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Maldives kicks off marketing campaign with Singapore Airlines for USA market

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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has kicked off a destination visibility campaign with Singapore Airlines (SIA) targeting the United States market. The joint campaign between Visit Maldives and SIA will be conducted from July – August 2022.

Based at Singapore International Changi Airport, Singapore Airlines is one of the largest airlines in the world, flying to more than 62 destinations in 32 countries and offering a variety of classes. SIA’s current market share from USA’s Los Angeles International Airport and San Francisco International Airport to Velana International Airport is 13%. This is the 4th largest carrier in terms of market share to the Maldives.

The joint campaign between MMPRC and SIA USA will focus on driving conversion among in-market travel intenders, at key moments in the research and booking process. It will encourage travel to the Maldives with the comfort of SIA’s products and services, plus enhanced health and safety measures with #SIACares.

During this campaign, the websites and social media accounts of Expedia, Skyscanner and Pinterest will be used to increase destination visibility for the Maldives by placing advertisements and redirecting potential travellers to book flights to the Maldives via SIA. The campaign will help tap into audiences of travel-intenders and utilise their granular targeting capabilities to influence and convert customers from Expedia. It will also use Skyscanner for high-impact placements and effective formats to reach travellers and provide relevant contextual information and recommendations in the exploring, planning and purchase stages. Furthermore, during the joint campaign, qualified traffic would be sent to the SIA site through Pinterest in order to increase bookings.

The campaign is conducted as part of MMPRC’s strategy for the USA market to promote the Maldives on high-end channels, focused advertising and promotion of individual products and experiences. It is expected to increase future booking and arrivals and enable the Maldives to establish itself as a safe haven and a top-of-the-mind destination for travellers from the USA market.

So far this year, USA ranks as the 6th top source market to the Maldives with 41,943 tourists from this market as of 12th June 2022. This is 4.8% of the total 892,960 tourists who visited the Maldives during this period. MMPRC has held several activities to increase brand visibility, and destination momentum for the Maldives in the USA market. This includes a campaign with Worth Magazine, ATTA’s AdventureELEVATE 2022, a travel trade training webinar, and a campaign with Goway. Ongoing activities for this market include joint campaigns with ASTA and ID Travel Group and a Media Familiarisation trip. Many similar activities are in the pipeline for the rest of the year as well.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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