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Visit Maldives launches campaign with Leverate Media to promote Maldives in Indonesia

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Visit Maldives is conducting a joint campaign with Leverate Media in order to promote Maldives as the most desired destination and as a safe haven targeting the Indonesian market.

Starting in July, the month-long campaign will promote the Maldives via Google and Youtube.

Leverate Media is an independent full-service agency specialising in developing creative brand communication and media buying for both digital and conventional channels with data-driven optimisation.

Under the campaign with Leverate Media, video advertisements featuring the serene scattered islands of Maldives will appear on Youtube.

The Maldives tourism products (resort, guesthouse, liveaboards, hotels) and uniquely-Maldivian experiences will be advertised through Google Discovery which ensures that the ads will appear on Google apps and features next to advertiser-friendly content.

Maldives will also be advertised on the Google Display Network, a group of more than two million websites, videos, and apps featuring Google Ads.

The advertisements will reach the target group of affluent travellers looking for their next getaway, and will be spread across a variety of publishers, blogs, and other niche information sites further promoting the Maldives as a top of mind destination.

Visit Maldives aims to promote the Maldives in the Indonesian market to create potential for increasing tourist arrivals from Indonesia to the Maldives aligned with the market objectives.

Due to close proximity and direct fight connectivity, Indonesia and the Southeast Asian market holds great potential for the Maldives tourism industry. Visit Maldives is working to strengthen destination brand presence and to promote Maldives as a safe haven for Southeast Asian travellers.

Over the years, Maldives has seen a steady growth in terms of tourist arrivals from the Southeast Asian region making it a promising market with great fight connectivity to the Maldives.

In 2019, Maldives welcomed over 87,636 tourists from the Southeast Asian market.

Despite travel restrictions, Visit Maldives is promoting the destination to the Southeast Asian market to ensure that Maldives remains as a top of the mind destination among travellers and to ensure that Maldives is the most preferred destination for Southeast Asian travellers once borders reopen for leisure travel and travel restrictions are lifted.

Visit Maldives have conducted several campaigns targeting the Southeast Asian market to ensure Maldives remains as the top of the mind destination.

Visit Maldives has taken part in Travel Meet Asia – South East Asia, Travel Meet Asia – MICE and Corporate, Antavaya Virtual Travel Fair, IMM Asia Virtual and a Destination Maldives Webinar with the High Commission of Maldives in Singapore & NATAS.

In addition, Visit Maldives has conducted promotional activities with Travel+Leisure, TripZilla as well as ‘Have, Halal, Will Travel’ to promote Maldives targeting Muslim travellers.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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