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‘Celebrate the Community’: Sheraton brings people together again with new brand campaign

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Sheraton Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, today unveils its new brand campaign, “Celebrate the Community”. Sitting at the heart of communities for over 80 years, Sheraton continues to bring people together in destinations around the world. The campaign celebrates the communal spirit and invites guests to reconnect and share experiences, reinforcing the brand’s commitment to be “Where the World Comes Together”.

In the past 18 months, the pandemic has created the need for social distancing and people are disconnected more than ever. To lift the community spirit, Sheraton invites travelers and locals alike to celebrate the return of human interactions and create meaningful connections. To mark the launch of the campaign, Sheraton created a captivating video starring popular Chinese actress and singer Myolie Wu. Filmed at the newly opened Sheraton Mianyang in China, the video captures the moments of connection and shared experiences with like-minded travelers and guests.

“As the most global brand within the Marriott Bonvoy portfolio, Sheraton has always stood for community, and played a special role in serving and connecting people around the world,” said Jennie Toh, Vice President, Brand Marketing and Brand Management, Asia Pacific, Marriott International. “The pandemic lockdowns have created an increased awareness and appreciation of the importance of social interactions in people’s lives. With the ‘Celebrate the Community’ campaign, we hope to remind people of the power of collective and that we are better together.”

With 139 hotels and resorts in Asia Pacific, Sheraton invites guests to reconnect with their community or explore new ones in local destinations through a collection of meaningful experiences at participating Sheraton hotels across the region.

Connecting Community with new, transformed experiences

Sheraton recently unveiled its new global brand vision at the newly opened Sheraton Mianyang. The new design and brand programs are inspired to foster community. The hotel’s new elevated food & beverage offering creates a focal point in the lobby experience. Part bar, part coffee bar, part market, &More by Sheraton is a central pillar of the brand’s new vision, transitioning guests seamlessly from day to night with food & beverage options that are locally sourced, easy to consume while working, and customisable to accommodate all tastes and schedules.

In partnership with local artisan coffee roaster “Qian Xun”, the property brings the coffee-roasting experience to &More by Sheraton. Guests can create their own personal blends, while enjoying signature coffees such as Affogato and Espresso Martini.

Connecting to destination with local sustainable experiences

Sheraton has always stood for community and the brand has played a special role in beginning, integrating, serving and building communities around the world. Properties around the world offer programs that enable guests to forge connections with local communities for meaningful travel.

Sheraton Maldives Full Moon Resort & Spa invites guests to participate in the coral fragment-planting activity in an effort to promote reef habitats and generate new coral. The resort has teamed up with Reefscapers, a coral propagation organisation appointed by the Maldivian Government as custodians of the coral colonies in the Gulhi Falhu lagoon, which was slated to be destroyed as part of a reclamation project. The activity is led by experts and offers a hands-on experience to participants while also providing an alternative business to the 250 inhabitants whose sole previous source of income was fishing.

At Sheraton Hong Kong Tung Chung, the “Family Farmcation” package offers guests a unique opportunity to build connections with the local farming community. Guests can enjoy a hands-on experience in organic farming activities and interacting with local farmers to learn more about sustainable practices. The package includes a set dinner at YUE, the hotel’s signature Chinese restaurant, featuring the finest farm-to-table ingredients.

Celebrating local culture, experiences

Sheraton encourages travelers to see the world through the lens of community. Whether it is sharing a meal with the locals or getting up close to the natural habitat, guests have the opportunities to build deeper connections in the destinations.

Sheraton Grand Mirage Resort, Port Douglas offers one-of-a kind local explorations for guests to grab a map, a delicious refreshment, and gather as a family to discover the vibrant Port Douglas community. Port Douglas features pristine beaches for travelers and locals to swim and build sandcastles.The Main Street and Macrossan Street are the perfect spots for travellers to shop and dine local. The sunset view in the famous Rex Smeal Park is also a not-to-miss when visting Port Douglas.  

Guests staying at Sheraton Grand Mirage Resort, Gold Coast can experience exclusive behind the scenes access to Currumbin Wildlife Sanctuary. The wildlife sanctuary is home to a myriad of animals in open enclosures, an outdoor-themed playground, Wild Island. Experience the wild lorikeet feeding, free-flight bird shows and Aboriginal performances. Children will then be invited to create postcards out of the day’s activities and send to their family and friends to raise awareness for local conservation.

At Sheraton Senggigi Beach Resort, the property offers a Sunday brunch and a Sunday Market, where guests can share a scrumptious meal and socialize as they shop for local products. Many in the community lost their job during the pandemic, and the Sunday Market provides an opportunity for those who are impacted to showcase their products and earn a living to support their families.

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Centara Grand Lagoon Maldives announces grand opening

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Centara Hotels & Resorts, Thailand’s leading hotel operator, is preparing for the launch of Centara Grand Lagoon Maldives, a serene island retreat set to open on April 1st. To commemorate the opening, the resort is offering an exclusive introductory promotion, allowing guests to enjoy a luxurious escape with a range of benefits. The special offer includes Stay 4, Pay 3 and Stay 7, Pay 5 packages, along with exceptional upgrades available for a limited time.

Centara Grand Lagoon Maldives is the final addition to Centara’s collection of four distinctive properties in the Maldives, each tailored to different traveller preferences. The resort features 142 elegantly designed beachfront and overwater accommodations that harmonise with the surrounding natural beauty. This private island sanctuary seamlessly merges Thai-inspired hospitality with Maldivian charm, offering world-class dining across multiple restaurants and bars, as well as revitalising wellness experiences at the Spa Cenvaree Retreat.

The opening of this property also marks the completion of The Atollia by Centara Hotels & Resorts, a visionary project that aims to redefine experiential travel in the Maldives. As part of this exclusive multi-island destination, Centara Grand Lagoon Maldives offers refined tranquility combined with immersive experiences. Guests staying at the resort also have access to the exciting water attractions and vibrant amenities of the neighbouring Centara Mirage Lagoon Maldives.

Andrew Jansson, Cluster General Manager of Centara Grand Lagoon Maldives & Centara Mirage Lagoon Maldives, expressed enthusiasm about the upcoming opening, stating, “From our picturesque beachfront and overwater villas to our exquisite dining and holistic wellness journeys, our team has worked tirelessly to ensure every aspect of this magnificent property exceeds expectations. We look forward to offering travellers a truly distinctive experience that captures the essence of both Centara’s signature warm hospitality and the beauty of this Maldivian paradise.”

To celebrate the grand opening, Centara Hotels & Resorts is inviting guests to take advantage of the Grand Island Indulgence: Exclusive Introductory Offer. Bookings made before June 30th, 2025, for stays between April 1st and October 15th, 2025, will qualify for the Stay 4, Pay 3 or Stay 7, Pay 5 packages. The offer also includes meal plan upgrades, complimentary sparkling wine and couples’ massages, exclusive access to The Club, a choice of an ocean excursion, and additional perks for CentaraThe1 members.

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Embrace Maldives’ hidden summer with Cinnamon Hotels & Resorts

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Beyond the well-known winter appeal of the Maldives lies an underrated gem—summer. From May to October, the islands transform into a sanctuary of intimate escapes, breathtaking marine encounters, and uninterrupted tranquillity, offering a side of the Maldives that remains one of travel’s best-kept secrets. This year, Cinnamon Hotels & Resorts invites travellers to rediscover summer in the Maldives through curated experiences across its four island resorts, each tailored to romance, diving, adventure, and relaxation.

Cinnamon Hakuraa Huraa Maldives provides an ideal setting for couples seeking a romantic summer retreat. Overwater bungalows offer a tranquil atmosphere, where the gentle lapping of waves sets a soothing rhythm for the days ahead. For those desiring an exclusive adults-only escape, Platinum Island offers elevated privacy and sophistication, creating the perfect environment for seclusion. As the sun sets, private sandbank dinners and candlelit beachside feasts transform ordinary moments into unforgettable memories.

For diving enthusiasts, Ellaidhoo Maldives by Cinnamon offers an unparalleled underwater experience. Home to one of the Maldives’ most vibrant house reefs and in close proximity to iconic dive sites, Ellaidhoo provides exceptional opportunities for marine exploration. Divers can witness the Maldives’ marine life in its full splendour, and encounters with Tripod, the island’s beloved three-finned turtle, add a unique charm to every dive. Whether exploring the legendary house reef or venturing to sites such as Fish Head and Maaya Thila, every descent promises an awe-inspiring glimpse into the ocean’s wonders.

Cinnamon Dhonveli Maldives serves as the ultimate summer playground for thrill-seekers, where the ocean’s energy meets endless opportunities for adventure. Home to the world-renowned surf break, Pasta Point, the island attracts seasoned surfers eager to ride its perfectly peeling waves. Beyond surfing, the resort offers an array of exhilarating water sports, including jet skiing, wakeboarding, paddleboarding, and windsurfing, ensuring every adrenaline-seeker finds an activity suited to their passion. Whether carving through the waves or speeding across crystal-clear waters, Cinnamon Dhonveli Maldives encapsulates the thrill of ocean adventure.

Cinnamon Velifushi Maldives redefines summer living, blending stylish beachfront retreats with effortless indulgence. Days unfold at a leisurely pace, with sun-drenched afternoons by the infinity pool, gourmet dining that highlights the flavours of the sea, revitalising spa treatments, and sunrise yoga sessions designed to awaken the senses. Whether savouring exquisitely crafted dishes, indulging in personalised wellness experiences, or simply embracing the island’s serenity, Velifushi offers an escape where time slows down, allowing guests to immerse themselves in the art of island living.

Far from the winter crowds, summer in the Maldives reveals a season of untold beauty, where the rhythm of the waves sets the pace for unforgettable experiences. Whether diving into vibrant marine ecosystems, embracing barefoot luxury, or savoring moments of pure tranquillity, Cinnamon Hotels & Resorts Maldives welcomes travellers to uncover one of the islands’ best-kept secrets

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Michelin magic in Maldives: Chef Wassim Hallal’s spring residency at Soneva Fushi

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Danish chef Wassim Hallal will be hosting an exclusive residency at Soneva Fushi’s Flying Sauces from March 17 to May 12, 2025, bringing his two-Michelin-starred restaurant, Frederikshøj, to the world’s first fine dining zipline experience. As spring unfolds in the Maldives, guests will have the opportunity to soar along a 200-meter zipline route to reach an elevated dining platform, where breathtaking views, intuitive service, and Hallal’s masterful culinary creations await.

A pioneer of modern Nordic cuisine, Hallal’s passion for gastronomy has driven him to redefine fine dining in Denmark. His culinary journey began at a young age, leading him to refine his craft in some of Europe’s most prestigious kitchens. Under his leadership, Frederikshøj in Aarhus has earned two Michelin stars, recognized for its innovative approach, precision, and use of the finest seasonal ingredients.

During his highly anticipated spring residency at Soneva Fushi, Hallal will bring the essence of Frederikshøj to the Maldives, offering an unforgettable tasting experience that merges contemporary Nordic techniques with the island’s exceptional organic produce. His culinary philosophy pays tribute to the natural world, shaped by his environment and the evolving landscape of modern gastronomy. His style masterfully balances the refinement of French haute cuisine with the boundary-pushing creativity of New Nordic cooking, infused with global influences that drive his innovation.

At Frederikshøj, his commitment to excellence is evident in the meticulous selection of the finest local ingredients. A true culinary craftsman, he embraces experimentation, constantly redefining flavour, texture, and technique to create dishes that leave a lasting impression. Each plate serves as a canvas—an expression of creativity, refinement, and evolution—always seeking to push the boundaries of what is possible.

While in the Maldives, Hallal and his team will seamlessly blend Frederikshøj’s distinctive culinary ethos with Soneva Fushi’s organic seasonal produce, crafting a two-Michelin-starred dining experience designed to surprise, delight, and linger in the memories of guests long after the final course.

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