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A blue ocean shift for Villa Resorts

Leading Maldivian hotel brand Villa Hotels & Resorts has announced its transformation to Villa Resorts, debuting the refreshed brand at ILTM Cannes ahead of its official relaunch in April 2023.
Beyond a simplified name and new visual identity for the parent brand, each resort has been repositioned behind a unique Resort Concept, encompassing improved products, elevated service, innovative programming and brilliant communication to create real value for guests.
Since 1986, Villa Resorts has developed and successfully run more than 1,100 rooms distributed across its five private island resorts: 5* Sun Island, 5* Paradise Island, 5* Royal Island, 4* Holiday Island, and 3* Fun Island. Two brand new islands are also in development, expanding the group’s portfolio to seven properties.
Now, as the next generation of the family-owned and locally-run business takes the helm, Villa Resorts is making itself ready for the next generation of travellers.
Working in partnership with Luxury Branding, the leading luxury hospitality consultancy, Villa Resorts has undertaken a brand-led transformation of its entire company.
At the heart of the organisation, a new Vision, Purpose and Values serve as its guiding lights, ensuring that progress is rooted in a shared ideology.

As one of only a few brands in the Maldives that is owned, operated and wholly run by locals, Villa Resorts is driven by the personal vocation of returning its guests to a stronger place in their lives. This important purpose is accomplished through the natural beauty of the destination combined with the native warmth of its people.
The Villa Hotels & Resorts name has been simplified to Villa Resorts, with the new visual identity paying homage to the history and wonder of the islands.
At resort level, the ‘Villa’ prefix plays the role of parent brand and the suffix (e.g. Park, Nautica, Haven etc.) that follows represents the resort concept. The combined word marks provide a recognisable yet flexible framework for a growing a family of sub-brands.
Each of the resort sub-brands is invested with its own unique personality, reflected in bespoke typography, imagery, colour palettes and styles of communication. This approach allows each property to make the most of its distinct character and strengths while clearly belonging to the Villa family.
In April 2023, the Villa Resorts master brand will relaunch with a new website, designed and built by Journey, and the rebrand of two of its existing resorts. Paradise Island will transform into Villa Nautica, a maritime celebration of Quayside Life. Expressing refinement and exclusivity of taste, Villa Nautica’s polished environment brings to life a chic nautical experience through its modern, urban-style interiors. Complemented by exceptional scuba diving and other water sports, the resort embraces the seafarer lifestyle with a glamorous twist.
Simultaneously, Sun Island will transform into Villa Park, a lush and never-ending Lagoon Pleasureground teeming with experiences. Its refreshed design is anchored in bold colours that embrace the island’s vibrant jungle and azure lagoons. Recently named Maldives’ Leading Green Resort 2022 at the World Travel Awards, the team continues to spearhead sustainability efforts with new concepts such as ZERO – Villa Park’s hidden gem of a restaurant set amidst the palms, serving fresh produce grown in the island’s gardens.
Rooms, restaurants and public areas have been upgraded and refurbished with stunning interiors by London-based design studio, House Nine. Led by Jojo Barr, her team of trusted and skilled crafts and tradesmen have translated the new Resort Concepts for each island into beautiful and functioning physical environments.
F&B concepts have undergone comprehensive modernisation under the guidance and training of Food Concepts 360, led by Michelin-starred Irish chef Conrad Gallagher, who has collaborated with the Executive Chefs on each island to conceptualise and deliver refreshed dining experiences.
Sandstone, a label of award-winning South African wines and MCC exclusive to Villa Resorts, has been curated by world-renowned sommelier Kent Scheermeyer. The name, Sandstone, celebrates the merging of two countries and two landscapes, from the stone mountains of the Cape’s vineyards to the sandy shores of the Maldives. The Sandstone collection comprises two whites, a sauvignon blanc and chardonnay; two reds, a pinot noir and merlot; as well as a rosé. The collection also includes a Méthode Cap Classique and a rosé sparkling wine.
In collaboration with Cape Town coffee roastery, Deluxe Coffeeworks, Villa Resorts has developed its own coffee brand: Press & Pot. Villa Resorts ethically sources and imports its own green beans and roasts them on-site at Villa Nautica for distribution across all of the brand’s islands. On-site, Press & Pot coffee is served by expertly trained baristas, and sold through various retail channels for guests to enjoy at home.
In Q4 2023, Holiday Island will reopen as the group’s luxury flagship, Villa Haven, following a complete remodelling. Anchored in nature, this Humble Heaven transcends the boundaries between indoors and outdoors, with 68 sea-facing villas – all with private pools – creating an intimate and secluded island experience. The design is raw, resourceful and reserved, celebrating nature’s beautiful basics with extensive use of sustainable materials that showcase native Maldivian creativity.
At each resort, original and fresh local programming takes the form of exciting new signature experiences; distinct to each island and designed to activate the new Resort Concepts.
Service too has been an important focus, a process that commenced with a renewal of the brand’s vision, purpose and values. Villa Resorts is partnering with Forbes Travel Guide to translate this genuine ideology and service philosophy into world-class brand standards and quality assessments.
In late 2025, Royal Island will transform into Villa Village, a resort that celebrates authentic Maldivian culture.
Fun Island is scheduled to reopen in 2027, debuting a new luxury concept following a full renovation, and Villa Eden, a luxury eco resort, is being developed on the island of Maanenfushi.
Ibrahim Siyad Qasim, Group Managing Director, Villa Shipping and Trading Company, commented on the rebrand: “Today, we open a new chapter in the history of our proudly Maldivian resort company; a company that was founded by my father almost four decades ago. In 2019, with the guidance and support of our partner, Luxury Branding, we embarked on Project Blue Ocean, an ambitious top to bottom, inside to out transformation of our business. It represents a shift from competing towards creating, and signals my aspiration to lead our company to new levels of guest satisfaction and growth. I am honoured to be stewarding Villa Resorts through its next chapter of development and, together with my siblings, proud to introduce our company and welcome you into our family.”
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Brewing change: how The Standard Maldives is redefining eco-luxury

As one of the first countries to raise the alarm on climate change and call for global action, the Maldives has long been a pioneer in environmental stewardship. At The Standard, Huruvalhi Maldives, located in the untouched beauty of Raa Atoll, this legacy is embraced with pride and purpose. The resort views its role as custodian of its fragile surroundings with the utmost seriousness, and its latest sustainability efforts reflect a strong and ongoing commitment to innovation, responsibility, and leadership in environmentally conscious hospitality.
Among its recent initiatives, The Standard, Huruvalhi Maldives has become the first resort in the country to introduce a capsule-free coffee system across all guest villas. This pioneering technology replaces traditional single-use coffee pods with compostable coffee balls, free of aluminium and plastic, which break down naturally in garden soil within weeks. Though a seemingly small change, this shift significantly reduces non-biodegradable waste, while simultaneously enhancing the in-villa coffee experience with high-quality, guilt-free options.
This initiative is not merely about convenience; it exemplifies how luxury hospitality can integrate scalable, intelligent solutions that respect the natural world. In keeping with this philosophy, the resort has transitioned all takeaway packaging to 100% paper-based materials, effectively eliminating single-use plastics from its food and beverage operations and reinforcing a commitment to sustainability at every level.
According to General Manager Justin Swart, this move alone removes an estimated 25,000 capsules from the waste stream annually – a meaningful reduction that underscores the resort’s shift towards more circular and sustainable practices. “As the first resort in the Maldives to adopt this system, we’re not just serving better coffee – we’re setting a new standard for how luxury and environmental responsibility can go hand in hand,” he said.
Executive Housekeeper Ismail Moosa added, “Every small change we make — whether in the villas, the laundry, or the products we use — is a step toward protecting this beautiful island we call home. It’s not just about sustainability; it’s about leaving the Maldives just as pristine for future generations to experience and cherish.”
Sustainability at The Standard, Huruvalhi Maldives is not seen as a final destination but rather a continual journey. With a variety of additional innovations in progress, the resort is always looking for new ways to reduce its environmental impact while enhancing the guest experience. From eliminating plastic and generating solar power to sourcing food locally, each measure forms part of a broader mission to redefine what responsible luxury means in the Maldives—both now and into the future.
A key element of this strategy is the resort’s solar photovoltaic system, which has already delivered measurable results. The 365 kW installation has thus far generated over 1.24 million kWh of renewable energy, prevented approximately 1,237 tonnes of carbon dioxide emissions, and saved an estimated 335,451 litres of diesel. With a real-time offset of 1.65 litres of diesel per minute, the system substantially reduces the resort’s dependency on fossil fuels and furthers its vision of a carbon-conscious future.
Efforts to embed sustainability extend to the resort’s culinary operations. At Joos Café, guests can enjoy a dedicated plant-based menu designed to promote both personal wellbeing and environmental health. Weekly zero-waste buffet days have been introduced, offering thoughtfully curated meals that minimise excess through careful planning and creative use of ingredients. Meanwhile, the resort’s team members are served zero-waste lunches three times a week, fostering a workplace culture that values mindful consumption.
Further contributing to its environmental agenda, the resort has implemented an in-house water bottling facility, replacing plastic bottles with reusable glass alternatives. This move not only reduces plastic waste and streamlines logistics, but also enhances the overall guest experience without sacrificing quality or design.
A crucial component underpinning all these efforts is a refined approach to procurement. The resort prioritises locally sourced ingredients—such as reef fish, octopus, lobsters, kopifai leaves, and screwpine—supporting nearby fishing and farming communities while minimising the carbon footprint associated with long-distance transportation. By strictly adhering to local fishing regulations, such as avoiding the purchase of lobsters under 0.8 feet, the resort also ensures the protection of marine ecosystems and promotes sustainable harvesting.
“Whether it’s reducing plastic, switching to solar, or completely rethinking something as simple as a cup of coffee, we are committed to doing the right thing,” said Justin Swart. “Our guests expect more, and so do we.”
Featured
Unwind, dine and play: multi-island summer at CROSSROADS Maldives

This summer, CROSSROADS Maldives is extending an invitation to travellers to explore its unique multi-island destination. Situated just 20 minutes by speedboat from Malé, the destination encompasses a collection of resorts, dining venues, and leisure activities suited to a wide range of guests.
A special summer offer is now available until 31 August 2025 at SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. Tailored for residents and expatriates, the package features room rates from just USD 249 nett per night, inclusive of daily breakfast, return speedboat transfers for two, and access to the facilities of both resorts. Guests may also enhance their stay with a dining plan, which unlocks access to 14 distinctive restaurants across the destination. Additionally, Hard Rock Cafe Maldives is currently showcasing its limited-time World Burger Tour, featuring highlights such as the Island Spiced Coconut & Curry Burger.
For those with limited time, the SAii Beach Club provides convenient day packages that include use of the pool, beachside relaxation, refreshing cocktails, and house-made gelato. As the sun sets, guests can choose from a variety of dining options, including globally inspired dishes at Terra & Mar or Thai-Italian fusion at Mr. Tomyam, with live DJ entertainment to complete the evening.
Sports enthusiasts can enjoy the two GZ19 padel tennis courts available on-site, catering to players of all levels and offering a lively way to stay active.
Meanwhile, the SAii Spa – one of the few double-storey spas in the Maldives – offers rejuvenating treatments crafted to nourish mind, body, and soul, with therapies incorporating locally sourced organic ingredients.
Whether travelling as a couple, family, or group of friends, CROSSROADS Maldives promises an unforgettable summer escape.
Featured
Four Seasons Resort Maldives at Kuda Huraa unveils stylish new Beach Villas with Pool

With twice the outdoor space, an extended pool, a reimagined layout, and a fresh, airy design palette, the new Beach Villas with Pool at Four Seasons Resort Maldives at Kuda Huraa represent a remarkable transformation from their former Beach Bungalow form. The rich, dark wood tones and enclosed garden settings have been replaced with lighter, brighter, more spacious and refined options tailored for couples, honeymooners, and young families alike.
Set just steps from the shoreline and offering picturesque views of the ocean, lagoon, and sunrise, each Beach Villa accommodates up to three adults or two adults and two children under the age of 12. The interior living space now spans 70 square metres (753.5 sq. ft.), while outdoor areas have been extended to 285 square metres (3,068 sq. ft.).
Commenting on the culmination of the resort’s ongoing regeneration project, General Manager Didier Jardin remarked, “Kuda Huraa has long served as a sanctuary for those in search of a cosy Maldivian home-away-from-home. However, we recognised that our former bungalows posed limitations in layout, natural light and space. Our new Beach Villas encapsulate the soul of the island, blending comfort, care and the timeless magic of the Maldives into one seamless experience.”
Key highlights of the new Beach Villas with Pool include:
- A Fresh and Inviting Aesthetic: The former darker colour scheme has been replaced with a lighter, more vibrant palette, featuring subtle sea- and sun-inspired tones of teal, turquoise, and tangerine.
- Redesigned Interior Layout: A more functional layout begins with a bright porch leading into a light-filled en suite bedroom, complete with a study and dining area. A window-side daybed now offers serene ocean views, while a reconfigured walk-in wardrobe allows direct access to the bathroom. All villas include an outdoor shower garden, and select units feature additional family rooms.
- Enhanced Outdoor Living: The previous plunge pool has been expanded to a 36-square-metre (388 sq. ft.) swimming pool, optimally positioned to showcase the ocean vistas. A new pergola fitted with a custom-designed round swing adds an Instagram-ready spot for lounging, dining, or simply basking in the sun.
- Stylish Architecture and Interiors: Contemporary furnishings, including iconic pieces such as the B&B Italia armchair, elevate the visual appeal. A sophisticated mix of contrasting materials and textures, soft organic lines, and elegant architectural curves blend each villa harmoniously into its natural surroundings.
Each Beach Villa includes a host of complimentary features, such as daily fresh fruit, Kuda Spring bottled water, tea and coffee, twice-daily housekeeping with evening turndown, and beach essentials for children aged 12 and under.
For guests seeking a seamless and indulgent island retreat, the Bed & Breakfast package is available, offering a lavish buffet breakfast each morning at Café Huraa. This is included for two guests per bedroom (or four in a family villa or bungalow, and for all guests in suites). The package is available for stays up to 20 December 2026, subject to availability.
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