Maldives hosts ‘Journey to the Sunny Side’ roadshow in Switzerland
Maldives Marketing and Public Relations Corporation (MMPRC) has hosted a dedicated roadshow in Switzerland as part of its “Journey to the Sunny Side” roadshow series.
The roadshow is being held at four prominent cities in Switzerland, including Basel, Zurich and Geneva from August 19-21.
Six companies from the Maldives tourism industry have participated in the roadshow to create potential opportunities and to further strengthen the relationship with Swiss tour operators. The delegation is led by the Maldivian ambassador in Geneva Hala Hameed.
The three- city roadshow targets the Swiss audience to maximise the Maldives brand exposure. This event serves as a platform for industry partners from the Maldives to showcase their products and network with top travel trade industry partners from Switzerland.
In addition to the networking session, a raffle draw winner will be chosen from each city to spend holidays in the Maldivesm with sponsorship from LUX* North Male Atoll, LUX* South Ari Atoll and You & Me by Cocoon Maldives.
Based on tourist arrival figures from January to June, Switzerland is ranked as the 11th highest performing source market, accounting for 2.1 per cent of total arrivals. Arrivals from the Swiss market were recorded to be 18,314 in the first six months of the year — an increase of 2.9 per cent compared to the same period last year.
The roadshow in Switzerland marks the fifth event in the “Journey to the Sunny Side” roadshows organised by MMPRC to further promote Maldives in the global market.