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Visit Maldives Showcases the Vibrant Maldives Underwater World at Moscow Dive Show 2024



Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is showcasing the vibrant Maldives underwater world at the Moscow Dive Show 2024 alongside 4 industry partners. Taking place from 08 to 11 February 2024 at the “Gostinyi Dvor” Exhibition Centre in Moscow, Russia, the event marks a pivotal opportunity for engaging with both the B2B and B2C clientele in the dive and underwater segments of Russia.

The Moscow Dive Show stands as the preeminent exhibition in Russia and CIS, focusing on equipment, tourism, and training for individuals passionate about an active lifestyle and water-based sports. Diving, spearfishing, freediving, and underwater photography form the core activities at the exhibition, attracting a diverse audience of industry professionals and enthusiasts alike. The event serves as a crucial platform for industry partners to unveil their latest plans, establish collaborations with new partners, and strengthen existing ties within the Russian and CIS markets.

Visitors to the Moscow Dive Show include underwater and  watersports  enthusiasts; qualified activity instructors; potential business partners engaging in wholesale equipment purchases and direct hotel and safari yacht bookings; as well as industry professionals and consumers. The event presents opportune access to qualified travel buyers, influencers, and market professionals through the B2B and B2C facets.

MMPRC aims to showcase the diversity of the Maldives underwater at the Moscow Dive Show this year. The Maldives, blessed with an abundance of marine life and diverse seascapes is renowned worldwide as a leading dive destination. Over 2,000 marine species and special diving spots in each atoll with many undiscovered areas remain ready  to explore. The Maldives offers the rare opportunity to witness awe-inspiring whale sharks throughout the year and is a known hotspot for many types of marine animals such as

manta rays, turtles, and nudibranchs. Travellers visiting our beautiful destination can expect a wide array of experiences tailored for diving and watersports enthusiasts.

Visit Maldives has a comprehensive strategy tailored to the Russian market to ensure a robust destination presence. This includes the reinforcement of the Maldives’ brand through amplifying social media presence through influencers, ambient outdoor advertisements, coverage in publications facilitated by familiarisation trips, and ad campaigns across social and conventional media. The campaigns strategically employ local languages to create affinity and increase market penetration, with a special emphasis on leveraging social media and communication platforms that are most popular within Russia, such as VK, Telegram, and Facebook in order to maintain a consistent and engaging online presence.

Russia has proven to be a significant source market for the Maldives. In 2022, the Maldives welcomed 201,954 visitors from Russia, securing its position as the top source market. This trend continued in 2023, with 208,041 arrivals as the 2nd top source market of the year. Visit Maldives conducted and participated in various activities last year for this market, including participation in the Moscow Dive Show, conducting social media marketing initiatives, engagements with luxury travel partners, joint marketing promotions with esteemed partners like Kompass Tour, as well as collaborations with Kazakh bloggers. Activities in the pipeline for the first quarter of this  year  includes  joint  marketing promotions, familiarisation trips, and other strategic initiatives to further  solidify  our presence in the Russian market as a top of mind destination.


Baros Maldives: The Perfect Setting for a Joyful Easter in the Maldives



Baros is a treasure nestled in the Indian Ocean, just waiting to be discovered. This Easter, uncover the myriad of delights on offer for guests celebrating the holiday on our pristine island shores. 

From sunrise dolphin cruises to underwater marvels, serene spa journeys and delicious culinary sensations, every moment on Baros is a magical surprise. From 29th March to 4th April 2024, the Baros team has curated a special program of Easter celebration. Choose from a wide range of specially crafted experiences and curate your very own Easter escape of a lifetime. 

Baros delights the senses. There is something for everyone to enjoy, from snorkelling, diving and exciting excursions to unparalleled destination dining experiences and sensational spa moments. 

Guests are invited to harvest fresh and exotic ingredients from Baros’s Chef’s Garden for a unique meal preparation under the expert guidance of our award-winning chefs. Alternatively, they can immerse themselves in the allure of a specially curated menu, set by the seashore under a tapestry of stars. Every dish is a culinary masterpiece, creating unforgettable moments. 

For adventure on the high seas, guests can spend the day exploring five traditional fishing methods across multiple stunning locations on a fishing extravaganza. Or set sail on Baros’s luxury yacht, Serenity for a sunrise frolic with playful dolphins. 

At Baros, guests are welcomed to immerse themselves in the vibrant tapestry of Maldivian culture as local traditions come alive. Delve into the rich history and customs of our island sanctuary as you tantalise your senses with local delicacies, participate in interactive experiences and listen to captivating narratives from a local historian. 

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The Ritz-Carlton Maldives, Fari Islands Welcomes New Executive Chef Leonardo Valls



The Ritz-Carlton Maldives, Fari Islands is thrilled to welcome its new Executive Chef, Leonardo Valls. Bringing 20+ years of international experience and an eye for gastronomic innovation, Valls is set to elevate the resort’s culinary experiences with his creativity and craftsmanship.

Valls’ journey in the kitchen started in his native Chile, where he joined chef Tomás Olivera in 2003 at The Ritz-Carlton, Santiago, the brand’s first property in South America. During his five years there, Valls helped Olivera and the hotel’s Adra restaurant earn numerous accolades and awards, laying the groundwork for his next adventure. 

In 2008, Valls crossed the globe to join another Ritz-Carlton property, the Hotel Arts Barcelona, where he spent more than a decade as part of a highly celebrated team, led by acclaimed chef Paco Pérez. During his tenure, he helped the hotel’s Enoteca restaurant earn its first and second Michelin stars (2010 and 2013) and was named Executive Sous Chef of the hotel’s culinary division in 2016, overseeing operations for five restaurants, a central kitchen, and major international events including the Mobile World Congress. 

In early 2020, Valls was set to make another international move, this time as Executive Sous Chef of The Ritz-Carlton, Naples in Florida, but the pandemic led to a change in plans, prompting his return to Santiago. In 2021, opportunity knocked again with the entry of the legendary brand into the Maldives and Valls joined The Ritz-Carlton Maldives, Fari Islands as Executive Sous Chef.

After a year at The Ritz-Carlton Maldives, Fari Islands, Valls found his homeland calling once again. Armed with vast knowledge of the luxury culinary concept, he took his expertise to the AC Hotel by Marriott Santiago Costanera Center where, as Executive Chef, he infused his style with Spanish and other European influences. 

Renato De Oliveira, General Manager of The Ritz-Carlton Maldives, Fari Islands comments, “We’re thrilled to have Valls back in the Maldives, this time as our Executive Chef. His appointment is the start of a new chapter in an already illustrious career and an opportunity for guests to experience the world through Valls’ unique culinary perspective.”

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Sun Siyam Resorts Boosts PR & Communications Team with Appointment of Erika Magora for Sun Siyam Iru Veli & Sun Siyam Vilu Reef



Sun Siyam Resorts has announced a dynamic addition to its PR and Communications team with the appointment of Erika Magora as Cluster Assistant PR & Communications Manager for Sun Siyam Iru Veli and Sun Siyam Vilu Reef. With an impressive background in law from the UK, coupled with a diverse upbringing in the Philippines and Malaysia, Erika brings a unique blend of skills and experiences to our renowned luxury resorts.

Prior to joining Sun Siyam Resorts, Erika served as the key figure in managing Marketing Communications at the prestigious 5-star luxury resort, The Datai Langkawi in Malaysia. Her collaboration with international media, partners, and agencies has significantly contributed to the resort’s global presence. She has worked with top journalists, production crews and PR partners from the UK, Europe, Australia, America and Asian regions. Erika also has experience in sales and marketing when she played a pivotal role in the Asia Pacific region’s sales and marketing for Foodpanda, a leading delivery brand in Asia. 

I cherish the cultural diversity and distinctions of both properties that I work for. Sun Siyam Iru Veli fascinates me as it revels in its private luxury tranquility, attracting a premium market. In Sun Siyam Vilu Reef, the naturally playful environment and genuine warmth of the people that create an inviting haven for repeater guests, captivate me. Both are beautiful, each in its unique way. Embracing diverse media and markets adds excitement to my work. The pristine beach and sea in both places energize me, fueling my passion for what I do.” expressed, Erika.

Claudia Klingbeil, Group Director of PR & Communications at Sun Siyam Resorts said: “Erika’s appointment underscores our dedication to assembling a team of talented individuals who not only possess exceptional professional capabilities but also embody the diverse cultural tapestry that defines our global clientele. We are confident that Erika’s passion for communication, coupled with her international perspective, will elevate our PR and Communications efforts to new heights of success.”

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