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‘Celebrate the Community’: Sheraton brings people together again with new brand campaign
Sheraton Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, today unveils its new brand campaign, “Celebrate the Community”. Sitting at the heart of communities for over 80 years, Sheraton continues to bring people together in destinations around the world. The campaign celebrates the communal spirit and invites guests to reconnect and share experiences, reinforcing the brand’s commitment to be “Where the World Comes Together”.
In the past 18 months, the pandemic has created the need for social distancing and people are disconnected more than ever. To lift the community spirit, Sheraton invites travelers and locals alike to celebrate the return of human interactions and create meaningful connections. To mark the launch of the campaign, Sheraton created a captivating video starring popular Chinese actress and singer Myolie Wu. Filmed at the newly opened Sheraton Mianyang in China, the video captures the moments of connection and shared experiences with like-minded travelers and guests.
“As the most global brand within the Marriott Bonvoy portfolio, Sheraton has always stood for community, and played a special role in serving and connecting people around the world,” said Jennie Toh, Vice President, Brand Marketing and Brand Management, Asia Pacific, Marriott International. “The pandemic lockdowns have created an increased awareness and appreciation of the importance of social interactions in people’s lives. With the ‘Celebrate the Community’ campaign, we hope to remind people of the power of collective and that we are better together.”
With 139 hotels and resorts in Asia Pacific, Sheraton invites guests to reconnect with their community or explore new ones in local destinations through a collection of meaningful experiences at participating Sheraton hotels across the region.
Connecting Community with new, transformed experiences
Sheraton recently unveiled its new global brand vision at the newly opened Sheraton Mianyang. The new design and brand programs are inspired to foster community. The hotel’s new elevated food & beverage offering creates a focal point in the lobby experience. Part bar, part coffee bar, part market, &More by Sheraton is a central pillar of the brand’s new vision, transitioning guests seamlessly from day to night with food & beverage options that are locally sourced, easy to consume while working, and customisable to accommodate all tastes and schedules.
In partnership with local artisan coffee roaster “Qian Xun”, the property brings the coffee-roasting experience to &More by Sheraton. Guests can create their own personal blends, while enjoying signature coffees such as Affogato and Espresso Martini.
Connecting to destination with local sustainable experiences
Sheraton has always stood for community and the brand has played a special role in beginning, integrating, serving and building communities around the world. Properties around the world offer programs that enable guests to forge connections with local communities for meaningful travel.
Sheraton Maldives Full Moon Resort & Spa invites guests to participate in the coral fragment-planting activity in an effort to promote reef habitats and generate new coral. The resort has teamed up with Reefscapers, a coral propagation organisation appointed by the Maldivian Government as custodians of the coral colonies in the Gulhi Falhu lagoon, which was slated to be destroyed as part of a reclamation project. The activity is led by experts and offers a hands-on experience to participants while also providing an alternative business to the 250 inhabitants whose sole previous source of income was fishing.
At Sheraton Hong Kong Tung Chung, the “Family Farmcation” package offers guests a unique opportunity to build connections with the local farming community. Guests can enjoy a hands-on experience in organic farming activities and interacting with local farmers to learn more about sustainable practices. The package includes a set dinner at YUE, the hotel’s signature Chinese restaurant, featuring the finest farm-to-table ingredients.
Celebrating local culture, experiences
Sheraton encourages travelers to see the world through the lens of community. Whether it is sharing a meal with the locals or getting up close to the natural habitat, guests have the opportunities to build deeper connections in the destinations.
Sheraton Grand Mirage Resort, Port Douglas offers one-of-a kind local explorations for guests to grab a map, a delicious refreshment, and gather as a family to discover the vibrant Port Douglas community. Port Douglas features pristine beaches for travelers and locals to swim and build sandcastles.The Main Street and Macrossan Street are the perfect spots for travellers to shop and dine local. The sunset view in the famous Rex Smeal Park is also a not-to-miss when visting Port Douglas.
Guests staying at Sheraton Grand Mirage Resort, Gold Coast can experience exclusive behind the scenes access to Currumbin Wildlife Sanctuary. The wildlife sanctuary is home to a myriad of animals in open enclosures, an outdoor-themed playground, Wild Island. Experience the wild lorikeet feeding, free-flight bird shows and Aboriginal performances. Children will then be invited to create postcards out of the day’s activities and send to their family and friends to raise awareness for local conservation.
At Sheraton Senggigi Beach Resort, the property offers a Sunday brunch and a Sunday Market, where guests can share a scrumptious meal and socialize as they shop for local products. Many in the community lost their job during the pandemic, and the Sunday Market provides an opportunity for those who are impacted to showcase their products and earn a living to support their families.
Celebration
Self-love and serenity: The Nautilus Maldives’ Valentine’s Day experience redefined
In 2025, The Nautilus Maldives, an award-winning ultra-luxury private island hideaway, invites guests to celebrate Valentine’s Day as a sanctuary for the soul. This year’s celebration transcends traditional notions of romantic love, guiding visitors on a transformative journey of self-love and personal well-being. Set amidst untouched beauty and profound serenity, The Nautilus reimagines love as a connection that begins within, forming the foundation for relationships to flourish with greater depth and meaning.
This Valentine’s Day, The Nautilus emphasises the importance of self-love. Solasta Spa’s exclusive Valentine’s offerings are thoughtfully curated to inspire moments of self-discovery, renewal, and reconnection with both oneself and loved ones. Holistic psychotherapist and life coach Lucía Garcia-Giurgiu, based in New York, highlights the philosophy behind these offerings: “The most important relationship we have is the one we have with ourselves.” In alignment with this belief, The Nautilus encourages guests to explore their personal passions and engage in activities that inspire them, either individually or with a partner.
For those embarking on a personal journey, the Aromatherapy Journey provides a sensory escape that enhances physical and mental well-being. The Four-Hand Synchronised Massage, performed by two therapists in perfect harmony, offers a deeply restorative experience. Couples are invited to join a Self-Care Masterclass, where Solasta Spa’s skilled therapists teach gentle massage techniques for partners to practice on one another. Each couple receives a curated self-care kit—including essential oils, massage oil, and a soothing scrub—enabling them to continue their wellness journey at home.
Among the tailored Valentine’s experiences is a Synchronised Yoga session, where couples are guided through partner-based poses by a skilled instructor, fostering physical closeness and trust. Alternatively, guided meditation sessions focusing on gratitude and presence include synchronised breathing exercises and the calming resonance of Tibetan singing bowls, enhancing connection and mindfulness.
For those drawn to creative pursuits, private art workshops offer a chance to bond through artistic expression. Nature lovers may find peace during a guided barefoot walking meditation, immersing themselves in the island’s pristine landscapes for a grounding and serene experience.
Through these curated experiences, Solasta Spa provides a space where mutual respect and appreciation flourish, celebrating each partner’s individuality and the unique qualities they bring to the relationship. By embracing these differences as strengths, couples can deepen their connection, cultivate appreciation, and nurture a love that grows from within.
As twilight falls over The Nautilus, couples are invited to embark on romantic dining experiences designed to rekindle connection and shared joy. The Secluded Sandbank Journey offers a private sunset cocktail, accompanied by the gentle serenade of a singer, followed by a magical five-course dinner under the stars. Guests can toast with champagne and awaken to a floating breakfast at sunrise, creating an intimate moment to begin the new day.
For those seeking beachside elegance, Thyme Beach hosts a Gourmet Dinner featuring a five-course menu paired with champagne. This experience is followed by breakfast served in the comfort of the guests’ house or residence the next morning. At Zeytoun, the Champagne Dinner showcases Mediterranean-inspired cuisine in an enchanting oceanside setting, complete with bespoke turndown touches to conclude the evening. Each culinary journey celebrates connection, blending gastronomic artistry with moments of rediscovered love, creating memories to be cherished long after the evening fades.
Whether guests seek a retreat for self-reconnection or a sanctuary to rediscover love with a partner, The Nautilus offers an experience that transcends the ordinary. Each moment is thoughtfully crafted to honour individuality and connection, inviting visitors to begin 2025 with a renewed sense of meaning. At The Nautilus, every experience is designed to reflect the uniqueness of each love story, leaving lasting memories for the year ahead and beyond.
Featured
Worldwide Kids accreditation highlights Dhigali Maldives’ commitment to exceptional childcare
Dhigali Maldives has announced that its “Play” Kids Club has been accredited by Worldwide Kids, becoming one of only nine such facilities in the Maldives. This recognition underscores Dhigali’s commitment to providing high-quality and inclusive childcare services.
Christian Szabo, the General Manager of Dhigali Maldives, described the accreditation as a significant milestone, emphasising that it affirms the resort’s dedication to offering exceptional and inclusive childcare programs. He expressed pride in joining a network that shares the vision of nurturing young minds.
The “Play” Kids Club caters to children aged 4-12, providing a vibrant array of activities facilitated by certified childcare professionals. This accreditation further solidifies Dhigali’s focus on delivering exceptional family experiences in a safe and stimulating environment.
With this accomplishment, Dhigali Maldives continues to set a high standard for family-friendly luxury, ensuring parents can relax with the confidence that their children are engaged in fun and enriching activities during their stay.
Celebration
VARU by Atmosphere marks five years of unmatched hospitality
VARU by Atmosphere, an iconic private island resort in the Maldives, celebrated its five-year anniversary this week, marking five years of hospitality, culture, and luxury inspired by the core philosophy of the Joy of Giving. The Naturally Maldivian resort hosted key stakeholders, including the island’s owners, corporate leadership, and colleagues, for an evening of grand celebrations featuring cultural performances, awards, and diverse culinary experiences.
Since its opening in 2019, VARU by Atmosphere has established itself as a sanctuary for travellers seeking to explore the Maldives’ rich cultural heritage while enjoying heartfelt hospitality. Guests at the resort experience the beauty of the turquoise lagoon and immerse themselves in the relaxed island lifestyle of this picturesque Indian Ocean destination. A standout feature of the resort is the award-winning Kaagé restaurant, which highlights authentic Maldivian cuisine, celebrating local ingredients, flavors, and culinary traditions.
Reflecting on the milestone, Mei P. Pun, General Manager of VARU by Atmosphere, noted the significance of the resort’s name, saying, “In Dhivehi, the Maldivian dialect, VARU translates to living life in abundance, strength, resilience, and above all, authenticity. For us, hospitality is about sharing the soul of the Maldives with every visitor, a mission made possible by the dedicated team. Their passion, warm smiles, and unwavering energy resonate with guests, many of whom return time and again.”
Part of the Atmosphere Hotels & Resorts brand, VARU by Atmosphere is a contemporary 5-star resort offering a luxurious island experience with 108 villas situated along white sandy beaches, crystal-clear turquoise lagoons, and three jetties featuring spacious over-water accommodations. Guests benefit from the exclusive VARU Plan™, a comprehensive holiday package that includes diverse dining options, spa experiences, daily activities, and excursions designed to enrich their stay.
Situated on the North-West edge of Malé Atoll, the resort is easily accessible via a 40-minute speedboat ride from Velana International Airport. It boasts four restaurants and two bars, ensuring a wide range of culinary options, alongside premium facilities such as a dive school, water sports centre, overwater ELE|NA spa complex, gym, kids’ club, ocean excursions, and daily complimentary snorkelling trips to explore the vibrant underwater world.
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