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Visit Maldives, TripZilla collaborate to make Maldives top destination in SEA Market

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Visit Maldives has commenced a joint campaign with TripZilla, in a bid to promote the Maldives as the most desired destination and a safe haven targeting the Southeast Asian market.

The five-month-long branding campaign, from July to December, will make use of a variety of digital marketing components to promote Maldives as one of the most preferred safe haven destinations in the world.

TripZilla is a culture and travel digital publication for those with a sense of adventure. The company creates authentic travel content highlighting the greatest trends, places, food, and people. With a reach of over 25 million consumers every month, Tripzilla is the leading culture and travel digital publication in Southeast Asia.

Under the campaign, articles on the sought-after tourism products (resorts, guesthouse, liveaboards, hotels) and the unique experiences of Maldives will be published on Tripzilla’s main website reaching audiences in the Southeast Asian market.

In addition to the articles, a video presentation featuring the serene scattered islands and the unique geography of Maldives will be showcased through TripZilla. The video provides a breathtaking view of Maldives as one of the most beautiful destinations in the world as well as the unique activities that can be experienced in Maldives.

The video highlights that Maldives remains a safe haven destination as a result of the unique one-island-one-resort concept and how the naturally distanced islands ensure Maldives as a safe and serene destination. Most importantly, the video presents that Maldives is ready to welcome visitors from Southeast Asia after borders reopen.

Furthermore, a variety of engagement posts will be created by TripZilla on Facebook to encourage viewers to engage with the content.

The content created throughout the campaign is estimated to reach a total of at least 820,000 viewers across Singapore, Philippines, Indonesia and Malaysia.

As Visit Maldives is also promoting the Maldives as one of the leading Muslim-friendly destinations targeting the Southeast Asian market, the articles from this campaign will also be posted on HalalZilla.com and the HalalZilla facebook page.

HalalZilla is Tripzilla’s global platform for over a billion Millennial Muslims to connect, voice and interact on the topics of lifestyle and travel.

The campaign is carried out in accordance with the marketing strategy for Southeast Asia market to create awareness about the activities that can be enjoyed by Muslim travellers, family, and luxury travellers.

Moreover, the campaign is also aligned with the strategy to strengthen Maldives visibility and brand presence in the Southeast Asian market and generate wider appeal to Muslim travellers.

Over the years, Maldives has seen a steady growth in terms of tourist arrivals from the Southeast Asian region making it a promising market with great fight connectivity to the Maldives.

In 2019, the Maldives welcomed over 87,636 tourists from the Southeast Asian market.

Despite travel restrictions, Visit Maldives is promoting the destination in the Southeast Asian market to ensure that Maldives remains as a top of the mind destination among travellers and to ensure that Maldives is the most preferred destination for Southeast Asian travellers once borders reopen for leisure travel and travel restrictions are lifted.

Visit Maldives has conducted several campaigns targeting the Southeast Asian market to ensure Maldives remains the top of the mind destination.

Visit Maldives has taken part in Travel Meet Asia South East Asia, Travel Meet Asia – MICE & Corporate, Antavaya Virtual Travel Fair, IMM Asia Virtual and a Destination Maldives Webinar with the High Commission of Maldives in Singapore and NATAS.

In addition, Visit Maldives has conducted promotional activities with Travel+Leisure as well as ‘Have, Halal, Will Travel’ to promote Maldives targeting Muslim travelers.

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Indian influencer Niki Mehra in Maldives

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Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) hosted a familiarisation trip with Amilla Maldives for high-end influencer, Niki Mehra, from India to experience the luxury and romantic offerings of the Maldives from 3rd – 6th May 2024.

The familiarisation trip was a great opportunity to Niki Mehra, a renowned Indian model, fashion, beauty and travel content creator and social media influencer with over half a million followers who has carved a niche in the Indian fashion industry with her unique sense of style. During her time in the Sunny Side of Life, Niki Mehra showcased luxury to romantic experiences of the destination.

The trip promoted Maldives through social media platforms of Niki Mehra while highlighting experiential itinerary offerings of the Maldives. Additionally, the influencer trip assisted MMPRC in propelling growth in the luxury travel segment and honeymoon market by showcasing the Maldives as a premier honeymoon destination for the Indian travellers.

The Indian market has been a strong market for the Maldives over the years, currently ranked number 6 with 46,970 tourists as of 13th May 2024. Additionally, MMPRC showcased the Maldives in OTM and SATTE held earlier this year. MMPRC is committed to boosting the arrivals from the market and has exciting marketing activities planned for future, including joint campaigns, familiarisation trips, participation in major events and other campaigns which provides numerous opportunities to showcase the breathtaking Maldives to the market, attracting more Indian travellers.

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130 hotels in The Prestige Collection with 4 Maldives properties

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The Prestige Collection has reached 130 hotels in its portfolio, continuing to uphold quality and excellence as core pillars. It represents the most exclusive selection within Keytel, the world’s first alliance of independent hotels.

Since its establishment in 2007, The Prestige Collection has been dedicated to meeting the growing demand for luxury hotels, becoming a reference for hospitality industry specialists. Despite its focus on independent hotels, the collection has successfully attracted prestigious properties from international luxury chains such as Rosewood Villa Magna, Mandarín Oriental Ritz Madrid, and Fairmont Mayakoba in Riviera Maya. These hotels view The Prestige Collection as a complement to their commercial strategy for attracting luxury clientele.

With a prominent presence both nationally and internationally across 36 countries, The Prestige Collection shines in with four distinguished resorts: Baglioni Resort Maldives, Diamonds Athuruga Maldives Resort & Spa, Diamonds Thudufushi Maldives Resort & Spa, and Hideaway Beach Resort & Spa. Internationally, the collection boasts emblematic properties like Armani Dubai, Café Royal in London, The Pierre in New York, and Kappa Senses in Ubud, Bali, among others.

The collection categorises hotels into four distinctive categories, highlighting ideal places to disconnect, properties in vibrant urban settings, coastal options for those seeking serenity, and unique experiences for those seeking singularity.

Furthermore, this milestone coincides with the relaunch of its new experiential website platform. This platform offers users and industry professionals the opportunity to explore the collection in greater detail and drives qualified traffic to the official websites of member hotels.

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Waste Management Corporation (WAMCO) Marks a Significant Step Towards Transforming Urban Waste Management

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Waste Management Corporation (WAMCO) marked a significant step towards plastic waste management with the adoption of dedicated vehicles handed over to boost this transformation of urban waste management supported by The Coca-Cola Foundation (TCCF) and the United Nations Development Programme (UNDP) in the Maldives.  

In March 2024, UNDP Maldives officially handed over a fleet of six vehicles to WAMCO, which included two electric vehicles (EVs), as part of an initiative aimed at enhancing waste management across the Greater Male’ Area (GMA). This acquisition, facilitated through the financial support of TCCF paves the way for a crucial advancement in bolstering PET collection efforts and tackling the challenge of plastic waste in the Maldives.

“This initiative marks a significant step towards boosting recycling rates and combating environmental pollution in the Maldives,” stated Pek Chuan Gan, Deputy Resident Representative of UNDP Maldives speaking at the handover ceremony. “Integrating electric vehicles into WAMCO’s fleet and improving PET recycling processes not only lowers carbon emissions but also pioneers renewable energy use in waste management. It’s a vital move for steering the Maldives towards a sustainable and renewable-powered future.”

The provision of electric vehicles marks a continuation of UNDP Maldives’ support to the Government’s vision to introduce renewable energy in key sectors such as waste management that significantly contribute to the country’s renewable energy transition ambition. By embracing clean energy solutions, such as electric vehicles in waste management practices, the Maldives can further reduce its carbon footprint and move closer to achieving its renewable energy goals.

“Utilizing eco-friendly vehicles is a pivotal change for WAMCO, signifying a major leap towards modernizing waste management in the Maldives,” remarked Mujthaba Jaleel, Managing Director, from WAMCO. “This collaboration highlights the shared commitment to environmental stewardship and the potential for such partnerships to catalyse meaningful progress in sustainability and about the positive impact these vehicles will have on our operations and the environment.”

Representatives from UNDP Maldives, WAMCO, and The Coca-Cola Foundation’s unified efforts towards a sustainable future. Photo courtesy: CIAO Advertising.

“Our commitment goes beyond just recycling; it’s about fostering a culture of sustainability,” remarked Saadia Madsbjerg, President, Coca‑Cola Foundation and VP Community Affairs. “By enhancing waste management in the Maldives, we aspire to set a benchmark for environmental stewardship.”

For The Coca-Cola Foundation, together with the stakeholders, the aim is to propel Maldives towards a future where plastic circularity is not just envisioned but actively pursued. By channelling resources and expertise into the heart of waste management, TCCF has made a sizeable contribution in enhancing and attracting investment to this crucial sector in the Maldives. This initiative is a testament to TCCF’s commitment to fostering sustainable practices and promoting the reuse and recycling of plastics, thereby reducing environmental impact, and paving the way for a circular economy.

The fleet handover event held on March 18, 2024, served as a celebration of collaboration in waste management. Representatives from UNDP Maldives, WAMCO, The Coca-Cola Foundation, government officials, and stakeholders came together to mark this significant step and reinforced their collective dedication to building a more sustainable future for the Maldives.

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