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Visit Maldives conducts campaign with South Korea’s top honeymoon tour agency

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Visit Maldives has launched a month-long joint campaign with Palm Tour to strengthen brand presence and promote the honeymoon segment in the South Korean market.

The campaign consists of online promotional activities and promotion of Maldives in a physical honeymoon event.

Palm Tour is the leading honeymoon agency for overseas travel in South Korea. It offers a wide range of Maldives products with various fight and resort options handling 21,000 couples overseas honeymoon tours annually.

As part of the online promotional activities, Maldives will be featured in the Palm Tour website’s promotion main banner with redirects towards Visit Maldives South Korean social media accounts as well.

Palm Tours will also utilise keyword ads across all content, send out press releases and newsletters promoting Maldives as the most romantic destination for honeymoons.

Additionally, Palm Tours will post content on their social media and blog, promoting the sought-after products of Maldives (resorts, guesthouse, liveaboards, hotels) and the unique experiences specific to couples.

A romantic couples massage in an underwater spa, staying aboard a private water-villa, and sleeping under the equatorial night sky in a secluded bubble tent are amongst some of the uniquely-Maldivian experiences that will be promoted by Palm Tours.

Palm Tours will also showcase the prestigious Maldivian products and romantic experiences for honeymoons during a honeymoon event held from August 22-23.

A separate exclusive space will be held during the event for Maldives highlighting Maldives as one of the safest destinations due to the geographically scattered islands and the stringent measures in place. During this two-day event, an estimated 80 bookings will be generated.

During the event, Palm Tours will distribute a destination brochure to all event visitors which highlights the products, experiences, arrival procedure, and the latest travel guidelines.

The regulation that travellers who have been vaccinated overseas against Covid-19 are exempted from the mandatory two-week quarantine upon arrival in South Korea will be highlighted.

In order to attract visitors to the Maldivian stand, a raffle will be held during the events for a free holiday in the Maldives sponsored by the Hard Rock Hotel Maldives and The Residence Maldives.

Visit Maldives’ strategy for the South Korean market consists of taking part in social media campaigns on all local social media platforms, taking part in travel fairs, and focused advertising and promotion of Maldives tourism products and unique experiences.

The campaign with Palm Tour is carried out in accordance with Visit Maldives’ strategy for the South Korean market.

Targeting the South Korean market, Visit Maldives have concluded a successful virtual roadshow and webinar.

Marketing campaigns to promote Maldives as a top of the mind destination in the South Korean market include a digital and social media campaign, ongoing print-media advertising campaign, an ambient outdoor campaign, joint promotion with airlines and local OTA’s & honeymoon agencies as well as media and celebrity influencer familiarisation trips.

As a result of the border closures and travel restrictions amongst the Covid-19 pandemic, there was a significant drop in the number of arrivals from South Korea.

Prior to the pandemic, South Korea was an emerging top source market in terms of arrivals to the Maldives. In 2019, Maldives recorded 36,609 arrivals from South Korea ranking the market as the 12th top source market to Maldives.

Events

Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting

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The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
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Business

Unlocking power of travel storytelling at Travel Creators Exchange 2024

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Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

  • Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
  • Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
  • Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
  • Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

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Events

Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives

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Ana Pušica Kramer, an internationally  acclaimed contemporary artist, joins Patina Maldives for an exclusive  art residency in the now infamous Fari Art Atelier. From January 22 to  February 22, 2024, Ana Pušica will grace the shores of the Fari Islands,  weaving a vibrant narrative of colour and emotion across her larger  than-life canvases. 

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement.  Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself. 

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation. 

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact
reservations.maldives@patinahotels.com

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