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A blue ocean shift for Villa Resorts

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Leading Maldivian hotel brand Villa Hotels & Resorts has announced its transformation to Villa Resorts, debuting the refreshed brand at ILTM Cannes ahead of its official relaunch in April 2023.

Beyond a simplified name and new visual identity for the parent brand, each resort has been repositioned behind a unique Resort Concept, encompassing improved products, elevated service, innovative programming and brilliant communication to create real value for guests.

Since 1986, Villa Resorts has developed and successfully run more than 1,100 rooms distributed across its five private island resorts: 5* Sun Island, 5* Paradise Island, 5* Royal Island, 4* Holiday Island, and 3* Fun Island. Two brand new islands are also in development, expanding the group’s portfolio to seven properties.

Now, as the next generation of the family-owned and locally-run business takes the helm, Villa Resorts is making itself ready for the next generation of travellers.

Working in partnership with Luxury Branding, the leading luxury hospitality consultancy, Villa Resorts has undertaken a brand-led transformation of its entire company.

At the heart of the organisation, a new Vision, Purpose and Values serve as its guiding lights, ensuring that progress is rooted in a shared ideology.

As one of only a few brands in the Maldives that is owned, operated and wholly run by locals, Villa Resorts is driven by the personal vocation of returning its guests to a stronger place in their lives. This important purpose is accomplished through the natural beauty of the destination combined with the native warmth of its people.

The Villa Hotels & Resorts name has been simplified to Villa Resorts, with the new visual identity paying homage to the history and wonder of the islands.

At resort level, the ‘Villa’ prefix plays the role of parent brand and the suffix (e.g. Park, Nautica, Haven etc.) that follows represents the resort concept. The combined word marks provide a recognisable yet flexible framework for a growing a family of sub-brands.

Each of the resort sub-brands is invested with its own unique personality, reflected in bespoke typography, imagery, colour palettes and styles of communication. This approach allows each property to make the most of its distinct character and strengths while clearly belonging to the Villa family.

In April 2023, the Villa Resorts master brand will relaunch with a new website, designed and built by Journey, and the rebrand of two of its existing resorts. Paradise Island will transform into Villa Nautica, a maritime celebration of Quayside Life. Expressing refinement and exclusivity of taste, Villa Nautica’s polished environment brings to life a chic nautical experience through its modern, urban-style interiors. Complemented by exceptional scuba diving and other water sports, the resort embraces the seafarer lifestyle with a glamorous twist.

Simultaneously, Sun Island will transform into Villa Park, a lush and never-ending Lagoon Pleasureground teeming with experiences. Its refreshed design is anchored in bold colours that embrace the island’s vibrant jungle and azure lagoons. Recently named Maldives’ Leading Green Resort 2022 at the World Travel Awards, the team continues to spearhead sustainability efforts with new concepts such as ZERO – Villa Park’s hidden gem of a restaurant set amidst the palms, serving fresh produce grown in the island’s gardens.

Rooms, restaurants and public areas have been upgraded and refurbished with stunning interiors by London-based design studio, House Nine. Led by Jojo Barr, her team of trusted and skilled crafts and tradesmen have translated the new Resort Concepts for each island into beautiful and functioning physical environments.

F&B concepts have undergone comprehensive modernisation under the guidance and training of Food Concepts 360, led by Michelin-starred Irish chef Conrad Gallagher, who has collaborated with the Executive Chefs on each island to conceptualise and deliver refreshed dining experiences.

Sandstone, a label of award-winning South African wines and MCC exclusive to Villa Resorts, has been curated by world-renowned sommelier Kent Scheermeyer. The name, Sandstone, celebrates the merging of two countries and two landscapes, from the stone mountains of the Cape’s vineyards to the sandy shores of the Maldives. The Sandstone collection comprises two whites, a sauvignon blanc and chardonnay; two reds, a pinot noir and merlot; as well as a rosé. The collection also includes a Méthode Cap Classique and a rosé sparkling wine.

In collaboration with Cape Town coffee roastery, Deluxe Coffeeworks, Villa Resorts has developed its own coffee brand: Press & Pot. Villa Resorts ethically sources and imports its own green beans and roasts them on-site at Villa Nautica for distribution across all of the brand’s islands. On-site, Press & Pot coffee is served by expertly trained baristas, and sold through various retail channels for guests to enjoy at home.

In Q4 2023, Holiday Island will reopen as the group’s luxury flagship, Villa Haven, following a complete remodelling. Anchored in nature, this Humble Heaven transcends the boundaries between indoors and outdoors, with 68 sea-facing villas – all with private pools – creating an intimate and secluded island experience. The design is raw, resourceful and reserved, celebrating nature’s beautiful basics with extensive use of sustainable materials that showcase native Maldivian creativity.

At each resort, original and fresh local programming takes the form of exciting new signature experiences; distinct to each island and designed to activate the new Resort Concepts.

Service too has been an important focus, a process that commenced with a renewal of the brand’s vision, purpose and values. Villa Resorts is partnering with Forbes Travel Guide to translate this genuine ideology and service philosophy into world-class brand standards and quality assessments.

In late 2025, Royal Island will transform into Villa Village, a resort that celebrates authentic Maldivian culture.

Fun Island is scheduled to reopen in 2027, debuting a new luxury concept following a full renovation, and Villa Eden, a luxury eco resort, is being developed on the island of Maanenfushi.

Ibrahim Siyad Qasim, Group Managing Director, Villa Shipping and Trading Company, commented on the rebrand: “Today, we open a new chapter in the history of our proudly Maldivian resort company; a company that was founded by my father almost four decades ago. In 2019, with the guidance and support of our partner, Luxury Branding, we embarked on Project Blue Ocean, an ambitious top to bottom, inside to out transformation of our business. It represents a shift from competing towards creating, and signals my aspiration to lead our company to new levels of guest satisfaction and growth. I am honoured to be stewarding Villa Resorts through its next chapter of development and, together with my siblings, proud to introduce our company and welcome you into our family.”

Celebration

Indulge in luxury and tradition: Diwali and year-end festivities at Marriott Bonvoy Maldives

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As the enchanting Festival of Lights nears, the Marriott Bonvoy portfolio of resorts in the Maldives invites families, couples, and friends to celebrate Diwali and the year-end festivities in an atmosphere of unparalleled luxury and joy. This tropical paradise, made up of 1,200 coral islands surrounded by azure waters, offers an ideal setting for creating unforgettable memories—whether relaxing on pristine white-sand beaches, exploring vibrant marine life, or enjoying lavish accommodations perfect for family holidays or romantic getaways. Guests can choose from six exquisite resorts, each offering a unique festive experience filled with indulgence, tradition, and memorable moments throughout the season.

The Ritz-Carlton Maldives Fari Islands: The Spirit of EAU

This festive season, The Ritz-Carlton Maldives, Fari Islands invites guests to celebrate the elemental magic of water with its ‘EAU’ theme. From December 22 to January 9, 2025, the resort will transform into a captivating oceanic wonderland, featuring signature Sangu cocktails, nightly performances, and ethereal shows inspired by themes of renewal and transformation. Guests can enjoy exclusive dining experiences at IWAU and Summer Pavilion, festive cocktail receptions, and a grand New Year’s Eve Gala Dinner. The ‘Festive Escape’ package includes daily breakfasts at La Locanda, USD 300 in resort credits, and a thrilling shark snorkeling experience. Additionally, the package offers luxurious spa treatments and festive activities, including a special visit from Santa Claus. Located in the North Malé Atoll, the resort features 100 villas, each with a dedicated private butler. Guests can access the resort via a 50-minute yacht ride or a 10-minute seaplane flight from Malé International Airport. The package requires a minimum seven-night stay and includes 25,000 bonus points per stay from December 1, 2024, to January 31, 2025.

The St. Regis Maldives Vommuli Resort: Tale of the Tides

At The St. Regis Maldives Vommuli Resort, Diwali celebrations blend with Maldivian elegance. From October 31 to November 2, guests can enjoy a Diwali breakfast at ALBA, followed by evening crafted beverages at ALBA and The Whale Bar. The festivities include a Thali Set Dinner celebrating India’s vibrant flavors. From December 20 to January 6, the ‘Tale of the Tides’ celebration offers a Christmas tree lighting, family-friendly activities, and exquisite culinary experiences across seven dining venues. Guests can enjoy the daily Champagne Sabering ritual at The Whale Bar and sip on the Island Mary, a local twist on the classic cocktail. The ‘Exquisite Indulgence – Full Board’ package includes daily breakfast, lunch, and dinner at select restaurants, a bottle of champagne on arrival, and St. Regis Butler Service for a bespoke experience. The resort, located a 40-minute seaplane ride from Velana International Airport, offers two- and three-bedroom villas with private pools and panoramic views.

JW Marriott Maldives Resort & Spa: Symphony of the Sea

Families can celebrate Diwali at JW Marriott Maldives Resort & Spa with a Diwali-themed Thali menu curated by celebrity chef Shipra Khanna, available until mid-November. From December 20, 2024, to January 6, 2025, the ‘Symphony of the Sea’ celebration will showcase a traditional Maldivian night with local cuisine, Boduberu performances, and a New Year’s Eve Gala Dinner featuring a live band, fire dancers, and LED performances. The resort, located on Vagaru Island in Shaviyani Atoll, offers 60 beach and overwater villas, each with a private pool and personal butler service. Families can enjoy the ‘Savor the Endless’ package, which includes daily meals, unlimited beverages, a beach dinner, a floating breakfast, and discounts on dining and spa treatments. Kids under 12 stay and dine for free, and complimentary non-motorised water sports are available.

Le Méridien Maldives Resort & Spa: Festive Escape Retro 70s

Le Méridien Maldives Resort & Spa invites guests to join the Retro 70s-themed ‘La Fête’ year-end celebration on Thilamaafushi Island in Lhaviyani Atoll from December 21, 2024, to January 7, 2025. Guests can enjoy daily festivities, wellness activities, and masterclasses, including barista training and gin tasting. The celebration kicks off with a Tree Lighting Ceremony and culminates in a Retro 70s Beach Party and fireworks on New Year’s Eve. The ‘Full Board’ package offers daily breakfast, lunch, and dinner, with non-alcoholic beverages included. Guests can also participate in complimentary water sports and fitness activities. The 141-villa resort is accessible via a 35-minute seaplane flight from Malé.

The Westin Maldives Miriandhoo Resort: Rhythms by the Sea, A Carnival of Festivities

The Westin Maldives Miriandhoo Resort will host a vibrant Diwali celebration from October 31 to November 1, 2024, with a special Indian buffet dinner at Island Kitchen and traditional Boduberu drumming. The ‘Rhythms by the Sea: A Carnival of Festivities’ celebration runs from December 20, 2024, to January 6, 2025, featuring a Brazilian carnival-themed New Year’s Eve Gala Dinner with international DJ Luca Schreiner and fireworks. The wellness-focused resort in Baa Atoll offers 69 luxurious villas and the ‘Full Board’ package, which includes daily meals, fitness sessions, and complimentary snorkeling and kayaking. The resort is accessible via a 25-minute seaplane flight from Velana International Airport.

Sheraton Maldives Full Moon Resort & Spa: Celebrate a Magical Festive Season

Sheraton Maldives Full Moon Resort & Spa invites families to celebrate Diwali and the year-end festivities with a sunrise yoga session, henna art, and a Diwali Dinner at Masala Hut on November 1, 2024. The year-end celebrations begin with a Tree Lighting Ceremony on December 7 and continue from December 20, 2024, to January 7, 2025, with activities such as Gingerbread House Decorating, Santa Water Aerobics, and a Family Snowman Christmas Party. The ‘All-Inclusive’ package includes daily buffet breakfasts and dinners, a three-course lunch, and complimentary use of snorkeling gear and water sports equipment. The resort, located in the North Malé Atoll, is just a 15-minute speedboat transfer from Velana International Airport, making it an ideal destination for a luxury family holiday.

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Celebration

Experience island luxury this festive season at Lily Beach Resort & Spa

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Lily Beach Resort & Spa invites guests to experience an unforgettable Festive Season in tropical luxury from December 23rd, 2024, to January 5th, 2025. This year’s celebration will showcase captivating performances by renowned painter Elvira Carrasco, magician Adrian Chong, and the dazzling fire dancer Ihor, creating magical moments throughout the festivities.

The extensive program is designed for both adults and children, ensuring a truly memorable holiday for everyone. The festivities will begin on December 23rd with early morning yoga and meditation, followed by exciting snorkelling excursions. In the evening, the enchanting Christmas tree lighting ceremony will take place, accompanied by traditional carols—an event not to be missed by guests of all ages.

On December 24th, the day will begin with sunrise yoga at Tamara Spa, followed by an island and snorkelling excursion. In the evening, the resort will host its renowned Christmas Gala Dinner. Lily Beach, an award-winning all-inclusive resort, recently received the Wine Spectators Award for Excellence 2024 for its exquisite selection of over 80 premium wines. The dinner will be followed by a lively bingo game, live band, and DJ performances, offering a fun-filled night of dancing.

Christmas Day, December 25th, will bring an artistic touch with a live painting session by Elvira Carrasco, where she will captivate guests with her distinctive style. Guests can participate in her art sessions, have their portraits painted, or simply admire her talent. Elvira will remain on the island until January 1st, concluding her stay with an art exhibition. The day will also feature snorkelling, a lagoon-side Champagne toast, and an Asian Street Food dinner, followed by live music and karaoke to celebrate Christmas night.

From December 26th onward, the festive spirit will continue with daily activities, including yoga, meditation, snorkelling, and island excursions. Art, dance, and creative workshops will be available for both adults and children, providing fun for all as the year draws to a close.

On December 31st, magician Adrian Chong will amaze guests with mind-bending illusions, and Ihor the fire dancer will astound with his spectacular fire and LED performances. As midnight approaches, guests will gather to reminisce about the highs and lows of 2024 and participate in the resort’s annual tradition of burning away regrets at the Bon Voyage Bonfire. The evening will culminate with a celebratory countdown to the New Year, filled with joy and blessings, and will conclude with a night of dancing.

The celebrations will continue on January 1st, 2025, with a relaxing start to the year through yoga, meditation, and the art exhibition by Elvira Carrasco. Festivities will extend through January 5th, featuring games, live music, cultural events, and exciting excursions for all guests.

As the first-ever all-inclusive resort in the Maldives, now celebrating its 30th anniversary, Lily Beach Resort & Spa promises an exquisite and unforgettable festive season.

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Obsidian men’s skincare debuts at Kuramathi Spa

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Kuramathi Spa has announced the introduction of Obsidian, a premium skincare line designed exclusively for men. Crafted with a thoughtful blend of nature’s finest ingredients and cutting-edge skincare science, Obsidian products focus on maintaining healthy, protected, and glowing skin.

To celebrate the launch, Kuramathi Spa is offering three signature facials: the Detoxifying Facial (75 minutes) and the Anti-Ageing Facial (60 minutes) at a special introductory price of $175. Additionally, the Express Facial (30 minutes) is available for just $110. Each treatment is meticulously designed to cleanse, exfoliate, and hydrate the skin, leaving clients feeling refreshed and confident.

Obsidian skincare at Kuramathi Spa elevates grooming to the next level. Whether the goal is to rejuvenate the skin, combat the signs of ageing, or simply refresh, Obsidian’s treatments are tailored for today’s man. Experience the confidence that comes from glowing, healthy skin, and continue the journey at home with exclusive Obsidian skincare products.

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