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Celta Vigo debuts Maldives-branded kit at Camp Nou
La Liga club Celta Vigo has debuted its new kit that features the Maldives’ official tourism branding.
RC Celta players donned blue jerseys with “Maldives… The Sunny Side of Life” stamped on their sleeves during Saturday’s game against FC Barcelona.
Maldives tourism minister Ali Waheed watched the game at Camp Nou which ended in a 4-1 win for FC Barcelona.
“Tonight is a very historic night for @visitmaldives. We hope to be the sunny side of @RCCelta. Honoured to be part of the European football family & we invite everyone to our beautiful nation #Maldives 🇲🇻🏝the most beautiful and the safest,” the minister said, in a tweet just before the match.
Maldives had last week inked a sponsorship deal worth USD 2.7 million with Celta Vigo, as part of the destination’s newfound push into sports tourism.
Under the three-year partnership deal, the official ‘Maldives… The Sunny Side of Life’ branding will be featured on the sleeve of the game shirts and training kits of Celta’s first team. The club’s official bus, as well as various spaces in the Abanca Balaidos stadium and fields of training will also feature the Maldives’ tourism branding.
The partnership, which costs USD 900,000 per year, also covers development of football in the Maldives. Celta Vigo will receive several young Maldivian players for training at the club’s training academy, whilst club technicians will travel to the Maldives to share their knowledge and experience with the island nation’s national football team.
Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.
Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.
Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.
The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.
This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.
The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.
The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.
However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.
The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next two months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
Featured
Maldives enforces stricter regulations for whale shark conservation and tourism
The Government of Maldives has introduced a pivotal regulation, 2024/R-96, focused on improving whale shark interactions, underscoring the country’s commitment to marine conservation. This marks the seventh amendment to the Protected Species Regulation (2021/R-25), updating the original Code of Conduct for Whale Shark Protection and Conservation, which was first implemented in 2009.
The new policy strengthens protections for whale sharks and ensures the safety of tourists engaging with these majestic creatures. Key provisions include maintaining a safe distance—at least three metres from the body and four metres from the tail of a whale shark. Physical contact and holding onto the animals while swimming are strictly forbidden. Tourists are also required to approach the whale sharks calmly and quietly, moving only to the sides of the animal to avoid blocking or chasing them.
Additionally, the regulation bans feeding whale sharks, using flash photography, and employing selfie sticks or bright lights during interactions. For aerial photography, drones must be flown no lower than 30 metres above the water, and always within the operator’s line of sight. The regulation creates a 250-metre contact zone around whale sharks, allowing only three vessels at a time. A speed limit of five knots per hour is imposed within this zone, which drops to two knots within 50 metres of the whale shark. Emergency procedures are also outlined to prevent disturbing or obstructing the natural movements of these animals.
The regulation also sets clear guidelines for responding to injured or entangled whale sharks, requiring notification of the Environment Protection Agency and ensuring the animal’s safe release.
This new policy not only enhances the tourist experience by offering sustainable interactions with whale sharks but also preserves the delicate marine ecosystem that supports them. By enacting this regulation, the Maldives continues to lead global efforts in marine conservation, ensuring the protection of these gentle giants for future generations.
Action
Maldives takes a stand for ocean preservation with Victor Ma’s conservation film
The Professional Association of Diving Instructors (PADI) has collaborated with Chinese celebrity Victor Ma and the Tiger Shark Residence, with support from the Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) and the national airline, Maldivian, to create a short film that promotes global marine conservation. Filmed on Fuvahmulah Island, this project seeks to raise awareness about biodiversity and the urgent need for ocean preservation.
Victor Ma, a 28-year-old Chinese actor, singer, and curator, gained prominence as the runner-up in the 2017 talent show “The Coming One.” Since then, he has garnered significant acclaim for his original music, energetic performances, and genuine interactions with his audience. With over 16 million fans in China, Victor wields considerable influence in the realms of film, music, and entertainment, making him a key advocate for environmental causes.
Fuvahmulah Island, situated at the southern tip of the Maldives, is renowned among divers for its crystal-clear waters and rich marine biodiversity. In the film, Victor Ma dives alongside sharks, illustrating the harmonious relationship between humans and the underwater ecosystem. These compelling visuals showcase the ocean’s natural beauty and emphasise the importance of conservation efforts. The film also includes scenes of beach cleanups, highlighting the essential role of public involvement in protecting marine ecosystems.
With support from MMPRC, Maldivian facilitated the shoot by providing domestic flights and presenting equator-crossing certificates to the production team. This partnership underscores MMPRC and Maldivian’s ongoing commitment to sustainability and environmental protection in the Maldives.
Victor Ma’s participation in this initiative is expected to enhance global awareness of marine conservation, inspiring collective action to safeguard marine biodiversity and promote a sustainable future for the oceans.
The Maldives has long been a leader in marine conservation, implementing initiatives such as the establishment of UNESCO Biosphere Reserves, coral restoration projects, beach cleanups, and the protection of marine wildlife. MMPRC is dedicated to preserving the Maldives’ unique marine environment for generations to come.
Tips & Advice
Flying after scuba diving: Essential guidelines for safe travel
Scuba diving in the Maldives offers an unparalleled experience, with its vibrant coral reefs, diverse marine life, and crystal-clear waters. However, one crucial aspect that divers must consider is the timing of their flights after diving. Understanding the recommended waiting periods before flying is essential to ensure safety and prevent decompression sickness. Here’s what you need to know.
Understanding Decompression Sickness
Decompression sickness, also known as “the bends,” occurs when nitrogen bubbles form in the bloodstream and tissues due to rapid changes in pressure. This can happen if a diver ascends too quickly or flies too soon after diving. The reduced cabin pressure in an airplane can exacerbate the formation of these bubbles, leading to serious health risks.
Recommended Waiting Times
The waiting time before flying after scuba diving depends on the type and number of dives completed. Here are the general guidelines:
- Single Dive: If you have completed a single, no-decompression dive, it is recommended to wait at least 12 hours before flying. This allows sufficient time for the body to eliminate excess nitrogen.
- Multiple Dives or Multiple Days of Diving: For divers who have completed multiple dives or have been diving over several days, the recommended waiting period extends to 18 to 24 hours. This longer duration helps ensure that nitrogen levels in the body have decreased to safe levels.
- Dives Requiring Decompression Stops: If your dive profile included decompression stops, it is crucial to wait at least 24 to 48 hours before boarding a flight. Decompression dives involve higher nitrogen absorption, necessitating a longer off-gassing period.
Seaplane and Domestic Flights
Many tourists visiting resorts and other islands in the Maldives travel by seaplane or domestic flights. While these flights generally operate at lower altitudes compared to international flights, the same waiting time guidelines apply. The reason is that even at lower altitudes, the risk of decompression sickness remains significant due to the changes in pressure.
Practical Tips for Divers
- Plan Your Dives and Flights: When planning your diving trip, consider your flight schedule. Ensure that you have ample time between your last dive and your flight to adhere to the recommended waiting periods.
- Stay Hydrated: Proper hydration can aid in the elimination of nitrogen from the body. Drink plenty of water before and after your dives.
- Monitor Your Health: Pay attention to any symptoms of decompression sickness, such as joint pain, dizziness, or difficulty breathing. If you experience any of these symptoms, seek medical attention immediately.
- Use Dive Computers: Modern dive computers can help track your nitrogen levels and provide personalized recommendations for safe flying times based on your dive profile.
Flying after scuba diving requires careful consideration and adherence to safety guidelines to prevent decompression sickness. By following the recommended waiting times and taking necessary precautions, divers can enjoy their underwater adventures in the Maldives and travel safely. Always consult with dive professionals or medical experts if you have any concerns about your health and safety.
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