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Visit Maldives conducts campaign with South Korea’s top honeymoon tour agency

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Visit Maldives has launched a month-long joint campaign with Palm Tour to strengthen brand presence and promote the honeymoon segment in the South Korean market.

The campaign consists of online promotional activities and promotion of Maldives in a physical honeymoon event.

Palm Tour is the leading honeymoon agency for overseas travel in South Korea. It offers a wide range of Maldives products with various fight and resort options handling 21,000 couples overseas honeymoon tours annually.

As part of the online promotional activities, Maldives will be featured in the Palm Tour website’s promotion main banner with redirects towards Visit Maldives South Korean social media accounts as well.

Palm Tours will also utilise keyword ads across all content, send out press releases and newsletters promoting Maldives as the most romantic destination for honeymoons.

Additionally, Palm Tours will post content on their social media and blog, promoting the sought-after products of Maldives (resorts, guesthouse, liveaboards, hotels) and the unique experiences specific to couples.

A romantic couples massage in an underwater spa, staying aboard a private water-villa, and sleeping under the equatorial night sky in a secluded bubble tent are amongst some of the uniquely-Maldivian experiences that will be promoted by Palm Tours.

Palm Tours will also showcase the prestigious Maldivian products and romantic experiences for honeymoons during a honeymoon event held from August 22-23.

A separate exclusive space will be held during the event for Maldives highlighting Maldives as one of the safest destinations due to the geographically scattered islands and the stringent measures in place. During this two-day event, an estimated 80 bookings will be generated.

During the event, Palm Tours will distribute a destination brochure to all event visitors which highlights the products, experiences, arrival procedure, and the latest travel guidelines.

The regulation that travellers who have been vaccinated overseas against Covid-19 are exempted from the mandatory two-week quarantine upon arrival in South Korea will be highlighted.

In order to attract visitors to the Maldivian stand, a raffle will be held during the events for a free holiday in the Maldives sponsored by the Hard Rock Hotel Maldives and The Residence Maldives.

Visit Maldives’ strategy for the South Korean market consists of taking part in social media campaigns on all local social media platforms, taking part in travel fairs, and focused advertising and promotion of Maldives tourism products and unique experiences.

The campaign with Palm Tour is carried out in accordance with Visit Maldives’ strategy for the South Korean market.

Targeting the South Korean market, Visit Maldives have concluded a successful virtual roadshow and webinar.

Marketing campaigns to promote Maldives as a top of the mind destination in the South Korean market include a digital and social media campaign, ongoing print-media advertising campaign, an ambient outdoor campaign, joint promotion with airlines and local OTA’s & honeymoon agencies as well as media and celebrity influencer familiarisation trips.

As a result of the border closures and travel restrictions amongst the Covid-19 pandemic, there was a significant drop in the number of arrivals from South Korea.

Prior to the pandemic, South Korea was an emerging top source market in terms of arrivals to the Maldives. In 2019, Maldives recorded 36,609 arrivals from South Korea ranking the market as the 12th top source market to Maldives.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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