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‘Celebrate the Community’: Sheraton brings people together again with new brand campaign

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Sheraton Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, today unveils its new brand campaign, “Celebrate the Community”. Sitting at the heart of communities for over 80 years, Sheraton continues to bring people together in destinations around the world. The campaign celebrates the communal spirit and invites guests to reconnect and share experiences, reinforcing the brand’s commitment to be “Where the World Comes Together”.

In the past 18 months, the pandemic has created the need for social distancing and people are disconnected more than ever. To lift the community spirit, Sheraton invites travelers and locals alike to celebrate the return of human interactions and create meaningful connections. To mark the launch of the campaign, Sheraton created a captivating video starring popular Chinese actress and singer Myolie Wu. Filmed at the newly opened Sheraton Mianyang in China, the video captures the moments of connection and shared experiences with like-minded travelers and guests.

“As the most global brand within the Marriott Bonvoy portfolio, Sheraton has always stood for community, and played a special role in serving and connecting people around the world,” said Jennie Toh, Vice President, Brand Marketing and Brand Management, Asia Pacific, Marriott International. “The pandemic lockdowns have created an increased awareness and appreciation of the importance of social interactions in people’s lives. With the ‘Celebrate the Community’ campaign, we hope to remind people of the power of collective and that we are better together.”

With 139 hotels and resorts in Asia Pacific, Sheraton invites guests to reconnect with their community or explore new ones in local destinations through a collection of meaningful experiences at participating Sheraton hotels across the region.

Connecting Community with new, transformed experiences

Sheraton recently unveiled its new global brand vision at the newly opened Sheraton Mianyang. The new design and brand programs are inspired to foster community. The hotel’s new elevated food & beverage offering creates a focal point in the lobby experience. Part bar, part coffee bar, part market, &More by Sheraton is a central pillar of the brand’s new vision, transitioning guests seamlessly from day to night with food & beverage options that are locally sourced, easy to consume while working, and customisable to accommodate all tastes and schedules.

In partnership with local artisan coffee roaster “Qian Xun”, the property brings the coffee-roasting experience to &More by Sheraton. Guests can create their own personal blends, while enjoying signature coffees such as Affogato and Espresso Martini.

Connecting to destination with local sustainable experiences

Sheraton has always stood for community and the brand has played a special role in beginning, integrating, serving and building communities around the world. Properties around the world offer programs that enable guests to forge connections with local communities for meaningful travel.

Sheraton Maldives Full Moon Resort & Spa invites guests to participate in the coral fragment-planting activity in an effort to promote reef habitats and generate new coral. The resort has teamed up with Reefscapers, a coral propagation organisation appointed by the Maldivian Government as custodians of the coral colonies in the Gulhi Falhu lagoon, which was slated to be destroyed as part of a reclamation project. The activity is led by experts and offers a hands-on experience to participants while also providing an alternative business to the 250 inhabitants whose sole previous source of income was fishing.

At Sheraton Hong Kong Tung Chung, the “Family Farmcation” package offers guests a unique opportunity to build connections with the local farming community. Guests can enjoy a hands-on experience in organic farming activities and interacting with local farmers to learn more about sustainable practices. The package includes a set dinner at YUE, the hotel’s signature Chinese restaurant, featuring the finest farm-to-table ingredients.

Celebrating local culture, experiences

Sheraton encourages travelers to see the world through the lens of community. Whether it is sharing a meal with the locals or getting up close to the natural habitat, guests have the opportunities to build deeper connections in the destinations.

Sheraton Grand Mirage Resort, Port Douglas offers one-of-a kind local explorations for guests to grab a map, a delicious refreshment, and gather as a family to discover the vibrant Port Douglas community. Port Douglas features pristine beaches for travelers and locals to swim and build sandcastles.The Main Street and Macrossan Street are the perfect spots for travellers to shop and dine local. The sunset view in the famous Rex Smeal Park is also a not-to-miss when visting Port Douglas.  

Guests staying at Sheraton Grand Mirage Resort, Gold Coast can experience exclusive behind the scenes access to Currumbin Wildlife Sanctuary. The wildlife sanctuary is home to a myriad of animals in open enclosures, an outdoor-themed playground, Wild Island. Experience the wild lorikeet feeding, free-flight bird shows and Aboriginal performances. Children will then be invited to create postcards out of the day’s activities and send to their family and friends to raise awareness for local conservation.

At Sheraton Senggigi Beach Resort, the property offers a Sunday brunch and a Sunday Market, where guests can share a scrumptious meal and socialize as they shop for local products. Many in the community lost their job during the pandemic, and the Sunday Market provides an opportunity for those who are impacted to showcase their products and earn a living to support their families.

Family

The Nautilus Maldives redefines children’s spaces with ecoBirdy

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The Nautilus Maldives, an ultra-luxury bohemian private island retreat in the heart of the Indian Ocean, has announced a partnership with ecoBirdy, the award-winning Belgian family-owned design brand renowned for its innovative approach to design rooted in social and environmental responsibility.

As part of this collaboration, The Nautilus has redesigned the furnishings of its Young Wonderers children’s club and The Nautilus Lounge at Velana International Airport. These areas now showcase ecoBirdy’s thoughtfully curated and ergonomically designed pieces, created from repurposed plastic toys. The result is an immersive experience for young guests that seamlessly blends creativity, sustainability, and style.

ecoBirdy, founded in 2018 by designers Vanessa Yuan and Joris Vanbriel, originated as a research initiative co-funded by the European Commission. The project aimed to develop a sustainable method for recycling plastic toys. ecoBirdy’s patented recycling process starts with the collection of used toys, undergoes a conscientious recycling journey, and concludes with the crafting of contemporary, functional furniture and home accessories. Central to their designs is ecothylene®—a 100% recycled and recyclable material—used to create visually distinctive and ergonomically supportive products tailored to children’s comfort, autonomy, and development.

From the moment children arrive at The Nautilus Airport Lounge to their playful experiences at Young Wonderers, they are welcomed into environments that emphasise imagination, beauty, and respect for nature. Each ecoBirdy piece is designed to foster children’s independence, featuring ergonomic shapes and easy-to-grip elements that reflect a deep understanding of young behaviour.

Adan Gomez, General Manager of The Nautilus Maldives, expressed that the partnership reflects the resort’s values: “This collaboration embodies The Nautilus’s ethos. Like ecoBirdy, we are family-founded and built on authenticity, creativity, and responsibility. Together, we’ve created inspiring spaces that not only delight our youngest guests but also reflect our commitment to timeless hospitality and respect for our planet.”

Joris Vanbriel, co-founder of ecoBirdy, noted, “True luxury carries a responsibility to future generations. Partnering with The Nautilus allows us to bring sustainable design to a new generation of conscious explorers.” Fellow co-founder Vanessa Yuan added, “We believe design has the power to inspire change. Through this collaboration, we hope to nurture creativity, care, and environmental stewardship among young guests of The Nautilus.”

At The Nautilus, where time stands still and freedom reigns, each young guest is invited to discover that the most meaningful form of luxury lies in living thoughtfully.

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Whispers of love by the sea: say ‘yes’ at Angsana Velavaru

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Angsana Velavaru, a distinguished nominee for Most Romantic Resort at the South Asia Travel Awards, has unveiled a thoughtfully curated collection of proposal experiences. These offerings are designed to transform a deeply personal commitment into a lasting legacy, all within the breathtaking beauty of the Maldives.

Located in the secluded South Nilandhe Atoll, Angsana Velavaru exudes an atmosphere of understated elegance. The resort’s natural surroundings create a stunning backdrop for meaningful moments, where the serenity of the islands fosters genuine intimacy. At this idyllic retreat, a proposal becomes more than a question—it becomes a landmark moment shaped by the shimmering seascape and the expansive Maldivian sky.

Each proposal experience is meticulously designed to go beyond the conventional, with a focus on the unique narrative and aspirations of every couple. Acknowledging the individuality of each relationship, Angsana Velavaru offers a range of distinct settings for this significant occasion. Couples may choose a private beach, where the soft rhythm of the waves accompanies a heartfelt declaration at sunset. For those seeking an even more exclusive moment, proposals can be staged on the rooftop of the resort’s iconic InOcean Villas—standalone water villas that are unique to the Maldives. This elevated location provides sweeping ocean views and a sense of dramatic privacy as daylight gently fades into evening.

Every setup is crafted with careful attention to detail, ensuring the ambiance reflects the couple’s story. The resort’s dedicated team provides discreet yet comprehensive support, allowing couples to be fully present in the emotion of the occasion. Enhancements such as private dining beneath the stars or a discreet photographer to capture the moment can be arranged to further personalise the experience, preserving its intimacy and authenticity.

Surrounded by pristine turquoise waters and the boundless horizon of the Indian Ocean, Angsana Velavaru offers more than a stunning destination—it presents an environment where true connection and lasting memories flourish. With the launch of these carefully considered proposal experiences, the resort invites guests to Say Yes to the Moment and embark on a meaningful new beginning.

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Awards

Nova Maldives wins global acclaim with 2025 Travellers’ Choice Award

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Nova Maldives has been honoured with the prestigious 2025 Travellers’ Choice Award by Tripadvisor, placing the island resort among the top-rated properties globally and affirming its status as a firm favourite among travellers.

This accolade is particularly significant given the Maldives’ dynamic and world-renowned resort landscape, where excellence is continually redefined. The award gains further weight as it is based entirely on authentic guest reviews—submitted by visitors who experienced Nova first-hand and shared reflections on the care, connection, and comfort they encountered during their stay.

Tripadvisor, the world’s largest travel guidance platform, is a trusted resource within global traveller communities. It derives its credibility from millions of genuine reviews and insights contributed by real guests.

Since its establishment, Nova Maldives has remained dedicated to crafting transformative guest experiences, underpinned by a philosophy of laidback luxury, community connection, and personal wellbeing. The resort’s commitment to soft luxury creates a tranquil sanctuary where guests can foster deeper connections with nature and the local culture. Through heartfelt service, cultural immersion, and strong environmental initiatives—including marine conservation and coral restoration—Nova offers experiences infused with warmth, belonging, and a broader mission.

Being named among Tripadvisor’s standout global properties underscores Nova’s steadfast dedication to outstanding hospitality and the expertise of its devoted team. Every dish, dive, and guest interaction reflects the genuine care invested in making each stay unforgettable. At Nova, the destination is elevated by the passion and commitment of its people.

“This award recognises the entire Nova community, both our guests and team,” said General Manager Abdulla Aboobakuru. “It’s a celebration of shared experiences, and we deeply value individual feedback from our guests. Going forward, Nova will continue creating soulful, rooted moments that touch hearts and stand the test of time.”

Nova’s commitment to sustainability and conscious travel is evident in its ongoing initiatives, including coral reef restoration, wellness diving programmes, mindful culinary offerings, and educational collaborations with local schools, PADI Aware, and the Maldives Whale Shark Research Programme. The resort continues to set an example for balancing impact with indulgence, inviting travellers to engage in enriching, sustainable experiences through a variety of interactive workshops and community-led activities.

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