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Visit Maldives launches major global media campaign

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Visit Maldives has launched a major global media campaign, utilising both local and international media channels in mainstream and travel trade print to promote the destination in 10 key markets simultaneously.

This is one of the most prominent campaigns hosted by Visit Maldives under the slogan, “Rediscover Maldives…the sunny side of life.”

“The ultimate aim of this one month campaign, which will take place during November and December, is to promote Maldives as one of the most preferred tourist destinations to a greater audience across various global platforms, while making top headlines across these markets,” a statement issued by Visit Maldives read.

“These markets are India, UK, Russia, Middle East, France, German speaking markets, Turkey, Singapore, South Africa, Italy, Hong Kong & APAC.”

Key points highlighting the safety and unique selling points of the destination will be featured across several mediums including ads and advertorials placed on leading global publications.

Alongside digital media publications, the decision to utilise print media was made as it remains a vital source in reaching travel trade across various markets.

All tourism products in Maldives will also be highlighted to inform tourists on the unique experiences offered. This illustrates the importance of both the luxury and local tourism segments in the country.

An online brochure which includes essential information for tourists before their travel to the Maldives, will be circulated.

The brochure comprises several other vital components such as an introduction on Maldives Border Miles loyalty programme, the Allied Inbound Covid-19 travel insurance, and data on flight connectivity from various parts of the world.

It will also touch upon the international safety recognitions Maldives has received; the Safe Travels Stamp from the World Travel and Tourism Council (WTTC) and the Airport Health Accreditation by the Airport Council International (ACI).

After almost four months of border closure, the Maldives reopened its borders to international tourists on July 15.

Safety remains the utmost priority and an impressive 94 per cent resorts have resumed operations already, along with several liveaboards and guesthouses — all in compliance with comprehensive Covid-19 tourism guidelines.

While there was a complete re-strategising of marketing activities and a shift to online platforms during the crisis, Visit Maldives continued its marketing efforts to keep the Maldives on top of the mind of travellers and continues to adapt the crisis recovery plan to the evolving situation.

The main marketing message communicated is that the Maldives is a safe haven for visitors and one of the safest places to visit during this time, due to the health and safety measures that are in place and the safety offered by the unique geography of the destination.

Some of the crisis recovery activities carried out include participation at fairs (digital as well as physical representation) along with industry partners, digital and social media campaigns such as the Visit Maldives Later campaign, The Sun Will Shine Again Facebook live event, the Rediscover Maldives campaign during the initial phase of the pandemic.

Global campaigns are also underway with CNN, Tripadvisor and Skyscanner.

Localised campaigns include promotions on We-Chat and Weibo, as well as an online roadshow series in China, VK Campaign in Russia, and joint campaigns with travel agents and tour operators.

“We are also working with global brands such as Singapore Airlines, CNN, Vogue Arabia, etc,” the statement read.

Next year, Visit Maldives will lead the national efforts in uniting all tourism stakeholders to try and achieve pre-Covid arrival numbers.

According to the latest figures, over 50,000 tourists have arrived since the reopening of borders. With the gradual increase in tourist arrivals, it is anticipated that the number of arrivals will grow from strength to strength over the next few months.

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Feydhoo Hall opens at dusitD2 Feydhoo Maldives as new event space

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Dusit International, one of Thailand’s leading hotel and property development companies, has announced the opening of Feydhoo Hall, a landmark event venue at dusitD2 Feydhoo Maldives, redefining the possibilities for meetings, celebrations, and destination events in the Maldives.

Designed to bring scale, flexibility, and creativity to island gatherings, Feydhoo Hall represents a bold step forward in positioning the Maldives as a dynamic destination for conferences, weddings, and large-scale social occasions.

Feydhoo Hall offers a versatile event complex designed to accommodate a wide range of gatherings, from corporate meetings and conferences to weddings and social celebrations.

At its core is the 390 sqm Main Hall, capable of hosting:

  • Up to 300 guests in theatre-style setup
  • Up to 240 guests for dining and banquet-style events
  • Up to 200 guests for cocktail-style receptions
  • Up to 144 guests in cluster-round configuration

Enhancing the flexibility of the venue are additional dedicated spaces, including:

  • A 110 sqm Veranda Terrace, ideal for welcome receptions, breakout sessions, and pre-event gatherings, accommodating up to 100 guests for cocktail-style events.
  • A spacious 1,000 sqm Lawn Space, perfect for large-scale outdoor celebrations, destination weddings, and open-air events, accommodating up to 400 guests for cocktail receptions and up to 350 guests for dining setups.
  • The 55 sqm Ekugai Meeting Room, designed for smaller meetings and executive sessions, accommodating up to 30 guests in theatre or dining setup and 24 guests in cluster-round format.

Together, these integrated spaces create a seamless indoor-outdoor event experience, allowing planners to design dynamic and personalised event journeys.

True to the dusitD2 brand’s lifestyle-driven philosophy, Feydhoo Hall introduces a fresh approach to meetings and events — where productivity meets creativity in an inspiring island setting.

The venue offers flexible meeting formats designed to suit different event needs, including:

  • Half-Day Meeting Package (4 hours) — ideal for focused sessions, executive meetings, and creative workshops.
  • Full-Day Meeting Package (8 hours) — designed for immersive conferences, extended workshops, and large-scale corporate gatherings.

These thoughtfully structured packages provide planners with the flexibility to create impactful and seamless experiences, whether hosting intimate strategy sessions or dynamic full-day events.

Located just seven minutes by speedboat from Velana International Airport, dusitD2 Feydhoo Maldives combines accessibility with vibrant lifestyle energy, offering event planners and guests a rare balance between convenience and tropical escape.

With the introduction of Feydhoo Hall, the resort strengthens its position as a versatile destination — not only for leisure travellers but also for international conferences, creative retreats, luxury weddings, and large-scale social celebrations seeking something refreshingly different in the Maldives.

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BBM expands retail presence with new Hulhumalé outlet

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Bestbuy Maldives (BBM) opened a new wholesale store in Hulhumalé Phase 2 on Monday.

The outlet is located on the ground floor of Lot 20286, Nirolhu Magu, and is intended to improve access to BBM’s imported goods for residents of Hulhumalé Phase 2 and for businesses operating in the area.

According to the company, the opening forms part of its plan to expand services closer to customers in line with population growth in Hulhumalé.

With the opening of the new store, BBM’s full range of imported and distributed products will be available at the Hulhumalé Phase 2 location. These include consumer goods from international brands such as Lifebuoy, Vaseline and Unilever.

The store will also stock wholesale food products from brands including Daily, Cavin’s and Redman.

BBM has supplied goods to resorts, hotels and retail outlets across the Maldives for several years.

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Ataraxis Grand & Spa hosts integrated work-and-dive corporate retreat in Fuvahmulah

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Ataraxis Grand & Spa recently hosted a week-long, closed corporate offsite in Fuvahmulah for a US-based artificial intelligence company, highlighting the island’s growing suitability for integrated work-and-experience retreats. The retreat brought a group of 36 international professionals to the property, which was reserved exclusively for the programme.

Designed as a private company offsite, the stay combined structured daily work sessions with guided diving and beginner-friendly surf experiences, creating a balanced format that blended focused collaboration with physical reset.

A notable component of the programme was dive training and certification. During the retreat, 17 participants completed their Open Water certification, while a further six undertook the Advanced Open Water course, with training and dives scheduled alongside work sessions as part of the integrated itinerary.

Throughout the week, participants worked on-site using dedicated shared spaces supported by reliable high-speed internet, allowing meetings, informal collaboration and scheduled activities to take place within a single, uninterrupted environment. This setup enabled teams to move seamlessly between work periods and organised ocean activities without leaving the property.

Fuvahmulah’s natural and operational advantages formed a key part of the retreat’s appeal. As one of the Maldives’ largest inhabited islands, it offers immediate access to pelagic dive sites, internationally recognised shark diving and surf breaks suitable for instruction, alongside the infrastructure required to support extended group stays.

The offsite reflects a growing preference among technology and knowledge-sector teams for small-scale retreats that prioritise concentrated work environments and team cohesion over traditional conference formats. Such programmes typically involve longer stays and higher per-capita spend, aligning with sustainable, quality-driven tourism models.

The retreat also demonstrates how locally operated properties such as Ataraxis Grand & Spa are supporting this shift by delivering unified environments where accommodation, workspaces, connectivity and curated experiences operate as a single programme rather than separate services.

As organisations continue to explore alternative formats for strategy sessions, team resets and creative offsites, Ataraxis Grand & Spa’s experience positions Fuvahmulah as an increasingly viable destination for integrated corporate retreats.

Ataraxis Grand & Spa offers work-and-dive retreat programmes in Fuvahmulah that combine accommodation, dedicated workspaces, high-speed connectivity and organised diving and surfing.

Further information on retreat formats and dive-inclusive stays is available via the Ataraxis Grand & Spa website.

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