Maldives goes for road show in China
MMPRC with Maldives tourism industry partners has started a road show in 3 cities of China, starting at Chongqing, China. The three major cities that are being targeted for this Roadshow are Chongqing, Chengdu and Guangzhou, taking place on the 13th, 15th and 17th October respectively. This roadshow aims to reach a wider target audience, from the current No.1 market to Maldives.
Organized by the Maldives Marketing and PR Corporation (MMPRC), twelve representative partners from the tourism industry of Maldives are participating at the Roadshow together with MMPRC.
They are AAA Hotels & Resorts, Crown and Champa Resorts, Crown Tours Maldives, Constance Hotels & Resorts, China Beijing Sunshine Holiday Travel Agency, Eon Resorts Group, Gili Lankanfushi Maldives, Let’s Go Maldives, Lily Beach Resort & Spa, Reollo Travel, Resort Life Maldives and Villa Hotels & Resorts. This road show is the perfect platform to establish a more extensive contact with the China travel trade. It is also an opportunity for the Chinese market to be educated on Maldives, its serene beauty and the delicate surroundings that is part of Maldives. It is also a great opportunity for the Chinese market to directly meet representatives from some of the most preferred and popular hotels, resorts and travel agencies that will be taking part in this road show together with MMPRC.
The tourist arrival statistics show that China had taken the number one position in terms of arrivals to the Maldives since August 2010. Since then, the market has been increasing rapidly, and reached a total of 331,719 Chinese tourists to have visited Maldives at the end of 2013. As the Chinese market has now become the fastest growing market, with the country growing richer by each year, Maldives is now positioned to seize the market opportunity created by China’s increasing demand for luxury outbound travel. Hence, this is a great opportunity to promote the destination and to continue to strengthen the image of Maldives in the Chinese Market. Hosting this road show will result in continuous boost in arrivals from China in the years to come.