News
Visit Maldives Showcases the Vibrant Maldives Underwater World at Moscow Dive Show 2024
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is showcasing the vibrant Maldives underwater world at the Moscow Dive Show 2024 alongside 4 industry partners. Taking place from 08 to 11 February 2024 at the “Gostinyi Dvor” Exhibition Centre in Moscow, Russia, the event marks a pivotal opportunity for engaging with both the B2B and B2C clientele in the dive and underwater segments of Russia.
The Moscow Dive Show stands as the preeminent exhibition in Russia and CIS, focusing on equipment, tourism, and training for individuals passionate about an active lifestyle and water-based sports. Diving, spearfishing, freediving, and underwater photography form the core activities at the exhibition, attracting a diverse audience of industry professionals and enthusiasts alike. The event serves as a crucial platform for industry partners to unveil their latest plans, establish collaborations with new partners, and strengthen existing ties within the Russian and CIS markets.
Visitors to the Moscow Dive Show include underwater and watersports enthusiasts; qualified activity instructors; potential business partners engaging in wholesale equipment purchases and direct hotel and safari yacht bookings; as well as industry professionals and consumers. The event presents opportune access to qualified travel buyers, influencers, and market professionals through the B2B and B2C facets.
MMPRC aims to showcase the diversity of the Maldives underwater at the Moscow Dive Show this year. The Maldives, blessed with an abundance of marine life and diverse seascapes is renowned worldwide as a leading dive destination. Over 2,000 marine species and special diving spots in each atoll with many undiscovered areas remain ready to explore. The Maldives offers the rare opportunity to witness awe-inspiring whale sharks throughout the year and is a known hotspot for many types of marine animals such as
manta rays, turtles, and nudibranchs. Travellers visiting our beautiful destination can expect a wide array of experiences tailored for diving and watersports enthusiasts.
Visit Maldives has a comprehensive strategy tailored to the Russian market to ensure a robust destination presence. This includes the reinforcement of the Maldives’ brand through amplifying social media presence through influencers, ambient outdoor advertisements, coverage in publications facilitated by familiarisation trips, and ad campaigns across social and conventional media. The campaigns strategically employ local languages to create affinity and increase market penetration, with a special emphasis on leveraging social media and communication platforms that are most popular within Russia, such as VK, Telegram, and Facebook in order to maintain a consistent and engaging online presence.
Russia has proven to be a significant source market for the Maldives. In 2022, the Maldives welcomed 201,954 visitors from Russia, securing its position as the top source market. This trend continued in 2023, with 208,041 arrivals as the 2nd top source market of the year. Visit Maldives conducted and participated in various activities last year for this market, including participation in the Moscow Dive Show, conducting social media marketing initiatives, engagements with luxury travel partners, joint marketing promotions with esteemed partners like Kompass Tour, as well as collaborations with Kazakh bloggers. Activities in the pipeline for the first quarter of this year includes joint marketing promotions, familiarisation trips, and other strategic initiatives to further solidify our presence in the Russian market as a top of mind destination.
News
SAii Lagoon Maldives brings Retro Tropicana vibes to festive season
This festive season, SAii Lagoon Maldives, Curio Collection by Hilton, welcomes guests to a nostalgic island escape with “Retro Tropicana” — a celebration of timeless style, sun-soaked moments, and heartfelt connection. From December 20, 2025, to January 9, 2026, the resort transforms into a nostalgic tropical retreat, where every moment captures the beauty of connection and the warmth of the season.
The festivities begin with the Festive Tree Lighting Ceremony, an enchanting evening that marks the official start of the season. Guests gather on the beach as the first lights illuminate the resort, casting a warm, golden glow across the sand and reflecting in the gentle waves, setting a serene and celebratory tone for the weeks ahead.
Throughout the season, guests can indulge in themed dinners that celebrate global and local flavours, from Mediterranean-inspired evenings to authentic Maldivian feasts under the stars. Families will find a sense of play woven into each day, with creative activities, poolside fun, and a special visit from Santa for the little ones. Young guests can join the Treasure Quest and Masquerade, take part in the Gingerbread House Decorating Competition, and make new holiday memories filled with laughter and imagination.
As Christmas approaches, the island takes on a glow of its own. Guests are invited to gather for a Retro Eve: A Tropicana Christmas and enjoy a vibrant evening of festive flavours, tropical ambience, and live music under the stars. The celebrations continue on Christmas Day with a lavish Christmas Dinner Buffet, featuring an array of seasonal favourites and island-inspired delights in a relaxed beachfront setting.
Together, these moments capture the true essence of a Tropical Christmas, joyful, effortless, and warmly shared.
As the year draws to a close, the Retro Tropicana New Year’s Eve Gala Dinner and Countdown invites guests to welcome 2026 in true SAii style, surrounded by ocean breeze, glowing lanterns, and beautifully curated cuisine. It is a celebration that blends understated elegance with the relaxed rhythm of island life.
The season continues with experiences that celebrate renewal, connection, and the joy of being outdoors. Guests can join Roots of Hope, a meaningful tree-planting initiative that honours nature and community, or take part in the island’s spirited Padel Tennis Tournament, where friendly competition meets the carefree rhythm of the tropics.
As the festive season unfolds, SAii Lagoon Maldives invites guests to celebrate the season with warmth, laughter, and a sense of effortless joy. From sparkling evenings by the ocean to shared meals and lively gatherings, the festivities capture the spirit of the island — bright, welcoming, and full of memorable moments for every guest.
To learn more about SAii Lagoon Maldives, Curio Collection by Hilton and book your next mindful escape, visit saiihotels.com/lagoon-maldives.
News
Hard Rock Hotel Maldives strikes right chord this festive season with ‘Beach, Baubles & Beats’
Hard Rock Hotel Maldives is all set to celebrate the festive season in style with “Beach, Baubles & Beats”, a vibrant holiday experience running from 21st December 2025 to 10th January 2026. Nestled on the pristine shores of the Maldives, the resort will transform into a musical playground where sun, sand, flavors, and festive cheer come together in perfect harmony.
Guests can expect a symphony of experiences, from lively live band performances and soulful acoustic sets to high-energy DJ sessions under the stars. Every moment is designed to keep the rhythm alive, whether it’s an afternoon jam by the pool, a sunset beach party, or an electrifying New Year’s Eve countdown. Culinary delights set the stage with a range of themed feasts, from zesty Tostilocos and margaritas to indulgent seafood and lobster nights, turning every meal into a celebration of taste and creativity.
The little rockstars are not left out, with Roxity Kids Club offering festive crafts, cookie decorating, talent shows, scavenger hunts, and hands-on activities designed to spark imagination and holiday joy. From playful beach games to interactive performances, families can enjoy shared experiences that create lasting memories.
Signature events will light up the season, including magical tree lightings, Christmas Eve gala dinners, Santa’s grand arrival, and New Year’s Eve parties that combine mesmerizing performances, fire shows, and beachside beats. Each day and night blends music, movement, and festive spirit, creating a seamless celebration from dawn to dusk.
Whether guests are swaying to acoustic melodies, dancing poolside to DJ beats, or savoring a decadent festive feast, “Beach, Baubles & Beats” at Hard Rock Hotel Maldives promises a holiday season filled with rhythm, joy, and unforgettable moments.
For more information and reservations, please visit www.hardrockhotels.com/maldives.
News
The Westin Maldives Miriandhoo Resort unveils festive season programme with beachside Christmas, Gatsby-themed New Year
The Westin Maldives Miriandhoo Resort unveils its Festive Season programming with “Golden Nights, Timeless Lights,” a celebratory series inspired by the glamour and spirit of the Roaring Twenties. Running from December 22, 2025, through January 6, 2026, the calendar blends sparkling beachfront moments with wellness-forward experiences that capture the magic of the season in the heart of the Baa Atoll UNESCO Biosphere Reserve.
Festivities begin on December 22 with a tree-lighting ceremony that sets the tone for a fortnight of golden evenings and joyful gatherings. On December 24, a Christmas Eve Cocktail Party invites guests to dress to dazzle while sipping signature concoctions crafted by the resort’s mixologists. Christmas Day brings a special appearance from Santa Claus and a warm meet-and-greet for families, complemented by a full program at the Westin Family Kids Club, including gingerbread house decorating, Christmas bingo, and more.
The season crescendos on December 31 with The Great Gatsby New Year’s Eve Gala Dinner, a barefoot beach celebration where vintage elegance meets island flair. Guests can expect an exquisite international buffet, a live swing band, a mesmerizing fire dance performance, and a dazzling fireworks finale to welcome 2026 in an unforgettable way.
Throughout the holidays, the resort’s Move Well and Play Well ethos takes center stage. Sunrise yoga, energizing beach workouts, the scenic runWestin program, and various complimentary recharging activities offer restorative balance to evenings of celebration. Guests can also venture out on unforgettable excursions to explore an underwater world teeming with marine life, or paddle leisurely on complimentary ocean kayaks. For rejuvenation, guests are invited to indulge in a relaxing treatment at Heavenly Spa by Westin™, an overwater sanctuary with a glass floor and sweeping ocean views.
The resort’s five distinctive restaurants and bars will host a series of themed dinners, each showcasing fresh flavors and thoughtful pairings. Whether gathered for a sparkling cocktail at sunset or a family meal under the stars, guests will discover a season of connection and well-being wrapped in the tropical warmth of Maldivian nights.
To secure your year-end getaway and for more information, visit westin-maldives.com. Click here to see the full festive calendar at The Westin Maldives Miriandhoo Resort.
-
News1 week agoAutograph Collection Hotels debuts in Maldives with The Halcyon Private Isles: Signature retreat of individuality, immersion
-
Awards1 week agoCentara Mirage Lagoon Maldives wins top family hotel honour at Little Steps Family Travel Awards
-
News1 week agoSO/ Maldives rolls out red carpet for spectacular festive season
-
Action1 week agoAyada Maldives: Sanctuary where ocean conservation shapes every experience
-
Action7 days agoNew Year’s voyage of indulgence: InterContinental Maldives Maamunagau’s private yacht experience with Chef Tom Aikens
-
Drink1 week agoOZEN RESERVE BOLIFUSHI celebrated for wine perfection at global awards
-
News1 week agoThe Standard, Maldives launches ‘We Got You Covered’ campaign to ensure seamless stay, rain or shine
-
News1 week agoThe Ritz-Carlton Maldives, Fari Islands invites guests to Celestial Festive journey beyond horizon


