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Visit Maldives launches major global media campaign

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Visit Maldives has launched a major global media campaign, utilising both local and international media channels in mainstream and travel trade print to promote the destination in 10 key markets simultaneously.

This is one of the most prominent campaigns hosted by Visit Maldives under the slogan, “Rediscover Maldives…the sunny side of life.”

“The ultimate aim of this one month campaign, which will take place during November and December, is to promote Maldives as one of the most preferred tourist destinations to a greater audience across various global platforms, while making top headlines across these markets,” a statement issued by Visit Maldives read.

“These markets are India, UK, Russia, Middle East, France, German speaking markets, Turkey, Singapore, South Africa, Italy, Hong Kong & APAC.”

Key points highlighting the safety and unique selling points of the destination will be featured across several mediums including ads and advertorials placed on leading global publications.

Alongside digital media publications, the decision to utilise print media was made as it remains a vital source in reaching travel trade across various markets.

All tourism products in Maldives will also be highlighted to inform tourists on the unique experiences offered. This illustrates the importance of both the luxury and local tourism segments in the country.

An online brochure which includes essential information for tourists before their travel to the Maldives, will be circulated.

The brochure comprises several other vital components such as an introduction on Maldives Border Miles loyalty programme, the Allied Inbound Covid-19 travel insurance, and data on flight connectivity from various parts of the world.

It will also touch upon the international safety recognitions Maldives has received; the Safe Travels Stamp from the World Travel and Tourism Council (WTTC) and the Airport Health Accreditation by the Airport Council International (ACI).

After almost four months of border closure, the Maldives reopened its borders to international tourists on July 15.

Safety remains the utmost priority and an impressive 94 per cent resorts have resumed operations already, along with several liveaboards and guesthouses — all in compliance with comprehensive Covid-19 tourism guidelines.

While there was a complete re-strategising of marketing activities and a shift to online platforms during the crisis, Visit Maldives continued its marketing efforts to keep the Maldives on top of the mind of travellers and continues to adapt the crisis recovery plan to the evolving situation.

The main marketing message communicated is that the Maldives is a safe haven for visitors and one of the safest places to visit during this time, due to the health and safety measures that are in place and the safety offered by the unique geography of the destination.

Some of the crisis recovery activities carried out include participation at fairs (digital as well as physical representation) along with industry partners, digital and social media campaigns such as the Visit Maldives Later campaign, The Sun Will Shine Again Facebook live event, the Rediscover Maldives campaign during the initial phase of the pandemic.

Global campaigns are also underway with CNN, Tripadvisor and Skyscanner.

Localised campaigns include promotions on We-Chat and Weibo, as well as an online roadshow series in China, VK Campaign in Russia, and joint campaigns with travel agents and tour operators.

“We are also working with global brands such as Singapore Airlines, CNN, Vogue Arabia, etc,” the statement read.

Next year, Visit Maldives will lead the national efforts in uniting all tourism stakeholders to try and achieve pre-Covid arrival numbers.

According to the latest figures, over 50,000 tourists have arrived since the reopening of borders. With the gradual increase in tourist arrivals, it is anticipated that the number of arrivals will grow from strength to strength over the next few months.

Business

BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

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Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.

The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.

“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.

In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.

The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.

A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.

Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.

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Redefining corporate retreats at Cinnamon Dhonveli Maldives

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MICE travel is undergoing a sea change—quite literally. No longer limited to traditional conference rooms and structured schedules, Meetings, Incentives, Conferences, and Events (MICE) are now about creating moments that inspire, rejuvenate, and bring teams closer together. At Cinnamon Dhonveli Maldives, the boundaries between business and leisure blur, offering a setting that transforms work into a pleasure.

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is the ideal destination for teams looking to escape the expected. Here, brainstorming sessions take place on powder-soft beaches, where the rhythmic waves set the pace for new ideas. Mornings might begin with yoga by the ocean, followed by strategy meetings in open-air pavilions. Afternoons invite collaborative workshops under swaying palms or team-building activities that include snorkelling, paddleboarding, or even a friendly beach volleyball match.

Dining at Cinnamon Dhonveli Maldives elevates every corporate event with fresh, sea-to-table cuisine, designed to fuel both body and mind. From curated group dinners under star-streaked skies to themed private banquets, every meal becomes an experience in itself. For those looking to celebrate milestones or reward top performers, the resort’s scenic locations offer the perfect backdrop for gala evenings or intimate cocktail gatherings.

Accommodation blends comfort with elegance, offering ocean-view suites and beachside retreats that allow participants to rest, recharge, and return with a fresh perspective. Despite the remote charm, connectivity is never an issue—seamless Wi-Fi and business-friendly amenities ensure that productivity doesn’t pause, even in paradise.

Cinnamon Dhonveli Maldives turns corporate travel into something memorable. Whether it’s a leadership retreat, a high-level conference, or an incentive escape, the resort offers a canvas for events that leave lasting impressions. Here, business goals are pursued in harmony with nature, creativity flows effortlessly, and the line between work and well-being fades.

Let your next MICE experience be more than a meeting—make it a journey worth sharing.

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Visit Maldives presents cultural, food festival to celebrate 2025

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Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the ‘Maldives Culture and Food Festival’, a two-day extravaganza showcasing the Maldivian cuisine, local arts and craft, and entertainment.

The festival will take place at Central Park, Hulhumale’, on New Year’s Eve, December 31st, 2024, and continue into New Year’s Day, January 1st, 2025, offering a unique and immersive experience for locals and tourists alike.

This exciting initiative by MMPRC is a collaborative effort involving key partners such as the Ministry of Tourism (MOT), Housing Development Corporation (HDC), MyHulhumale’, Business Center Corporation (BCC), Male’ City Council, Waste Management Corporation Limited (WAMCO), the Maldives Police Service, Maldives National Defence Force (MNDF), Public Service Media (PSM), Maldives Airports Company Limited (MACL), Dhiraagu, Ooredoo, Manta Air, Maldivian, Ace Travels, and Gulf Air. It promises a dynamic programme filled with performances, activities, and food stalls. Attendees will have the opportunity to savour authentic Maldivian dishes, explore traditional arts and crafts, and witness captivating cultural performances.

On December 31st, the festivities will begin at 20:00 with doors opening to the public. A spectacular drone show will be held, depicting a tourist’s journey through the beautiful Maldives. The evening will continue with captivating cultural performances including Boduberu performances, and “Dhafi Negun”. A New Year’s Eve countdown will also take place, culminating in a dazzling fireworks display to welcome 2025.

The celebrations will continue on January 1st 2025 from 16:00 to 22:00, with the festival reopening and featuring food and arts and crafts stalls. A range of family-friendly activities will be available, including a police and fire truck showcase, a climbing wall, a bounce house, and a Transformers display. Additionally, the festival will feature energetic Boduberu performances and an exciting Roboman showcase.

“MMPRC is proud to present the first Maldives Culture and Food Festival,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This event is a key initiative to celebrate the achievements of the Maldives in 2024 and to promote the diverse cultural heritage of the Maldives while providing a memorable experience for locals and visitors. We invite everyone to join us in celebrating the Maldivian spirit as we bid farewell to 2024 and welcome the new year.”

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