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Visit Maldives hosts first post-reopening physical destination presence at MITT

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Visit Maldives is taking part in Moscow International Travel Trade Show (MITT), making it the first physical destination presence since the border reopening mid last year.

Held from March 16-18 in Russian capital Moscow, MITT is the place where destinations and travel trade professionals from all over the world meet travel agents and tour operators from Russia and CIS region.

Twenty-three representatives from 12 industry stakeholders are taking part in the fair along with the Visit Maldives team.

“The purpose of taking part in this three-day fair is to maintain and strengthen the destination presence in the Russian market and establish Maldives as the top of the mind destination for Russian travellers. Russian market has been one of the top performing markets since the reopening of Maldives border to international travellers on July 15, 2020,” a statement issued by Visit Maldives read.

“Visit Maldives aims to achieve targeted growth for various tourism products and enable a platform for industry partners to present their products to the market.”

Visit Maldives along with industry partners are presenting the products and the unique experiences available in the Maldives at a 148.6sqm dedicated destination stand in Pavilion 1.4.

The unique geographical formation of the islands is being highlighted in the Maldives stand through the use of pictures, 360° virtual images and videos. Videos are displayed at a stand via a touchless sensor, assuring the visitors that Maldives is one of the safest destinations to travel and the destination fits today’s traveller’s needs.

A raffle is conducted together with the organisers of MITT and at the end of the event a lucky winner will get a complementary holiday in the Maldives. The raffle is sponsored by Reethi Beach Resort for five nights for two persons.

“MITT provides the opportunity to meet and update the travel trade in Russia with the latest information on Maldives, including but not limited to the stringent health and safety measures put in place to combat the spread of Covid-19,” Visit Maldives said.

“In addition, the fair offers the opportunity to gain new partners and clients among visitors representing the travel trade and maintain present relationships.”

In 2019, MITT saw the participation of 22,289 travel professionals, as well as 1,523 exhibitors from over 200 countries.

In order to attract more visitors to the Maldives stand and increase brand visibility, a banner is placed in a prime location at the main entrance showcasing the beauty of the destination.

Coinciding with MITT, Visit Maldives will host roadshows in four Russian cities from March 21-26. The roadshows will be held in Moscow, Kazan, Saint Petersburg and Ekaterinburg.

Along with Visit Maldives, 20 companies with 34 participants will take part in the roadshow to further strengthen the destination presence and relationship with trade partners.

The Russian market is currently one of the top performing source markets, with 40,698 visiting the Maldives from the Russian region so far in 2021.

Four daily flights connect Russia and the Maldives with direct connections offered by Russia’s flag carrier, Aeroflot.

Several initiatives are underway to market the destination in Russia. High impact campaigns such as media familiarisation trips have been conducted earlier this year, with more planned for the upcoming months.

Visit Maldives is also conducting a global campaign targeting Russia in collaboration with Expedia. The collaboration with Expedia is one of the many high-impact global campaigns planned for the year.

Visit Maldives is currently carrying an educational and training program targeted to the Russian travel trade with Association of Tour Operators in Russia (ATOR).

Maldives reopened its borders for tourists of all nationalities on July 15, 2020, with rigorous procedures in place to ensure the safety of tourists and tourism workers.

Tourists are required to fill an online health declaration form within 24 hours prior to their departure, as well as have a negative PCR test result, conducted 96 hours prior to their departure.

On February 1, Maldives launched its vaccination programme, and the government aims to provide free Covid-19 vaccine to all citizens and residents of Maldives.

The tourism ministry has also launched an initiative to inoculate tourism workers to develop an even safer scenario for the industry.

“The initiation of the vaccination drive is bound to offer hope to the local population, as well as ensure the safety of tourists. This conveys the message that Maldives is a low-risk destination for travellers and will hopefully generate a surge in tourist arrivals,” Visit Maldives said.

According to data published by the tourism ministry, the Maldives has welcomed 200,871 tourists so far this year.

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Barcelo Nasandhura Malé to open in Q1 2025

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Barcelo Nasandhura Malé, the Maldives’ newest luxury destination, is set to open its doors in Q1 2025.

Located on the site of the former Nasandhura Palace Hotel, the property will become the largest hotel in the capital, Malé. With 136 elegantly designed rooms, including 95 with stunning ocean views, and 116 luxurious serviced apartments, Barcelo Nasandhura Malé promises a unique blend of sophistication, comfort, and convenience in the heart of this vibrant city.

Operated by the renowned Spanish hotel chain Barcelo Group, the hotel represents a significant expansion of the brand’s presence in the Maldives and beyond. Barcelo Group, known for its exceptional resorts, recently opened Barcelo Whale Lagoon Maldives in South Ari Atoll in August 2024, further solidifying its growing portfolio in the region. In addition to its Maldivian properties, Barcelo Group manages a range of high-profile hotels across the UAE, Thailand, and several European countries.

Barcelo Nasandhura Malé will feature an array of premium facilities, including four upscale dining outlets, a rooftop shisha bar, an oceanfront pool, a state-of-the-art gym, and a luxurious spa. The hotel will also boast 1,034 square meters of versatile MICE (Meetings, Incentives, Conferences, and Exhibitions) space, making it an ideal venue for corporate events and gatherings.

While some serviced apartments were initially intended for residential use, they will now be available for daily rental, offering guests enhanced flexibility and a wider range of accommodation options. Originally scheduled to open on December 1, 2024, the opening has been slightly delayed due to minor construction work. However, the team remains committed to ensuring Barcelo Nasandhura Malé is ready to welcome its first guests in Q1 2025.

Barcelo Hotel Group, awarded World’s Leading Hotel Management Company 2023 by the World Travel Awards, is the second-largest hotel chain in Spain and ranks among the 30 largest globally in terms of the number of rooms. Founded in 1931, this family-run organisation operates 280 four- and five-star city and holiday hotels, offering more than 62,000 rooms across 25 countries. The group markets its hotels under four distinct brands, each focused on providing diverse and memorable travel experiences.

Renowned for its commitment to excellence and sustainability, Barcelo Hotel Group delivers exceptional stays, seamlessly blending luxury, comfort, and environmental responsibility.

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Denise Hoefer brings world-class Padel to The Nautilus Maldives

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As part of its ‘Masters for Masters’ series, The Nautilus Maldives will host Denise Hoefer, Germany’s No. 1 padel player and one of the world’s top 50 most influential figures in the padel industry, for an exclusive Padel Masterclass from March 22 to 25, 2025. This exceptional event invites guests to enhance their padel skills under the expert guidance of a global champion, all set against the stunning backdrop of the Maldives’ Indian Ocean.

Padel, recognised as the world’s fastest-growing sport, has captured the hearts of 30 million enthusiasts globally, according to the International Padel Federation. This March, The Nautilus will provide a unique opportunity for guests to immerse themselves in this thrilling game during a four-day Padel Masterclass led by Denise Hoefer, Germany’s top-ranked female padel player and captain of the German national team. Participants will refine their techniques on The Nautilus’s state-of-the-art padel court, while experiencing the island’s signature blend of world-class coaching and timeless, unscripted hospitality.

The Padel Masterclass will feature a tailored mix of group and private sessions, catering to players of all levels. Younger participants will have the chance to join the Young Wonderers program, offering specially designed classes that introduce the sport in a fun and engaging way. After an energising day on the court, guests can unwind at Solasta Spa, where exclusive treatments by Maison Caulières—such as Spinal Connection Deep Tissue Healing, Volcanic Stone Therapy, and Warm Poultices—promise ultimate relaxation and rejuvenation. These tranquil spa experiences provide a perfect complement to the day’s dynamic activities, leaving participants refreshed and revitalised.

With just 26 ultra-luxury houses and residences, The Nautilus offers an intimate sanctuary within the Baa Atoll, a UNESCO Biosphere Reserve. Surrounded by powder-soft white sands, vibrant coral reefs, and crystal-clear waters, this private island retreat redefines bespoke hospitality. Every element is meticulously crafted to inspire, offering guests an unparalleled ultra-luxury experience focused on relaxation, renewal, and discovery. Whether honing padel skills or embracing the serenity of island life, The Nautilus stands as the ultimate destination for discerning travellers.

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BBM, Lifebuoy empowers hygiene practices among Maldivian children

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BBM, in collaboration with Lifebuoy, marked Global Handwashing Day 2024 with engaging activities aimed at instilling the habit of proper hand hygiene among Maldivian school children. Held on November 17th, the event continued the successful “H for Handwashing” campaign, blending education with creativity and fun.

The initiative featured info sessions, exciting games, and creative contests designed to teach children the importance of handwashing while giving them a hands-on understanding of the correct techniques. Activities ranged from reimagined board games like “Germs & Ladders” and “Handwashing Ludo” to interactive sessions that reinforced hygiene habits in an enjoyable way.

This campaign underscores BBM’s commitment to fostering healthier practices among the younger generation, contributing to a healthier and more hygienic Maldives. COO of BBM, A.V.S. Subrahmanyam, emphasised, “At BBM, we believe that empowering the next generation with the knowledge and tools for better hygiene practices is vital for building a resilient and healthy community. We are proud to continue our efforts in collaboration with partners like Lifebuoy.”

Adding to this, Muksith Hussain, Head of Retail Sales at BBM, shared, “Reaching children through such innovative initiatives helps us lay the foundation for a healthier tomorrow. We are thrilled to see the enthusiasm and participation of these young minds in learning the importance of hygiene.”

The event also saw valuable support from the Maldivian Red Crescent (MRC), whose contributions enriched the experience for the children. BBM expressed gratitude for MRC’s involvement, as their efforts played a key role in making the event impactful and memorable.

Through campaigns like this, BBM aims to nurture a lifelong habit of handwashing, creating a brighter and healthier future for the Maldives.

Let’s keep the spirit alive—join the Handwashing Revolution with BBM and Lifebuoy!

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