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A blue ocean shift for Villa Resorts

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Leading Maldivian hotel brand Villa Hotels & Resorts has announced its transformation to Villa Resorts, debuting the refreshed brand at ILTM Cannes ahead of its official relaunch in April 2023.

Beyond a simplified name and new visual identity for the parent brand, each resort has been repositioned behind a unique Resort Concept, encompassing improved products, elevated service, innovative programming and brilliant communication to create real value for guests.

Since 1986, Villa Resorts has developed and successfully run more than 1,100 rooms distributed across its five private island resorts: 5* Sun Island, 5* Paradise Island, 5* Royal Island, 4* Holiday Island, and 3* Fun Island. Two brand new islands are also in development, expanding the group’s portfolio to seven properties.

Now, as the next generation of the family-owned and locally-run business takes the helm, Villa Resorts is making itself ready for the next generation of travellers.

Working in partnership with Luxury Branding, the leading luxury hospitality consultancy, Villa Resorts has undertaken a brand-led transformation of its entire company.

At the heart of the organisation, a new Vision, Purpose and Values serve as its guiding lights, ensuring that progress is rooted in a shared ideology.

As one of only a few brands in the Maldives that is owned, operated and wholly run by locals, Villa Resorts is driven by the personal vocation of returning its guests to a stronger place in their lives. This important purpose is accomplished through the natural beauty of the destination combined with the native warmth of its people.

The Villa Hotels & Resorts name has been simplified to Villa Resorts, with the new visual identity paying homage to the history and wonder of the islands.

At resort level, the ‘Villa’ prefix plays the role of parent brand and the suffix (e.g. Park, Nautica, Haven etc.) that follows represents the resort concept. The combined word marks provide a recognisable yet flexible framework for a growing a family of sub-brands.

Each of the resort sub-brands is invested with its own unique personality, reflected in bespoke typography, imagery, colour palettes and styles of communication. This approach allows each property to make the most of its distinct character and strengths while clearly belonging to the Villa family.

In April 2023, the Villa Resorts master brand will relaunch with a new website, designed and built by Journey, and the rebrand of two of its existing resorts. Paradise Island will transform into Villa Nautica, a maritime celebration of Quayside Life. Expressing refinement and exclusivity of taste, Villa Nautica’s polished environment brings to life a chic nautical experience through its modern, urban-style interiors. Complemented by exceptional scuba diving and other water sports, the resort embraces the seafarer lifestyle with a glamorous twist.

Simultaneously, Sun Island will transform into Villa Park, a lush and never-ending Lagoon Pleasureground teeming with experiences. Its refreshed design is anchored in bold colours that embrace the island’s vibrant jungle and azure lagoons. Recently named Maldives’ Leading Green Resort 2022 at the World Travel Awards, the team continues to spearhead sustainability efforts with new concepts such as ZERO – Villa Park’s hidden gem of a restaurant set amidst the palms, serving fresh produce grown in the island’s gardens.

Rooms, restaurants and public areas have been upgraded and refurbished with stunning interiors by London-based design studio, House Nine. Led by Jojo Barr, her team of trusted and skilled crafts and tradesmen have translated the new Resort Concepts for each island into beautiful and functioning physical environments.

F&B concepts have undergone comprehensive modernisation under the guidance and training of Food Concepts 360, led by Michelin-starred Irish chef Conrad Gallagher, who has collaborated with the Executive Chefs on each island to conceptualise and deliver refreshed dining experiences.

Sandstone, a label of award-winning South African wines and MCC exclusive to Villa Resorts, has been curated by world-renowned sommelier Kent Scheermeyer. The name, Sandstone, celebrates the merging of two countries and two landscapes, from the stone mountains of the Cape’s vineyards to the sandy shores of the Maldives. The Sandstone collection comprises two whites, a sauvignon blanc and chardonnay; two reds, a pinot noir and merlot; as well as a rosé. The collection also includes a Méthode Cap Classique and a rosé sparkling wine.

In collaboration with Cape Town coffee roastery, Deluxe Coffeeworks, Villa Resorts has developed its own coffee brand: Press & Pot. Villa Resorts ethically sources and imports its own green beans and roasts them on-site at Villa Nautica for distribution across all of the brand’s islands. On-site, Press & Pot coffee is served by expertly trained baristas, and sold through various retail channels for guests to enjoy at home.

In Q4 2023, Holiday Island will reopen as the group’s luxury flagship, Villa Haven, following a complete remodelling. Anchored in nature, this Humble Heaven transcends the boundaries between indoors and outdoors, with 68 sea-facing villas – all with private pools – creating an intimate and secluded island experience. The design is raw, resourceful and reserved, celebrating nature’s beautiful basics with extensive use of sustainable materials that showcase native Maldivian creativity.

At each resort, original and fresh local programming takes the form of exciting new signature experiences; distinct to each island and designed to activate the new Resort Concepts.

Service too has been an important focus, a process that commenced with a renewal of the brand’s vision, purpose and values. Villa Resorts is partnering with Forbes Travel Guide to translate this genuine ideology and service philosophy into world-class brand standards and quality assessments.

In late 2025, Royal Island will transform into Villa Village, a resort that celebrates authentic Maldivian culture.

Fun Island is scheduled to reopen in 2027, debuting a new luxury concept following a full renovation, and Villa Eden, a luxury eco resort, is being developed on the island of Maanenfushi.

Ibrahim Siyad Qasim, Group Managing Director, Villa Shipping and Trading Company, commented on the rebrand: “Today, we open a new chapter in the history of our proudly Maldivian resort company; a company that was founded by my father almost four decades ago. In 2019, with the guidance and support of our partner, Luxury Branding, we embarked on Project Blue Ocean, an ambitious top to bottom, inside to out transformation of our business. It represents a shift from competing towards creating, and signals my aspiration to lead our company to new levels of guest satisfaction and growth. I am honoured to be stewarding Villa Resorts through its next chapter of development and, together with my siblings, proud to introduce our company and welcome you into our family.”

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Dreamlike retreat: explore Maldives with Marriott Bonvoy Resorts

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The Maldives is a destination where summer feels eternal, offering turquoise waters, pristine white sands, and serene tranquility. Through the ‘Endless Summer’ campaign by Marriott Bonvoy, travellers are invited to escape the winter cold or bask in perpetual sunshine with a limited-time offer. Guests can choose from a selection of luxurious resorts in the Maldives and enjoy benefits such as a full-board dining plan, complimentary speedboat or seaplane transfers, or up to USD 250 in resort credit. Additional perks include non-motorised water sports like paddle-boarding, kayaking, windsurfing, and catamaran sailing, depending on the property. This exclusive offer, valid for a minimum stay of four nights, is available for bookings between January 20 and February 28, 2025, and includes Marriott Bonvoy points to unlock future travel opportunities.

The North Malé Atoll is a marine sanctuary renowned for its vibrant coral reefs and secluded luxury. Just a short speedboat ride from Velana International Airport, it hosts three Marriott Bonvoy resorts. These waters, rich with stingrays, nurse sharks, turtles, and dolphins, offer exceptional snorkelling and diving opportunities for adventurers of all levels. The Ritz-Carlton Maldives, Fari Islands, features 100 villas with ocean or lagoon views, infinity pools, and personalised butler service. Dining options span Cantonese, Japanese, Italian, and Middle Eastern cuisines, while the Ritz-Carlton Spa offers treatments inspired by Yin and Yang. Guests can also explore curated dining and art installations at Fari Marina Village and participate in the Defining Moment ceremony featuring Boduberu drumming.

The JW Marriott Kaafu Atoll Island Resort, located in the largest lagoon of Kaafu Atoll, offers 80 luxurious pool villas with ocean views. The resort combines contemporary design with personalised service and features seven dining venues, including Athiri and Nikkei, which serve steak and Japanese-Peruvian cuisine. The Spa by JW offers exclusive treatments by BABOR, while younger guests can enjoy activities at the Family by JW Kids’ Club and the teens’ zone.

Sheraton Maldives Full Moon Resort & Spa, set on a private natural island, provides 176 beachfront cottages and overwater villas that blend rustic charm with modern comforts. Surrounded by turquoise lagoons and lush palm groves, the resort offers family-friendly programs such as beach picnics, cooking classes, and nature walks. Its farm-to-table dining and coral restoration initiatives, alongside complimentary stays and meals for children under 12, make it a sustainable and family-oriented retreat.

North Ari Atoll, Dhaalu Atoll, and Baa Atoll showcase the Maldives’ extraordinary natural beauty. North Ari Atoll is famous for iconic dive sites and whale shark migration routes. W Maldives, reopening in March after a transformation, offers 77 overwater and beach villas with bio-boho designs. Guests can explore the house reef, enjoy unique dining experiences, and participate in private island excursions.

In Dhaalu Atoll, The St. Regis Maldives Vommuli Resort features 77 villas with private pools and panoramic views. The resort offers Ayurvedic treatments, the Maldives’ largest hydrotherapy pool, and signature experiences like the Champagne Sabering Ritual. Dining options include Japanese Kaiseki at T-Pan and a wine cellar boasting 650 labels.

Baa Atoll, a UNESCO Biosphere Reserve, is home to The Westin Maldives Miriandhoo Resort, which features 69 villas surrounded by lush foliage or perched above turquoise waters. The resort offers Japanese cuisine, pan-Asian flavours, and holistic wellness programs. Children under 12 stay and dine for free, making it a family-friendly haven.

In Lhaviyani Atoll, Le Méridien Maldives Resort & Spa combines mid-century modern design with eco-conscious features such as a large organic garden. Guests can enjoy culinary experiences, spacious villas, and abundant marine life around its thriving house reef.

The Shaviyani Atoll offers ultimate seclusion at JW Marriott Maldives Resort & Spa, with 60 villas and personalised butler service. Families can enjoy the extensive kids’ club and adventure activities, while food enthusiasts indulge in farm-to-table dining. Water-sports like jet skiing and parasailing cater to thrill-seekers.

As the sun sets over the Maldives, Marriott Bonvoy invites travellers to embrace the promise of an eternal summer in this idyllic paradise.

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Turquoise waters, starry nights: Valentine’s Day magic at Dusit Thani Maldives

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This Valentine’s Day, couples are invited to immerse themselves in the ultimate romantic escape at Dusit Thani Maldives. Surrounded by turquoise waters, pristine beaches, and unparalleled luxury, the resort provides an idyllic setting for celebrating love.

Situated in the heart of the UNESCO World Biosphere Reserve of Baa Atoll, Dusit Thani Maldives offers an unforgettable experience for those seeking to rekindle romance and create cherished memories.

The resort’s All-Inclusive Escape to Romance package has been specially designed to elevate Valentine’s Day celebrations. This exclusive offer includes:

  • Luxurious accommodations in either beachfront or overwater villas.
  • Delectable dining experiences with all-inclusive options.
  • A private dining experience under the stars.
  • Couples’ spa treatments at the award-winning Devarana Wellness, ensuring complete relaxation.
    Valentine’s Day Highlights

On February 14th, a series of enchanting events will be hosted to mark the occasion:

  • Romantic Beach Dinner: Guests can savour a gourmet meal paired with fine wines under a starlit sky, accompanied by the soothing sounds of the ocean.
  • Couples’ Sunset Cruise: A magical experience on the water allows couples to admire the beauty of the Maldivian sunset.
  • Devarana Wellness for Two: Signature spa treatments will provide an opportunity for relaxation and reconnection.
  • Love-Inspired Cocktails: Handcrafted cocktails will be available at the resort’s bars for a special Valentine’s toast.

Dusit Thani Maldives is described as more than just a destination—it is a place where love blossoms. According to Jean-Louis Ripoche, Area General Manager, Maldives, “This Valentine’s Day, we are delighted to offer couples an opportunity to celebrate their love in one of the most romantic settings in the world.”

Couples are invited to celebrate the season of love at Dusit Thani Maldives, where the natural beauty of the Maldives serves as the perfect backdrop for a memorable Valentine’s Day.

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Heritance Aarah joins forces with LQA for unparalleled guest experiences

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Heritance Aarah, a distinguished Premium All-Inclusive barefoot paradise in the Maldives, has partnered with Leading Quality Assurance (LQA), a UK-based organisation specialising in evaluating and enhancing hospitality standards. This collaboration aims to elevate the guest experience and establish new benchmarks within the Maldivian hospitality industry. Heritance Aarah is the first property within Aitken Spence Hotels and the first Sri Lankan hotel chain to adopt LQA standards, positioning itself as a pioneer in quality excellence.

LQA focuses on evaluating various aspects of guest experiences, incorporating internationally recognised benchmarks, emotional intelligence, and brand-specific standards. Through the actionable insights and comprehensive benchmarking data provided by LQA, the resort aims to measure and enhance its performance against global competitors.

Heritance Aarah has earned numerous accolades for its exceptional offerings, including recognition as the Best Beachfront All-Inclusive Family Resort by ‘Forbes’ and the Best Resort in the World – Indian Ocean by the ‘Condé Nast Traveller Readers’ Choice Awards’. As the first LEED Gold-certified property in the Maldives, the resort demonstrates a strong commitment to sustainability, further solidifying its global reputation.

The partnership with LQA is set to refine service standards across critical touchpoints, including reservations, check-in, check-out, and the overall guest journey. This initiative aligns seamlessly with the resort’s mission to deliver unforgettable and seamless experiences for its guests.

Renowned as a premier culinary destination in the Maldives, Heritance Aarah offers a distinctive all-day dining concept across seven restaurants and five bars, curated by award-winning chefs and culinary Olympians. Guests can also indulge in a variety of wellness activities, such as Tai Chi, Reiki healing, Shirodhara, Tibetan Kunye healing sessions, Moxibustion with mantra chanting, and yoga.

By integrating LQA’s expertise with its own exceptional offerings, Heritance Aarah reinforces its position as a leader in hospitality and sustainability in the Maldives. This partnership highlights the resort’s dedication to redefining excellence and creating extraordinary memories for every guest.

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