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Visit Maldives hosts first post-reopening physical destination presence at MITT



Visit Maldives is taking part in Moscow International Travel Trade Show (MITT), making it the first physical destination presence since the border reopening mid last year.

Held from March 16-18 in Russian capital Moscow, MITT is the place where destinations and travel trade professionals from all over the world meet travel agents and tour operators from Russia and CIS region.

Twenty-three representatives from 12 industry stakeholders are taking part in the fair along with the Visit Maldives team.

“The purpose of taking part in this three-day fair is to maintain and strengthen the destination presence in the Russian market and establish Maldives as the top of the mind destination for Russian travellers. Russian market has been one of the top performing markets since the reopening of Maldives border to international travellers on July 15, 2020,” a statement issued by Visit Maldives read.

“Visit Maldives aims to achieve targeted growth for various tourism products and enable a platform for industry partners to present their products to the market.”

Visit Maldives along with industry partners are presenting the products and the unique experiences available in the Maldives at a 148.6sqm dedicated destination stand in Pavilion 1.4.

The unique geographical formation of the islands is being highlighted in the Maldives stand through the use of pictures, 360° virtual images and videos. Videos are displayed at a stand via a touchless sensor, assuring the visitors that Maldives is one of the safest destinations to travel and the destination fits today’s traveller’s needs.

A raffle is conducted together with the organisers of MITT and at the end of the event a lucky winner will get a complementary holiday in the Maldives. The raffle is sponsored by Reethi Beach Resort for five nights for two persons.

“MITT provides the opportunity to meet and update the travel trade in Russia with the latest information on Maldives, including but not limited to the stringent health and safety measures put in place to combat the spread of Covid-19,” Visit Maldives said.

“In addition, the fair offers the opportunity to gain new partners and clients among visitors representing the travel trade and maintain present relationships.”

In 2019, MITT saw the participation of 22,289 travel professionals, as well as 1,523 exhibitors from over 200 countries.

In order to attract more visitors to the Maldives stand and increase brand visibility, a banner is placed in a prime location at the main entrance showcasing the beauty of the destination.

Coinciding with MITT, Visit Maldives will host roadshows in four Russian cities from March 21-26. The roadshows will be held in Moscow, Kazan, Saint Petersburg and Ekaterinburg.

Along with Visit Maldives, 20 companies with 34 participants will take part in the roadshow to further strengthen the destination presence and relationship with trade partners.

The Russian market is currently one of the top performing source markets, with 40,698 visiting the Maldives from the Russian region so far in 2021.

Four daily flights connect Russia and the Maldives with direct connections offered by Russia’s flag carrier, Aeroflot.

Several initiatives are underway to market the destination in Russia. High impact campaigns such as media familiarisation trips have been conducted earlier this year, with more planned for the upcoming months.

Visit Maldives is also conducting a global campaign targeting Russia in collaboration with Expedia. The collaboration with Expedia is one of the many high-impact global campaigns planned for the year.

Visit Maldives is currently carrying an educational and training program targeted to the Russian travel trade with Association of Tour Operators in Russia (ATOR).

Maldives reopened its borders for tourists of all nationalities on July 15, 2020, with rigorous procedures in place to ensure the safety of tourists and tourism workers.

Tourists are required to fill an online health declaration form within 24 hours prior to their departure, as well as have a negative PCR test result, conducted 96 hours prior to their departure.

On February 1, Maldives launched its vaccination programme, and the government aims to provide free Covid-19 vaccine to all citizens and residents of Maldives.

The tourism ministry has also launched an initiative to inoculate tourism workers to develop an even safer scenario for the industry.

“The initiation of the vaccination drive is bound to offer hope to the local population, as well as ensure the safety of tourists. This conveys the message that Maldives is a low-risk destination for travellers and will hopefully generate a surge in tourist arrivals,” Visit Maldives said.

According to data published by the tourism ministry, the Maldives has welcomed 200,871 tourists so far this year.


Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting



The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
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Unlocking power of travel storytelling at Travel Creators Exchange 2024



Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

  • Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
  • Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
  • Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
  • Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

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Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives



Ana Pušica Kramer, an internationally  acclaimed contemporary artist, joins Patina Maldives for an exclusive  art residency in the now infamous Fari Art Atelier. From January 22 to  February 22, 2024, Ana Pušica will grace the shores of the Fari Islands,  weaving a vibrant narrative of colour and emotion across her larger  than-life canvases. 

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement.  Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself. 

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation. 

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact

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