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‘Celebrate the Community’: Sheraton brings people together again with new brand campaign
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Sheraton Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, today unveils its new brand campaign, “Celebrate the Community”. Sitting at the heart of communities for over 80 years, Sheraton continues to bring people together in destinations around the world. The campaign celebrates the communal spirit and invites guests to reconnect and share experiences, reinforcing the brand’s commitment to be “Where the World Comes Together”.
In the past 18 months, the pandemic has created the need for social distancing and people are disconnected more than ever. To lift the community spirit, Sheraton invites travelers and locals alike to celebrate the return of human interactions and create meaningful connections. To mark the launch of the campaign, Sheraton created a captivating video starring popular Chinese actress and singer Myolie Wu. Filmed at the newly opened Sheraton Mianyang in China, the video captures the moments of connection and shared experiences with like-minded travelers and guests.
“As the most global brand within the Marriott Bonvoy portfolio, Sheraton has always stood for community, and played a special role in serving and connecting people around the world,” said Jennie Toh, Vice President, Brand Marketing and Brand Management, Asia Pacific, Marriott International. “The pandemic lockdowns have created an increased awareness and appreciation of the importance of social interactions in people’s lives. With the ‘Celebrate the Community’ campaign, we hope to remind people of the power of collective and that we are better together.”
With 139 hotels and resorts in Asia Pacific, Sheraton invites guests to reconnect with their community or explore new ones in local destinations through a collection of meaningful experiences at participating Sheraton hotels across the region.
Connecting Community with new, transformed experiences
Sheraton recently unveiled its new global brand vision at the newly opened Sheraton Mianyang. The new design and brand programs are inspired to foster community. The hotel’s new elevated food & beverage offering creates a focal point in the lobby experience. Part bar, part coffee bar, part market, &More by Sheraton is a central pillar of the brand’s new vision, transitioning guests seamlessly from day to night with food & beverage options that are locally sourced, easy to consume while working, and customisable to accommodate all tastes and schedules.
In partnership with local artisan coffee roaster “Qian Xun”, the property brings the coffee-roasting experience to &More by Sheraton. Guests can create their own personal blends, while enjoying signature coffees such as Affogato and Espresso Martini.
Connecting to destination with local sustainable experiences
Sheraton has always stood for community and the brand has played a special role in beginning, integrating, serving and building communities around the world. Properties around the world offer programs that enable guests to forge connections with local communities for meaningful travel.
Sheraton Maldives Full Moon Resort & Spa invites guests to participate in the coral fragment-planting activity in an effort to promote reef habitats and generate new coral. The resort has teamed up with Reefscapers, a coral propagation organisation appointed by the Maldivian Government as custodians of the coral colonies in the Gulhi Falhu lagoon, which was slated to be destroyed as part of a reclamation project. The activity is led by experts and offers a hands-on experience to participants while also providing an alternative business to the 250 inhabitants whose sole previous source of income was fishing.
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At Sheraton Hong Kong Tung Chung, the “Family Farmcation” package offers guests a unique opportunity to build connections with the local farming community. Guests can enjoy a hands-on experience in organic farming activities and interacting with local farmers to learn more about sustainable practices. The package includes a set dinner at YUE, the hotel’s signature Chinese restaurant, featuring the finest farm-to-table ingredients.
Celebrating local culture, experiences
Sheraton encourages travelers to see the world through the lens of community. Whether it is sharing a meal with the locals or getting up close to the natural habitat, guests have the opportunities to build deeper connections in the destinations.
Sheraton Grand Mirage Resort, Port Douglas offers one-of-a kind local explorations for guests to grab a map, a delicious refreshment, and gather as a family to discover the vibrant Port Douglas community. Port Douglas features pristine beaches for travelers and locals to swim and build sandcastles.The Main Street and Macrossan Street are the perfect spots for travellers to shop and dine local. The sunset view in the famous Rex Smeal Park is also a not-to-miss when visting Port Douglas.
Guests staying at Sheraton Grand Mirage Resort, Gold Coast can experience exclusive behind the scenes access to Currumbin Wildlife Sanctuary. The wildlife sanctuary is home to a myriad of animals in open enclosures, an outdoor-themed playground, Wild Island. Experience the wild lorikeet feeding, free-flight bird shows and Aboriginal performances. Children will then be invited to create postcards out of the day’s activities and send to their family and friends to raise awareness for local conservation.
At Sheraton Senggigi Beach Resort, the property offers a Sunday brunch and a Sunday Market, where guests can share a scrumptious meal and socialize as they shop for local products. Many in the community lost their job during the pandemic, and the Sunday Market provides an opportunity for those who are impacted to showcase their products and earn a living to support their families.
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Cinnamon Hotels & Resorts earns top honours at 2025 Traveller Review Awards
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Delivering unforgettable travel experiences remains at the heart of hospitality, and Cinnamon Hotels & Resorts in the Maldives has once again been recognised for its commitment to excellence at the Booking.com Traveller Review Awards 2025. Now in its 13th year, the awards are based on over 360 million verified guest reviews, reflecting traveler experiences. As a homegrown brand from Sri Lanka, Cinnamon Hotels & Resorts continues to redefine hospitality in the Maldives with its collection of tropical sanctuaries.
With a rating of 9.3, Cinnamon Hakuraa Huraa Maldives continues to captivate travellers seeking an idyllic island retreat in the Meemu Atoll. This island serves as the perfect getaway for couples seeking ultimate relaxation and escape, while the exclusive 18+ Platinum Island provides an adults-only haven. The Platinum Beach Bungalows offer undisturbed tranquility for those desiring a true escape from the world. The resort’s chic overwater bungalows, complete with glass floors revealing the wonders beneath and private terraces with hammocks, provide an intimate and serene retreat, ideal for honeymooners.
Also earning a rating of 9.3, Cinnamon Velifushi Maldives stands out for its contemporary design, resembling the shape of a manta ray. Vaavu Atoll, the least commercialised atoll in the Maldives, offers quiet beaches and empty dive sites, giving guests the opportunity to experience untouched beauty. The shipwreck at Vaavu Atoll is a popular diving destination, home to a variety of marine life, including fish, corals, and other invertebrates. With a combination of thrilling water sports and laid-back island vibes, Cinnamon Velifushi Maldives serves as a perfect choice for travellers seeking both excitement and relaxation.
Receiving a rating of 9.0, Cinnamon Dhonveli Maldives remains one of the most sought-after destinations in the Maldives, particularly among surfers and ocean lovers. Located just a 20-minute speedboat ride from Malé, the resort is home to the world-renowned Pasta Point, one of the most consistent surf breaks in the region. The island’s lively atmosphere, diverse recreational offerings, and welcoming hospitality make it ideal for families, featuring a dedicated children’s play area that provides a safe and engaging space for fun-filled activities. Whether traveling as a couple, a family, or a group of friends, the resort offers a perfect balance of adventure, relaxation, and unforgettable memories.
With a rating of 8.9, Ellaidhoo Maldives by Cinnamon is recognised as a diver’s paradise, celebrated for its legendary house reef and year-round diving opportunities. Located in the North Ari Atoll, the resort offers one of the best house reefs in the Maldives, attracting diving enthusiasts eager to explore its rich marine biodiversity. The rustic charm of Ellaidhoo, combined with its commitment to marine conservation, provides an authentic island experience where guests can disconnect from the world and reconnect with nature. Whether diving with reef sharks, enjoying beachside dining, or simply soaking in the island’s natural beauty, Ellaidhoo offers a distinctive retreat for underwater adventurers.
Marking the launch of an exciting summer offer, guests planning a Maldivian getaway for a minimum of four nights between May 1, 2025, and October 31, 2026, will receive complimentary speedboat transfers. Additionally, for an elevated travel experience, GHA Discovery membership offers even greater rewards and exclusive benefits. From the moment guests sign up, they can earn and redeem Discovery Dollars (D$), access member-only rates, and enjoy carefully curated local experiences. With privileges available at every membership level, GHA Discovery enhances each stay by offering recognition and unique opportunities to explore the destination in an immersive way.
Combining the warmth of Sri Lankan hospitality with the natural beauty of the Maldives, Cinnamon Hotels & Resorts in the Maldives continues to offer the perfect blend of relaxation and discovery.
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OZEN LIFE MAADHOO earns Green Globe Gold Certification
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THE OZEN COLLECTION has announced that OZEN LIFE MAADHOO has been awarded the Green Globe Gold Certification after maintaining certification for five consecutive years. This prestigious recognition highlights the resort’s unwavering commitment to environmental stewardship, seamlessly integrating world-class luxury with innovative sustainability practices to protect the delicate ecosystems of the Maldives.
At the heart of OZEN LIFE MAADHOO’s achievements lies a comprehensive approach to conservation. The resort’s team of in-house marine biologists leads a coral restoration project aimed at revitalising a 300-meter section of the house reef. This initiative employs 80 coral frames supporting over 2,000 coral fragments. Collaborations with organisations such as Manta Trust, Olive Ridley Project, and Parley, along with an upcoming partnership with Miyaru NGO, strengthen marine protection efforts while guest education programs enhance awareness of ocean conservation.
According to Nuria Camps Suarez, Head Marine Biologist at OZEN LIFE MAADHOO, the coral restoration project represents more than just conservation—it symbolises a commitment to future generations. By restoring the house reef, the resort is actively rebuilding a thriving ecosystem. Partnerships with organisations such as Manta Trust and Parley further amplify the impact, ensuring the preservation of the Maldives’ marine heritage.
The resort also integrates renewable energy solutions, featuring one of the Maldives’ largest floating solar panel systems. This system comprises twelve platforms with 720 panels, supplemented by 1,095 rooftop solar units, collectively generating 30% of the island’s energy requirements and significantly reducing dependence on fossil fuels.
OZEN LIFE MAADHOO’s dedication to a zero-waste philosophy is reflected in its advanced waste management systems. A fully automated organic composter processes three tons of green waste weekly, converting it into nutrient-rich fertiliser, while in-vessel shredders transform garden clippings into compost. Additionally, glass bottles are crushed and repurposed for minor construction projects.
Sustainable dining is also a cornerstone of the resort’s eco-conscious approach. The hydroponic farm enhances gastronomy by growing lettuce and herbs in a soilless system, reducing water consumption from 250 litres to just 50 litres per kilogram. This method meets 70% of the island’s lettuce demand while providing fresh, organic ingredients to its award-winning restaurants.
These sustainability initiatives are seamlessly incorporated into the guest experience, allowing visitors to enjoy bespoke activities such as snorkelling among regenerated reefs and savouring produce from the hydroponic farm—ensuring luxury and environmental responsibility go hand in hand. As OZEN LIFE MAADHOO continues to lead in eco-conscious hospitality, it reinforces THE OZEN COLLECTION’s ethos of ‘Refined Elegance,’ where each stay contributes positively to the planet.
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Experience elegance and serenity at Coco Bodu Hithi’s exclusive Coco Residences
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Coco Bodu Hithi, a hospitality resort owned by Maldivians, is renowned for its sleek design and comfort. The resort features expansive 184-square-metre residences, each equipped with a private pool, offering elevated privileges to guests across 24 exclusive Coco Residences.
Suspended above the crystal-clear lagoon, these overwater villas provide a private sanctuary, surrounded by endless shades of blue and uninterrupted views of the Indian Ocean. Recognised for its outstanding hospitality, Coco Bodu Hithi was awarded the title of Best Service Resort at the Condé Nast Johansens Awards for Excellence 2025. From the moment guests arrive, they are welcomed with a refreshing Kurumba and a basket of tropical fruits, while the resort ensures seamless and attentive service throughout their stay.
Guests staying in Coco Residences benefit from a range of exclusive privileges, including the dedicated service of a Mithuru, who ensures a smooth and personalised Maldivian experience. These privileges include an Executive Champagne Sunset Cruise, a Cocktail Party, and a Guided Wine Tasting with the Resident Sommelier, along with other unforgettable experiences that showcase the breathtaking turquoise waters and endless horizon.
For environmentally conscious and culturally curious travellers, the resort offers a variety of enriching activities. Visitors can participate in Coral Planting and other tailored initiatives with the resident Marine Biologist or experience the excitement of a Boduberu performance on the island.
To further enhance the guest experience, the package includes complimentary breakfast options, ranging from a dine-around breakfast to an in-villa Floating Breakfast, complete with a photographer for a keepsake. Guests also receive a daily replenished minibar stocked with beers and soft drinks, along with special residence bar benefits.
Wellness plays an integral role in the resort’s offerings, allowing guests to embark on a journey of balance, rejuvenation, and inner harmony through daily sunrise or sunset yoga sessions. Additionally, visitors can indulge in relaxation with the resort’s signature Coco Fusion Massage or a soothing Balinese Massage, both designed for deep rejuvenation.
Coco Bodu Hithi seamlessly combines adventure and exclusivity, offering captivating dive sessions, exhilarating water sports, and thoughtfully curated signature experiences. The resort has also welcomed high-profile celebrities, ensuring unforgettable stays in the Maldives.
For those looking to experience the ultimate getaway, the Coco Summer Escape offer provides a 40% discount along with a complimentary meal plan upgrade, allowing for an even more indulgent stay at Coco Bodu Hithi.
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