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Visit Maldives hosts American journalists

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Visit Maldives is hosting a group of journalists from the US from June 9-16.

This is the first familiarisation trip conducted for the market this year and the purpose is to promote the destination as a safe haven for the travellers, highlighting the unique geographical formation of the Maldives as well as the safety measures in place.

The stay for the trip is arranged at Robinson Club Noonu, LUX* North Male Atoll and Kuramathi Maldives, with the three properties focusing on the theme of “Maldives as a safe haven”.

Activities highlighting the natural beauty and the luxury aspects of the destination will be carried out during this trip to target the high-end travellers of the US market.

The team is comprised of journalists who will have their content appear on major publications in online and offline channels such as Travel & Leisure, TripSavvy.com, Forbes, Insider Travel, LA Style, Citizen-Femme.com, TravelAge West and Travel Pulse to name a few.

A combined circulation of over 500,000 print readers is reached with over 78 million on online channels.

“This familiarisation trip is in line with the strategies for the US market to create exposure and advertise focused segments of the destination,” a statement issued by Visit Maldives read.

“There are several other activities in the pipeline for the US market this year such as familiarisation trips for influencers, joint marketing promotions with tour operators, virtual roadshow, webinars and participation in virtual and physical fairs such as the Ultra Summit show taking place in the upcoming month.”

Despite the ongoing pandemic, steady growth has been observed from the US market, ending the year 2020 with 19,759 arrivals ranking as the 8th source market of tourist arrivals. As of June 3, 15,914 arrivals were recorded from this market, ranking as the sixth among the top source markets this year.

The tourism industry of the Maldives has shown remarkable resilience in the face of Covid-19, welcoming a total of 555,494 travellers in 2020 and over 457,747 travellers till June 2.

The commencement of a nationwide vaccination programme, increased fight connections, and the gradual opening of major markets, provide Visit Maldives the opportunity to further promote the destination with global campaigns in association with key stakeholders in the industry.

The administration of the Covid-19 vaccine was initiated on February 1 with the government of Maldives set to provide free Covid-19 vaccines to all citizens and residents of the country in the upcoming months.

As of June 4, 311,325 people in the Maldives have received the first dose of the vaccine with 171,303 receiving the second dose. Over 90 per cent of the workers in the tourism industry of the Maldives have also been administered the first dose of the vaccine.

The initiation of the vaccination drive is bound to offer hope to the local population, as well as ensure the safety of tourists.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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