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Positive Growth in Tourism for the First Quarter of 2012

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Maldives Promotion House – Maldives Marketing & Public Relations Corporation (MMPRC) has released the inbound market analysis for this year. According to the report a total of 255,867 tourist arrivals were registered from January to March 2012. This is an increase of 3.3 percent compared to the same period in 2011.

Central and Eastern Europe recorded a growth of 15.7 percent, Western Europe registered 10 percent, East Mediterranean Europe recorded 30.6 percent, North East Asia 12.8 percent, South East Asia 12.1 percent, Oceania 26.2 percent, Americas 8.8 percent, and Middle East 77.8 percent.

However, Southern Europe the centre of European Economic crisis recorded a negative growth of 24.9 percent. Northern Europe also recorded -9.2 percent mainly due to economic recession in the UK.

Germany

26,355 arrivals were registered form Germany for the first quarter of 2012. This is a 20.4 percent positive growth compared to the same period in 2011. With these favourable figures, Germany ranks the third largest market to the Maldives with a market share of 10.3 percent. The reasons for the increase in arrivals are the strong economic conditions in Germany together with the increase in frequency of flights between the two countries.

Switzerland

11,803 arrivals were registered form Switzerland in the first quarter of 2012. This is a 24.5 percent growth compared to the same period in 2011. The reasons for increase in arrivals from Switzerland are due to its healthy economy and easy connectivity and direct flights from Zurich.

China

The total arrival from China market for the period January to March is 46,662 which is a 16.4 percent growth. Although there is a positive growth in the overall arrivals, the number of tourists who visited the Maldives decreased in February and March due to cancellation of charter flights. The Chinese market is expected to perform well in the upcoming months due to resuming of charter airlines with more frequency and flights from additional cities and strong demand for Maldives. The tour operators’ forecast indicates a phenomenal growth in June and July. Recent road shows in five major Cities in China have built visitor and investor confidence in the Maldives. Chinese market is expected to remain by far the largest source market for Maldives.

Russia

The first quarter of 2012, the Russian Market registered a total of 19,919 arrivals with a positive growth of 19.7 percent contributing to 7.8 percent of the market share. Russian market remains unaffected despite the recession in Europe. Eastern European region remains the most important emerging market for Maldives. Maldives took part in MITT Russia fair in March 2012. Russian Market is expected to perform well in the coming months.

South Korea

The total arrival from South Korea market for the period January to March is 4,329 is a 21.7 percent growth. South Korea Market is expected to perform extremely well this year. There is possibility of direct flights from South Korea to Maldives which would further boost the market. Maldives representation at Korean Expo 2012 to be held in Yeosu and KOTFA Fair to be held in Seoul is likely to energize the Korean market.

France

For the first quarter of 2012, Maldives had a total of 25,195 arrivals from France, which is a reduction of -1.3 percent compared to the same period in 2011. French market contributes a total of 9.8 percent to the total market share. France is second most important market in Western Europe after Germany. The slight reduction in the French market is due to the European economic crisis and being the presidential election year in France. Despite the slight reduction, the French market is an important market which has the potential to record a positive growth end of the year.

UK

When comparing the arrivals figures for the past five years, UK registered the highest arrival figures in 2008 accounting for 116,821 visitors. In 2009, the figure dropped to 105,950 and in 2010 there was a slight increase to 114,158 again a reduction in 2011 accounting for 104,508 visitors. Due to economic recession in the UK, the total arrivals from UK market for the first quarter of 2012 registered 24,395 which is a 12 percent decrease. The British market will continue to experience declines to 2015 largely because of the economic recession. UK economy enters recession after contracting for second consecutive quarter. GDP fell by 0.2 percent in first quarter of 2012. According to UNWTO, UK (Longhaul) outbound market is expected to contract in 2012.

Italy

In the first quarter of 2012 Italy recorded a total of 26,939 visitors to Maldives which accounts for 10.5 percent of market share. The Italian market is the hardest hit market for Maldives due to economic crisis in Italy. The decline in arrival figure is also due to closure of club style resorts in Maldives. It is also linked to bankruptcy of major tour operators in Italy. Italian market is not expected to perform well this year. Strict fiscal policies of Italian government also discourage longhaul outbound tourism.

Japan

The total arrivals from Japan for the first quarter of 2012 are 8,114 which is 5 percent decline. Japan market has been a stagnant market for the past 5 years. 2011 earthquake and the tsunami in Japan is a major factor of the decrease in arrivals to Maldives. In order to increase arrivals from Japan it is vital that we re-strategize market segmentation and product adaptation.

India

During the first quarter of 2012 Maldives recorded a total of 6,179 arrivals from India, which is a10.4 percent decline compared to same period of 2011. India contributes 2.4 percent of the total market share of the Maldives tourism. The reason for the market decline in India is financial difficulties faced by some of the airlines. Limited air connectivity between major Indian cities and Maldives is also hindering factor in growth of Indian market. However, it is expected Indian market will perform favourably in the upcoming months.

Austria

7,152 arrivals were registered form Austria from January-March 2012. This is an 11.4 percent growth compared to the same period in 2011. Although Austria is a small market, with its favourable economic conditions and high percentage of the population with disposable income and propensity to travel, the market has maintained a positive growth.

South East Asia

In terms of population the main countries in the region are Indonesia, Malaysia, Philippines, Singapore and Thailand. 4,515 arrivals were registered between January to March 2012. This is a 12.1 percent increase to the same period in 2011. South East Asian market shares 1.8 percent of the total arrivals to the Maldives.

Americas

USA is a huge market that needs to be tapped into with the right strategy. Many of the obstacles that have been faced include the distance and lack of direct and convenient routes topped with the lack of marketing budget to launch an aggressive campaign to penetrate to this market. Despite the obstacles, 3,566 arrivals were registered from the USA from January to March. This is a 6.6 percent increase compared to the same period in 2011. Much interest has been generated amongst the Americans with the emerging trend in live aboard cruises in the Maldives.

Middle East

The first quarter of 2012 Maldives attracted a total of 4,344 arrivals from Middle East market which recorded an unparalleled growth of 77.8 percent compared to the same period last year. In particular it is important to note the exceptional growth from the Saudi Arabian market.

The opening of Middle Eastern based hotel chains in Maldives is a contributing factor for the positive growth. Middle East remains as 1.7 percent of the total market share.

Spain and Portugal

The first quarter of 2012 Maldives attracted 1219 and 609 from Spain and Portugal respectively. A decrease in outbound travel from Spain has been observed by 1.33 percent compared to the same period in 2010. Historically these two markets have been relatively small markets for Maldives.

South Africa

The total arrival from South Africa market for the period January to March is 576 is a 21.2 percent decrease. South Africa is a potential market with better air connectivity.

Northern Europe

The total arrival from Denmark, Finland, Norway and Sweden market for the period January to March is 1,237, 596, 800, 1,866 respectively. Denmark and Norway showed a positive growth where as there is decline in Finland and Sweden market. Scandinavian economies are recovering their former level of economic growth and are expected to maintain sound growth in coming years. The main obstacle for the market growth is the limited air connectivity. With better air connectivity these are potential markets to the Maldives.

Easter Mediterranean Europe

The total arrivals from Israel recorded 713 during the first quarter of 2012 which is a growth of 61.7 percent compared to same period last year. Turkey also recorded a positive growth of 20 percent accounting for 1,088 visitors to Maldives. The reason for the growth in Turkish market is the opening of Turkey owned resort in Maldives. Turkey also remains an extremely potential market with better air connectivity. Charter operations are expected from Turkey during the year which would contribute to the positive growth.

Maldives has a target of attracting 1 million tourists during 2012. A strategic digital and social media campaign is in place. Road shows and other strategic marketing activities are been planned for the year ahead. Maldives Marketing & PR Corporation has a policy to carry out joint promotions and marketing campaigns with airlines, tour operators and other stakeholders.

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Inside Pâtissier Karim Bourgi’s Eid pastry residency at JOALI Maldives

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At JOALI Maldives, creativity is not confined to galleries, dining rooms or the architecture of its villas. It appears across the island in different forms: in art installations placed among palms, in design-led spaces that frame the lagoon, in culinary experiences that treat food as a medium of expression, and, during the Eid al-Adha break, in the controlled movement of a piping bag as Pâtissier Karim Bourgi demonstrated how to fill an éclair.

Maldives Insider visited JOALI Maldives during the Eid break, at a time when the resort was hosting Bourgi for an exclusive pastry residency. The programme brought one of the region’s recognised pastry talents to Muravandhoo Island in Raa Atoll, offering guests a closer look at the work behind modern French pastry. Bourgi is the founder of KAYU Bakehouse and recipient of the MENA’s 50 Best Pastry Chef Award 2023, and his residency at JOALI Maldives was designed as more than a guest-chef appearance. It was an invitation into technique, memory, discipline and flavour.

The centrepiece was the Pastry Atelier on 29 May at Vandhoo. Held from 12pm to 1pm, the session was intimate in format and technical in focus. Bourgi guided guests through the artistry of creating a modern French pastry, using the éclair as the point of entry into a wider conversation about structure, texture and control.

The éclair is familiar enough to appear simple. It is also unforgiving. The shell must be light but stable. The filling must have the right consistency. The pastry must be filled evenly without being overworked. In Bourgi’s hands, the process became a study in precision. He showed that filling an éclair is not a final mechanical step, but part of the architecture of the pastry itself.

The demonstration centred on how to fill the éclair properly. Bourgi explained through practice how the angle of the piping bag, the pressure applied, and the timing of each movement determine the result. Too little pressure leaves gaps. Too much can distort the shell. The goal is even distribution, balance and restraint.

For guests, it was a rare opportunity to observe a pastry technique broken down into its essential parts. In a resort environment, dining is often experienced as a finished moment: a plated dessert, a table by the water, a flavour remembered after the meal ends. The atelier reversed that sequence. It brought guests into the making, allowing them to see how a polished dessert depends on repetition, judgment and touch.

This is where the session became especially interesting. It was not theatrical in the obvious sense. There was no need for excess. The theatre came from concentration: the movement of Bourgi’s hands, the pause before applying pressure, the awareness of when the pastry had been filled correctly. The lesson was clear. In pastry, creativity is inseparable from control.

The residency opened on 27 May with the debut of an exclusive dessert at a sundowner reception at Mura Beach. Created for JOALI Maldives, the dessert was inspired by the Maldives and reimagined in the form of an iconic location at the resort. It drew on local ingredients including coconut and mango, layered with citrus notes and hints of vanilla. The programme concluded on 30 May with a High Tea and Dessert Tasting at Mura Bar, pairing a curated tea selection with Bourgi’s signature KAYU pastries and the dessert created for the resort.

Together, the three experiences formed a compact but complete residency: a debut, a masterclass and a tasting. Each offered a different way to encounter Bourgi’s work. The sundowner introduced the creative concept. The atelier revealed the technique. The high tea placed his pastries within a slower tasting format, giving guests time to engage with flavour and form.

The residency also fitted naturally into JOALI Maldives’ wider identity. The resort, located on Muravandhoo Island in Raa Atoll, has built its positioning around the “Joy of Creative Living”. Since opening, JOALI Maldives has stood apart in the Maldivian luxury segment through its art-immersive approach, integrating art, design, gastronomy and island life into the guest journey. Its villas and residences are part of a design narrative, while the island itself functions as a space where guests encounter creative works in open-air settings.

This is not incidental to the guest experience. JOALI Maldives has consistently treated creativity as a pillar of hospitality. The resort has hosted and developed collaborations with artists, designers, culinary figures and creative practitioners, allowing guests to experience the island through different disciplines. Its previous initiatives include the Imagi-Nature Art Festival, held in collaboration with art consultant Tatiana Gecmen-Waldek, as well as a creative collaboration with Studio Pen, the South African design studio known for its playful visual language. The resort has also welcomed culinary artist Marie Yuki Méon for an art-immersive dining experience, extending the idea of creativity into gastronomy.

Seen in that context, Bourgi’s residency was not an isolated Eid activity. It was part of a broader JOALI pattern: bringing creative individuals into the resort environment and allowing their craft to interact with the island. In this case, the medium was pastry.

For the Maldives’ resort industry, such programming reflects a wider shift in luxury hospitality. High-end guests are no longer only seeking accommodation, privacy and dining. They are seeking access — to people, processes, ideas and stories. A visiting chef residency, when executed well, becomes a form of cultural and technical exchange. It gives the guest something to participate in and something to take away beyond the plate.

At the Pastry Atelier, that takeaway was tangible. Guests did not merely taste an éclair; they understood it differently. The session showed why pastry kitchens rely on accuracy, but also why accuracy alone is not enough. The pastry chef must understand the behaviour of each component. The shell, filling and finish must work together. A small change in handling can affect the final texture and presentation.

For hospitality professionals observing the session, it also offered a reminder of the value of culinary storytelling. A dessert can be served beautifully and still remain distant from the guest. But when the guest sees how it is made — when the technique is explained, demonstrated and shared — the dessert gains context. It becomes connected to the person who made it, the place in which it was served and the memory of the experience.

This is particularly relevant in the Maldives, where resorts compete not only through their physical assets, but through the depth of their programming. Culinary residencies, art events, wellness retreats and design-led collaborations are now part of how properties define themselves. The strongest examples are those that feel aligned with the resort’s identity rather than added for effect.

Bourgi’s residency at JOALI Maldives achieved that alignment. The pastry atelier was refined but approachable, technical but engaging. It respected the craft while making it visible to guests. It also reflected JOALI Maldives’ broader commitment to experiences shaped by creativity, whether through art, design or cuisine.

As the session ended, the éclair remained the central lesson. It was a simple form through which Bourgi demonstrated a complex discipline. Filling it properly required care, timing and restraint. In that moment, pastry became a language of precision.

The experience stood out not because it was elaborate, but because it revealed what is often hidden. Behind a polished dessert is a sequence of decisions. Behind a guest experience is planning, craft and collaboration. At JOALI Maldives during Eid, Karim Bourgi brought those elements together, turning a pastry demonstration into a study of hospitality through technique.

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Freediving with tiger sharks: Shark Expedition Fuvahmulah collaborates with marine biologist Andriana Fragola

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Shark Expedition Fuvahmulah, renowned for its world-class scuba diving encounters, has announced an exciting expansion: the chance to freedive with tiger sharks in the Maldives’ southernmost atoll.

Fuvahmulah, often hailed as the “Tiger Shark Capital of the World,” is the only place on the planet where year-round encounters with tiger sharks are virtually guaranteed. With more than 280 identified resident tiger sharks, the island has become a bucket-list destination for divers and marine enthusiasts alike.

The newly introduced freediving experience offers a unique way to interact with these apex predators. Unlike scuba diving, freediving takes place without bubbles or heavy gear, allowing participants to connect with tiger sharks in a quieter, more natural way. This approach often makes the encounter more comfortable for the sharks and more intimate for the diver.

Guiding these expeditions is Andriana “Andy” Fragola, a marine biologist, shark diver, and conservationist currently based in Hawaii. Andy holds a Master’s Degree in Marine Conservation Biology with a focus on shark microbiology and has dedicated her career to shark research, conservation, and public education. Through her work in media and content creation, she strives to raise awareness about the importance of shark conservation and inspire people to take action to protect marine ecosystems.

“Freediving with tiger sharks is a raw and transformative experience,” says Andy. “Being eye-to-eye with these incredible animals without the barrier of scuba gear allows you to see them for what they truly are—powerful, intelligent, and essential to the health of our oceans.”

Shark Expedition Fuvahmulah ensures that all freediving activities are conducted under strict safety protocols. With experienced professionals like Andy leading the dives, participants can expect both an exhilarating and responsible adventure.

Why this experience stands out:

  • Eye-to-eye encounters with tiger sharks in their natural habitat.
  • A deeper, more personal connection with marine life.
  • Expert-led guidance ensuring safety and conservation awareness.

In addition to freediving, Shark Expedition Fuvahmulah offers a range of packages, including accommodation options, making it easier for adventurers to fully immerse themselves in the island’s extraordinary marine environment.

For bookings and more information:
📧 Email: sales@scuba-expeditions.com
📱 WhatsApp: +960 9894653
🌐 www.scuba-expeditions.com

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MIC appoints Ali Shakir as Group General Manager

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Maldives Inflight Catering Pvt Ltd (MIC) has announced the appointment of Ali Shakir as the Group General Manager. With over 27 years of experience in the hospitality industry, Ali Shakir will now oversee operations for the Maldives Inflight Kitchen, Hulhule Island Hotel, and Madifushi Private Island Maldives.

Ali Shakir, who most recently served as General Manager at OBLU NATURE Helengeli by SENTIDO, played a pivotal role in the resort’s redevelopment and reopening. Prior to that, he joined Atmosphere Core in 2019 as Resort Manager at VARU By Atmosphere, where he was instrumental in the pre-opening of several properties, including OBLU XPERIENCE Ailafushi, OBLU SELECT Lobigili, OZEN RESERVE BOLIFUSHI, and VARU By Atmosphere. His wealth of experience also includes key positions at prestigious resorts such as Angsana Velavaru, Hulhule Island Hotel, and Paradise Island Resort and Spa.

Ali is no stranger to MIC, having spent more than 15 years at Hulhule Island Hotel, where he rose through the ranks to become Executive Assistant Manager before departing in 2019.

Commenting on his new role, Ali Shakir expressed his enthusiasm:
“I am honored to rejoin MIC and lead the operations of these iconic properties. This company has always held a special place in my career, and I am excited to work with the talented team to drive further success and innovation.”

Ibrahim Shareef Mohamed, Managing Director of MIC, welcomed Ali to the leadership team, praising his extensive experience and strategic vision:
“We are delighted to have Ali back at MIC. His proven track record in the hospitality sector, combined with his in-depth knowledge of Hulhule Island Hotel and his previous achievements, makes him the ideal leader to take us forward. I have no doubt that under his leadership, MIC will continue to set benchmarks for excellence.”

Ali Shakir holds a General Managers Program certificate from Cornell University, USA, and a General Hotel Service certification from the Institute of Hotel and Catering Service, Maldives.

MIC is a joint venture between Maldives Airports Company Limited and SATS Ltd, renowned for its inflight catering services to airlines and private jets. Beyond the Maldives Inflight Kitchen, MIC also manages Hulhule Island Hotel, the only airport hotel at Velana International Airport, and the luxurious Madifushi Private Island Maldives in Meemu Atoll.

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