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Sheraton Maldives takes lead in coral spawning research with Reefscapers



Nestled on the serene and picturesque private island of Furanafushi in North Male Atoll, Sheraton Maldives Full Moon Resort & Spa has announced its integral involvement in advancing the field of coral spawning research. The esteemed resort is collaborating with Reefscapers, a distinguished Maldivian marine consultancy that specializes in the vital realm of coral restoration. Sheraton Maldives Full Moon Resort & Spa, known for its commitment to preserving the natural beauty of the Maldives’ underwater world, is proud to play a pivotal role in supporting Reefscapers’ groundbreaking research endeavors.

This groundbreaking study which spans in two Atolls for two years, focuses on observing the spawning patterns of 22 species of Acropora corals, a genus highly vulnerable to the impacts of climate change.

The research, led by Reefscapers’ marine biologists, has unveiled fascinating insights into the spawning behavior of Acropora corals in the region. The study reveals that the Maldives experiences two distinct spawning seasons throughout the year, with spawning events occurring over an extended period of eight months. The exact timing of spawning varies between species, with some corals spawning close to sunset and others later in the evening. Furthermore, the date of spawning differs between Atolls, with corals in North Male Atoll spawning earlier compared to Baa Atoll.

Coral restoration in the Maldives is of paramount importance for ecosystem recovery following previous declines due to rising ocean temperatures. Sheraton Maldives Full Moon Resort & Spa is honored to contribute to the success of this research by providing a comprehensive venue and all the necessary resources for Reefscapers.

Kate Sheridan, the resort’s marine biologist and one of the key researchers, expresses her enthusiasm about the project, stating, “Studying the spawning patterns of Acropora corals is crucial for understanding their reproductive cycles and developing effective conservation strategies. The support of the resort has been significant in the success of this research, and we are excited about the positive impact it will have on coral restoration and research efforts in the region.”

The collaborative effort with Reefscapers signifies a commitment to marine conservation. General Manager of Sheraton Maldives Full Moon Resort & Spa, Mohamed El Aghoury remarked, “We are proud to be part of a project that not only contributes to the scientific understanding of coral spawning but also aligns with our commitment to environmental sustainability. This research is a testament to the positive outcomes that can be achieved through collaboration between the hospitality sector and environmental experts.”

In its continued efforts towards sustainability, the resort recently celebrated its milestones of planting over 520 coral frames, and successfully restored more than 27,000 coral colonies. Aligning with Marriott International’s “Serve 360: Doing Good in Every Direction”, and “Good Travel with Marriott Bonvoy” initiatives, guests who stay at Sheraton Maldives Full Moon Resort & Spa can participate in Adopt A Coral, an interactive coral-fragment plantation activity to promote reef habitats.

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Canareef Resort Maldives broadens global reach with new sales representatives in Russia and the UK/Ireland Markets



Canareef Resort Maldives has appointed Sales Representatives for Russia and the Commonwealth of Independent States (CIS), as well as the United Kingdom and Ireland. This expansion is part of the resort’s broader vision for global development and increased tourist engagement.

SEA Company Takes the Helm in Russia and CIS

Canareef Resort Maldives has welcomed SEA Company as its Sales Representative for Russia and the CIS countries. SEA Company, headquartered in Moscow, has been a prominent player in the Russian hotel business since 2013, earning accolades such as the “Best PR and Consulting Agency in the Field of Tourism in Russia” at the Global Hospitality Awards in 2019.

Andrey Shemyakin, Managing Partner of SEA Company, expressed confidence in Canareef Resort Maldives, emphasizing the resort’s appeal to Russian and CIS tourists. With the Maldives consistently ranking among the top destinations for winter vacations, the partnership aims to cater to the diverse preferences of travelers, especially families with children seeking comprehensive amenities.

Russia remains a leading source of tourists to the Maldives, making the collaboration between Canareef Resort Maldives and SEA Company a strategic move to tap into this lucrative market.

Red Tree Representation Takes Charge in the UK and Ireland

Simultaneously, Canareef Resort Maldives announced its partnership with Red Tree Representation, a move designed to solidify its standing in the UK and Irish markets. Red Tree, boasting over 15 years of experience, specializes in product, marketing, and contracting roles with leading UK tour operators.

The partnership aims to capitalize on Red Tree’s extensive industry knowledge and contacts to promote Canareef Resort Maldives and the scenic Addu Atoll. The UK market, being one of the largest sources of tourist arrivals to the Maldives, presents a significant opportunity for the resort to expand its reach and increase tourist inflows.

Mohamed Jaish Ibrahim, Resort Director of Canareef Maldives, highlighted the resort’s commitment to making the Maldives an accessible luxury for a broader audience. The collaboration with Red Tree Representation is seen as a crucial step towards achieving this goal.

Nestled in the southernmost atoll of the Maldives, Addu—a UNESCO biosphere reserve—Canareef Resort Maldives spans 42 hectares of secluded island paradise. With 271 villas, offering breathtaking views of the pristine Indian Ocean, Canareef is your ideal destination for a romantic escape, adventurous family vacation, or a memorable group trip. Immerse yourself in the beauty and wonders of Addu Atoll at Canareef Resort Maldives.

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Atmosphere Core expands in South Asia with Atmosphere Living ultra-luxury residences



Atmosphere Core, a globally renowned name in hospitality, has announced the launch of Atmosphere Living as part of its continued expansion in South Asia. Headquartered in India, this new company will offer branded ultra-luxury residences with customised end-to-end amenities and indulgences, including coffee lounges, wine cellars, private transport, and bespoke concierge services.

The global branded residences market has experienced a remarkable 150 percent growth over the past decade, and projections indicate a surge in demand. With the real estate veteran Sandeep Ahuja at the helm as Managing Director, Atmosphere Living is strategically positioned to capitaliSe on this demand.

Atmosphere Living will focus on a conscious design philosophy. All properties will be built in harmony with the environment and will incorporate features such as smart recycling, efficient waste and water management, and green energy solutions.

Sharing his insights on the launch, Salil Panigrahi, Managing Director, Atmosphere Core, said, “Atmosphere Living will bring a distinctive offering to India, and is a brand to watch out for. It will combine Ahuja’s decades of experience, knowledge, and industry network in real estate with Atmosphere’s hospitality expertise, introducing unparalleled serviced residences in India.”

Positioned in major metropolitan areas, established second-home destinations, and undiscovered scenic locales nationwide, these projects will also present lucrative investment opportunities. Elite homeowners will have the option to lease their residences back to Atmosphere Living, allowing them to be rented out for income generation.

Sandeep Ahuja, Managing Director, Atmosphere Living, said, “There is currently a gap in the Indian realty landscape for ultra-indulgent serviced homes catering to affluent consumers. We aim to bridge this gap by curating serviced homes that offer indulgences such as entering homes using smart key cards, 24/7 butler services, fine dining, and co-working spaces, among others. Our ultimate desire is to enable our customers to experience a life of true luxury and exclusivity.”

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Maldives crowned World’s Leading Destination for fourth consecutive year



Maldives on Friday won the World’s Leading Destination accolade at the World Travel Awards 2023, making it the fourth consecutive top title win for Maldives.

In addition to the World’s Leading Leading Destination Award, the Maldives Marketing and Public Relations Corporation (MMPRC) also won the World’s Leading Tourist Board award for the second year in a row.

The awards were presented at a gala held in Dubai Friday evening.

The Maldives successfully secured the title of the World’s Leading Destination in 2020, 2021 and 2022.

The World’s Leading Destination title is the most distinguished in the annual programme, which itself is renowned as the most prestigious and comprehensive award in the global travel industry.

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