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Maldives wellness economy soars with GWI and JOALI BEING collaboration

The Global Wellness Institute (GWI), a leading non-profit research organisation for the global wellness industry, announced a strategic collaboration with JOALI BEING, marking the Maldives as the 11th country to feature on GWI’s Geography of Wellness platform. JOALI BEING, which opened in 2021, is a pioneering wellbeing resort designed around biophillic principles and focused on delivering transformative, holistic wellness experiences.
The Maldives, as an island economy, has emerged as a premier destination for luxury wellness tourism and spas. The country’s wellness economy comprises two major segments: wellness tourism, valued at $1 billion following an impressive annual growth rate of 35.4% from 2022 to 2023, and the spa sector, valued at $448 million, with an exceptional 63.7% growth rate over the same period.
Through this collaboration with JOALI BEING, GWI has made detailed data on the Maldives’ position within the $6.3 trillion global wellness economy accessible to stakeholders interested in investing in the country’s expanding wellness tourism and spa industries. GWI’s chair and CEO, Susie Ellis, emphasised that by sponsoring the Geography of Wellness report, JOALI BEING is playing a pivotal role in shaping the future of wellness tourism in the region. This collaboration aims to help the Maldives capitalise on the rising demand for wellness travel while maintaining competitiveness in the evolving wellness tourism sector.
Özgür Cengiz, global director of wellness development at Gürok Tourism Group, which operates JOALI BEING, expressed pride in the partnership with GWI. Cengiz highlighted the Maldives’ long-standing association with luxury and natural beauty and noted that the collaboration integrates data-driven wellness insights to enhance its global appeal. By aligning offerings with emerging trends such as nature connection, eco-wellness, and transformative travel, the initiative seeks to attract high-value travellers while promoting sustainability and community development.
The Maldives, spanning 1,192 islands across 26 atolls, is celebrated as a quintessential island paradise with jewel-like islands, white sands, turquoise waters, and luxury wellness resorts. Nature-centred wellness experiences, including encounters with vibrant coral reefs teeming with sea turtles, manta rays, and whale sharks, highlight one of the world’s richest marine ecosystems. The Maldivian way of life fosters a deep connection to nature, with a diet rich in tropical fruits, herbs, and fresh seafood contributing to holistic wellbeing. Environmental sustainability remains a key priority, with government-led initiatives aimed at protecting coral reefs, mangroves, and seagrass beds to ensure harmonious coexistence with tourism.
The Maldives’ traditional healing practice, Dhivehi beys, combines indigenous plant-based remedies with global influences to restore balance within the body. Emphasising harmony among the body’s ‘humours’ of hot, cold, and dry, Dhivehi beys uses natural herbs for healing. The government has recognised its cultural significance and is actively integrating this ancient tradition into tourism, allowing visitors to experience it alongside the country’s natural beauty.
The Global Wellness Economy: Maldives report provides critical data for industry stakeholders and is available for free download.
The Global Wellness Institute (GWI) is a nonprofit organisation recognised as a leading global research and educational resource for the wellness industry. It introduces major industry initiatives and hosts regional events to unite leaders in shaping the future of wellness. GWI aims to improve global health by educating institutions, businesses, and individuals on preventing disease, reducing stress, and enhancing overall quality of life, with a mission to empower wellness worldwide.
Featured
Centara Grand Lagoon Maldives announces grand opening

Centara Hotels & Resorts, Thailand’s leading hotel operator, is preparing for the launch of Centara Grand Lagoon Maldives, a serene island retreat set to open on April 1st. To commemorate the opening, the resort is offering an exclusive introductory promotion, allowing guests to enjoy a luxurious escape with a range of benefits. The special offer includes Stay 4, Pay 3 and Stay 7, Pay 5 packages, along with exceptional upgrades available for a limited time.
Centara Grand Lagoon Maldives is the final addition to Centara’s collection of four distinctive properties in the Maldives, each tailored to different traveller preferences. The resort features 142 elegantly designed beachfront and overwater accommodations that harmonise with the surrounding natural beauty. This private island sanctuary seamlessly merges Thai-inspired hospitality with Maldivian charm, offering world-class dining across multiple restaurants and bars, as well as revitalising wellness experiences at the Spa Cenvaree Retreat.

The opening of this property also marks the completion of The Atollia by Centara Hotels & Resorts, a visionary project that aims to redefine experiential travel in the Maldives. As part of this exclusive multi-island destination, Centara Grand Lagoon Maldives offers refined tranquility combined with immersive experiences. Guests staying at the resort also have access to the exciting water attractions and vibrant amenities of the neighbouring Centara Mirage Lagoon Maldives.
Andrew Jansson, Cluster General Manager of Centara Grand Lagoon Maldives & Centara Mirage Lagoon Maldives, expressed enthusiasm about the upcoming opening, stating, “From our picturesque beachfront and overwater villas to our exquisite dining and holistic wellness journeys, our team has worked tirelessly to ensure every aspect of this magnificent property exceeds expectations. We look forward to offering travellers a truly distinctive experience that captures the essence of both Centara’s signature warm hospitality and the beauty of this Maldivian paradise.”
To celebrate the grand opening, Centara Hotels & Resorts is inviting guests to take advantage of the Grand Island Indulgence: Exclusive Introductory Offer. Bookings made before June 30th, 2025, for stays between April 1st and October 15th, 2025, will qualify for the Stay 4, Pay 3 or Stay 7, Pay 5 packages. The offer also includes meal plan upgrades, complimentary sparkling wine and couples’ massages, exclusive access to The Club, a choice of an ocean excursion, and additional perks for CentaraThe1 members.
Featured
Embrace Maldives’ hidden summer with Cinnamon Hotels & Resorts

Beyond the well-known winter appeal of the Maldives lies an underrated gem—summer. From May to October, the islands transform into a sanctuary of intimate escapes, breathtaking marine encounters, and uninterrupted tranquillity, offering a side of the Maldives that remains one of travel’s best-kept secrets. This year, Cinnamon Hotels & Resorts invites travellers to rediscover summer in the Maldives through curated experiences across its four island resorts, each tailored to romance, diving, adventure, and relaxation.
Cinnamon Hakuraa Huraa Maldives provides an ideal setting for couples seeking a romantic summer retreat. Overwater bungalows offer a tranquil atmosphere, where the gentle lapping of waves sets a soothing rhythm for the days ahead. For those desiring an exclusive adults-only escape, Platinum Island offers elevated privacy and sophistication, creating the perfect environment for seclusion. As the sun sets, private sandbank dinners and candlelit beachside feasts transform ordinary moments into unforgettable memories.
For diving enthusiasts, Ellaidhoo Maldives by Cinnamon offers an unparalleled underwater experience. Home to one of the Maldives’ most vibrant house reefs and in close proximity to iconic dive sites, Ellaidhoo provides exceptional opportunities for marine exploration. Divers can witness the Maldives’ marine life in its full splendour, and encounters with Tripod, the island’s beloved three-finned turtle, add a unique charm to every dive. Whether exploring the legendary house reef or venturing to sites such as Fish Head and Maaya Thila, every descent promises an awe-inspiring glimpse into the ocean’s wonders.
Cinnamon Dhonveli Maldives serves as the ultimate summer playground for thrill-seekers, where the ocean’s energy meets endless opportunities for adventure. Home to the world-renowned surf break, Pasta Point, the island attracts seasoned surfers eager to ride its perfectly peeling waves. Beyond surfing, the resort offers an array of exhilarating water sports, including jet skiing, wakeboarding, paddleboarding, and windsurfing, ensuring every adrenaline-seeker finds an activity suited to their passion. Whether carving through the waves or speeding across crystal-clear waters, Cinnamon Dhonveli Maldives encapsulates the thrill of ocean adventure.
Cinnamon Velifushi Maldives redefines summer living, blending stylish beachfront retreats with effortless indulgence. Days unfold at a leisurely pace, with sun-drenched afternoons by the infinity pool, gourmet dining that highlights the flavours of the sea, revitalising spa treatments, and sunrise yoga sessions designed to awaken the senses. Whether savouring exquisitely crafted dishes, indulging in personalised wellness experiences, or simply embracing the island’s serenity, Velifushi offers an escape where time slows down, allowing guests to immerse themselves in the art of island living.
Far from the winter crowds, summer in the Maldives reveals a season of untold beauty, where the rhythm of the waves sets the pace for unforgettable experiences. Whether diving into vibrant marine ecosystems, embracing barefoot luxury, or savoring moments of pure tranquillity, Cinnamon Hotels & Resorts Maldives welcomes travellers to uncover one of the islands’ best-kept secrets
Cooking
Michelin magic in Maldives: Chef Wassim Hallal’s spring residency at Soneva Fushi

Danish chef Wassim Hallal will be hosting an exclusive residency at Soneva Fushi’s Flying Sauces from March 17 to May 12, 2025, bringing his two-Michelin-starred restaurant, Frederikshøj, to the world’s first fine dining zipline experience. As spring unfolds in the Maldives, guests will have the opportunity to soar along a 200-meter zipline route to reach an elevated dining platform, where breathtaking views, intuitive service, and Hallal’s masterful culinary creations await.
A pioneer of modern Nordic cuisine, Hallal’s passion for gastronomy has driven him to redefine fine dining in Denmark. His culinary journey began at a young age, leading him to refine his craft in some of Europe’s most prestigious kitchens. Under his leadership, Frederikshøj in Aarhus has earned two Michelin stars, recognized for its innovative approach, precision, and use of the finest seasonal ingredients.
During his highly anticipated spring residency at Soneva Fushi, Hallal will bring the essence of Frederikshøj to the Maldives, offering an unforgettable tasting experience that merges contemporary Nordic techniques with the island’s exceptional organic produce. His culinary philosophy pays tribute to the natural world, shaped by his environment and the evolving landscape of modern gastronomy. His style masterfully balances the refinement of French haute cuisine with the boundary-pushing creativity of New Nordic cooking, infused with global influences that drive his innovation.
At Frederikshøj, his commitment to excellence is evident in the meticulous selection of the finest local ingredients. A true culinary craftsman, he embraces experimentation, constantly redefining flavour, texture, and technique to create dishes that leave a lasting impression. Each plate serves as a canvas—an expression of creativity, refinement, and evolution—always seeking to push the boundaries of what is possible.
While in the Maldives, Hallal and his team will seamlessly blend Frederikshøj’s distinctive culinary ethos with Soneva Fushi’s organic seasonal produce, crafting a two-Michelin-starred dining experience designed to surprise, delight, and linger in the memories of guests long after the final course.
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