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Visit Maldives partners with TripAdvisor to promote destination

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Visit Maldives has commenced a campaign with TripAdvisor, world’s largest travel platform, under the concept “Escape to Maldives: Calm Awaits”.

The campaign will run from January to September, targeting the US, Europe and APAC region, which will connect Maldives with the largest travel community in the world.

Amid the pandemic, the borders of most European countries are currently closed, and the purpose of the campaign will align with keeping European tourists dreaming of Maldives and encouraging them to travel to the destination once restrictions are lifted.

This campaign aims to improve destination awareness with compelling content and curated itineraries, in order to influence potential travellers to visit the Maldives. It will also highlight and emphasise travel reassurance and safety standards set in Maldives throughout the campaign.

“We are very excited to be kicking off 2021 with Maldives tourism. The Escape to Maldives: Calm Awaits campaign is a content series in partnership with TripAdvisor that looks to inspire travellers to take their dream trip, sit back and enjoy the beauty of Maldives”, Sarah Mathews, Group Head of Destination Marketing APAC at TripAdvisor, said.

“Our site data and insights have shown that travellers are searching for destinations where they can unwind and relax. We’ve also seen that beach holidays with outdoor activities have remained a key choice for many travellers. With over 1000 islands across the Indian Ocean, we’ll be sharing ideas and guidance on how to find the calm we’ve all been looking for, that you can now find in Maldives.”

Visit Maldives started the year with new strategies and destination marketing goals with the ultimate aim of reaching pre-pandemic tourist arrival rates.

Several marketing activities are in the pipeline in the coming months, such as joint marketing activities with tour operators and airlines, familiarisation trips and participation in travel trade fairs to promote the destination.

By the end of 2020, Maldives celebrated the remarkable achievement of receiving 500,000 yearly tourists amid an ongoing pandemic.

Maldives Border Miles was also launched to enable tourists to earn points by travelling to the Maldives from January.

Members of the programme will earn points based on the duration of stay, celebrations of special occasions, visits on local occasions of Maldives, frequency of visits, and other aspects.

This is the first of its kind loyalty programme in the world and will further aid in the marketing efforts of the destination, as well as increase tourist arrivals.

TripAdvisor, the world’s largest travel platform helps hundreds of millions of travellers each month make every trip their best trip.

Travellers across the globe use the TripAdvisor site and app to browse more than 878 million reviews and opinions of 8.8 million accommodations, restaurants, experiences, airlines and cruises.

Whether planning or on a trip, travellers turn to TripAdvisor to compare low prices on hotels, flights and cruises, book popular tours and attractions, as well as reserve tables at great restaurants.

TripAdvisor, the ultimate travel companion, is available in 49 markets and 28 languages.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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