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Celta Vigo debuts Maldives-branded kit at Camp Nou

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La Liga club Celta Vigo has debuted its new kit that features the Maldives’ official tourism branding.

RC Celta players donned blue jerseys with “Maldives… The Sunny Side of Life” stamped on their sleeves during Saturday’s game against FC Barcelona.

Maldives tourism minister Ali Waheed watched the game at Camp Nou which ended in a 4-1 win for FC Barcelona.

“Tonight is a very historic night for @visitmaldives. We hope to be the sunny side of @RCCelta. Honoured to be part of the European football family & we invite everyone to our beautiful nation #Maldives 🇲🇻🏝the most beautiful and the safest,” the minister said, in a tweet just before the match.

Maldives had last week inked a sponsorship deal worth USD 2.7 million with Celta Vigo, as part of the destination’s newfound push into sports tourism.

Under the three-year partnership deal, the official ‘Maldives… The Sunny Side of Life’ branding will be featured on the sleeve of the game shirts and training kits of Celta’s first team. The club’s official bus, as well as various spaces in the Abanca Balaidos stadium and fields of training will also feature the Maldives’ tourism branding.

The partnership, which costs USD 900,000 per year, also covers development of football in the Maldives. Celta Vigo will receive several young Maldivian players for training at the club’s training academy, whilst club technicians will travel to the Maldives to share their knowledge and experience with the island nation’s national football team.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.

Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.

Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.

The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.

This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.

The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.

The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.

However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.

The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next two months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

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Mischa Zverev returns to JOALI BEING to host tennis workshops in August

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JOALI BEING invites German tennis professional, Mischa Zverev, to host tennis workshops between 9th and 19th August 2024. Young guests are welcome to join the Ace Academy workshops this Summer, where they can learn to become tennis pros through a variety of class levels that focus on the fundamentals of tennis all the way up to exciting tennis matches. Zverev will also host a tennis workshop for teenagers from the local community, supporting youngsters with diabetes as part of the Alexander Zverev Foundation.

Mischa Zverev had achieved a career-high ATP singles ranking of world No. 25. At the 2017 Australian Open, Zverev defeated world No. 1 Andy Murray in four sets. Zverev began playing tennis at the age of two with his father, Alexander, a former ATP pro and his coach from who he drew inspiration. Zverev is the elder brother of Alexander Zverev, who was ranked by the ATP as high as world No. 2. Together, they were the first brothers to reach 3R at the same Grand Slam event since Byron and Wayne Black in the 1998 Australian Open.

The B’Kidult Summer Programme – Ace Academy Tennis Camp

The B’Kidult Summer Programme took flight on 1st July 2024, welcoming adventurers of all ages to embark on a shared journey of joy, discovery and connection. Mischa Zverev will lead two sessions of the Ace Academy camp in August; the first workshop on 15th August 2024 and the second workshop on 17th August 2024.These workshops will focus on hand and eye coordination, foot work drills and cardio. Guided by Zverev, young players can start their tennis journey on the right foot, to develop essential life skills and a love for the game in a fun, supportive environment. Along with boosting speed and agility, the tennis workshops will also foster resilience and teamwork. Youngsters can learn to command the court with confidence and share their progress with the rest of the family.

Community Wellbeing and Inspiration

Following a successful local community workshop with the Zverev brothers in 2022, JOALI BEING is excited to welcome back Mischa Zverev to further inspire a group of teenagers from a neighbouring local island. “I am deeply honoured to return to the island of wellbeing, where we have created moments of joy and inspiration together with the team, guests and local community. I am very much looking forward to sharing my passion and motivate youngsters once again. JOALI BEING is truly my favourite place on earth” says Zverev.

Multi-generational play and learning

At JOALI BEING, we cater to multi-generational travellers, a place where every individual discovers and embarks on a journey of transformation and transcendence. Making the most of its remote tropical island setting, B’Kidult weaves elements of nature into each space and activity, awakening the senses and fostering a closer relationship with the earth. From crystalline waters and warm sunshine to soft sands and lush palms, nature’s sensory gifts set the stage for a memorable family journey that unites discovery, learning and wellbeing. The Four Pillars of JOALI BEING: Mind, Skin, Microbiome and Energy are brought to life through experiential learning and active engagement. Mischa Zverev will be visiting JOALI BEING with his family and will experience an array of multi-generational activities that nurture connection; from culinary classes, herbology workshops, yoga and sound baths, to marine conservation, snorkelling adventures and transformational wellbeing.

Since JOALI BEING opened its doors in late 2021, the wellbeing island has continuously strived to support and inspire local communities. In November 2022, the Zverev brothers visited JOALI BEING as part of tennis star Aleksander Zverev’s recovery journey from a past injury. Together, they hosted tennis workshops for guests and children from a local neighbouring island, supporting youngsters with diabetes. The Alexander Zverev Foundation had then been launched to help young people with diabetes to avoid limiting themselves because of the condition. The foundation particularly supports children with type 1 diabetes and aims to help prevent type 2 diabetes by encouraging a healthy and active lifestyle. At JOALI BEING, the wellbeing island’s philosophy of “Joy of Weightlessness” had well resonated with Aleksander Zverev at every level during his stay.

JOALI BEING has villas from $2700 per night based on two persons sharing an Ocean Pool Villa on a B&B basis. Wellbeing Programmes start from $1,693 per person based on a five-night programme.

For bookings and further information, please contact reservations.being@joali.com.

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Kandima Maldives remains top choice for sports celebrities; hosts futsal camp with Ricardinho

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Growing in popularity as a holiday hotspot among sports personalities, active lifestyle resort Kandima Maldives with Ricardinho, holding the title of being named the best Futsal player in the World 6 times by the Futsal planet.

The legendary Ricardinho spent a week at the island resort from 30th June to 6th July, providing a once-in-a-lifetime experience for both local youths and Kandima guests.

During his stay, Ricardinho conducted an engaging three-day futsal camp, coaching aspiring players from the local Kudahuvadhoo Island. The camp was open to Kandima’s guests too and provided an amazing opportunity for participants to learn from one of the greatest futsal players of all time.

Throughout the event, Ricardinho actively engaged with visitors, playing matches with fans and futsal enthusiasts, and showcasing his expertise in a community setting. Guests had the rare chance to watch, learn, and interact directly with the futsal legend, making the experience truly anything but ordinary.

“We are honoured to welcome Ricardinho, the world’s top Futsal player, to Kandima,” said Tom van Tuijl, General Manager, Kandima Maldives “This collaboration aligned perfectly with Kandima’s focus on an active lifestyle. Our commitment to promote a fitness-oriented way of life in a tropical island setting and Ricardinho’s visit undoubtedly inspired our guests, especially families with young futsal enthusiasts, to embrace a more sporty lifestyle.”

Kandima is no stranger to hosting renowned athletes from around the world and the UK. In recent years, the island resort has already hosted premium league footballers Liverpool FC’s Joe Gomez, Manchester City goalkeeper Ederson Moraes, and freestyle football champion Lia Lewis for a holiday. Innovative in their approach to creating distinct and memorable sports experiences for guests, Kandima continues exploring fun and educational partnerships with esteemed athletes to impress fitness-oriented travellers.

“We are thrilled to partner with Kandima Maldives for this exciting football camp,” said Ricardinho.” It was a great opportunity to share my passion for the sport and engaging with the Kandima’s guests, local youths and staff. Together, we created unforgettable memories and inspired a love for football and an active lifestyle.”

For more information about Kandima Maldives and upcoming Uber Kool events, please visit www.kandima.com.

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Tennis pro Dominik Hrbaty to conduct training sessions at Sirru Fen Fushi Maldives

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Sirru Fen Fushi – Private Lagoon Resort has announced the arrival of tennis legend Dominik Hrbaty for an exclusive series of training sessions at their luxurious island retreat in collaboration with LUX Tennis Private Coaching Academy. From 6th August to 14th August 2024, guests at this breathtaking Maldivian resort will have the unique opportunity to train personally with Hrbaty, benefiting from his exceptional skills and expertise in the sport.

Born on April 1, 1978, in Slovakia, Dominik Hrbaty is celebrated worldwide for his illustrious career as a professional tennis player. Throughout his tenure on the ATP tour, Hrbaty achieved a highest singles ranking of 12 and doubles ranking of 14, capturing the hearts of tennis enthusiasts with 6 career singles titles and 2 doubles titles. His remarkable achievements include victories at prestigious tournaments such as San Marino, Prague, Auckland, Adelaide, and Marseille, among others.

“We are honoured to host Dominik Hrbaty at Sirru Fen Fushi,” said Wellness & Recreation Manager, Wilfred Suarez. “His presence underscores our commitment to offering unparalleled experiences that combine wellness, fitness, and the pursuit of excellence. Guests will have the extraordinary opportunity to learn directly from one of tennis’s most esteemed figures in our idyllic island setting.”

Nestled amidst the serene beauty of the Maldives, Sirru Fen Fushi offers a haven of luxury and tranquility. The resort’s tennis facilities boast a stunning court set beneath swaying palm trees, complete with floodlights for evening games, ensuring an unforgettable tennis experience day or night.

In addition to personalised training sessions with Hrbaty, guests can indulge in a range of wellness activities, including yoga on the beach, rejuvenating spa treatments, and exquisite culinary offerings featuring fresh, local ingredients.

Hrbaty’s visit aligns seamlessly with the resort’s philosophy of promoting overall well-being and personal improvement. His exceptional career achievements and dedication to the sport make him an ideal mentor for guests looking to enhance their tennis skills while enjoying a world-class vacation.

For more information on Sirru Fen Fushi – Private Lagoon Resort and to reserve your exclusive training session with Dominik Hrbaty, please visit www.sirrufenfushi.com or contact our reservations team at reservations@sirrufenfushi.com.

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