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Ireland and the healing power of words in a time of crisis

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Ireland has sought solace in its poetic tradition to overcome the coronavirus crisis and provide poignant words of hope to tackle grief and the hardship of lockdown.

Verse is ingrained in public health messaging, doorstep banners quote hopeful lines, and the state broadcaster rounded out news of one death toll with a lyric assuring: “Everything is going to be alright.”

“Poetry is just imbued in Irish society very very strongly and we turn to it at these kind of times,” poet Catherine Ann Cullen told AFP.

Ireland has suffered a relatively modest 1,571 deaths from COVID-19 according to latest department of health figures.

But it still faces a long road out of lockdown which began on March 28.

A government scheme to reopen the nation will reach its final steps in August.

Crisis mantras

In the opening weeks of the lockdown, Nobel prize-winning poet Seamus Heaney’s promise of reward for endurance struck a chord across Ireland.

“If we winter this one out, we can summer anywhere,” was a message which appeared on handmade banners, scrawled on Dublin walls and multiplied on social media.

Taken from an interview with Heaney in 1972, it referred to “The Troubles” over British rule of Northern Ireland which by its end in the late-1990s killed 3,500.

In the current health crisis, the quote found new resonance.

“It’s like a little meditation, it’s like a little mantra,” said Cullen, Poetry Ireland’s current poet-in-residence.

“They give us kind of hope,” she said of such lines.

One month into the lockdown, the Irish poet Eavan Boland died.

That left fans to reflect on a body of work which also draws on Ireland’s difficult history, while offering solace in the present.

Her 1994 poem “This Moment” was shared on social media as a memorial, sparking hope for those in isolation with its depiction of a neighbourhood at dusk.

“Things are getting ready/to happen/out of sight,” it reads.

Remedying loneliness

In April, Poetry Ireland partnered with charity Alone which supports solitary older people, many currently “cocooning” from the coronavirus.

The elderly in lockdown were invited to request poetry recitals by phone from writers.

Testimony from the event reveals the comfort taken by in the exchanges, where Boland’s work was a popular choice.

“My aunt got dressed up and made up for the occasion and was completely delighted,” one family member said in feedback to the organisation.

In Ireland, memorised snippets of such poems can function like secular Bible verses — to be memorised and presented for their enduring wisdom and comfort.

“For my mum it was also a complete thrill. Her reader read a fun one and a deeper one which really hits on how my mum is in the world,” the family member added.

Poetic politics

In Ireland, poetry and politics have long been intertwined.

The 1916 uprising which began the path to independence from Britain is often called “The Poet’s Revolution” after the number of artists involved.

Now, poetry has become embedded in crisis officialdom — in political speeches and public health messaging, weighing them with a sense of gravitas.

Prime Minister Leo Varadkar has replaced his usual understated rhetoric with poetic stylings — borrowing heavily from the verse of Heaney.

“These words have provided inspiration to many Irish people as we deal with this emergency,” he said in an April address to the nation.

“They remind us that we are in this together, we can get through it, and better days will come.”

Meanwhile, the work of President Michael D. Higgins — a published poet — has been embedded in adverts by Ireland’s health service imploring the public to “hold firm”.

“Historically we’re a very poetic society,” explained Cullen.

“People turn to poetry in times of crisis.”

Reporting and photo: AFP

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Emirates undertakes largest known fleet retrofit project

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Emirates has kick-started its plans to upgrade the entire interior cabins of 120 Airbus A380 and Boeing 777 aircraft – two of the largest commercial aircraft types in service today.

This ambitious project, representing a multi-billion dollar investment to ensure Emirates’ customers “fly better” for the coming years, officially commences in November and is managed entirely by Emirates’ Engineering team.

The target is to completely retrofit four Emirates aircraft from start to finish every month, continuously for over 2 years. Once the 67 earmarked A380s are refreshed and back in service, 53 777s will undergo their facelift. This will see nearly 4,000 brand new Premium Economy seats installed, 728 First Class suites refurbished and over 5,000 Business Class seats upgraded to a new style and design when the project is complete in April 2025.

In addition, carpets and stairs will be upgraded, and cabin interior panels refreshed with new tones and design motifs including the iconic ghaf trees which are native to the UAE.

No other airline has handled a retrofit of this magnitude in-house, and there’s no blueprint for such an undertaking. Therefore Emirates Engineering teams have been planning and testing extensively, to establish and streamline processes, and identify and address any possible snags.

Trials began on an A380 in July, where experienced engineers literally took each cabin apart piece-by-piece and logged every step. From removing seats and panelling to bolts and screws, every action was tested, timed and mapped out. Potential impediments to completing the installation of Emirates’ new Premium Economy Class or the retrofit of the remaining three cabins in just 16 days were flagged and documented for expert teams to review and address.

As part of the programme, new purpose-built workshops will be set up at Emirates Engineering to repaint, re-trim and re-upholster Business and Economy Class seats with new covers and cushioning. First Class suites will be carefully disassembled and sent to a specialised company to replace the leather, arm rests and other materials.

From the trials, Engineers discovered several unexpected solutions for instance: that existing food catering trucks could be easily repurposed to move parts destined for refurbishment from the aircraft to the workshop for their refresh, as these vehicles had doors of the right width and offer sufficient space.

Until the retrofit programme starts in earnest in November, a cross-disciplinary team has been assembled to regularly review the planning process, address any issues, and track updates on various aspects of the project such as procurement, staffing, and training.

Emirates’ new Premium Economy cabin class, which offers luxurious seats, more legroom, and a service to rival many airlines’ business offering, is currently available to Emirates customers travelling on popular A380 routes to London, Paris, Sydney. More customers will be able to experience the airline’s new Premium Economy cabins starting from year end, as the retrofit programme picks up momentum.

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Eleanor helps over 30 Maldives hotels elevate guest services

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Eleanor has been named as one of the top 10 concierge software providers globally.

Based on accurate, timely reviews from real users, the HotelTechAwards rank the world’s best hotel software firms and products and it also provides hoteliers direct access to a growing network of hotel technology professionals and decision-makers.

“The guest experience is the cornerstone of our platform. Our unified resort wide solution, Eleanor, has been built for resorts off the back of many years working in the industry and addresses the needs of both Sales and Marketing departments and perhaps just as importantly, the operational requirements of the team on the ground at the property. The days of resorts working with disjointed systems are now behind us,” says Darren Caple, co-founder and CEO.

“We are on a mission to make the guest’s resort experience as easy and as frictionless as possible. Whereas traditional providers in the market have come at this purely from a guest communication perspective, our background in resorts has allowed us to combine this basic requirement with the streamlining of operational processes. The result is truly a resort wide solution that removes the need for countless different systems to be deployed.

Eleanor allows resorts to deliver consistent, superior service levels to guests across all stages of their journey with contactless features helping to alleviate sensitive touch-points in the post pandemic period. More than 30 properties in the Maldives use our Eleanor platform to help butlers and guest services elevate the guest experience. These properties are seeing an increase in incremental revenue by over 30% and operational efficiencies of 600+ man hours per month. We are also beginning to roll out the platform in some Caribbean properties!”

Eleanor is making waves in the hospitality industry by pushing the conventional limits of what a resort guest app can achieve through its unique ability to facilitate direct bookings for services and activities. The traditional ‘request to book’ feature that is common amongst almost all other hotel apps is removed by a power booking and operational platform sitting at the heart of the solution that covers all the resorts’ departments. It’s this module which realises enormous operational benefits and insights for the resort.

“We, at Eleanor, are humbled and honoured that our clients have provided such positive reviews. Feedback from our clients, partners and hoteliers are incredibly valuable for us and we will continue to improve our offering and services”, said Caple.

To celebrate this success, Eleanor is currently offering resorts a free one month trial, together with free setup and training and discounted monthly fees.

Eleanor, founded in 2018 and has its headquarters in the United Kingdom. Created from over 15 years of hands-on expertise, Eleanor allows resorts to deliver consistent, superior service levels to its guests across all stages of their journey with contactless features helping to alleviate sensitive touch-points in the post pandemic period. Eleanor also helps to unlock operational efficiencies and boost incremental revenue and guest loyalty.

Hotel Tech Report’s Best Concierge Software 2022 Runner Up, reviewed as a preferred and reliable hotel software product by the global hotelier community.

For more information, visit www.eleanorapp.com.

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Emirates’ recruiters scour the world for cabin crew talent with 30 city stops

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Emirates, the world’s most global airline, is seeking talented people with a passion for service to join its award-winning cabin crew team.

As air travel returns with a vengeance, the airline’s recruiters are busy meeting and hiring candidates in 30 cities from now until the end of June. In this latest drive, Emirates’ teams will travel from Australia to the UK, and dozens of European cities in between, as well as Cairo, Algiers, Tunis and Bahrain.

Abdulaziz Al Ali, Emirates Group’s Executive Vice President for Human Resources said: “There’s no more exciting airline than Emirates for anyone interested in a flying career, and we’ve received tremendous interest since we began our recruitment drive for cabin crew in November.”

“While parts of the application process are done online, we always make the effort to meet our candidates in person whenever we can, and that is why our Talent Acquisition team is doing a whirlwind 30-city tour over the next 6 weeks to assess prospective candidates.”

Emirates’ truly global cabin crew team represent 160 nationalities, reflecting its customer mix and international operations in over 130 cities on six continents.

All Emirates crew are based in the exciting cosmopolitan city of Dubai, with company-provided accommodation, tax-free salary and more benefits.

Interested candidates can read more about the Emirates cabin crew role, and apply online at: https://www.emiratesgroupcareers.com/cabin-crew/

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