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‘Celebrate the Community’: Sheraton brings people together again with new brand campaign

Sheraton Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, today unveils its new brand campaign, “Celebrate the Community”. Sitting at the heart of communities for over 80 years, Sheraton continues to bring people together in destinations around the world. The campaign celebrates the communal spirit and invites guests to reconnect and share experiences, reinforcing the brand’s commitment to be “Where the World Comes Together”.
In the past 18 months, the pandemic has created the need for social distancing and people are disconnected more than ever. To lift the community spirit, Sheraton invites travelers and locals alike to celebrate the return of human interactions and create meaningful connections. To mark the launch of the campaign, Sheraton created a captivating video starring popular Chinese actress and singer Myolie Wu. Filmed at the newly opened Sheraton Mianyang in China, the video captures the moments of connection and shared experiences with like-minded travelers and guests.
“As the most global brand within the Marriott Bonvoy portfolio, Sheraton has always stood for community, and played a special role in serving and connecting people around the world,” said Jennie Toh, Vice President, Brand Marketing and Brand Management, Asia Pacific, Marriott International. “The pandemic lockdowns have created an increased awareness and appreciation of the importance of social interactions in people’s lives. With the ‘Celebrate the Community’ campaign, we hope to remind people of the power of collective and that we are better together.”
With 139 hotels and resorts in Asia Pacific, Sheraton invites guests to reconnect with their community or explore new ones in local destinations through a collection of meaningful experiences at participating Sheraton hotels across the region.
Connecting Community with new, transformed experiences
Sheraton recently unveiled its new global brand vision at the newly opened Sheraton Mianyang. The new design and brand programs are inspired to foster community. The hotel’s new elevated food & beverage offering creates a focal point in the lobby experience. Part bar, part coffee bar, part market, &More by Sheraton is a central pillar of the brand’s new vision, transitioning guests seamlessly from day to night with food & beverage options that are locally sourced, easy to consume while working, and customisable to accommodate all tastes and schedules.
In partnership with local artisan coffee roaster “Qian Xun”, the property brings the coffee-roasting experience to &More by Sheraton. Guests can create their own personal blends, while enjoying signature coffees such as Affogato and Espresso Martini.
Connecting to destination with local sustainable experiences
Sheraton has always stood for community and the brand has played a special role in beginning, integrating, serving and building communities around the world. Properties around the world offer programs that enable guests to forge connections with local communities for meaningful travel.
Sheraton Maldives Full Moon Resort & Spa invites guests to participate in the coral fragment-planting activity in an effort to promote reef habitats and generate new coral. The resort has teamed up with Reefscapers, a coral propagation organisation appointed by the Maldivian Government as custodians of the coral colonies in the Gulhi Falhu lagoon, which was slated to be destroyed as part of a reclamation project. The activity is led by experts and offers a hands-on experience to participants while also providing an alternative business to the 250 inhabitants whose sole previous source of income was fishing.


At Sheraton Hong Kong Tung Chung, the “Family Farmcation” package offers guests a unique opportunity to build connections with the local farming community. Guests can enjoy a hands-on experience in organic farming activities and interacting with local farmers to learn more about sustainable practices. The package includes a set dinner at YUE, the hotel’s signature Chinese restaurant, featuring the finest farm-to-table ingredients.
Celebrating local culture, experiences
Sheraton encourages travelers to see the world through the lens of community. Whether it is sharing a meal with the locals or getting up close to the natural habitat, guests have the opportunities to build deeper connections in the destinations.
Sheraton Grand Mirage Resort, Port Douglas offers one-of-a kind local explorations for guests to grab a map, a delicious refreshment, and gather as a family to discover the vibrant Port Douglas community. Port Douglas features pristine beaches for travelers and locals to swim and build sandcastles.The Main Street and Macrossan Street are the perfect spots for travellers to shop and dine local. The sunset view in the famous Rex Smeal Park is also a not-to-miss when visting Port Douglas.
Guests staying at Sheraton Grand Mirage Resort, Gold Coast can experience exclusive behind the scenes access to Currumbin Wildlife Sanctuary. The wildlife sanctuary is home to a myriad of animals in open enclosures, an outdoor-themed playground, Wild Island. Experience the wild lorikeet feeding, free-flight bird shows and Aboriginal performances. Children will then be invited to create postcards out of the day’s activities and send to their family and friends to raise awareness for local conservation.
At Sheraton Senggigi Beach Resort, the property offers a Sunday brunch and a Sunday Market, where guests can share a scrumptious meal and socialize as they shop for local products. Many in the community lost their job during the pandemic, and the Sunday Market provides an opportunity for those who are impacted to showcase their products and earn a living to support their families.
Featured
Villa Resorts Maldives recognised globally for luxurious halal-friendly experiences

Villa Resorts Maldives has achieved a remarkable 9.1 rating across its properties — Villa Nautica, Villa Park, and Royal Island — reinforcing its position as a premier halal-friendly destination in the Maldives. Recognised with the HalalBooking Guest Review Award, this distinction highlights Villa Resorts’ dedication to delivering exceptional experiences tailored to halal-conscious travellers.
Each property in the Villa Resorts portfolio offers a unique and luxurious experience. Villa Nautica, located in the North Malé Atoll, blends contemporary maritime design with beachfront luxury, providing an ideal setting for guests seeking relaxation and adventure. Villa Park, situated in the peaceful South Ari Atoll, features family-friendly villas with private pools, lush gardens, and direct beach access, making it an ideal destination for halal-conscious retreats. Royal Island, nestled within the UNESCO Biosphere Reserve in Baa Atoll, combines traditional Maldivian architecture with modern luxury, offering an authentic escape surrounded by pristine nature.
The HalalBooking Guest Review Award is particularly significant, recognising properties that consistently deliver high-quality guest experiences aligned with halal-specific needs. With over 500,000 properties listed on HalalBooking.com, Villa Resorts’ impressive 9.1 guest review score places it among the top-rated halal-friendly resorts worldwide. This recognition underscores Villa Resorts’ commitment to providing world-class service while respecting cultural values.
Villa Resorts caters to Muslim families with tailored experiences designed to honour cultural practices. The resorts offer halal dining options, private and spacious accommodations, and activities aligned with Muslim traditions. By ensuring privacy and comfort, Villa Resorts creates an ideal environment for families seeking a luxurious and culturally respectful holiday in the Maldives.
As demand for halal-friendly destinations continues to grow, Villa Resorts Maldives remains at the forefront, offering the perfect blend of luxury and cultural respect. Whether visitors choose to unwind in a private beach pool villa, indulge in halal dining, or explore the Maldives’ vibrant marine life, Villa Resorts promises an unforgettable vacation experience.
Featured
Green Globe Recertification underscores Hard Rock Hotel Maldives’ environmental vision

Hard Rock Hotel Maldives has once again achieved Green Globe Certification, reaffirming its commitment to sustainability as an integral part of its operations. Rather than serving as a mere statement, sustainability at the resort is woven into every aspect of the guest experience, internal decision-making, and long-term strategy. The certification follows a comprehensive, independent audit evaluating the resort’s performance against more than 380 stringent compliance indicators — a demanding benchmark that the resort successfully met.
Significant strides have been made in reducing the property’s carbon footprint without compromising comfort or quality. Energy consumption is managed through the implementation of smart room controls and occupancy sensors, while 99 percent of lighting throughout the property utilizes high-efficiency LED technology. Hot water is supplied by a generator-powered heat exchanger system, complemented by steam-powered laundry machines and energy-efficient appliances in kitchens, guest rooms, and staff facilities. Digital systems have replaced paper-intensive processes, and a Green IT policy ensures all computers are powered down when not in use — reflecting the brand’s dedication to mindful, sustainable operations.
Water conservation remains a central focus of the resort’s environmental efforts. Operating independently from public water systems, the resort employs a sophisticated treatment plant that purifies seawater for use throughout the property. Efficiency is further enhanced by dual-flush toilets, low-flow fixtures, greywater recycling systems, and real-time monitoring technology. Preventative maintenance and regular checks help minimise waste before it occurs.
Situated in one of the world’s most climate-vulnerable regions, the resort embraces proactive environmental action as essential. Electric buggies reduce carbon emissions on the island, while local sourcing practices lower transportation-related impacts and support nearby communities. A green procurement policy and ongoing staff training ensure that all departments align with the resort’s long-term sustainability objectives.
Marine conservation plays a prominent role at the resort’s Marine Discovery Centre, where initiatives such as coral propagation, guided snorkelling tours, and educational reef programs encourage guest participation in ocean protection efforts. A collaboration with Parley for the Oceans ensures that plastic waste is recycled and that marine ecosystems remain safeguarded for future generations.
Sustainability is seamlessly integrated into the guest experience at Hard Rock Hotel Maldives. From the visible to the behind-the-scenes, it shapes every detail of a stay. The Maldives Discovery Centre offers visitors insights into local culture through exhibits, artisan displays, and live performances that celebrate Maldivian heritage. Interactive workshops with local craftspeople and educational exhibitions on maritime trade routes provide guests with a rich, immersive understanding of the destination—highlighting the connection between community, culture, and conservation.
This Green Globe recertification is not viewed as a conclusion but as part of a continuous journey. It reflects an enduring commitment to protecting the environment while delivering the unique rhythm, flavour, and hospitality that define the Hard Rock Hotel Maldives experience. Here, sustainability takes center stage as part of the headline act.
Celebration
Island rhythms and Eid traditions at Alila Kothaifaru Maldives

This Eid al-Adha, Alila Kothaifaru Maldives invites discerning travellers to experience an enchanting celebration set against the spellbinding beauty of the Maldives—a private island paradise where refined luxury harmonises with vibrant tradition.
On Sunday, 8 June, the resort will host a thoughtfully curated programme of festivities that honour the spirit of Eid. Guests will be taken on an immersive cultural journey featuring the rhythmic beats of live Boduberu drumming and a captivating Badhiya dance performance, offering a celebration of Maldivian heritage and spirit. Younger visitors can look forward to a lively schedule of children’s activities designed to spark joy and creativity in an inspiring island setting.
As the sun sets, the celebration continues with a cocktail party on the beach, where the golden hues of dusk are paired with live local music and specially crafted cocktails. This relaxed gathering invites guests to savour the island’s warm ambiance as day gives way to night.
Later in the evening, the resort’s signature Seasalt restaurant will present an indulgent Eid Special Buffet. Curated by the resort’s expert culinary team, the buffet showcases a fusion of Maldivian and Arabic gastronomy, featuring aromatic Arabic grills, traditional mezze, and beloved Maldivian classics—all prepared with fresh local ingredients and a contemporary twist.
In celebration of the occasion, Alila Kothaifaru Maldives is offering exclusive holiday savings through its Summer Getaway offer. This includes daily breakfast and dinner, 20% off spa treatments and dining experiences, as well as roundtrip seaplane transfers. Guests will also have access to a curated selection of complimentary scheduled weekly activities, providing a deeper connection to the natural beauty and cultural richness of the Maldives.
Whether in search of peaceful relaxation, quality family time, or meaningful cultural discovery, Eid at Alila Kothaifaru Maldives promises an unforgettable celebration in every sense.
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