sales specialist with a diverse background in the hospitality sector. Fluent in English, native in Russian and Azerbaijani, with a good command of Portuguese and Turkish, Khumar’s multilingual skills underscore her ability to connect with a global audience.
Khumar’s most recent role as the Regional Director of Sales & Marketing at COMO Hotels saw her successfully manage a portfolio of key partners, and her expertise extends to new hotel openings, where she has played pivotal roles in the launch and success of four upper-scale Marriott hotels.
Additional Maldivian experience was gained whilst Khumar was Group Director of Sales & Marketing at Lily Beach Hotels also in the Maldives, where she led a cluster team, overseeing sales, reservations, marketing, and revenue for two islands in the Maldives.
Robert El Khoury, Vice President of Sales and Marketing at JA Resorts & Hotels comments, “We are confident that Khumar’s wealth of experience, strategic vision, and leadership qualities will contribute to the ongoing success and growth of our unique properties in the Indian Ocean. We warmly welcome her to our team and look forward to further developing our international presence with Khumar’s global expertise.”
Khumar holds a Bachelor’s Degree in Business Administration and Management from Baku State University. She has also obtained certificates in Executive Revenue Management & Strategic Pricing from the Institute of Hotel Management and eCornell Hotel Revenue Management Certificate.
News
JW Marriott Maldives Resort & Spa promotes Mohit Dembla to General Manager

JW Marriott Maldives Resort & Spa, renowned as a haven for families and multigenerational travel, has announced the promotion of Mohit Dembla to the position of General Manager.
Mohit Dembla, a seasoned hotelier with extensive experience in the hospitality industry, began his career with The Oberoi Group and later contributed his expertise to prestigious brands including Taj Hotels, Kempinski Hotels, and Minor International across India, the Seychelles, and the Maldives. In 2014, Mohit joined Marriott International as Complex Front Office Manager at Hyderabad Marriott Hotel & Convention Centre and Courtyard by Marriott Hyderabad. His journey with Marriott International continued in 2018, when he joined JW Marriott Maldives Resort & Spa as Resort Manager for the grand opening.
Through his tenure at JW Marriott Maldives Resort & Spa, Mohit has played a key role in developing and implementing strategies that set the tone for the resort’s success. His dedication, leadership, and commitment to delivering exceptional guest experiences have been integral to the resort’s growth. Demonstrating exceptional managerial skills, he has overseen day-to-day operations and made significant contributions to the resort. His promotion to General Manager is a recognition of his outstanding performance, vision, and ability to lead the team in a dynamic and competitive industry.
Mohit’s leadership centers on fostering a people-first culture, emphasizing the importance of collaboration and teamwork throughout all departments, which has contributed to the resort’s success, consistently delivering exceptional experiences to valued guests.
As General Manager, Mohit Dembla will continue to prioritize teamwork, excellence, innovation, and guest satisfaction. He expressed his gratitude, stating, “I am honored to take on the role of General Manager at JW Marriott Maldives Resort & Spa. This resort holds a special place in my heart, and I look forward to continuing my journey here with an exceptional team, crafting unforgettable moments for our guests.”
Insiders
THE OZEN COLLECTION welcomes new General Managers: Elisabeth Alleyne at OZEN LIFE MAADHOO and Monica Coppetta at OZEN RESERVE BOLIFUSHI

Elisabeth Alleyne and Monica Coppetta, join as the General Managers at OZEN LIFE MAADHOO and OZEN RESERVE BOLIFUSHI, respectively, continuing with the progressive brand’s tradition of women leading the resorts.
THE OZEN COLLECTION, an exceptional hospitality brand by Atmosphere Core, is thrilled to announce the appointment of two new General Managers: Elisabeth Alleyne at OZEN LIFE MAADHOO, effective from October 2023, and Monica Coppetta at OZEN RESERVE BOLIFUSHI, effective from November 2023. In their new roles, these two veteran leaders will continue to build upon the strong brand foundation of REFINED ELEGANCE, positioning their respective resorts as the destination of choice for sophisticated global travelers.
Elisabeth Alleyne, a Swedish-Barbadian National, brings over two decades of diverse hospitality experience across Europe, the Caribbean, and in leading luxury cruise liners. A passionate leader, Elisabeth is adept at running smooth operations, regardless of the size of the property. She will play a pivotal role as the General Manager of OZEN LIFE MAADHOO, and says, “My leadership style involves inspiring colleagues with creativity, innovation, and dedication, ensuring opportunities for skill building, internal promotions, and professional development. I will always be hands-on and visible in operations, making sure our guests have an unforgettable visit.”
Italian hotelier Monica Coppetta possesses a strong business acumen, a drive for results, and the ability to articulate luxury, having worked in global boutique and luxury environments for over two decades. With a proven track record in delivering results, whether from the perspective of profit, process, or people, Monica is a perfect fit for the role of General Manager at OZEN RESERVE BOLIFUSHI. She states, “I like to connect emotionally with my team, inspiring them to bring their best every day. Creating an inclusive work environment is very important to me, one where women – and all colleagues – are heard, cared for, and have equal opportunities.”
From the very beginning, influential female leaders have shaped the brand. Women are integral to the workforce at THE OZEN COLLECTION, and both properties have always had women General Managers. This appointment further adds to the stellar female senior leadership already in place at Atmosphere Core.
“We have a strong commitment to diversity and inclusion across the company’s portfolio of three brands and eight resorts. And I am delighted to welcome the two talented and dedicated hoteliers, Elisabeth Alleyne and Monica Coppetta to our team.” says Ashwin Handa, the Senior Vice President of Operations at Atmosphere Core.
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