The first half of this year recorded the highest growth in tourist arrivals in the first half-yearly period in the past five years, the Maldives’ tourism promotion body announced Thursday.
Thoyyib Mohamed, Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC), told journalists that tourist arrivals to the Maldives in the first half of the year observed year-over-year growth of 19 per cent.
“This is the best January-June period for tourist arrivals since 2013,” he said.
Thoyyib attributed the success to new and existing efforts by his corporation and the industry to promote the Maldives’ tourism. The activities carried out by MMPRC include:
- 15 trade fairs in 12 markets
- Five roadshows in 13 markets
- 13 media fam trips
- 11 promotional activities carried out via worldwide PR agents
- 12 joint promotional activities
- a training programme for guesthouses
“We’ve more promotional activities, including fairs and roadshows, lined up for the rest of the year. We’re also in the process of drafting our destination marketing plan for the coming year. We’ll evaluate the effectiveness of the activities carried out this year and make any necessary revisions,” Thoyyib said.
The MMPRC chief highlighted the strong growth observed in key traditional source markets such as Italy, Germany and the United Kingdom. Arrivals from emerging markets such as the United States, Australia and India have also recorded significant growth, he added.
“We will work on maintaining the strong growth observed in markets like India, whilst focusing on emerging markets such as the US and Australia,” Thoyyib said.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
Official figures for the month of July released by the tourism ministry early this month show that a total of 132,144 tourists visited the Maldives during the month — an eight per cent increase over July 2018.
According to the July statistics, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.
All the top five source markets posted positive growth in arrivals by the end of July.
China maintained its position as the top contributor to Maldives tourism with a marketshare of 17.4 per cent, as arrivals from China increased by 7.6 per cent during the January-July period to reach 172,834.
India, which had overtaken traditional European markets to claim the second spot, maintained its position, as the Maldives’ closest neighbour retained a marketshare of 9.4 per cent with a 99.2 per cent growth in tourist arrivals during the past seven months of the year.
Italy, which had in May lost the second place to India, maintained its position as the third biggest source market with a market share of 8.1 per cent. Arrivals from Italy increased by 32.3 per cent to reach 80,713 in the January-July period.
Germany and the UK, which slid to fourth and fifth position in May, exchanged places, as the UK claimed the fourth position with a marketshare of 7.4 per cent, whilst Germany’s market share dropped to 7.2 per cent by the end of July. Arrivals from Germany grew by 10.4 per cent to reach 71,479 during the past seven months of the year, whilst visitor numbers from the UK saw an increase of 11.1 per cent to reach 73,262 during the period.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
Award-winning Grand Park Kodhipparu Maldives launches indulgence winter offer
Grand Park Kodhipparu Maldives recently announced scooping up the title of “Best Boutique Resort in Maldives” for the second consecutive year, awarded by the Travel Trade Maldives which comes as no surprise as it is one of the best destinations to experience the unreal sunsets you will ever see while projecting extravagant character and easy-going exotica.
What’s really shaking things up this holiday season at this cozy luxury boutique island resort is that you will be spoiled for choice with one beach for every day. That is right – home to four beautiful beaches, Wai, Veli, Dhigu, and Divehi, all with their unique character – letting you sunbathe, snorkel, windsurf, and cycle overwater around the island to your heart’s content. Touching down at Kodhipparu, adventure seekers can revel in countless opportunities for wild coral reef dives, parasailing up the sky for a bird’s-eye view of the lagoon, or even simply zen out to sunrise and sunset with the resident yogi.
To celebrate the win, and to rev up the appetite with seaside excursions, the resort announced the launch of the exclusive “Kodhipparu Indulgence” offer with an unparalleled dining experience and a consequential gourmet coma that is fully worth every penny you’ve spent on your extravagant holiday.
Set your seaside expedition dreams to a reality, with attractive offerings from the resort-owned marine sports centre as well as the luxury overwater spa, that will have you wanting to extend your holiday. What’s more, you get to enjoy complimentary roundtrip speedboat transfers saving you quite a few pennies on your vacation.
The little explorers with big dreams are welcome to stay and dine free of charge sharing the room with the parents, whether it is by spending their time decorating some yummy cupcakes or catching a kiddies movie under the stars with popcorn.
If you are looking for a romantic touch, with an ample amount of floating rose petals in your pool, or a swoon-worthy proposal set up at a secret corner of the island out of bounds to others or even a candle-lit dinner on the secluded beaches with you and your beau, all you have to do is message your lifestyle host to work the magic and make it happen for you. With the Kodhipparu dedicated lifestyle host service, everything is just a message away.
As is all good things, this offer is only for a limited time period, so make use of this exclusive indulgence package at Grand Park Kodhipparu comes with an amazing 35% discount on all villa categories.
Simply head over to https://www.parkhotelgroup.com/north-male-atoll/grand-park-kodhipparu-maldives/offers/winter-getaway/ to book your holiday with a flair of fun, freedom, and serenity that is promised to make you keep coming back for more!
Abdulla Wisam: A journey of excellence and growth in the Maldivian hospitality industry
In the heart of the stunning Maldives, where luxury resorts and crystal-clear waters come together to create a paradise on Earth, there are individuals who work tirelessly behind the scenes to ensure that every guest’s experience is nothing short of exceptional. One such individual is Abdulla Wisam, whose remarkable journey in the hospitality industry is a testament to his dedication, passion, and unwavering commitment to providing the best possible service to guests.
Abdulla Wisam’s journey in the hospitality industry began right after completing his schooling. In 2003, he embarked on his professional career by joining Dhoveli Beach Resort & Spa, where he gained his first taste of the world of hospitality. It was here that he discovered his passion for creating memorable guest experiences and building relationships with visitors from around the world.
After his initial foray into the industry, Wisam’s career path continued to evolve. His dedication and hard work caught the attention of industry leaders, leading him to take on roles of increasing responsibility. His time at Meeru Island Resort saw him as an Outlet Cashier and Night Auditor, roles that allowed him to develop a deep understanding of the operational aspects of a resort.
Wisam’s determination and eagerness to learn led him to the iconic Four Seasons Resort Maldives at Landaa Giraavaru, where he started as a Recreation Attendant. Over time, he showcased his exceptional skills in guest relations and management, and he was promoted to the position of Front Office Supervisor. His journey with Four Seasons served as a stepping stone for what was to come next.
In 2014, Wisam joined the W Maldives, a resort known for its luxurious offerings and unparalleled guest experiences. Starting as a Welcome Team Leader, he quickly rose through the ranks due to his impeccable guest service skills and innate leadership abilities. His promotion to Guest Experience Manager was a testament to his ability to not only meet but exceed guest expectations. He was then transferred to The St. Regis Maldives as the Assistant Front Office Manager with the pre-opening team.
As his career trajectory continued its upward trajectory, Wisam took on the role of Front Office Manager at prestigious resorts such as Milaidhoo Island, Raffles Maldives, and The Standard Maldives. These roles allowed him to refine his management style, hone his problem-solving skills, and contribute to the overall success of each resort.
Wisam’s journey eventually led him to COMO Cocoa Island, a resort renowned for its unparalleled luxury and exquisite attention to detail. Joining as the Front Office Manager, he embraced the challenges and responsibilities that came with the position. His dedication, combined with his innate ability to create genuine connections with guests, led to his promotion as the Director of Rooms.
Wisam’s journey in the Maldivian hospitality industry is a remarkable tale of perseverance, growth, and a genuine passion for creating exceptional guest experiences. His diverse roles, spanning from recreation to guest experience management, have equipped him with a holistic understanding of the industry. His commitment to continuous improvement and dedication to delivering top-tier service have not only benefited the resorts he’s been a part of but have also contributed to elevating the reputation of Maldives as a premier luxury travel destination.
As Wisam continues to shape the guest experience landscape at COMO Cocoa Island, one can only imagine the heights he will reach and the impact he will make on the ever-evolving hospitality industry of the Maldives. His journey stands as an inspiration to aspiring hoteliers and a testament to the boundless opportunities that await those who are truly passionate about their craft.
A remarkable tale of wanderlust: Naito Takashi’s 103rd journey to the Maldives
The azure waters of the Maldives have long been a magnet for travelers seeking paradise on Earth. Among these wanderers, one name stands out – Naito Takashi, a Japanese tourist whose boundless enthusiasm for the Maldives has led him to visit this tropical haven a staggering 103 times. His unwavering love for this island nation, coupled with its mesmerizing beauty, has turned his visits into a remarkable testament to the allure of the Maldives.
For the past 24 years, Naito Takashi has visited Maldives between three to five times annually, embarking on a journey that has spanned more than two decades. His tale is one of dedication, passion, and a deep-rooted connection with the captivating landscapes that the Maldives offers. Each visit is not just a vacation; it’s a renewal of his profound relationship with the natural wonders that have captured his heart.
Naito Takashi’s 103rd arrival to the Maldives was met with a warm and heartfelt welcome from none other than the Tourism Minister himself, Dr. Abdulla Mausoom. This gesture symbolizes the deep appreciation the Maldivian people have for their loyal and devoted visitors. The ceremony held aboard the M/V Blue of the Fun Azul Fleet was a fitting tribute to a traveler who has become an honorary ambassador of the Maldives.
The M/V Blue, Fun Azul Fleet, holds special significance for Naito Takashi. As an avid diver, he has found his perfect companion in this cruise boat specialized in diving charters. The vessel offers schedules tailored to explore the best dive spots around the Maldives’ islands, making it an ideal partner for a diving enthusiast like Naito Takashi. The crystal-clear waters of the Maldives have witnessed countless underwater escapades orchestrated by this intrepid traveler.
The Maldives’ Ministry of Tourism has lauded Naito Takashi’s enduring passion for the nation’s beauty. Their tweet acknowledging his multiple visits serves as a testament to his unique and cherished relationship with the country. He has witnessed the ever-changing landscape of the Maldives, from its pristine beaches to its vibrant marine life, and has undoubtedly contributed to the thriving tourism industry.
Naito Takashi’s story also reflects the profound impact that travel can have on an individual’s life. His unwavering commitment to exploring the Maldives has not only enriched his own experiences but has also brought attention to the natural wonders of Maldives. It stands as a reminder that the act of traveling is not just about ticking off destinations from a bucket list; it’s about forming connections, fostering appreciation, and creating lasting memories.
As Naito Takashi continues his journey through the Maldives, his story resonates as an inspiration to fellow travelers and a tribute to the unyielding allure of this island paradise. His 103rd visit is not just a numerical milestone; it’s a celebration of an extraordinary bond between a traveler and a destination, a bond that has grown stronger with each passing year and promises to endure for years to come.
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