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Visit Maldives Showcases the Vibrant Maldives Underwater World at Moscow Dive Show 2024

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Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is showcasing the vibrant Maldives underwater world at the Moscow Dive Show 2024 alongside 4 industry partners. Taking place from 08 to 11 February 2024 at the “Gostinyi Dvor” Exhibition Centre in Moscow, Russia, the event marks a pivotal opportunity for engaging with both the B2B and B2C clientele in the dive and underwater segments of Russia.

The Moscow Dive Show stands as the preeminent exhibition in Russia and CIS, focusing on equipment, tourism, and training for individuals passionate about an active lifestyle and water-based sports. Diving, spearfishing, freediving, and underwater photography form the core activities at the exhibition, attracting a diverse audience of industry professionals and enthusiasts alike. The event serves as a crucial platform for industry partners to unveil their latest plans, establish collaborations with new partners, and strengthen existing ties within the Russian and CIS markets.

Visitors to the Moscow Dive Show include underwater and  watersports  enthusiasts; qualified activity instructors; potential business partners engaging in wholesale equipment purchases and direct hotel and safari yacht bookings; as well as industry professionals and consumers. The event presents opportune access to qualified travel buyers, influencers, and market professionals through the B2B and B2C facets.

MMPRC aims to showcase the diversity of the Maldives underwater at the Moscow Dive Show this year. The Maldives, blessed with an abundance of marine life and diverse seascapes is renowned worldwide as a leading dive destination. Over 2,000 marine species and special diving spots in each atoll with many undiscovered areas remain ready  to explore. The Maldives offers the rare opportunity to witness awe-inspiring whale sharks throughout the year and is a known hotspot for many types of marine animals such as

manta rays, turtles, and nudibranchs. Travellers visiting our beautiful destination can expect a wide array of experiences tailored for diving and watersports enthusiasts.

Visit Maldives has a comprehensive strategy tailored to the Russian market to ensure a robust destination presence. This includes the reinforcement of the Maldives’ brand through amplifying social media presence through influencers, ambient outdoor advertisements, coverage in publications facilitated by familiarisation trips, and ad campaigns across social and conventional media. The campaigns strategically employ local languages to create affinity and increase market penetration, with a special emphasis on leveraging social media and communication platforms that are most popular within Russia, such as VK, Telegram, and Facebook in order to maintain a consistent and engaging online presence.

Russia has proven to be a significant source market for the Maldives. In 2022, the Maldives welcomed 201,954 visitors from Russia, securing its position as the top source market. This trend continued in 2023, with 208,041 arrivals as the 2nd top source market of the year. Visit Maldives conducted and participated in various activities last year for this market, including participation in the Moscow Dive Show, conducting social media marketing initiatives, engagements with luxury travel partners, joint marketing promotions with esteemed partners like Kompass Tour, as well as collaborations with Kazakh bloggers. Activities in the pipeline for the first quarter of this  year  includes  joint  marketing promotions, familiarisation trips, and other strategic initiatives to further  solidify  our presence in the Russian market as a top of mind destination.

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Centara Mirage Lagoon Maldives welcomes families with exclusive opening offer

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Centara Hotels and Resorts, Thailand’s leading hotel operator, has announced the grand opening of Centara Mirage Lagoon Maldives on November 01, 2024. The latest addition to Centara’s family-focused Mirage properties, this stunning new underwater world-themed paradise invites guests to experience its unique blend of fun and adventure with the exclusive “Me & Centara” introductory offer, where children stay, play, and dine for free, and guests enjoy up to 25 per cent off the best available room rates along with a variety of exciting introductory perks.

Centara Mirage Lagoon Maldives boasts an array of family-centric activities and facilities designed to entertain guests of all ages. Families will delight in the expansive outdoor water complex, with a refreshing outdoor swimming pool, kids’ pool, a meandering lazy river, and a water playground. Little ones have their own Kids’ Club and Game Room, while parents have access to the fully-equipped fitness centre and rejuvenating SPA Cenvaree.

The resort also serves a diverse selection of dining options, including international all-day dining at The Sailhouse, fresh seafood and Italian at Acqua, modern Thai cuisine at Suan Bua, and Mediterranean mezzes designed for sharing at the overwater Mirage Beach Bar. Refreshing drinks are available poolside at Dolphin Bar, while Scoops ice cream parlour has the perfect sweet treats to end the day.

Centara Mirage Lagoon Maldives offers 145 spacious beach and overwater villas, each with modern amenities, a dining table, plush beds, and a private outdoor bathtub, jacuzzi, or pool for the ultimate relaxation. Families will appreciate the convenience of bunk beds in all Family room types, while private terraces, connecting rooms and wheelchair-accessible options are also available

To celebrate its grand opening, Centara Mirage Lagoon Maldives is offering guests up to 25 per cent off best available room rates, plus complimentary stays and meals for up to two children aged 15 and under. CentaraThe1 members will also enjoy an additional 15 per cent discount. This exclusive ‘Me & Centara’ offer runs from now until December 15, 2024, for stays between November 01, 2024, to October 31, 2025.

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Vakkaru Reserve achieves Wine Spectator award for record fourth time

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Once again celebrating its position as a beacon for sensorial luxury amidst the timeless beauty of the Indian Ocean, Vakkaru Maldives has announced its elegant wine cellar, Vakkaru Reserve, has been recognised by the prestigious Wine Spectator magazine with the Best of Award of Excellence for 2024.

Received for the fourth time, this accolade salutes the unwavering commitment of Vakkaru Reserve to creating immersive and educational experiences among its carefully curated collection. Covering more than 680 labels from 15 countries across the old and new worlds, Vakkaru Reserve cares for an extensive wine list featuring modern masterpieces beside rare vintages including the 1974 and 1985 Château Cheval Blanc, the 2002 Louis Roederer Cristal Brut, and the 2002 Krug Clos du Mesnil.

A haven of delicious flavours housed in a distinguished wooden building just steps from the ocean, Vakkaru Reserve wine cellar accommodates intimate groups inside or on the candlelit terrace surrounded by gently swaying palms. Guided tastings, wine-paired degustation dinners, and sommelier-led matched menus are some of the exquisite occasions available to guests’ eager to enrich their island stay by embracing every precious sensation.

Enchanting wine evenings held at Vakkaru Reserve in 2024 include handcrafted five and six-course menus featuring Black Angus or Wagyu beef tenderloin complete with amuse bouchée, canapés, Champagne and a paired glass for every dish. After the meal, the terrace is for indulging in the cellar’s cigar collection under the glimmering stars.

Marvin R. Shanken, Editor and Publisher, Wine Spectator comments: “Restaurants that make wine a priority are what the Wine Spectator Restaurant Awards program is all about. I’m pleased to congratulate Vakkaru Reserve for their dedication to wine and exemplary wine lists.”

Head Sommelier Retheesh Mohanan says: “Since our opening in 2018, we have relished sharing the sensational pleasures of our wonderful wines alongside the intricate creations of our exceptional chefs in the sophisticated setting of Vakkaru Reserve. To have our achievements recognised by Wine Spectator for a fourth time is a source of pride only surpassed by the smiles we receive from each guest who steps through our doors.”

Vakkaru Reserve is one of eight sublime restaurants and bars waiting to be experienced within the UNESCO Biosphere Reserve of Baa Atoll where the idyllic resort of Vakkaru Maldives is ringed with powder-soft white sands just a 30-minute seaplane flight from Male International Airport.

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Heritance Aarah Maldives earns Green Globe certification

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Heritance Aarah Maldives achieved a remarkable milestone in sustainable tourism receiving the prestigious Green Globe Certification. This accolade highlights the resort’s unwavering dedication to sustainability stewardship and its leadership in responsible tourism practices within one of the world’s most pristine marine environments.

Heritance Aarah Maldives, a premium all-inclusive resort located in the Raa Atoll, which is the first LEED Gold certified property in the Maldives achieved the Green Globe Standard 1.7 with an impressive score of 87%. The resort has implemented comprehensive initiatives to minimise its environmental impact. These efforts encompass the eradication of single-use plastics, the establishment of rainwater harvesting systems, and the use of native plant landscaping to preserve local biodiversity.

Stasshani Jayawardena, Jt. Deputy Chairperson and Jt. Managing Director of Aitken Spence Hotel Holdings shared her views stating, “In achieving the Green Globe sustainability certification for all our Maldives properties in 2024, we underscore our steadfast commitment to integrating sustainable practices across our operations. The achievement of this tourism-specific sustainability standard for all Maldives properties validates our commitment to sustainability and reinforces our role as a responsible steward of the Maldives’ pristine environment. At Aitken Spence Hotels, we are dedicated to setting a benchmark in sustainable tourism, ensuring our guests enjoy transformative and immersive experiences while preserving the natural beauty and biodiversity of all the destinations we operate in.”

The Green Globe Certification, globally recognised by the Global Sustainable Tourism Council, sets rigorous standards and employs comprehensive assessment criteria to evaluate sustainable performance across economic, social, and environmental dimensions in the tourism and hospitality sectors. Certified properties adhere to high standards of sustainability, community engagement, and cultural preservation.

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