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Maldives’ tourist arrivals post record half-yearly growth

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The first half of this year recorded the highest growth in tourist arrivals in the first half-yearly period in the past five years, the Maldives’ tourism promotion body announced Thursday.

Thoyyib Mohamed, Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC), told journalists that tourist arrivals to the Maldives in the first half of the year observed year-over-year growth of 19 per cent.

“This is the best January-June period for tourist arrivals since 2013,” he said.

Thoyyib attributed the success to new and existing efforts by his corporation and the industry to promote the Maldives’ tourism. The activities carried out by MMPRC include:

  • 15 trade fairs in 12 markets
  • Five roadshows in 13 markets
  • 13 media fam trips
  • 11 promotional activities carried out via worldwide PR agents
  • 12 joint promotional activities
  • a training programme for guesthouses

“We’ve more promotional activities, including fairs and roadshows, lined up for the rest of the year. We’re also in the process of drafting our destination marketing plan for the coming year. We’ll evaluate the effectiveness of the activities carried out this year and make any necessary revisions,” Thoyyib said.

The MMPRC chief highlighted the strong growth observed in key traditional source markets such as Italy, Germany and the United Kingdom. Arrivals from emerging markets such as the United States, Australia and India have also recorded significant growth, he added.

“We will work on maintaining the strong growth observed in markets like India, whilst focusing on emerging markets such as the US and Australia,” Thoyyib said.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

Official figures for the month of July released by the tourism ministry early this month show that a total of 132,144 tourists visited the Maldives during the month — an eight per cent increase over July 2018.

According to the July statistics, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.

All the top five source markets posted positive growth in arrivals by the end of July.

China maintained its position as the top contributor to Maldives tourism with a marketshare of 17.4 per cent, as arrivals from China increased by 7.6 per cent during the January-July period to reach 172,834.

India, which had overtaken traditional European markets to claim the second spot, maintained its position, as the Maldives’ closest neighbour retained a marketshare of 9.4 per cent with a 99.2 per cent growth in tourist arrivals during the past seven months of the year.

Italy, which had in May lost the second place to India, maintained its position as the third biggest source market with a market share of 8.1 per cent. Arrivals from Italy increased by 32.3 per cent to reach 80,713 in the January-July period.

Germany and the UK, which slid to fourth and fifth position in May, exchanged places, as the UK claimed the fourth position with a marketshare of 7.4 per cent, whilst Germany’s market share dropped to 7.2 per cent by the end of July. Arrivals from Germany grew by 10.4 per cent to reach 71,479 during the past seven months of the year, whilst visitor numbers from the UK saw an increase of 11.1 per cent to reach 73,262 during the period.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

Cooking

Michelin magic in Maldives: Chef Wassim Hallal’s spring residency at Soneva Fushi

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Danish chef Wassim Hallal will be hosting an exclusive residency at Soneva Fushi’s Flying Sauces from March 17 to May 12, 2025, bringing his two-Michelin-starred restaurant, Frederikshøj, to the world’s first fine dining zipline experience. As spring unfolds in the Maldives, guests will have the opportunity to soar along a 200-meter zipline route to reach an elevated dining platform, where breathtaking views, intuitive service, and Hallal’s masterful culinary creations await.

A pioneer of modern Nordic cuisine, Hallal’s passion for gastronomy has driven him to redefine fine dining in Denmark. His culinary journey began at a young age, leading him to refine his craft in some of Europe’s most prestigious kitchens. Under his leadership, Frederikshøj in Aarhus has earned two Michelin stars, recognized for its innovative approach, precision, and use of the finest seasonal ingredients.

During his highly anticipated spring residency at Soneva Fushi, Hallal will bring the essence of Frederikshøj to the Maldives, offering an unforgettable tasting experience that merges contemporary Nordic techniques with the island’s exceptional organic produce. His culinary philosophy pays tribute to the natural world, shaped by his environment and the evolving landscape of modern gastronomy. His style masterfully balances the refinement of French haute cuisine with the boundary-pushing creativity of New Nordic cooking, infused with global influences that drive his innovation.

At Frederikshøj, his commitment to excellence is evident in the meticulous selection of the finest local ingredients. A true culinary craftsman, he embraces experimentation, constantly redefining flavour, texture, and technique to create dishes that leave a lasting impression. Each plate serves as a canvas—an expression of creativity, refinement, and evolution—always seeking to push the boundaries of what is possible.

While in the Maldives, Hallal and his team will seamlessly blend Frederikshøj’s distinctive culinary ethos with Soneva Fushi’s organic seasonal produce, crafting a two-Michelin-starred dining experience designed to surprise, delight, and linger in the memories of guests long after the final course.

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Elemental escape: Sirru Fen Fushi’s Earth Hour celebration

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Sirru Fen Fushi – Private Lagoon Resort invites guests to disconnect from the ordinary and immerse themselves in nature through a purposeful evening that celebrates the four elements—Earth, Fire, Water, and Air. Under the Maldivian night sky, visitors embark on a sensory journey of mindful indulgence, blending sustainability, gastronomy, and elemental experiences.

A specially curated four-course menu takes diners on a sensory culinary experience, with each dish inspired by the four elements—paying tribute to nature’s balance and harmony. Carefully crafted to awaken the senses, this exquisite feast seamlessly merges sustainability with culinary artistry.

  • Fire – Bold, smoky flavours that ignite the palate and awaken the senses.
  • Earth – Deep, grounding flavours that honor the richness of the land.
  • Water – Fresh, locally sourced ingredients that capture the purity and fluidity of the ocean.
  • Air – Light, ethereal textures that embody the essence of the sky.

Set on the tranquil shores of Onu Onu Beach, this exclusive dining experience is illuminated by candlelight, offering a fusion of sustainable elegance and mindful gastronomy in observance of Earth Hour. The experience is priced at US$ 180 per person.

As the lights dim, Sirru Fen Fushi transforms into a sanctuary of reflection, connection, and sustainability, offering curated experiences designed to engage the senses:

  • Fire – A vibrant Boduberu performance, bonfire, and dance bring the energy of the Maldives to life.
  • Water – Handcrafted Earth-inspired mixology reflects nature’s purity.
  • Air – Long-exposure photography at YASH Photo Studio captures the magic of the night.
  • Earth – An exclusive stargazing session, guided by SpaceCat Astrotourism, offers a chance to reconnect with the universe.

Sirru Fen Fushi’s Earth Hour celebration represents a commitment to sustainability and mindful living. Guests are encouraged to unplug, embrace nature’s elements, and contribute to a global movement toward a more conscious and sustainable future.

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Family

Easter festivities at Le Méridien Maldives: perfect family getaway

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This Easter, Le Méridien Maldives Resort & Spa invites families to immerse themselves in a world of adventure, creativity, and island indulgence. From April 13th to 20th, a week of festive celebrations takes place across the resort, where children embark on magical discoveries, and parents enjoy the warmth of endless summer.

At the Family Kids Hub, excitement fills the air as young explorers dive into Easter-themed arts and crafts, engage in hands-on cooking workshops, and take part in interactive games designed to spark curiosity and imagination. The highlight of the celebrations is the much-anticipated Easter Egg Hunt, where children follow hidden clues across the island in search of sweet surprises, with a special visit from the Easter Bunny.

Beyond the Kids Hub, families can embark on unforgettable island experiences. The Marine Conservation Hub introduces children to the wonders of the underwater world, while guided snorkelling and dolphin cruises offer the opportunity to observe graceful creatures in their natural habitat. Adventure continues on land with beach games, sunset walks, and friendly matches on the resort’s padel court, providing moments of connection and laughter for all ages.

Easter at Le Méridien Maldives is also a journey of flavours. Curated dining experiences invite families to come together and savor life’s simplest pleasures. Easter weekend unfolds at La Vie with a sunset cocktail on the beach, where chilled rosé and golden hues create the perfect moment to pause and indulge. A five-course wine pairing dinner follows, guiding guests on an exquisite culinary journey, with each dish thoughtfully crafted to complement the finest wine selections. On Easter Sunday, the signature Au Soleil pool party brings the festivities to life, with poolside beats, live cooking stations, and crisp rosé for a relaxed afternoon under the Maldivian sun. The festivities culminate in a grand buffet featuring a sizzling barbecue grill, live cooking stations, and live music, bringing families together for a joyful island feast.

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