Maldives participates at the Korea World Travel Fair (KOTFA) 2014

kotfa fairThe Maldives Marketing and Public Relations Corporation (MMPRC) together with representatives from the tourism industry are taking part in Korea World Travel Fair (KOTFA) held in Seoul, Korea from 29th May to 1st June 2014. The Maldives delegation is headed by the Deputy Minister of Tourism, Mr. Hussain Lirar.

This fair is an open market for buyers, sellers and industries to exchange views, news, trends and ideas related to the world tourism industry. This year’s KOTFA consists of participants from many international tourism related organizations. The main purposes of these meetings are to identify opportunities to build strong ties between two countries and to identify strategies in order to increase the number of tourist arrivals from Korea. KOTFA is the perfect platform to present all of the tourism attractions that Maldives has to offer. The prospect of sharing information about our sublime destination with the other side of the world represents an amazing opportunity for the improvement of the country’s public relations.

As KOTFA celebrates its 29th world class fair this year, there are approximately 2,850 exhibitors from more than 60 countries participating with an anticipated 120,000 visitors. KOTFA aims to promote the exchange of travel information by sharing new ideas, products and services with travel professionals and the public, to promote domestic and international travel by introducing
travel attractions and products and to introduce consumer travel trends and to help develop travel products suitable to the market. They also aim to publicize the participating companies and the fair itself by inviting overseas travel writers and tour operators in cooperation with the tourism related organizations in Korea.

Since the 1960s, South Korea has achieved incredible and rapid economic growth. With the swift growth over the years, the South Korean market was expected to grow by 5% by 2014. South Korea bounced back strongly from the global economic crisis in 2010 to see its outbound travel market break new records in 2012 with more than 14.9 million trips, according to the Global Tourism Watch (GTW).

The tourist arrival statistics show that the arrivals of Korean tourists have increased by 33.4% compared to the same period of 2013. The Korean market contributes to 3.3% of the market share. Also during the period from January-April, arrival of Korean tourists have increased to approximately 10,374 tourist while statistics from the same period of 2013 shows arrival of approximately 6,911 tourist, which is an increase of 50.1% in 2014 compared to 2013.

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