Connect with us

Business

Maldives launches marketing campaign with Skyscanner to attract tourists

Published

on

Visit Maldives has begun a campaign with leading global travel marketplace Skyscanner, to promote Maldives as one of the most preferred and safest destinations in the world for tourists.

This three-month campaign targets Italy, UK and Russia, three key source markets prior to the closing and reopening of Maldives’ borders.

The purpose of this campaign is to assure potential travellers that the Maldives remains one of the safest destinations during this unprecedented situation.

Messaging of the campaign will highlight the unique geographical formation of the island nation and how that leads to physical distancing and seclusion. Owing to the natural dispersion of islands, social distancing is ensured and islands are less crowded, making it safe and peaceful for travellers to enjoy their holiday.

The campaign will reach an estimated amount of 50 million people in Italy, UK and Russia which will in turn increase brand awareness and visibility, enticing more tourists from all three countries to visit the Maldives.

Following the UK government’s recent decision to add the Maldives to its safe travel list last week, Skyscanner observed a 282 per cent increase in searches for flights to the Maldives, highlighting underlying demand to travel.

Under the campaign, a page will be dedicated to Visit Maldives on Skyscanner platforms, targeting the three markets in their own languages. Through this page, content will be created to showcase different experiences for tourists and show them that the Maldives is unique in its own ways.

Destination promotion ads in native languages of the three target markets will be placed throughout Skyscanner’s platforms to capitalise on travel intent to the Maldives and maximise the reach of content. This will include Skyscanner’s homepage and the most prominent positions on flight search results views.

After almost four months of border closure due to Covid-19, Maldives reopened its borders in July, fully prepared with strict safety measures in place.

A global campaign called “Rediscover Maldives… The Sunny Side of Life” was launched, aiming to make tourists more aware of the travel situation and the measures taken under the “new normal” guidelines, to ensure the safety of both tourists and staff.

Along with the geographically distant islands which provide for the natural isolation tourists prefer, the new measures make Maldives a safe haven for tourists.

Visit Maldives has been carrying out several activities worldwide to ensure that the Maldives remains one of the most preferred and safest tourist destinations.

Some of the other noteworthy campaigns include a global media campaign with CNN, a campaign with DNATA in the Middle East, outdoor campaigns in UK and South Korea, a campaign with German Bridal Magazine, and a social media campaign with Marco Polo in Germany.

Campaigns with Travel Weekly in UK, WeddingSutra in India, OTA in France, and with Travelata, Sletat and Squizz in Russia are also underway.

Due to the challenges brought on by the global pandemic, Visit Maldives had to re-strategise destination promotion campaigns accordingly. The marketing activities shifted to digital platforms.

Events

Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting

Published

on

The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
Continue Reading

Business

Unlocking power of travel storytelling at Travel Creators Exchange 2024

Published

on

Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

  • Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
  • Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
  • Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
  • Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

Continue Reading

Events

Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives

Published

on

Ana Pušica Kramer, an internationally  acclaimed contemporary artist, joins Patina Maldives for an exclusive  art residency in the now infamous Fari Art Atelier. From January 22 to  February 22, 2024, Ana Pušica will grace the shores of the Fari Islands,  weaving a vibrant narrative of colour and emotion across her larger  than-life canvases. 

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement.  Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself. 

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation. 

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact
reservations.maldives@patinahotels.com

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.