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Celta Vigo debuts Maldives-branded kit at Camp Nou
La Liga club Celta Vigo has debuted its new kit that features the Maldives’ official tourism branding.
RC Celta players donned blue jerseys with “Maldives… The Sunny Side of Life” stamped on their sleeves during Saturday’s game against FC Barcelona.
Maldives tourism minister Ali Waheed watched the game at Camp Nou which ended in a 4-1 win for FC Barcelona.
“Tonight is a very historic night for @visitmaldives. We hope to be the sunny side of @RCCelta. Honoured to be part of the European football family & we invite everyone to our beautiful nation #Maldives 🇲🇻🏝the most beautiful and the safest,” the minister said, in a tweet just before the match.
Maldives had last week inked a sponsorship deal worth USD 2.7 million with Celta Vigo, as part of the destination’s newfound push into sports tourism.
Under the three-year partnership deal, the official ‘Maldives… The Sunny Side of Life’ branding will be featured on the sleeve of the game shirts and training kits of Celta’s first team. The club’s official bus, as well as various spaces in the Abanca Balaidos stadium and fields of training will also feature the Maldives’ tourism branding.
The partnership, which costs USD 900,000 per year, also covers development of football in the Maldives. Celta Vigo will receive several young Maldivian players for training at the club’s training academy, whilst club technicians will travel to the Maldives to share their knowledge and experience with the island nation’s national football team.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.
Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.
Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.
The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.
This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.
The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.
The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.
However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.
The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next two months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
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Siyam World expands activity line-up with 3K run and race
Part of the Lifestyle Collection of Sun Siyam, Siyam World has never really done “ordinary.” And with two of its most high-energy island experiences now firmly on the weekly roster, families, groups and anyone with a competitive streak have even more reason to book that trip.
Lace Up: The Siyam World 3K Wellness Run
Every week, guests gather at the start line for the Siyam World 3K Wellness Run, where good vibes meet great views. Clearly marked pathways guide the way to a marathon-style route around the island but the rules are simple: go at your own pace, take in the views, and enjoy the moment. Run it, jog it, or power-walk it with a smoothie in hand. No judgment here. Cross the finish line and you’ll earn an exclusive Siyam World 3K Run badge, the most stylish souvenir you’ll take home, and the ultimate bragging rights for completing a 3K on the most epic island in the Maldives. It’s all about moving, smiling, and enjoying the moment.
Game Faces On: The Amazing Race
For families and groups ready to turn up the heat, The Amazing Race is exactly what it sounds like, chaotic, competitive, and seriously good fun. Teams of up to five kick off at the starting point before racing across the island, completing challenges and hunting down clues at every turn. Five challenges. Multiple locations. Zero time to waste. It’s a test of speed, teamwork and quick thinking with a generous helping of chaos thrown in for good measure. And the rewards? Very worth running for. The winning team takes home a complimentary excursion, second place hits the waves on a banana boat, and third place gets behind the wheel at the Maldives’ first-ever resort based electric go-kart circuit. Not a bad consolation prize.
Whether you’re chasing that runner’s high, racing your kids across the island, or just looking for something a little different from the usual sun-lounger routine, Siyam World delivers. Every experience is designed to bring people together, keep the energy high, and create the kind of memories that don’t fade with the tan.
A World Beyond Your Wildest
Siyam World’s summer offer makes it easier than ever to say yes. Save up to 45% off, enjoy USD 150 resort credit, and settle in to Premium 24hrs WOW! All-inclusive from the moment you arrive. Stay 4 nights and a seaplane transfer is on the house — stay 7 and that extends to two guests, plus a floating breakfast for two. And for families, children under 12 stay completely free when sharing with adults. The only question is how long you can stay. Book your stay now.
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SO/ Maldives introduces ‘Fight Fit’ wellness activation
On Saturday, 25 April 2026, SO/ Maldives will stage its “Fight Fit” island activation as part of the resort’s ongoing 120 Days Fitness Challenge, bringing together fitness, wellness and local collaboration in a resort-wide programme.
Developed in partnership with Fight Soul Maldives, a local fitness collective focused on combat sports, the activation is designed to offer guests both participation and live viewing experiences while also bringing a local element into the resort’s wellness programming.
A key part of the activation is the Muay Thai Guest Workshop, where guests will have the opportunity to train with fighters from Fight Soul Maldives. Open to different fitness levels, the sessions will introduce the basics of Muay Thai through drills, technique-based training and group activity.
The programme will extend across the island through a series of activities including sunrise yoga, beach combat training, aqua yoga accompanied by DJ music, and sunset fight showcases. According to the resort, the aim is to combine physical activity with the island setting through a range of structured wellness experiences.
The activation will also include a healthy menu developed to support fitness and balanced living, in line with the resort’s wider wellness focus.
Guests will also be invited to take part in a skincare workshop and ritual linked to the launch of products from Comfort Zone. The experience will introduce skincare practices based on science and sustainability as part of the broader wellness programme.
In the evening, the programme will continue with foam parties, fire dance performances, and live Muay Thai and kickboxing exhibitions featuring athletes from Fight Soul Maldives.
Through “Fight Fit”, SO/ Maldives is presenting a wellness-led island activation that combines fitness, lifestyle programming and collaboration with local talent.
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Cinnamon Velifushi Maldives introduces indoor mini golf experience
Resort experiences are increasingly shaped by the need for flexibility, with guests seeking activities that can be enjoyed beyond peak sun hours, creating a natural demand for engaging indoor spaces and particularly in tropical destinations where brief, seasonal rain showers are part of the island rhythm.
Cinnamon Velifushi Maldives builds on this evolving guest preference with the introduction of its new 8-hole Indoor Mini Golf Centre, adding a playful and interactive dimension to the island’s leisure offering. The space was officially unveiled at a recent opening, where a guest was invited to mark the occasion, setting the tone for an experience centred around shared enjoyment and light-hearted moments.

The indoor mini golf course offers a relaxed, air-conditioned space where guests of all ages can take part, whether as a casual game between families, a friendly challenge among couples, or a fun addition to group stays. It provides a comfortable alternative to outdoor activities while maintaining the sense of energy and connection that defines time on the island, regardless of the weather.
The addition builds on the resort’s existing indoor facilities, including billiards, table tennis, and a dedicated kids’ playroom, creating a more rounded leisure experience that caters to different moods and moments. Outdoors, guests can continue to explore a wide range of activities, from beach volleyball and futsal to badminton, diving, and both motorised and non-motorised water sports.

As one of the first resorts in the area to introduce an indoor mini golf experience, Cinnamon Velifushi Maldives continues to evolve its offerings in line with how guests choose to travel today, blending activity, comfort, and shared experiences in a setting designed for both relaxation and discovery.
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