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Visit Maldives promotes Sunny Side of Life at WTM Africa

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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) and 21 participants representing 13 companies are taking part in the World Travel Market (WTM) Africa from 3-5 April 2023 at Cape Town, South Africa. Taking part in WTM Africa will help us strengthen the Maldives brand presence in the South African market, connect with the travel trade, and offer information on the latest updates from the Maldives tourism industry.

With over 6,000 travel industry professionals, WTM Africa is Africa’s leading and only business to business (B2B) exhibition for inbound and outbound African travel and tourism markets. WTM Africa was launched in 2014 under the Africa Travel Week umbrella to bring the benefits and opportunities of our global industry expertise to travel professionals in this region. Corporate travel decision makers, potential investors, tour operators and travel agents with VIP clients, and other travel trade industry professionals will take part in the fair.

Maldives is exhibited at a 60 sqm stand designed to showcase the beautiful scenery of the Sunny Side of Life. The stand is curated to provide the ideal area to experience the beauty of the Maldives while having productive meetings, and participating in events such as trade surveys, social media amplification promotions. Visit Maldives, along with our industry partners, are showcasing the products, experiences, and segments of Maldivian tourism. Our industry partners will also have the opportunity to connect with the South African market and develop business relations that can help strengthen the tie between Africa and the Maldives.

MMPRC’s participation in WTM Africa will help establish Maldives as a top destination for potential long-haul holiday makers, achieve targeted growth for tourism products, and increase arrivals in various segments.

South Africa is a promising market for the Maldives as it shows consistent growth over the years and South African travellers express strong interest towards the Maldives as a holiday destination. The Maldives has welcomed 1,917 arrivals from the South African market by 25th March 2023. In our efforts to promote the Maldives in this market, MMPRC has been carrying out a campaign with VoyagesAfriq, an African travel and tourism media, and we have planned a joint campaign with Thompsons Holidays for 2023 targeting South African travellers.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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