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Connoisseur Circle awards Best Luxury Destination title to Maldives

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The Maldives is awarded the “Best Luxury Destination of the Year” by Connoisseur Circle, a popular luxury publication for the German speaking markets.

It is the only German-language magazine that exclusively addresses luxury travellers featuring high-end hotels and exclusive destinations worldwide.

The Connoisseur Circle Hospitality Awards is an initiative by the publication and are among the most prestigious prizes in the international luxury hotel industry, presented for the ninth time this year.

Consisting of renowned travel journalists and tourism insiders, a 16-member expert jury applied strict criteria to thoroughly evaluate a total of 27 candidates in nine categories in which Maldives won under the ‘Best Luxury Destination of the Year’ category.

“We are extremely honoured to receive the ‘Best luxury destination of the year’ award from the Connoisseur Circle Hospitality Awards. We are grateful for the recognition we have received for the work undertaken by each and every stakeholder in the Maldives tourism industry,” Thoyyib Mohamed, the Managing Director of Visit Maldives, said.

In addition, Thoyyib remarked upon the successful revival of the Maldivian tourism industry and the ongoing vaccination campaign in the destination.

Visit Maldives is currently conducting a year-long campaign with Connoisseur Circle utilising a multitude of platforms in both the online and offline channels of the publication in order to promote Maldives as a safe haven and uplift the destination presence in the German luxury market.

Over 30,000 consumers are reached through the online channels with 43,500 users on their social media platforms.

Additionally, 47,000 copies in Germany, 9,000 copies in Switzerland and 25,000 copies in Austria are circulated reaching many high-income readers.

A total of 25,129 visitors from Germany, 9,330 from Switzerland and 5,487 from Austria have arrived in Maldives till May 2021. Though these figures are low compared to the figures of 2020 due to ongoing travel restrictions, their market contributions are significant, with Germany holding a market ranking of three whereas Switzerland and Austria rank at 11 and 17 respectively.

Visit Maldives works to maintain destination presence and strengthen the Maldivian brand in the German market through a variety of marketing activities.

These include several B2B and B2C activities such as joint promotions with Airlines and Tour Operators, destination training and several more collaborations with media and key stakeholders in the market. Visit Maldives also participated in ITB Berlin held this March, one of the leading travel and trade shows in the world. Throughout the four-day virtual fair, a variety of networking events were carried out to strengthen destination presence and promote the Maldives as a safe haven.

Despite the global pandemic, Maldives welcomed a total of 555,494 travellers in 2020 and has surpassed a half-million mark so far this year.

Amongst the many activities planned for the remainder of the year includes, social media campaigns, joint marketing campaigns with global stakeholders, familiarisation trips and visibility campaigns.

Several marketing activities and strategies have also been shifted to digital platforms in order to promote the destination whilst adapting to the evolving situation.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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